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Create Your Story (Keep it Plain) ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.

Dec 15, 2015

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Page 1: Create Your Story (Keep it Plain)  ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.

Create Your Story(Keep it Plain)

Page 2: Create Your Story (Keep it Plain)  ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.

www.aristo.ie

‘Create Your Story’(Keep it Plain)

Andrew C. Keogh

Aristo Connect 2 Grow

Page 3: Create Your Story (Keep it Plain)  ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.

A study conducted by AT&T and Stanford University revealed that the top predictor of professional success and upward mobility is how much you enjoy and how good you are at public speaking.

In this study the single best question to predict high earnings was, "Do you enjoy giving speeches?"

Will what we are doing help my career?

Page 4: Create Your Story (Keep it Plain)  ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.
Page 5: Create Your Story (Keep it Plain)  ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.

Profile Qualities of Good Person

• ???????????

• ????????????

• ????????????

Page 6: Create Your Story (Keep it Plain)  ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.
Page 7: Create Your Story (Keep it Plain)  ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.

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Aristo Philosophy

Stop delivering

• Speeches (no audience)• Lectures (boring)• Sermons (churches empty)• Presentations (uninteresting)

Page 8: Create Your Story (Keep it Plain)  ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.

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Have a Conversation (Chat)

• Aristo promotes the art of extended conversation

• Have a conversation be it with

1-5-50 or 500 people

Page 9: Create Your Story (Keep it Plain)  ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.

Tell a Story

Niklas Zennstrom

Page 10: Create Your Story (Keep it Plain)  ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.

America v Europe

Page 11: Create Your Story (Keep it Plain)  ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.

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Connect 2 Grow

Page 12: Create Your Story (Keep it Plain)  ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.

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Confidence to Connect

Page 13: Create Your Story (Keep it Plain)  ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.

www.aristo.ie

Build Relationships

Page 14: Create Your Story (Keep it Plain)  ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.

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Create Trust

Page 15: Create Your Story (Keep it Plain)  ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.

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Connect 2 Grow

Page 16: Create Your Story (Keep it Plain)  ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.

The Basics

Paul O’Connell Padraig Harrington

Page 17: Create Your Story (Keep it Plain)  ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.

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The Basics:• OPEN:

(Connect in 20 words or 7 sec.)

• BODY: (Concentration ON-OFF-ON-OFF-ON-

OFF-ON OFF ON OFF-ON-OFF)

• CLOSE: (If they remember your take home message you are a success)

Page 18: Create Your Story (Keep it Plain)  ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.

Tell Your Story(USP-Elevator Pitch- HCP)

Plan: Who is your audience?

• Connect: Step 1: get attention 20words or 7 sec.Step 2: problem you solve

• Who are you? (introduce yourself)

• What do you do? (KISS)

• How are they better? • Action

Page 19: Create Your Story (Keep it Plain)  ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.

How are they Better?

“A speech is like a love affair any fool can start it, but to end it requires considerable skill “

Lord Mancroft

Page 20: Create Your Story (Keep it Plain)  ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.

Who ate the Frog?

Page 21: Create Your Story (Keep it Plain)  ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.

Break

Page 22: Create Your Story (Keep it Plain)  ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.

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6-3-1

This talk will tell you how to be the one that is remembered!

Page 23: Create Your Story (Keep it Plain)  ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.

“ A weak message from a good speaker will have more impact than a strong message from a poor speaker, regardless of how much we like to think the opposite might be true.”

Deiric McCann from his book ‘Leadership Charisma’

Page 24: Create Your Story (Keep it Plain)  ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.

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Definitions

• Innocuous: not harmful or offensive

• Innovative: Make changes to something already existing as by introducing new methods, ideas or products.

• Inrush: sudden inward rush or flow

Page 25: Create Your Story (Keep it Plain)  ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.

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‘Create Winning Pitches’!(Be Open & Innovative )

Andrew C. Keogh

Aristo Connect 2 Grow

Page 26: Create Your Story (Keep it Plain)  ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.
Page 27: Create Your Story (Keep it Plain)  ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.

Plan your Journey

• All conversations to be interesting must have a planned destination.

“ It usually takes me more than three weeks to prepare a good impromptu

speech”Mark Twain

Page 28: Create Your Story (Keep it Plain)  ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.

Plan your Talk

Analogy: Planning a journey is like planning a talk

"One good analogy is worth three hours discussion."(Dudley Field Malone)

Better

Connect

Do/Sales

Who?

Problem/Market

Audience

Prepare

Action

Page 29: Create Your Story (Keep it Plain)  ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.

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Memorable Pitch Structure

Who is your Audience ?• Connect: (get attention)

• What problem do you solve? • How many have you sold?• Who are you? • How are they better?

(always finish with how people will be better)

• Call for Action

Page 30: Create Your Story (Keep it Plain)  ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.

Business Model use metaphors

We are like;

•YouTube•Twitter•Currency Fair

Page 31: Create Your Story (Keep it Plain)  ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.

Competition!

Why are you different/better?

Page 32: Create Your Story (Keep it Plain)  ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.

Financials - Costs

How big is your ambition?

•Too Big

•Too Small

Don’t tell VC how to spend their money(it’s rude)

Page 33: Create Your Story (Keep it Plain)  ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.

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Executions & Milestones

“If you can do it, it ain't braggin”.

Dizzy Dean Baseball pitcher

Page 34: Create Your Story (Keep it Plain)  ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.

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Call for Action!

What do you want and why?

Close: Remind us how we are better

Page 35: Create Your Story (Keep it Plain)  ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.

Question & Answers

Page 36: Create Your Story (Keep it Plain)  ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.

Definition

• Inquisition:

A period of prolonged and intensive questioning or investigation

Page 37: Create Your Story (Keep it Plain)  ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.

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‘Create Winning Pitches’!(Be Open & Innovative )

Andrew C. Keogh

Aristo Connect 2 Grow

Page 38: Create Your Story (Keep it Plain)  ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.

www.aristo.ie

Connect 2 Grow

Page 39: Create Your Story (Keep it Plain)  ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.

www.aristo.ie

Confidence to Connect

Page 40: Create Your Story (Keep it Plain)  ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.

www.aristo.ie

Build Relationships

Page 41: Create Your Story (Keep it Plain)  ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.

www.aristo.ie

Create Trust

Page 42: Create Your Story (Keep it Plain)  ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.

www.aristo.ie

Connect 2 Grow

Page 43: Create Your Story (Keep it Plain)  ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.

www.aristo.ie

This is the judgement your listener is continually making:

Do I believe / trust this person?

My final piece of advice to you is;

• Speak from your life’s experience• Speak with energy and enthusiasm• Speak in terms of your listeners

interest

And they will!

Page 44: Create Your Story (Keep it Plain)  ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.

Who ate the Frog?

Page 45: Create Your Story (Keep it Plain)  ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.

‘Pitch your Ideas’

8th December 2011 Ryan Academy

Citywest Business CampusThe cost which is funded by Skillnets is only €100

Website: www.ryanacademy.ie

www

Page 46: Create Your Story (Keep it Plain)  ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.

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My contact details:

E: [email protected]

http://ie.linkedin.com/in/andrewckeogh

Tel: 01 8208552

T: @aristoc2g

Page 47: Create Your Story (Keep it Plain)  ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.

Question & Answers

Page 48: Create Your Story (Keep it Plain)  ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.

www.aristo.ie

My contact details:

[email protected]

http://ie.linkedin.com/in/andrewckeogh

Office: 353 (0)18208552

@aristoc2g

Mobile: 353 (0) 87 2562241