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Vinod MehraVinod Mehra
House Rules
Time : 1 hour Please take notes Q & A session @ End
If you BenefitIf you Benefit
Send me a Send me a LinkedInLinkedIn Invite Invite
Endorse me for Endorse me for LinkedIn SpecialistLinkedIn Specialist
Crash Course on LinkedInCrash Course on LinkedInIn This Webinar you will Learn ..…LinkedIn FoundationFoundation PrinciplesBuild A Powerful Profile that Attracts AttentionGrow L1L1 And L2L2 Connections that MattersShare Meaningful ContentEngage Your Connections In Meaningful DialogueFind Job, Business Lead and Build Your Brand ImagePowerful Strategies and Reference Material Daily 30 Minutes Action Plan30 Minutes Action Plan
LinkedIn Amazing Strategies
Requirements: LinkedIn Basic profile
Tips/Strategies – Take NotesTips/Strategies – Take Notes
About LinkedInAbout LinkedIn
LinkedIn Living room of co-
founder Reid Reid Hoffman Hoffman in 2002
Launched on May 5, 2003
Current CEO – Jeff Jeff WeinerWeiner
Acquired by Acquired by Microsoft in 2016Microsoft in 2016
LinkedIn•Vision: Create Economic Opportunity Economic Opportunity for
every member of the global workforce.
•Mission: ConnectConnect the world's professionalsprofessionals to make them more productive and successful.
• Strategy:– To be the professional profile professional profile of record– To be the essential source of professional professional
insightsinsights– To work everywhere our members work
LinkedIn Services30 days Free Trial
FoundationFoundation of LinkedInLinkedIn
LinkedIn LinkedIn AmazingAmazing StrategiesStrategiesAGENDAAGENDA
About LinkedInAbout LinkedInGoals Goals Profile OptimizationProfile OptimizationSkills & endorsementsSkills & endorsementsRecommendationsRecommendations
Strategies for for
ConnectionsConnectionsGroupsGroupsCompaniesCompaniesJobsJobsPostsPostsTime LineTime LineOthersOthers
Worldwide Workforce
3,300M+2
Worldwide Professionals
640M+2
LinkedIn Members500M+
1
As of Feb 9 ’12 | International Planning & Research3.3+ Million Company Pages3.3+ Million Company Pages
LinkedIn - Statistics
Highest income bracket Network $ 124K
UAE: 2.8 Million plus UsersIndia: 35 Million plus users
What is Your GoalWhat is Your Goal
what's your goalwhat's your goal
JobJob
BusinessBusiness BrandBrand
Optimize your ProfileOptimize your Profile
Profile – Online ReputationBackground image and Photo – FFF***Title - 120 Characters & Domain120 Characters & Domain
SummarySummary - 2000 characters (2000 characters (JBBJBB))Rich media (Slideshare/Youtube)Rich media (Slideshare/Youtube)
Public ProfilePublic Profile ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++Skills & Endorsement ****** - 50RecommendationsGroups CompaniesJobs
Profile Strategy
Raises concernsRaises concerns: No Profile incomplete LinkedIn Profile
To Show up in SearchSearchKey words in summary and ExperienceQuarterly add Online study certificationsOnline study certifications Rich MediaRich Media: White Paper, Video, Slideshare
links
Profile
Skills & Endorsement - StrategySkills & Endorsement - Strategy Total 5050 skills. Limit to 25FOCUS ON 3 – 4 key skill sets begin with 10 and grow to 25
StoryStory
Empowered Nurture ToolsNurture Tools
Multi-threadedMulti-threaded ReferralsReferrals
StoryStory
Change of Role WOMWOM
70% - 80% 70% - 80%
Measure your Success
ConnectionsConnections
Connections - Strategy
QuantityQuantity & QualityQualityQuantity + Run for 1st 1000 connectionsCriteria Criteria : Connect with 25+ connections,
Photo and profile
Quality: Beyond 1000 - use invites for QualityQuality connections
Increase 2nd degree connection – “Power”People you May know - GuidePeople you May know - Guide
Engagement – Strategy
