Crash Campaign Presentation

Hillsborough Yoga & Healing ArtsThe Burrito Agency

the Burrito Agency… what?

“A whole lotta content delivered to you fast and fresh!”

The Research

53% had been to Hillsborough, NCOnly 6% had heard of HYHA

*Qualtrics Survey

Facebook: 95%Instagram: 81%Twitter: 42%

*Qualtrics Survey

45% would be willing to drive 15 minutes to get to an exercise class

*Qualtrics Survey

78% get information about exercise classes and deals through word-of-mouth

*Qualtrics Survey

*Statista

TakeawaysMost people practice yoga for physical and

overall wellness reasons

TakeawaysThe yoga industry affects more than 70

million Americans

TakeawaysYoga is talked about a lot, but Hillsborough

Yoga has no share of voice

TakeawaysMillennials are willing to try new things and

be adventurous

TakeawaysMillennials want brands to engage and

interact with them

TakeawaysPeople value peer recommendation and word-of-mouth over traditional advertising

ChallengeGet consumers to share and talk about

Hillsborough Yoga and Healing Arts to establish it as an interactive brand.

Consumer DisconnectReturning client’s brand connection ends when

they leave the building

Who are we talking to?

The Granola-Crunchy Collegiates

The Doctor’s Orders Exercisers

InsightWord-of-mouth isn’t just word-of-mouth

anymore.

Empower yourself.

Engage your community.

Energize your body.

Facebook

Instagram

Twitter

Blog

Website

Physical Handouts

Concluding Remarks

Questions? Comments? Nachos?