Running head: CREATING A COLLEGE COURSE 1 Creating a College Course Harold John CAPELLA UNIVERSITY/ PhD Program Teaching Adults ED 7312 Dr. Carmen Myers June 19, 2015
Running head: CREATING A COLLEGE COURSE 1
Creating a College Course
Harold John
CAPELLA UNIVERSITY/ PhD Program
Teaching Adults
ED 7312
Dr. Carmen Myers
June 19, 2015
CREATING A COLLEGE COURSE 2
Creating a College Course
Introduction
A college course is being highlighted in a
syllabus. A syllabus is both a document about the course content,
goals, and elements and a guide for students to the kind of
teaching and learning they can expect in your class. To develop a
course syllabus, it must be understood what a syllabus
encompasses. It is an integrated course of academic studies. For
every areas of instruction, this control document is used
(Business Dictionary). Included in this document are: -
Orientation. -Learning Objectives. -Required Text. -Performance
Criteria. -Plan. -Project Requirements. -Project Grading
Criteria. -Rules for Success (Students Responsibilities). -
Instructor Responsibilities. -Course Assignments. -
Accommodations. And, -Course Schedule.
A syllabus is simply an outline and time line of a
particular course. It will typically give a brief overview of the
course expectations, course objectives, list of reading
assignments, homework deadlines, and exam dates. According to
Shafer (undated), syllabus is the course. A document that is of
CREATING A COLLEGE COURSE 3
most important offered to learners. This document amalgamates all
intended strategic teaching tasks, matching educator’s teaching
philosophy with student learning needs. “Your syllabus is also
the means by which you communicate all this to your students”
(Shafer, undated). A syllabus is such an important document that
it opens the door for both educator and learners to grasp a clear
understanding what it takes to be successful in the course taken.
In creating such understanding, the syllabus Offer learners a
clear and concise statement of what the course is about; tell
them how the educator is going to teach the material to the
learners and why; provide all the logistical information they
need to engage educator and the course materials easily; explain
to them exactly what is required of them, when and why; and lay
out for them the key elements of the social contract that
educator and learners are entering into.
It is appropriate to state that a syllabus can be
viewed as a "summary of the content to which learners will be
exposed" (Yalden, 1987). This is because it is considered an
approximation of what will be taught and that it cannot
accurately predict what will be learnt. In general, it can now be
CREATING A COLLEGE COURSE 4
concluded that syllabus is a part of the curriculum that concerns
the selection and sequencing of content to be taught in a
language program. As required, this assignment will not only
analyze but also, give an explicit outlook of a course syllabus.
Course Syllabus
Course Overview
Welcome to College of the People course number ACCT420 -
Managerial accounting: Tools for Business Decision Making.
Managerial Accounting is a comprehensive course designed to
enhance student success and retention as well as help you create
greater success in college and in life. This course covers
concept of Managerial Accounting from multiple perspectives and
through several paths. Concurrently, the course continues the
scholar-practitioner model by providing you an opportunity to
take the theoretical and apply it to real organizations
addressing real practice. The articles selected showcase
important research that illustrates new aspects of practice in
complex global business environments and addresses contemporary
business issues. You will extend the studies with your own
CREATING A COLLEGE COURSE 5
research in areas that interest you and apply them to a real
organization. The project builds throughout the course, from
analyzing current strategy and implementing it through finding
barriers and, finally, presenting recommendations to an audience
of strategy decision makers.
Learners in this course will identify the three
ongoing processes (analysis, decisions, and actions) of
strategies and practice in management. In practice, strategies
are not developed in a lockstep manner wherein managers conduct a
sophisticated analysis, make appropriate strategic decisions, and
engage in the necessary actions to implement strategies, instead,
the three processes are highly interdependent. Success in one of
the process does not guarantee success in the marketplace. For
some, this course will provide a foundational overview, while for
others it may be an early step in a specialization that will
explore these areas far more deeply. For all, it should provide
both a foundation in theory and an exposure to current issues and
best practices.
