A simple way to understand Marketing
Crash course in Marketing functions
Jul 13, 2015
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Transcript
A simple way to understand
Marketing
The role of marketing
Marketing is about satisfying the consumers needs…
No marketing
Plenty of marketing
…In a profitable way for the organization
The role of marketing
What is the businesses attitude to marketing?Marketing orientation
Analyse current position and opportunities:
Marketing audit
Gain information on the market:
Market research
Persuade consumers to buy:
Marketing mix
Market analysis
Market segmentation
Marketing strategy
Qualitative analysis Price
Quantitative analysis
Consumer tests Place
Promotion
Product
The functions of marketing
Consumer
Research agency
Factory teamFI
CO te
am
Sales team
Supply chain team
CCSD team
Creative agency
Med
ia a
genc
y
BTL
agen
cyCRM te
amRetail audit agency Marketing
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