Create Presentations Your Clients Want Geoff McDonald
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Create Presentations Your Clients Want
Geoff McDonald
What are you strengths?
Most experts lead with their expertise…
If you are a marketer…
GeoffMcDonald.com/psa
Expertise meets Value
Business Model Definition
How you create & deliver value for your customers
Value Proposition Definition
What value do your customers want?
You Provide
They Want
Expertise meets Value
Correlation is not Cause
Undesirable, Risks, Obstacles
Required, Expected, Desired, Unexpected
What Jobs? Plan a public conference for upto 100 people
Specific Job: How will you select your speakers?
Physical, Intangible, Digital, Financial
Eliminate, Reduce, Avoid
Save, Grow, Achieve, Overcome
How will you position yourself to speak?
Individual Example
GeoffMcDonald.com/blog
More?
GeoffMcDonald.com/blog
GeoffMcDonald.com/psa
Expertise meets Value
Create Presentations Your Clients Want
Geoff McDonald
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