CREATING A COLLEGE COURSE 6
ACCT420 Course Alignment Map
Course Setting and Orientation
The course is designed for graduate learners. Some of whom are already practicing professionals. The age ranges from 24-years and up. It is always my intention to establish a business college out of the United States, in a developing country, providing an invaluable learning facility for the economically depressed. The main programs of concentration will be general business management, economics, marketing, finance, and accounting.
Initially, a team of 2 to 3 learners will be selected to review the course syllabus as a means to understand the course requirements and expectation, uncover areas of confusion, and provide directional change so the intended outcome for the coursecan be covered. This is to acquire a generalization of the rest of the learners’ understanding.
Course Description
Welcome to College of the People course number ACCT420 - Managerial accounting: Tools for Business Decision Making.
Managerial Accounting is a comprehensive course designed to enhance student success and retention as well as help you create greater success in college and in life. This course covers concept of Managerial Accounting from multiple perspectives and through several paths. There are wealth of materials that will help you develop a conceptual understanding and increase your ability to solve problems. For example, you will find PowerPoint presentation and web quizzing. One important perspective is an examination of the managerial accounting in decision making, integration, ethics, organizational learning, and implementation.The most important part of the course, however, is learning more
CREATING A COLLEGE COURSE 7
about empowering yourself in making wise accounting decisions, learning who you are as a decision maker, learning who you are asa human being, and what it takes for you to keep yourself balanced and on to success. The articles selected exhibit important research that illustrates new aspect of accounting practice nationally and globally. This course is required by several accounting and business majors and count as core requirement in the accounting major. You are required to conduct your own research in areas that interest you and apply them to a real organization. Your project will be developed throughout the course, from analyzing current managerial accounting strategy andimplementing it in real life situation, through the discovery of barriers and, submitting recommendations to management of strategy decision makers. Learners taking this course are at variety of exposure level and familiarity with managerial accounting. Therefore, it will be a foundation to some or an early stepping stone for others. At any rate all learners will gain new insight by the end of this course.
Learning ObjectivesIn this course you will learn to:
1. Accept personal responsibility. You will learn how to take greater personal responsibility, gaining more control over outcomes and experiences that are created in the business decision making.
2. Maximize your learning. You will learn key on managerial decision-making through academic research to exhibit proficiency in critical thinking skills, writing and research. You will apply the knowledge gained to develop your own learning system, giving you the keys to learning important concepts that will enable to become an effective strategic decision-maker.
3. Improve creative and critical thinking skills. You will learn how to enhance the thinking skills essential for analyzing and solving managerial problems in your academic,professional, and personal lives. You will also develop
CREATING A COLLEGE COURSE 8
reasoning skills that will help you both construct persuasive arguments and deconstruct illogical arguments intended to persuade you to think or act against your interest and gear in line with the interest of the organization.
4. Success in Business career. When learners succeed, when they stay on the task, a breakthrough is made that turns confusion into confidence. Learners are empowered to realize the possibilities for greatness that lie within each of them. The goal is to create an environment where each learner reach their full potential and experience the exhilaration of academic success that will last them a lifetime.
5. Identify broad function of management. Learners will be able to identify the three managerial functions. These are planning, looking ahead and to establish objectives; directing, coordinating the diverse activities and human resources of the entity to establish a smooth running operation; and controlling, keeping activities on track.
6. Evaluating. Evaluating current methods and techniques to weigh the effectiveness of the strategies and to determine the creativeness of the entity and how it can be diversified to gain competitive edge.
CREATING A COLLEGE COURSE 9
Project Requirements
In order to be successful in the course and the assigned experience and outcome, the following requirements are expected from learners:
The written communication should be clear and concise and free from errors, interfering with the message that is intended to be conveyed. APA formatting is required according to 6th edition resources, citations, style, and formatting. The required font and font size id Times New Roman, 12 point.
