Dave Cool Director of Artist & Industry Outreach, Bandzoogle with Andrew King Editor, Canadian Musician Magazine
Dave CoolDirector of Artist & Industry Outreach, Bandzoogle
with Andrew King Editor, Canadian Musician Magazine
Dave Cool (yes, that’s his real name) is the Director of Artist & Industry Outreach at Bandzoogle. Built for musicians by musicians, Bandzoogle makes it easy to build a beautiful mobile-friendly website and sell music, merch & tickets commission-free. Dave has spoken at dozens of music conferences including SXSW, CMW, SF MusicTech, and ASCAP EXPO. He has also been interviewed by The Economist, Newsweek International, CNN.com, and the Financial Post for his insights on the music industry.
Dave Cool
Andrew KingAndrew King is the Editor of Canadian Musician, as well as Canadian Music Trade, Professional Lighting & Production, and Professional Sound magazines. He also co-hosts Canadian Musician Radio. He has given presentations and been a speaker, panelist, and moderator at events including CMW, ECMA, the Halifax Pop Explosion, and many others.
Your Hub – Reasons to Drive Fans to Your Website
You Own the Address You Own the Experience You Own the Data You Earn More $ with Direct Sales
You Own It Ultimate Permission Marketing Best Way to Sell Best Way to Stay in Touch with Fans
Top Reasons to Have a Mailing List
Potential Fans
Current Fans
Industry & Media
Your Website’s Audience
What’s Your Story?
Put Your Best Song/Video Upfront
Get Them on Your Mailing Listo Free Sample/Offero Musico Exclusive Content
Potential Fans
What’s New?
Blog Posts/Photo Galleries
Limited Edition Products/Packages/Crowdfunding
Get Them on Your Mailing Listo Free Musico Exclusive Content
Current Fans
What’s New? What’s Unique/Different About You? Best Song/Video Upfront Press Kit
o Bio/Storyo High-Res, High-Quality Imageso Music & Videoo Press Quoteso Contact Info
Industry & Media
Questions?
Bio Professional Photos Music Videos Show Dates Social Links Full Contact Info
Building Your Website: Assets
Professional Photoso Header, Background & Promo Photoso Bad Photos = Bad Impression of Music
Stick to 3 Colours Mind Your Typography
o Avoid “wacky” fontso Contrast colour with backgroundo Limited centre justification, bold, italics, etc.o AVOID ALL CAPS FOR BODY TEXT
Building Your Website: Design Tips
Mobile digital media time is now higher than desktop Mobile experience must be seamless Content must be just as easy to find E-commerce must work perfectly on mobile devices Google boosts mobile-friendly pages & punishes those that aren’t
in mobile searches Test at: www.google.com/webmasters/tools/mobile-friendly
Make It Mobile-Friendly
Make Navigation Easyo Limit main menu buttons to around 8
Have One Clear Purpose per Pageo Important content/elements should have own
page
Keep Page Names Simple
Navigation Tips
Homepage Bio Music Shows Photos Videos Store Contact
Site Map: 8 Essential Sections
Questions, comments, concerns?
Build your Library
www.musicbooksplus.com/websites
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