Tip #1Tip #1:: Power of Power of Like, Share and CommentsLike, Share and Comments ((Reciprocity)Reciprocity)
Tip #2Tip #2: : Ask favours for othersAsk favours for othersTip #3 Tip #3 : Personalize your invitation. Find : Personalize your invitation. Find
something genuinely to praise.something genuinely to praise.Tip # 4 Tip # 4 : Endorse Customers & Prospects : Endorse Customers & Prospects
( ( Dont buy E & Endorsements and RecommendationDont buy E & Endorsements and Recommendation))
Connections – Strategy
Tip # 5: Tip # 5: Be SMEBe SME Write & Share Blog Post LinkWrite & Share Blog Post Link A question or suggestionA question or suggestion
Tip # 6: : Save Best Profile formats for Save Best Profile formats for referencereference
Connections - Strategy
Difficult Connections:Endorse 1 at a timeWrite recommendations
Have same photo same photo for your all Social Media platform
Don’t know Email id Email id – Join the Group Export LILI Connections
Connections – StrategyLinkedIn daily alerts
Keep in Touch Keep in Touch ( Law of Reciprocity) Birthday Job Change Work Anniversary
Personalize your InMail: 3% – 10% – 30%
GroupsGroups
How many How many Groups Groups you can join at any you can join at any
given time?given time?
Group Objective
Expert StatusConnect with members you
don’t have Email idBuild communitycommunityKnowledge share
Group Strategy
Jack of All Trade & Master of None StrategyStrategy # # 1: : 1 – 3 – 1001 – 3 – 100
Create 1 GroupJoin 100 GroupsActive in 2-3 groups
StrategyStrategy # 2: Aim to Be the # 2: Aim to Be the TopTop contributorcontributor
GroupsStrategy
Don’t know which group to join ? follow your Guru - Check your Mentor or Expert Profile
Review Quarterly to Leave Groups & join NEW Groups
GroupsStrategy
JobJob
Job Objective
Spot Job offer Get interviews - KeywordsKeywords Post JobsPost Jobs
Job - Strategy
Auto Search Parameters For Job: Auto Search Parameters For Job: Decide on Title, Company, Location, Industry – decide your Job Auto Search
StrategyStrategy:Identify 10 – 25 target companies - FollowConnect with HR and Business HeadJoin relevant Groups
Ask for advise not the JobAsk for advise not the JobWhen applying study job specification job specification for
key wordskey words
Job - Strategy
Trends for Companies are requesting their employees to recommend new hire. Zapoos
Track your Target companies: who is leaving creating vacancy
Identify why you are suitable for the job ?Recruiters job easier
Give before asking
Company Strategy
Company Strategy
Similar companies – Leads1st Degree and other employees - InsightInsightShort list 10 – 25 companies you want to
track – Follow themIdentify HR head and Business Head – Track
them - MultithreadedMultithreadedVolunteer workVolunteer work
Post Strategy
Post Strategy
Periodic and Consistent Timely and Relevant @ Bottom add signature & Blog URL Like, share and COMMENT on others
PostsAuthority StatusAuthority Status
Time Line Strategy
Time Line - StrategyPosting appear in updates. Post helps to
…..Stay in the connections mindPositions you a source of good
informationSEO optimizedHuge exposure to people who
otherwise are hard to reachFilter Timeline updates Filter Timeline updates – Through
selective HideHide
Daily 30 Minutes Action PlanDaily 30 Minutes Action Plan
1. Birthday and Job Change - Reciprocity
2. Engage Customers/Prospects content
3. Post relevant and meaningful post or Blog post - Authority
4. Acknowledge engagement on your posts
5. Send and accept invites – Grow Network
WisdomWisdom
1. Don’t ask for job Ask for Advise
2. ENGAGEMENT creates VISIBILITY and VISIBILITY creates OPPORTUNITIES
Q & A
Crash Course on LinkedIn Crash Course on LinkedIn
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