CREATE. CONFIGURE. PUBLISH. March 29, 2011
Dec 10, 2014
CREATE. CONFIGURE. PUBLISH.
March 29, 2011
AGENDA
AGEN
DAAGENDA
• Introduction• Flexibility in Uncertain Times• Single Database
• Content• Search
• Platform vs Product• Site Generation: A Bird in the Hand…• Questions
WHO IS IFACTORY?
Interactive design and development company with over 19 years experience
A division of RDW Group, a full -service agencyPublishing is a core vertical – 65-70% of our businessPubFactory – Online Publishing Platform
Unified DatabaseMixed Content: Books, Reference, JournalsMultiple revenue models: e-commerce, subscription, perpetual, PPV, PDADesign / UX / IACustom Publishing
UNCERTAINTY
Fundamental Problem: How to deal with the uncertainty of the times?
• Initial Precondition: Unified Database• Mixed Content• Search• Subsets of Content• Flexible Revenue Models
SAMPLE PRODUCTS: SAGE RESEARCH METHODS ONLINE
PLATFORM VS PRODUCT
• You almost never want just one product• The business needs:
• Cost effective products• Flexibility
• The project team needs:• The right features for the right content
• Interface is important• Build features to make the most of your content
SAMPLE PRODUCT: OED TIMELINE
SAMPLE PRODUCT: BERG FASHION LIBRARY IMAGE BROWSE
SAMPLE PRODUCT: SAGE RESEARCH METHODS ONLINE ONTOLOGY VIEWER
SITE GENERATION CONCEPT: A BIRD IN THE HAND…
Problem: The 2nd Product: Just like the first except…Solution: Automate Product Generation
Site Generation• Allow publisher to create new products with the click of a
button• Minimal feature customization• Some Design / Branding customization• Put the decision with the publisher to:
• Get 80% solution out now• Wait for product-specific customizations (which then
become available for all new products)• Microsites vs Premium Sites