Create Online Presence Using Facebook Page

Get Started: Facebook Pages

Tutorial

What is a Facebook Page?

Facebook Pages

enables public figures,

businesses, organizations and

other entities to create an

authentic and public presence

on Facebook

Why create a Page for your business?

#1

Show people your ready for business

#2

Help customers contact your business easily

#3

Know your customers and grow your audience

#4

Drive online sales

#5

Increase local sales

#6

Promote your business or app

#7

Raise brand awareness

Creating a Facebook Page

On your personal account click the

drop down arrow

Click Create Page

Select a business category

Choose an industry specific category

For Local Business or Place -> Fill out

the fields

Click Get Started

Start setting up your Page

Add a description about your company

Add website

Customize a URL

Click Save Info

Upload or import a profile picture

Select image from files

Or click Import From Website

Add your website

Click Next

Add your page to your Facebook

account for easy access

Click Add to Favorites

Click Next

Start reaching new audiences with Preferred Page Audience

Click Save

Adding a cover photo

Click Add a Cover

Select Upload Photo

Choose photo from file then click Open

cover

cover

Click Save

Call-to-Action Button

Call to Action Button helps drive people from Facebook to take actions that are important to

your business

Click +Add a Button

Choose a Button, Add a Website and Set up Link

Click Create

Hover the cursor over the Button to Test, Edit, Delete and View

Insights

Page: Left Column Menu Tabs

Select menu in the left side column tab

Add a unique username by

clicking Create Page @username

Type a username

Click Create Username*

*requires 25 Likes

Home tab shows your News Feed

Edit Page information in the About tab

Click Add Service to showcase what you offer

Add Name, Price, Description and Photo then Click Save

Photos stores all picture in your Page

See the status of your Page in the Likes tab by date

Search and invite friends to like your Page

Manage your videos all in one place

Posts includes all your Page posts and Visitor Posts

Click Manage Tabs to organize, Add/Remove tabs

Promote your Page and Website, or Invite friends

Page: Right Column

See tips in the right

side column or edit About

page

Upcoming Events,

Visitor Posts and status are also

visible on the right column

Navigation menu

Navigation menu is the bar at the top of the Page

Navigation menu: Page

Page is the homepage of the Facebook Page

The buttons above the News Feed are shortcuts to some

feature of the Menu bar

Click More to see other options

Instantly add Status update

Add a photo, emoticons, and location to your status

Click Publish to post the update in the News feed

or click the arrow button to show options

Schedule, Backdate or Save Draft

Add date of publication then click Schedule

Backdate publishes a post that appears in the past timeline

Advertise your website

Advertise your posts by clicking Boost post

Share your Page post to others

Offer is a discount you can share with a customer

Supply the information and click

Create Offer

Invite people to an Event

Add Event details and

click Publish

Highlight key moments in a timeline using Milestone

Add details and click Save

Share a short Note from a blog post

Add Note to share to Audience

Navigation menu: Messages

Manage Page messages

Messages can be filtered by Unread, Archived or Spam

Track and find messages by adding labels

Navigation menu: Notifications

Notifications shows a summary of people who have engaged

with your Page

Promote or share your Page

Navigation menu: Insights

Insights - monitor and understand what’s working or not

Insights helps make decisions about what’s best for your Page

Filter data analysis by date

Select a Data Type, Date Range & File Format

Click Export Data

Select a tab on the left bar for specific data analysis

Promotions – monitors ad campaigns

Likes – monitors Total page Likes, Net Likes &

the Location

Reach – displays the number of people your

post reached

Navigation menu: Publishing

See all Posts in Publishing Tools

Click +Create to make a new post

Add Status

Add Photos/Videos, Emoticons and Location

Add Photo/Video

Select Canvas to combine

Images and Videos

Post an Offer, Event, Milestone & Note

Select a post and click Actions to Delete

Manage all videos

Upload a saved video or stream Live

videos

Click Publish

when done

Click the arrow to

select other options

Navigation menu: Settings

Settings control what goes on your page and who

manages it

Manage Message

settings and Response Assistant

Post Attribution publishes post as a Page or personal

account

Set Settings for Notifications

Assign different roles to people working on your Page

View people who liked your Page

Assign a Page Role, Remove or Ban from Page

Set a Preferred Page Audience

by location, Interest, Age, and Language

Add/Remove Apps to your

Page

Connect an Instagram account for

adverts

Feature other Pages

Share videos to/from other Pages

See status of support request for your Page

See all activities in Activity Logs

Navigation menu: Help

Click Help for FAQs and Feedbacks

“Build it, and the will come” only works in the movies. Social Media is a “built it”, nurture it, engage them, and them may

come & stay.”

- Seth Godin

Thanks!

Ivy T.

Virtual Professionalwww.indieivy.com