Required Text (available at Barnes and Nobles)
Weygandt, J. J., Kimmel, P. D., & Kieso, D. E. (2008). ManagerialAccounting: Tools for Business Decision Making, (4th ed.). John Wiley & Sons, Inc. Hoboken, NJ. ISBN: 978-0-470-11726-2
ArticlesLane, M. A. (2002). Time Value of Money. Business Finance Online.http://www.zenwealth.com/businessfinanceonline/TVM/TimeValueOfMoney.html
Institutes of Management Accountants (2005). Leadership, Strategies, and Ethics: Standards of Ethical Conduct for Management Accountants.http://www.imanet.org/docs/default-source/research/sma/ima-
statement-of-ethical-professional-practice.pdf?sfvrsn=2
Optional BooksBragg, S. M. (2010). Accounting Best Practices, (6th ed.). John
Wiley & Sons, Inc. Hoboken, NJ. ISBN: 978-0-470-56165-2
Learners Responsibilities (Rules for Success)There are four rules embedded in this course. By abiding by theserules, learners have a greater probability of earning a good grade as well as improving their academic skills greatly. Learners must attend every schedule class period except for
CREATING A COLLEGE COURSE 10
acceptable reason beyond control. Learners must do their best in preparing for each class session and on all assignments. Learnersmust participate actively in every class, executing their best comments, questions, and answers. All learners should feel comfortable in expressing their viewpoints and concerns in class.Therefore, respect is the main core of the class. All learners must act with integrity and in compliance with the college Student Code of Conduct.
Faculty Responsibilities Attend every class period and arrive on time Attend each class with a good attitude Exercise respect with all ideas and value the diversity in
the classroom Be open to dialogue and welcome challenging questions Expel answer in an appropriate manner Mobilize teaching techniques and modalities to accommodate
different learning styles Obey the expressing stated class time Control the class session with minimum disruptions and
distractions Offer an atmosphere conducive to great learning
opportunities for all learners
Grading and Course Assignments
Class Discussions 30
Assignment 30
Presentations 20
Journals 20
CREATING A COLLEGE COURSE 11
Total 100
Project Components
Project Component
Course Grade Weight
UnitDue
Current Managerial Evaluation
15% 4
Decision making Recommendations
20% 7
Implementation, Implications and Solutions
25% 9
Managerial Accounting Plan Presentation
15% 10
Total:75%
CREATING A COLLEGE COURSE 12
Course Assignments1. All assignments must be turned in on the due date. Late
assignment will be 10% penalty.2. All written assignments must be typed, double-spaced, using
Times New Roman 12-point font, in accordance with APA 6th edition format.
Accommodations
Accommodations are collaborative efforts between learners, faculty, and the Disability Resource Center (DRC). Student with special accommodation needs, should obtain approval from DRC and are responsible to notify faculty member in charge prior to the commencement of class.
Course Schedule (Subject to change)
____________________________________________________________________________________________________________________________________________________________
UNIT ACTIVITIES
UNIT 1
Unit 1 Managerial Accounting
Introduction
In this unit, your focus will be on the managers’ activities and
responsibilities into three broad functions: planning, directing
and controlling. Planning requires managers to look ahead and to
establish objectives. These objectives are often diverse:
CREATING A COLLEGE COURSE 13
maximizing short-term profits and market share, maintaining a
commitment to environmental protection, and contributing to
social programs. What it means to businesses? Your work will
commence with obtaining information through examination of the
best available resources of scholarly insight about managerial
accounting. Managerial accounting often involves deliberate
organizational learning and dialogue and may involve some
exercise of influence and political power.
Objectives:
To explain the distinguishing features of managerial accounting.
Identify the three broad functions of management. Define the three classes of manufacturing costs. Distinguish between product and period costs. Explain the difference between a merchandising and
manufacturing income statement. Indicate how cost of goods manufactured is determined. Explain the difference between a merchandising and a
manufacturing balance sheet. Identify trends in managerial accounting.
Readings
Use your textbook to read the following:
Chapter 1, "Managerial Accounting: what a difference a day makes, pages 2–28.
