CREATING A CHALLENGE: CHECKLIST (CONCEPT & BRAND) BRAINSTORM CONCEPTS What makes your concept unique? What is your audience How hard is your Challenge? ITERATE AND ADAPT YOUR IDEA Seek outside opinions RESEARCH DOMAINS Check availability with DomainBot Do a Trademark Search for the name Search for social media handles with KnowEm PURCHASE DOMAIN SETUP A GMAIL OR G-SUITE ACCOUNT CREATE A BRAND IDENTITY Describe your target audience Decide on colors that represent your brand Visualize imagery Pick fonts Determine your messaging style SETUP A CANVA ACCOUNT (*or hire a designer) SETUP A FACEBOOK PAGE Create a personal account Create a Page Add profile and cover images Add business details Add FAQ