CRBT - Nigerian Entertainment Conference | NEC · PDF file“Content is the new Crude, and Publishing is the creative industries pension plan” -Daniel Dapo Oyebanjo

CRBT RINGTONES

DVD/CD CINEMAS

SYNC/ BRANDING

ORIGINAL VERSUS FAKE…

CAN YOU TELL THE DIFFERENCE?

§ 5,000,000 DVD Players sold in Nigeria in 2015 (Source: Gabosky)

§ 1 million phyiscal customers in SLOT monthly

§ 100,000 smartphones sold in SLOT per month

2015 CONTENT REVENUE SHARE..

Total Revenue Networks Share

(60%)

Content Providers (CPs)

Share (40%)

Content Owners (CO’s) / Content

Creators (CC)

Avg share (50 : 50)

With CP

N40 Billion N24 Billion N16 Billion N8 Billion

Did Content Owners receive the full N8 Billion? NO!

T.A.G

G - M E D I A

“Content is the new Crude, and Publishing is the creative industries pension plan…”

-Daniel Dapo Oyebanjo