Crash course on creativity assaignment no.2 observation lab (1)

My observation in the supermarket I often go

Shinji Yamada

contents

・Before I enter the store・Environment・Products・Customers

Before I enter the store

Though the door is closed, just in front of the door there is a machine which makes "yakiimo", Japanese seasonal food. The sweet smell atracts me!!

Environment 1

If I hadn't taken this course, I'd never have looked up and discovered such decorations. I hadn't noticed them for almost two years.

Green is the color scheme of this store.

Sales persons work in green aprons.

Environment 2

・When I observed this store, it was decorated for Halloween. It seems to be adaptable to seasons.

trick or treat!

Environment3 (Security)

・There is a caution on the exit door.

・It says "Shoplifters are watched!!"

・It's enough for them to hesitate to do bad things.

Characteristic Products

There is so many varieties of liquors. Maybe too many choices don't lead to purchase. I'm reluctant to select one of them.

Counting Customers

・Time 17:00~17:15 PM JST

・Category-housewife 12-old man or woman 8 -office worker 5-geek boy only 1

Customers 2

・Even though this store is located near Akihabara which is the center of Japanese subculture, main custemers are ordinary people probably.

・In fact, products which geek boys seem to prefer are sold at a loss・・・

Tnank you for ..

・watching this slides till the end.

・salespersons' cooperation

gloves left behind by a salesperson

Price tag says "cafe au lait is 598 yen"