Creating a CMA Enhanced Toolkit CMA “Search” a real time saver…
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Creating a
CMA
Enhanced Toolkit
CMA “Search”
a real time saver…
Comparative Market Analysis Proposal
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From your Dashboard on the agent-side of jackconway.com
Click on Toolkit CMA
Under Preferences you
would modify your agent
profile and add your
quality photograph.
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Comparative Market Analysis Proposal
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Note: The boxes I have checked will
deliver a well-rounded presentation to the
homeowners…
After making selection CLICK
SET AS DEFAULT
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Comparative Market Analysis Proposal
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If you make any changes to the letter
wording click
SAVE AS DEFAULT AND NEXT.
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NOTE: CMA Example
done in MLS PIN –
Enhanced CMA feature
is not available for the
Cape Cod MLS using
Rapattoni
Select Criteria for your
CMA
• Property Type
• Status
• Standard Search
Criteria
• Select Town
• Advanced Criteria –
Style and any other
criteria required. • SEARCH Now
Obtaining the Data
• Select each property that you will use in your CMA
• Select EMAIL
• So you don’t have to type each listing number into Toolkit CMA this is an easy way
to get your selection into the CMA – RIGHT CLICK SELECT COPY on all the
listing #’s - You will NOT be emailing these comps.
• Page 5 – MLS # SEARCH – RIGHT CLICK PASTE
Obtaining the Data
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A great time saver is doing
your homework in MLS PIN
before you start the CMA
Select MLS # Search
Obtaining the Data
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You can also search by
CRITERIA, a little
longer process and not
as much detail. 10-1
MLS # SEARCH – RIGHT CLICK PASTE Saved
MLS #’s
Obtaining the Data
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If you choose to the long route
of writing down each MLS PIN #
then manually adding to field box
below make sure there is a
comma between each listing.
CLICK GET LISTINGS
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10-2
10-3
10-4
10-5
Select your Statuses,
Active, New, Under
Agreement, etc.
Select SOLD Date by
using the calendar
Obtaining the Data
03/01/2014-08/18/2014
Obtaining the Data
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Select Area if
applicable
Type, Style, GET
LISTINGS.
Loading & Saving the Data
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Select Listings for your CMA (If updating CMA select GET MLS Property DATA )
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Online Chat 9:00 – 6:00
or 800 # under HELP 11
NOTE: CMA is
saved for 90 days,
make note to
CHANGE NAME of
file on day 85 and
save as NEW FILE
to save for another
90 days
Subject Home Information & Photo
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20 Complete Subject Property
information and BROWSE
for the quality-photo of the
house and upload.
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Working the Data
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Note: The List Price
entered in # 14 also goes
in Header 3 in Pricing
Strategy below.
On Market Snapshot 2013 vs 2014
On Market – 2013 - $500,000 - $699,999
16 Homes – Average LP $568,793
Average DOM – 107
On Market – 2014 - $500,000 - $699,999
13 Homes – Average LP $583,161
Average DOM – 116
SOLD Market Snapshot 2013 vs 2014
Sold – 2013 - $500,000 - $699,999
15 Homes – Average SP $543,533
Average DOM 122 SP|LP 97% - SP|OP 94%
Sold – 2014 - $500,000 - $699,999
15 Homes – Average $555,420
Average DOM – 93 SP|LP 98% - SP|OP 97%
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Marketing Plan
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Generic Modified
Marketing Plan of
Action – include
all the marketing
you do…
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Creating the Presentation
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Once you create your
presentation and see a
typo or you need to
adjust the price all the
fields here are live.
View & Save the Presentation
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SAVE 19
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MOBILE
E-Mail the Presentation
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You need to REVIEW PDF
then SEND E-MAIL Includes
MOBILE Version
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E-Mail the Presentation
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Generic E-Mail Personalized E-Mail
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Printing the Presentation
Office Konica Minolta
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Printing the Presentation
Office Konica Minolta
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Printing the Presentation
Office Lexmark X736de
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Printing the Presentation
To PRINT IN COLOR uncheck
print black and white, the printer
will revert back to B&W when
finished.
Office Lexmark X736de
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