Creating a New Relationship with our Clients through Digital Communication 13 September 2011 VINCI Autoroutes Digital Strategy
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Creating a New Relationship with our Clients through
Digital Communication 13 September 2011
VINCI Autoroutes
Digital Strategy
IBTTA - 13 September 2011 2
Why Going on Social Networks?
- Because our customers are there
- Because our brand is already there…whether we like it or not!
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The Power of Social Media (1/2)
Anybody can be heard
A client’s Tweet
Blog of Le Monde
Facebook page of a fan belonging to the
group « People Against the Motorways
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The Power of Social Media (2/2)
Virtual talk can turn into action
IBTTA - 13 September 2011 5
Other Companies have already moved on
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How to convince our clients that the tolls they pay to use our
motorways are good value for money
VINCI Autoroutes, « Roulons Autrement »
VINCI Autoroutes = road safety
innovation in services and toll collect
excellent environmental performance
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Information & Transparency
Internet Websites
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Dialogue
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Trust
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Exchange
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Closeness
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Community
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