CREATING A COLLEGE COURSE 14
Optional Readings
Use the College library to read the following:
Baiman, S. (2014). Some Ideas for Further Research in Managerial Accounting.Journal of Management Accounting Research, Vol. 26 Issue 2, p119-121. DOI: 10.2308/jmar-50750.
Ayedh, A., Mohamed, A., Eddine, H., & Oussama, C. (2015). The impact of advance management accounting techniques on performance: The case of Malaysia, Middle East Journal of Business, Vol. 10 Issue 2, p3-13.
Chapter 1, Quiz You must answer all questions and submit before end of the week.
Project PreparationThroughout the course, you will apply theories, principles, and practices of managerial accounting to a real existing organization. In this unit, take some time to review the project and the first assignment in Unit 4 to be familiar with the expectations and assignment deliverables. In conducting your research, be wise. Do not waste time researching a company. Also,brainstorm organizations you would like to study for the project and review the sources of information available to you. Note thatif you spend more than an hour looking for strategy information for a company, they probably do not publish enough information orare too big of a company to address in the project.
The readings provide you with exposure to many different ways of viewing strategy management. In the unit discussion, you will examine your own experience with strategy accounting managerial formulation and potential theoretical foundations.
Synchronous Presentations
CREATING A COLLEGE COURSE 15
1. You are given the assignment providing detailed explanations
of the requirements for their presentations.
2. You are provided with topics, select a topic from a list, or
come up with their own topics. The instructor should approve of
all topics before students begin. Topics should be chosen to
reduce likelihood of academic dishonesty by keeping them
temporal, specific, and different from term to term.
3. Time is provided, typically at least a week, for students to
prepare a presentation on that given topic. In some cases, a
specific software application may be used. Tutorials to a given
application should be available.
4. You should give your presentations using an approved method.
Groups of 4 learners will view peers works for individual
projects and possible provide peer review/feedback. For group
projects, a 15 minute presentation including 10 minutes for
presenting and 5 minutes for questions is chosen.
5. I would render feedback following the presentations. Peer
review would be encouraged at this time and some form of rubric
would be used to include learners eying their own performance.
Multimedia Research/Online Components
CREATING A COLLEGE COURSE 16
The readings provide you with exposure to many different ways of
viewing strategy. In the unit discussion, you will examine your
own experience with strategy formulation and potential
theoretical foundations. To support your discussion work, use the
College of the People Library to locate a scholarly article
online about strategy formulation that parallels your own
experience. Use the Search Management Accounting Strategies for a
Literature Review Library Guide for assistance in locating
appropriate resources and articles online.
Campus Library
- http://collegeofthepeople.edu/ivytech/tag.ba092e423d55fcc5.rend
er.userLayoutRootNode.uP?
uP_root=root&uP_sparam=activeTab&activeTab=u91l1s117&uP_
Unit 1, Discussion 1
Real World Managerial Accounting Strategy Formulation
You have the option to use different approaches, theories, models, and thoughts. For this discussion, reflect on your own experience with strategy formulation and determine the theoretical basis that may be present. Use scholarly article thatsupports your experience of strategy and respond to the followingquestions:
How have you experienced strategy formulation in your previous or current workplace?
CREATING A COLLEGE COURSE 17
How does the strategy get formed? Who made it and who is responsible?
How would you describe the organizational and cultural context of Management Accounting?
Analyze what a difference a day makes?
Response Guidelines
In your response to at least two other learners, compare your experience of strategy with their experience and evaluate the applicability of the different theoretical foundations of strategy formulation to the different organizational and culturalcontexts discussed.
Assessment
Assessment will be conducted on the quality of both the initial response by learners and any counter responses. Performance assessments, quizzes, and rubric will be used. Furthermore, retention of the knowledge would be tested by learners’ ability to build on this knowledge with later units.
