Crafting the product

Crafting the Product: How the Product Backlog appears

!Galina Kostetskaya!

Engineering Manager!01/10/2014

Plan• Plan, Do, Check, Act!• Hypothesis!• Personas, Scenarios -> Features!• Prototyping and prototypes testing!• Story mapping!• MVP, releases planning

2 © Copyright Innovecs 2012


Product owner


Product owner


• responsible for the product success!

• has the vision of there to take the product!

• cares about user needs and business goals!

• team player : dev team and stakeholders!

• owns the product on behalf of the company

Plan, Do, Check, and Act• Develop a hypothesis about your

product;!• Validate it (through user tests,

interviews, fast researches);!• Review the result;!• If the experiment was unsuccessful,

adapt the hypothesis;


Hypothesis

We believe [TYPE OF USER] has a problem [DOING THING]. We can help them with [OUR SOLUTION]. We'll know we're right if [CHANGE IN METRIC].


Validate: Personas


Personas are your consumers archetypes with names, jobs, skills, interests and anything that is relevant to how they use your product.

Scenarios


that envision their life with your product and without it. Try to answer the question: Are the features you envisioned really necessary? Does your persona get benefit from using your product?

Interviewing your users


The most important thing is to find people who are representative of target users of your system. The people who are going to be the users of your system.

The main problem


The main problem is that a lot of people think, that there is nothing new to be found – everything is known, everything is discovered.

Solution


Validate it: Prototyping


Prototyping


Testing prototypes


• Make an interactive application without writing much code: front-end interface, which is controlled by the wizard.!

• Get feedback from users!• Makes sense when it is

faster/easier/cheaper to make the than the real thing

Testing prototypes


Story mapping

17© Copyright Innovecs 2012

Story mapping


MVP(Minimum viable product)


MVP - the least amount of work we can do to validate the hypothesis

is the core features that allow the product to be deployed, and no more.

MVP


+ release plan

What if hypothesis !is proven to be wrong?


Find a new one!


Fail fast - learn fast


Thank you!!!

Galina Kostetskaya!Engineering Managers!

!

http://tisquirrel.wordpress.com/

Crafting the product

Software