Cream o’ Galloway + Rainton Farm 3 businesses on mixed livestock farm Farm Ice Cream Manufacture Tourism.

Cream o’ Galloway + Rainton Farm

• 3 businesses on mixed livestock farm

• Farm

• Ice Cream Manufacture

• Tourism

Diversification –a Panacea?

Cream o’ Galloway

Ice Cream Manufacturing

•Strong locally•Fierce competition nationally•Heavy discounting in multiples•Distributers vulnerable•Very tight margins

Diversification –a Panacea?

Cream o’ Galloway

Customers

Multiples 27%D&G Independents38%Farm Shop 10%

Other Independents 25%

Diversification –a Panacea?

Cream o’ Galloway

Visitor Attraction

Diversification –a Panacea?

Cream o’ Galloway

Diversification –a Panacea?

Cream o’ Galloway

Diversification –a Panacea?

Cream o’ Galloway

Diversification –a Panacea?

Cream o’ Galloway

Diversification –a Panacea?

Cream o’ GallowayTourism

Family Groups70,000 visitors per year

Visitor AttractionIce Cream Parlour

Burger BarnAdventure Playground

Garden WalksNature Trails

Guided Walks & TalksBike Trails

Pedal Kart Tracks

Diversification –a Panacea?

Cream o’ Galloway

Common Agricultural Policy

• Climate Change• Energy Security• Biodiversity Loss• Food Security• Water Scarcity• Animal Welfare• Human Health• Rural depopulation

• Sustainable Food Systems

Addressing the Challenges

a fairer, greener and more sustainable cap post-2013

biodiversity and environmental protection

Co-financing

green growth

Co-financing

food security and fair trade

direct support

area-based payments

EU budget

Flexibility for member States

sustainabilitty

Climate change top-ups

EU budget

agriculture across europe

Areas with natural handicaps

Co-financing

safety nets

EU budget

Common Agricultural Policy