UNIT 2:
Unit 2 Job Order Costing
Introduction
This unit addresses manufacturing costs used in making final
products. This is to unit is to help you demonstrate that
accurate costing is critical to an organization’s success. It
also addresses how an organization evaluates its external
environment to discover risks and opportunities. You will also
CREATING A COLLEGE COURSE 18
focus on how organizations make decisions. There are definite
limits to how much is knowable in strategy. If you are operating
in a competitive environment, you will not see your competition's
detailed plan. Also, since strategic planning is future oriented,
there will always be unknowns and surprises. This leads to the
concept of the finite nature of empirical data. If you look at
Porter's Five Forces Analysis on pages 49–50 in your textbook,
you will see that a lot of the model of industry competition is
actually difficult to quantify
Objectives: To explain the characteristics and purposes of cost
accounting. Describe the flow of costs in a job order costing system. Explain the nature and importance of a job cost sheet. Indicate how the predetermined overhead rate is determined
and used. Prepare entries for jobs completed and sold. Distinguish between under-and over-applied manufacturing
overhead.
Readings
Use your textbook to read the following:
Chapter 2, Job Order Costing: pages 52-93.
Optional Readings
Use the College library to read the following:
CREATING A COLLEGE COURSE 19
Greenberg, R. K.; Schneider, A. (2010). Job Order Costing: A Simulation and Vehicle for Conceptual Discussion Academy of Educational Leadership Journal, Vol. 14 (3), p39-57. 19p.3 Diagrams, 9 Charts.
Chapter 2, Quiz You must answer all questions and submit before end of theweek.
Project PreparationThroughout the course, you will apply theories, principles, and practices of managerial accounting to a real existing organization. In this unit, take some time to review the project and the first assignment in Unit 4 to be familiar with the expectations and assignment deliverables. In conducting your research, be wise. Do not waste time researching a company. Also,brainstorm organizations you would like to study for the project and review the sources of information available to you. Note thatif you spend more than an hour looking for strategy information for a company, they probably do not publish enough information orare too big of a company to address in the project.
The readings provide you with exposure to many different ways of viewing strategy management. In the unit discussion, you will examine your own experience with strategy accounting managerial formulation and potential theoretical foundations.
Self-study questions
Complete all self-study questions on page 77 and answer questionsone and two.
Optional Practice Quiz
Consider using the Chapter 2 Quiz from the Online Learning
Center for your textbook to test yourself on the content.
CREATING A COLLEGE COURSE 20
Multimedia Research/Online Components
The major point of reference online is the online lecture and
study online, including:
an online glossary
demonstrations or practice activities
practice with feedback exercises
Web project assignments.
All of your practice with feedback exercises and Web project
assignment are submitted to your instructor online.
Unit 2, Discussion 1
Many of you will work for a small business. Some of you will even
own your own business. In order to operate a small business, you
will need a good understanding of managerial accounting, as well
as many other skills. Much information is available to assist
people who are interested in starting a new business. A great
place to start is the website provided by Small Business
Administration which is the agency of the federal government
whose purpose is to support small business.
Instructions
CREATING A COLLEGE COURSE 21
Go to www.sba.gov and in the Small Business Planner, Plan Your
Business link, review the material under “Get Ready”. Answer the
following questions:
What are some of the characteristics required of a small
business owner?
What are the top 10 reasons given for business failure?
Critically analyze the pros and cons of operating a small
business.
Response Guidelines
Respond to one learner who selected the same scenario as you and compare the strategies you used to come up with responses.
Assessment
Assessment will be conducted on the quality of both the initial
response by learners and any counter responses. Performance
assessments, quizzes, and rubric will be used. Furthermore,
retention of the knowledge would be tested by learners’ ability
to build on this knowledge with later units.
UNIT 3
Unit 3 Process Costing
Introduction
CREATING A COLLEGE COURSE 22
In Unit 2, an examination of the opportunities and threats are
conducted on accurate costing. In this unit, there is a
transition to examining the internal environment in terms of an
organization's strengths and weaknesses. Finding honest
information and good data about the organization's strengths and
weaknesses can be challenging. The strengths may be colored by
self-deception or wishful thinking, and the weaknesses may be
hidden by denial. In this unit, you examine data gathering
including how data becomes available and the importance of
challenging and improving data at each stage in the strategic
managerial accounting process.
