CR-Z - Honda Malaysia

breakthrough

motor sports

Honda story

what’s on Honda

VOL.11 JUNE 2009

Advanced Safety Vehicle 4Super GT Honda Dreams FundSave Our Sumatran RhinoExperience Honda 3S CampaignOur Success Reflects Your Confidence

our newest dream

CR-ZPP14768/03/2010(023729)

Tomorrow's Sports Car Today

More

Rew

ards!

M

ore S

avings!

See p

age

21 or

visit

www.honda.

com

.my

for d

etails

.

c o n t e n t s

We appreciate your feedback.Please send your comments, suggest ions, quest ions to:

Editorial Team Honda Malaysia Sdn. Bhd. (532120-D) Lot 15, Jalan 13/6, 46200 Petaling Jaya, Selangor Darul Ehsan, Malaysia

Printed by: United Print Process Sdn. Bhd. (272654-U)No 5, Jalan Trompet 33/8, Taman Alam Indah, Seksyen 33, 40400 Shah Alam, SelangorDarul Ehsan, Malaysia KDN: PQ1780/982

08

Forget what you know about sports cars being gas guzzlers with cramped interiors. The CR-Z is designed to change all that.

living Honda08We’re delighted to introduce long-time Honda user Mr. Sahruddin, loyal not just to the brand but also his favourite Johor Bahru dealership, Yong Ming Motor.

our newest dream04

breakthrough12Vehicles that can talk and react, sounds like science fiction doesn’t it? Well, it exists andit’s called Advanced Safety Vehicle.

With DREAMS is a quarterly magazine published by Honda Malaysia Sdn. Bhd. All rights reserved. Contents may not be reprinted or otherwise reproduced in any form whatsoever without written permission. Opinions expressed in this magazine are not necessarily those of Honda Malaysia Sdn. Bhd. The information presented in this magazine is compiled from various sources and there is no declaration of responsibility as to legality, completeness and accuracy.

CHIEF EDITOR Carol Joseph EDITOR Shaheeran EDITORIAL

SPECIAL THANKS Mr. & Mrs. Mat Sahruddin bin Tamat • Mr. Shamsul Hakim Cheng Abdullah • Mr. Micgaemory John Peters • Yong Ming Motor Sdn Bhd

what’s on Honda?20Learn about our ‘Save Our Sumatran Rhino’ Malacca visit, the Experience Honda 3S Campaign and special thanks to you – our valued customers – for helping us achieve record numbers.

Honda story18From Klang Valley to Kedah and Pahang, then off to Sarawak, once again the Honda Dreams Fund team goes the distance to spread its message.

onda?

The challenge to recapture double titles continues for Honda.Find out how the team is performing so far in Super GT 2009.

motor sports16

12

SUB-EDITOR Lee K.H.

Call our Toll Free Number at 1800 88 2020Operating hours: 9.00 a.m. – 5.00p.m. Closed on weekends and public holidays.

A WARM GREETING to all Honda owners and With DREAMS readers. If recent months have taught us anything, it’s that the future can appear uncertain sometimes. This is why it’s comforting to know that there are some things you can always count on – like Honda’s continued commitment to excellence.

Fuelled by the dream to be a company that society wants to exist, Honda is a firm believer of The Three Joys. The Joy of Buying, which ensures every Honda vehicle produced is the very best it can be. Next, to instil a Joy of Selling in all Honda dealers so as to be able to achieve the highest standards of customer service. Lastly, to nurture the Joy of Creating products of the highest quality that exceed consumer expectations.

Honda is also an organisation that believes in constantly challenging itself to improve and to look for better ways to serve you. With the recent opening of two additional dealerships, Jimisar Motors in Sibu, Sarawak and JM Motor Venture in Bukit Mertajam, Penang – bringing the total number of Honda dealerships in Malaysia to 58 – Honda is closer to you wherever your home may be.

It is this mindset that separates Honda from the rest and has made the brand into what it is today. The satisfaction you get from owning a Honda is truly a feeling you won’t find anywhere else. As the newly appointed Managing Director and Chief Executive Officer for Honda Malaysia, I would like to thank you for your continued support and look forward to sharing the joy of Honda with you.

Certainty During Uncertainty

Best Regards,Toru TakahashiManaging Director and Chief Executive Officer

Honda Malaysiamessage from

03

The

Sports Car

of the Future

Has Arrived

our newest dream

04

FUTURISTIC + DYNAMIC

Futuristic styling. Hybrid power. And a comfortable interior.

