SERVICE PROVIDER SOLUTIONS Create New Services
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SERVICE PROVIDER SOLUTIONS
Create New Services
2
Market Trend 1:
The World Has Gone Mobile
10xwireless data trafficincrease will be seen in 2019, owing largely to persistent growth in smartphones and wearable devices.*
mobile trafficgrowth year over year**
Mobile network connections
by the time we reach 2018**
BILLION10
* Arik Hesseldahl, “Phones and Wearables Will Spur Tenfold Growth in Wireless Data by 2019,” Re/code, Feb. 3, 2015. ** Accelerating a New Class of Mobile Services, Cisco, 2014.
61%
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Market Trend 2:
Video Is Driving Massive Traffic Growth
* Cisco Visual Networking Index: Forecast and Methodology, 2014–2019, Cisco, May 27, 2015. ** MOI: Monetization & Optimization Index, Cisco, May 16, 2014.
Video DemandWorldwide market for
multiscreen and online video**
The Rise of Internet to TV
2018will see
4x increase in Internet-to-TV viewing.* of all consumer
video traffic will be Internet to TV.*
14%
$115BILLION
4
Market Trend 3:
The Rise of Cloud Computing
* Cisco Global Cloud Index: Forecast and Methodology 2013–2018 White Paper, Cisco, 2014.
Changing enterprise business models’ efficiency and capacity
By 201878% of workloads
processed by cloud data centersVS.
22% by traditional data centers*
59% will be software as a service (SaaS).
28% will be infrastructure as a service (IaaS).
13% will be platform as a service (PaaS).*
SaaS
59%
IaaS
59% PaaS
59%
Total Cloud Workloads
5
Market Trend 4:
Increasing Dynamic Threat LandscapeExposure to Security Breaches
Increasing Threat Sophistication and Service Provider Risk
6
Massive OpportunityConnecting people, process, data, and things
$1.7 TrillionValue of the
Internet of Everything (IoE) to Service Providers over Next Decade
M2M
M2P
P2P
Remote Monitoring Service
M2M Commerce
IntelligentDiagnostics
TargetedAdvertising
Personalized Traffic Report
Contextual Security
mHealth Order Refills
Home Control
Collaboration as a Service
Telepresence as a Service
Relationship Services
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Challenges to OvercomeCustomer demand and needs
are changing with new technology.
The threat of nonconventional
technology providers is growing.
Innovation is raising the stakes—and bar—
for traditional providers.
• Core business under pressure• Shrinking profit margins• Business models changing• Networks built for different era• Slow internal processes for
adding new services
Service Providers
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Creating New ServicesTo stay competitive, you must offer a broad range of new services.
Services Available Today
Cisco Open Network Architecture
Data Center or Cloud Content Delivery Network Mobile Network
Managed Wi-Fi
Managed Virtual
Services
Mobile Content Delivery
Geo and Device
Targeting
Cloud VPN
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Direct Benefits of Open Network ArchitectureNetwork functions virtualization, software-defined networking, orchestration, open source
Quickly add new service elements.
Enable new support models.
Provide service consistency.
Provide open ecosystem.
Elements can be turned up and integrated with just a few clicks.
Business customers can now self-support.
Allow for consistent experience inside and outside the core footprint.
Enable easy integration with third-party environments and vendors.
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Case Study ObjectiveDeploy fresh, new Spectrum UI and downloadable security for next-generation multiscreen video for all subscribers.
SolutionImplement Cisco® set-top box with VideoGuard® Server for downloadable conditional access system (DCAS) and DRM.
ResultsLower-cost, ultrathin clients and legacy QAM support and maximum functionality were moved to cloud, including security.
Charter and Cisco Partner on Worldbox
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Case Study ObjectiveExpand its network infrastructure and create a differentiated, multiple-screen experience for its subscribed customers.
SolutionImplement Cisco® cloud platform (IaaS, SaaS, unified communications as a service [UCaaS]), Cisco Videoscape® Distribution Suite, and Cisco Carrier Routing System platform.
ResultsTelstra saw 11 percent year-over-year revenue growth, 120 new customers of IaaS, and 125,000 users of UCaaS.
Telstra Expands B2B and B2C Markets
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Welcome to the Benefits of Cisco Open Network Architecture
Service creation is simpler and delivery is faster, allowing you to react quickly to customer needs.
Visit cisco.com/go/sp to learn more.
@CiscoSP360
© 2015 Cisco and/or its affiliates. All rights reserved.
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