Create Your Story (Keep it Plain)
A study conducted by AT&T and Stanford University revealed that the top predictor of professional success and upward mobility is how much you enjoy and how good you are at public speaking.
In this study the single best question to predict high earnings was, "Do you enjoy giving speeches?"
Will what we are doing help my career?
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Aristo Philosophy
Stop delivering
• Speeches (no audience)• Lectures (boring)• Sermons (churches empty)• Presentations (uninteresting)
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Have a Conversation (Chat)
• Aristo promotes the art of extended conversation
• Have a conversation be it with
1-5-50 or 500 people
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The Basics:• OPEN:
(Connect in 20 words or 7 sec.)
• BODY: (Concentration ON-OFF-ON-OFF-ON-
OFF-ON OFF ON OFF-ON-OFF)
• CLOSE: (If they remember your take home message you are a success)
Tell Your Story(USP-Elevator Pitch- HCP)
Plan: Who is your audience?
• Connect: Step 1: get attention 20words or 7 sec.Step 2: problem you solve
• Who are you? (introduce yourself)
• What do you do? (KISS)
• How are they better? • Action
How are they Better?
“A speech is like a love affair any fool can start it, but to end it requires considerable skill “
Lord Mancroft
“ A weak message from a good speaker will have more impact than a strong message from a poor speaker, regardless of how much we like to think the opposite might be true.”
Deiric McCann from his book ‘Leadership Charisma’
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Definitions
• Innocuous: not harmful or offensive
• Innovative: Make changes to something already existing as by introducing new methods, ideas or products.
• Inrush: sudden inward rush or flow
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‘Create Winning Pitches’!(Be Open & Innovative )
Andrew C. Keogh
Aristo Connect 2 Grow
Plan your Journey
• All conversations to be interesting must have a planned destination.
“ It usually takes me more than three weeks to prepare a good impromptu
speech”Mark Twain
Plan your Talk
Analogy: Planning a journey is like planning a talk
"One good analogy is worth three hours discussion."(Dudley Field Malone)
Better
Connect
Do/Sales
Who?
Problem/Market
Audience
Prepare
Action
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Memorable Pitch Structure
Who is your Audience ?• Connect: (get attention)
• What problem do you solve? • How many have you sold?• Who are you? • How are they better?
(always finish with how people will be better)
• Call for Action
Financials - Costs
How big is your ambition?
•Too Big
•Too Small
Don’t tell VC how to spend their money(it’s rude)
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Executions & Milestones
“If you can do it, it ain't braggin”.
Dizzy Dean Baseball pitcher
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‘Create Winning Pitches’!(Be Open & Innovative )
Andrew C. Keogh
Aristo Connect 2 Grow
www.aristo.ie
This is the judgement your listener is continually making:
Do I believe / trust this person?
My final piece of advice to you is;
• Speak from your life’s experience• Speak with energy and enthusiasm• Speak in terms of your listeners
interest
And they will!
‘Pitch your Ideas’
8th December 2011 Ryan Academy
Citywest Business CampusThe cost which is funded by Skillnets is only €100
Website: www.ryanacademy.ie
www
www.aristo.ie
My contact details:
http://ie.linkedin.com/in/andrewckeogh
Tel: 01 8208552
T: @aristoc2g
www.aristo.ie
My contact details:
http://ie.linkedin.com/in/andrewckeogh
Office: 353 (0)18208552
@aristoc2g
Mobile: 353 (0) 87 2562241