Objectives: Understand who uses process cost systems. Explain the similarities and differences between job order
and process cost systems. Explain the flow of costs in a process cost system. Make the journal entries to assign manufacturing costs in a
process cost system. Compute equivalent units. Explain the four steps necessary to prepare a production
cost report. Prepare a production cost report.
Readings
Use your textbook to read the following:
CREATING A COLLEGE COURSE 23
Chapter 2, Job Process Costing: pages 94-145.
Optional Readings
Use the College library to read the following:
Fisher, J. G.; Krumwiede, K. (2012). Product costing systems: Finding the right approach. Journalof Corporate Accounting & Finance, Vol. 23(3), p43-51. 10p.2 Diagrams, 3 Charts. DOI: 10.1002/jcaf.21752.
Chapter 3, Quiz You must answer all questions and submit before end of the week.
Project Preparation
Throughout the course, you will apply theories, principles, and practices of managerial accounting to a real existing organization. In this unit, take some time to review the project and the first assignment in Unit 4 to be familiar with the expectations and assignment deliverables. In conducting your research, be wise. Do not waste time researching a company.
The readings provide you with exposure to many different ways of viewing strategy management. In the unit discussion, you will examine your own experience with strategy accounting managerial formulation and potential theoretical foundations.
Self-study questions
Complete all questions exercise set B, problem A and B on page133to 134.
Optional Practice Quizzes
Consider using the chapter quizzes from the Online Learning
Center for your textbook to test yourself on the content:
CREATING A COLLEGE COURSE 24
Multi Media/Online Components
To gain more understanding, use the College of the People library
online resources to access the following articles:
Pache and Santos's 2010 article "When Worlds Collide: The
Internal Dynamics of Organizational Responses to Conflicting
Institutional Demands" in Academy of Management Review, volume
35, issue 3, pages 455–476.
Chrisman, Chua, and Sharma's 2005 article "Trends and
Directions in the Development of a Strategic Management
Theory of the Family Firm" in Entrepreneurship: Theory & Practice,
volume 29, issue 5, pages 555–575.
Mazzarol, Reboud, and Soutar's 2009 article "Strategic
Planning in Growth Oriented Small Firms" in the International
Journal of Entrepreneurial Behaviour & Research, volume 15, issue 4,
pages 320–345.
Unit 3, Discussion 1
Management Discussion and Analysis
This discussion deals with SEC 10-K filing. It is significant
that you include the Section MD &A. This is an opportunity for
you to apply a very practical approach to discovering strategy of
CREATING A COLLEGE COURSE 25
an organization. In the 10-K SEC filings you located in the unit
studies, evaluate the MD&A sections. Respond to the following
questions:
What do you learn from the information?
In the report, what are the most significant things you
were able to discern from these reports about the strategies of
the organization?
Do comparative analysis of the two reports looked at.
Did you believe the accuracy of one report more than the other?
Explain why?
For additional help, in order to facilitate the response
guidelines, you should on your post, the selected industry.
Response Guidelines
Respond to one other learner who selected a different industry than you. Compare the insights you gained from the MD&A and determine if there is consistency across organizations and industries.
Assessment
Assessment will be conducted on the quality of both the initial response by learners and any counter responses. Performance assessments, quizzes, and rubric will be used. Furthermore,
CREATING A COLLEGE COURSE 26
retention of the knowledge would be tested by learners’ ability to build on this knowledge with later units.
UNIT 4
Unit 4 Activity-Based Costing
Introduction
It is probably impossible to determine the exact cost of a
product or service. However, in order to achieve improved
management decisions, organizations strive to provide decision
makers with the most accurate cost estimates they can. The most
accurate estimate of product cost occurs when the costs are
traceable directly to the product produced or services provided.
In today’s environment, direct labor is sometimes the appropriate
basis for assigning overhead cost to products. It is appropriate
to use direct labor when (a) direct labor constitutes a
significant part of total product cost and (b) a high correlation
exists between direct labor and changes in the amount of overhead
costs.
