Cracking The Color Code for Websites of Landscape Services

CRACKING

WEBSITES of

Landscape services

the

for the

From the States of America

“Sometimes I long so much to

do landscape, just as one

would go for a long walk to refresh oneself, and in all of

nature, in trees for instance, I see expression and a soul.”

Vincent Van Gogh

The famous painter and legend felt it too.

Indeed,

landscaping is magical

It’s an art and those working in

this industry deeply enjoy the beauty and colors

of nature.

However their choice of colors for websites seems redundant.

When a user is browsing through a website, half of the time they remember

the experience and half the

times they remember colors

In the existing landscape websites,

Shades of green dominate the scene

With rare intrusions by

blue and brown

Yellow makes a cameo appearance (secondary color)

Red seems like a taboo

Violets and pinks are aliens to

landscape industry

Surprising isn’t it!

So without further ado

We will walk you through the color palettes from

landscape and lawn care websites in different States.

The key considerations are going to be:

1. Choice of colors for website

2. Color Palette as brand identity

3. Does the palette work for the web?

+ = Yay or nay

4. The State where the company started

Let’s get started

South Carolina

Dark green in sharp contrast with white

Looks simple yet impressive on the web

Illinois

Landscape branding without green is plausible

A cream and textured background accompanied by colored fonts

Pennsylvania

3 shades combo but clever use of green

The white background on the web looks smart

Florida

The first site to use blue in the absence of green

Indeed the color combo is web friendly

California

Bright shades make up the brand

Simple background supports colors on the web

Maine

Brand colors too bright to handle

Yellow in the header complicates things a bit

Indiana

Clever use of cameo yellow for the logo

Grey complements the brand colors on the web

New York

Typeface logo using risky color white

Pulling off the use of desaturated color palette

Los Angeles

The stricking shade of red captures attention

Impressive web layout gets side tracked due to red

Alabama

Logo colors showing all shades of green

Earthy background communicates brand message

Tennessee

Brand colors are a shade of green

The shade of yellow in the navigation panel blocks visibility

San Diego

The logo colors display a sharp contrast

Rarely used purple makes an appearance to display a service

Can you recall any of the

LANDSCAPE BRANDS

From this list?

Here’s another chance

The right choice of colors can make you stand out from the crowd.

Let us help you with that

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