Believe it or not, we’re talking about a sports car. Say hello

to the sporty hybrid of the future – the lightweight, CR-Z

concept vehicle. Having made its debut at the 40th Tokyo

Auto Show in November 2007, fo l lowed by the

North American International Auto Show (NAIAS) in

2008, the CR-Z is testament to Honda’s forward-thinking

tradition, commitment to the environment and expertise

in developing exhi larat ing dr ives. Step inside for a

glimpse of what the future holds for sports car enthusiasts.

our newest dream

05

Introducing the CR-Z

The CR-Z or Compact Renaissance Zero marks a rejuvenation in the design of the Honda

compact car. A perfect blend of time-tested tradition and new technology, the CR-Z

features popular design elements of the CR-X from the 80s and 90s – renowned for offering

the ‘joy of driving’ – and advanced hybrid technology pioneered for the Insight (refer to

With Dreams vol. 10, Our Newest Dream for details). Based on a recent statement by the

President and CEO of Honda Motor Co., Ltd dated December 2008, the CR-Z will be available

for purchase by the end of 2010.

The over-sized grill with air-vents on eachside offers a strong, high-performance look.LED headlights patterned after luminous bodies, coupled with jaunty fin-shaped sub-lights,leave an unmistakable impression.

The spacious cockpit features a cutting-edge meter unit beautifully encased in a glass art piece.

Large, 19” wheels portray a strong sporting stance and hint at the dynamic sporting chassis underneath.

Aerodynamic door mirrors boast a high degree of style and visibility.

our newest dream

06

Check out the recent interview with designers Mr. Morikawa Tetsuji and Mr. Shimuzu Yosuke to learn what inspired the exterior and interior look of the CR-Z.

Take A Closer Look

Qn: What inspired the exterior design of the CR-Z?MT: The futuristic and dynamic design of the CR-Z empowers the driver with its innate performace capabilities and superior technology, despite the vehicle’s compact size. Its curved, fluid design also portrays motion beautifully.

Qn: Why do you believe in putting effort into designing the exterior, even if it’s only a shell?MT: As the CR-Z needed an exterior appearance that would evoke desire regardless of its compact size, coming up with the perfect design was indeed a challenge. I would be flattered if any user mentioned that the CR-Z embodies everything Honda.

Qn: What was the reason for making the CR-Z a hybrid?MT: By positioning the CR-Z as a lightweight hybrid sports car, we (Honda) can provide a fun driving experience and still minimise damage inflicted on the environment. This is a key appeal of the CR-Z as more environmentally conscious consumers are demanding this from their cars.

Qn: What were your thoughts upon completing the design of the CR-Z?MT: I was proud that my design helped boost the image of hybrids from being just environmentally friendly alternatives, to vehicles that can be fun and stylish to drive.

Qn: How about its interior?SY: As the CR-Z is designed to be a fun car for all, the interior was made to resemble a spacious living room. By using plenty of windows and allowing light to enter the cabin, we were able to create a roomy look for the inside of the CR-Z, even though it’s a coupe. In doing so, I hope I had helped enhance the image of Honda Hybrids as delightful vehicles to drive.

Tube-shaped rear combination lamps provide better rearward visibility and create a powerful presence.

The high tail with split-level glass, shallow rake of the roof and kamm-style tail evoke the spirit of the CR-X, and gels well with the design of other Honda eco-friendly cars such as the Insight and FCX Clarity.

QN: Interview QuestionMT: Mr. Morikawa TetsujiSY: Mr. Shimizu Yosuke

our newest dream

07

NAME

AGE

HOME

OCCUPATION

PREVIOUS CARS OWNED

CURRENT OWNERSHIP

Mat Sahruddin bin Tamat

35

Johor Bahru

Managing Director

Honda Civic Ferio, Honda CR-V 2nd Gen

Honda Odyssey 3rd Gen,

Honda CR-V 3rd Gen

When a ManLoves HondaIt’s not uncommon to see adolescent boys drool over cars but to see a grown man

pour over his car is definitely a sign of true passion for his automobile. For Johor Bahru

resident Mat Sahruddin bin Tamat, aged 35, becoming a husband and father changes

nothing about the love he has for his cars – most of which have been from Honda.