Objectives:
To recognize the difference between traditional costing and activity-based costing.
Identify the steps in the development of an activity-based costing system.
CREATING A COLLEGE COURSE 27
Know how companies identify the activity cost pools used in activity-based costing.
Know how companies identify and use cost drivers in activity-based costing.
Understand the benefits and limitations of activity-based costing.
Differentiate between value-added and non-value added activities.
Understand the value of using activity levels in activity-based costing.
Apply activity-based costing to service industries.
Readings
Use your textbook to read the following:
Chapter 4, "Activity-based Costing” pages 146-195.
Optional Readings
Use the College library to read the following:
Baiman, S. (2014). Some Ideas for Further Research in Managerial Accounting. Journal of Management Accounting Research, Vol. 26 Issue 2, p119-121. DOI: 10.2308/jmar-50750.
Ayedh, A., Mohamed, A., Eddine, H., & Oussama, C. (2015). The impact of advance management accounting techniques on performance: The case of Malaysia, Middle East Journal of Business, Vol. 10 Issue 2, p3-13.
Chapter 4, Quiz
You must answer all questions and submit before end of the week.
Unit 4, Assignment 1
Current Managerial Evaluation
CREATING A COLLEGE COURSE 28
In an organization, strategy emerges from a variety of elements within the business environment. This assignment allows you to evaluate the current strategy of an organization and apply theoryto examine how the strategy was formed. You will also leverage scholarly articles to evaluate current mistakes and gaps in the strategy to prepare for strategic recommendations for improvement. Complete the following:
Select an organization that you have interest in and information available to analyze. This could include a current or former employer or an organization with ample information available online.
Describe the background information about the organization, including the current mission, vision, and values.
Evaluate the theoretical foundations through which the organization's current strategy was formed.
Evaluate and apply appropriate practical approaches to discover an organization's current strategy. Provide justification for the approaches you used and the sources ofevidence you evaluated. Include the following elements of the strategy or explain how it is a gap within the current strategy as it applies to different departments.
Your project should be approximately 6-8 double-spaced pages. Refer to the scoring guide prior to submission to ensure you meetall evaluation criteria.
Unit 4, Discussion 1
Direct Competition
You are required to evaluate the market and competitive position
of a company that can help formulate appropriate strategy to
ensure sustained competitive advantage. One especially important
aspect of this analysis is direct competition. This discussion
CREATING A COLLEGE COURSE 29
provides you an opportunity to extensively deep into this topic
and to practice literature synthesis. Evaluate and synthesize the
scholarly sources you located in the unit studies and respond to
the following:
What responses to direct competition are advocated in the
scholarly literature?
How do these responses compare to what you have experienced
in practice?
What do those similarities and differences mean for strategy
formulation?
Response Guidelines
In your response to at least two other learners, evaluate the advantages and disadvantages of the strategies advocated in theirliterature and any related experience you have with the application of those strategies.
Assessment
Assessment will be conducted on the quality of both the initial response by learners and any counter responses. Performance assessments, quizzes, and rubric will be used. Furthermore, retention of the knowledge would be tested by learners’ ability to build on this knowledge with later units.
Summation
CREATING A COLLEGE COURSE 30
Since a college course syllabus focuses on the needs
of the students and their learning process, a developed course
syllabus establishes a contact and connection between learners
and faculties. It set the tone for the course. One significant
function of the syllabus is the description of the beliefs about
learning, teaching and assessment. It also allows learners to be
acquainted with the structure of the course. In addition to
available resources, it communicates technology requirements for
the course and describes the effective student study habits.
References
Business Dictionary (Syllabus defined) retrieved from: http:// dictionary . reference .com/browse/definition.
Shafer, M., undated, What's In A Syllabus? Retrieved from:
http://taproject.rutgers.edu/services-ps/WhatSyll.pdf, accessed 28 July 2012, not available 22 September 2012.
Yalden, J., 1987, Principles of Course Design for Language Teaching. Cambridge: Cambridge University Press.