@uberflip #uberwebinar Creating a Culture of Content and Collaboration Within Your B2B Organization Hana Abaza VP Marketing, Uberflip @hanaabaza Kevin Nakao VP of Employee Engagement, TINYpulse @TINYpulse
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@uberflip#uberwebinar
Creating a Culture of Content and Collaboration Within Your B2B
Organization
Hana AbazaVP Marketing, Uberflip@hanaabaza
Kevin NakaoVP of Employee Engagement, TINYpulse@TINYpulse
@uberflip#uberwebinar
WE WILL SEND THE RECORDING.
Questions? We’ve got answers!
(At the end of the webinar ☺)
Join in on
@uberflip#uberwebinar
Stick Around For a Demo
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Anatomy of this culture
Benefits Creating the right content
Building a culture of
collaboration
Agenda
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What is a Culture of Content?
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Aligning Content with Your Vision and Mission
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Over 70% of Employees Don’t Know Company Values or Mission
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Many Leaders Don’t Know Why Employees Love Their Job?
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How to Collaborate with your Team
★ GSD-A-Thon
★ Permission to Offsite
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How to Collaborate with your Team
★ R&R
★ Revolving Chairs
★ Cheers
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Show Some Love
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Don’t Compromise
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The Story of Our Blog
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Go Beyond the Marketing Department
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Culture Starts From The Top
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Risk Taking
★ Risk-taking is critical to a culture of innovation
★ New, unforeseen opportunities arise
★ Build employee confidence
★ Spawn new ideas for revenue growth
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Preserving Brand Consistency
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Voice vs. Tone
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Voice vs. Tone
It should sound like it’s coming from the same place, but not necessary
the same person.
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How can you teach people?
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Aligning Content with Your Brand
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Aligning Content with Your Brand
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Aligning Content with Your Brand
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Aligning Content with Your Brand
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Identify language
that is unique to
your product and
market.
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Aligning Content with Your Brand
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Provide guidance
on frequently used,
(but often used
wrong) words and
phrases.
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Recap
★ Values
★ Recognition
★ Execution
Treasure culture and freedom
D
ELI
GHT
Delight customers
Elect to spread positivity
Lead with solutions and embrace changeIncrease communication with open engagementGo the extra mile with passion
Hold oneself accountable "BigFreedom = Big Accountability"
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RESOURCES
Content Culture: How to Add Your Entire Company to Your Content Teamhttp://hub.uberflip.com/h/i/269482005-content-culture-how-to-add-your-entire-company
-to-your-content-team-podcast/228348
Content in Every Corner: How Today’s Organizations Are Embracing Contenthttp://hub.uberflip.com/h/i/138412381-content-in-every-corner-how-todays-organizations-
are-embracing-content
Gain personalized, actionable feedback on boosting collaboration in your organization:
TINYpulse.com
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QUESTION TIME!
Kevin NakaoVP of Employee Engagement, TINYpulse
@TINYpulse
hub.uberflip.com TINYpulse.com
Hana AbazaVP Marketing, Uberflip
@hanaabaza
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