08

MAT SAHRUDDIN'S LOVE for Honda began way back with his first, a fifth-generation Honda Civic Ferio (Ferio is the designation for a four-door Civic saloon imported from Japan). During its time, the fifth-generation Civic was viewed by many as so much more than just a good compact family car. Its name grew synonymous with affordable high performance and those that owned one were regarded as genuine car enthusiasts. It was this car that started Sahruddin's fondness for the Honda brand. Coupled with its attractive price, the Civic also had the looks and the kind of sporty performance that Sahruddin was looking for. So much so that it got him racing in some club events. Not long after, Sahruddin’s ownership of a Civic soon spawned purchases of other Honda cars. Star-struck by Honda, he hardly looked at other brands (he did have brief ownership of another Japanese marque but sold the car for a CR-V). Today, the managing director of a reputable construction firm and proud father of two daughters, Sahruddin is also the owner of two Honda vehicles – an Odyssey and CR-V, both third generations.

Mat Sahruddin always beams with joy when he

talks about his love – Honda cars.

Although both Mr. Sahruddin and his wife Ruzaimah have very busy schedules, they make it a point

to spend most weekends together.

His cars occupied much of the conversation when With DREAMS met with Sahruddin in Johor Bahru recently. He speaks of them as if they were his children, his eyes swelling with a sense of pride. Even during the photo shoot at Danga Bay after the interview, Sahruddin continued to sing Honda’s praises, pointing out the Odyssey’s unique design, which he thinks is a well-known trait and his reason for purchasing one. “I like the Odyssey because like every Honda, it carries its own distinct style. You’ll find a unique feature in every model that sets itself apart from the others,” said the Honda-smitten Sahruddin, who loves to read car magazines in his spare time.

If you had the chance to see Sahruddin’s Odyssey, you’ll be amazed at how well kept and clean it is. It looks like it just stepped out of the showroom. At the time of the shoot, Sahruddin had some Modulo modifications done on his Odyssey. His reason for doing this is plain and simple, “It looks good on the car,” said Sahruddin. Sahruddin's wife, Ruzaimah binti Turut, loves the CR-V for its prestige and affordability, using it as a daily commute to Sekolah Rendah Desa Cemerlang where she teaches English. Even the students at her school found the CR-V impressive. “They said that the CR-V is a big car,” said Ruzaimah.

09

With DREAMS magazine would like to thank Mr. & Mrs. Sahruddin for agreeing to appear in this issue. It was indeed a pleasure to chat with Mr. Sahruddin about his love for Honda cars and his favourite dealership, Yong Ming Motor.

With DreamsMr. Mat Sahruddin bin Tamat

Why do you choose to buy your Honda cars from Yong Ming Motor?I always go to Yong Ming Motor as it is a

long-standing and very reputable Honda

dealer. Their sales team is friendly and

when it comes to buying a new car, they

always take the time to explain to me

in detail the merits of the model I’m

interested in purchasing. This simplifies the

buying process, making it pressure-free.

The good customer service doesn't end at

the point of sale either. Each time I send my

car for servicing, they would greet me at the

door and welcome me.

Most of the cars you owned are from Honda. What keeps you returning to the brand? I believe Honda manufactures truly remarkable

cars that feature the latest in advanced

technologies, deliver strong performance,

have plenty of style and offer the look of

prestige. It is perhaps the only brand that

consistently offers exciting performance and

yet somehow manages to ensure good fuel

economy at the same time (such as in the case

of its i-DSi and VTEC models).

You mentioned that the Odyssey is currently your favourite Honda car. What do you like about it?I love its solid and attractive exterior design

that looks more like a sports car rather than

the conventional tall and boxy multipurpose

vehicle (MPV). But most of all, it is the

Odyssey’s cabin that appeals to me most.

When inside the vehicle, I feel like I’m seated

in a far more expensive and luxurious car.

What would be the next Honda that you would like to own?If it’s possible to import one privately, I would

like to place an order for the Honda Crossover.

It’s not available in Malaysia.

Despite the ostentatious exterior, the interior of the Odyssey and the CR-V is left in showroom condition. Although Sahruddin has no doubt that the Odyssey easily fits a number of golf bags with room to spare, he prefers to use the CR-V when he's off to play the game. Leaving the marina, we rode with Sahruddin en route to his favourite dealership, Yong Ming Motor, a short drive from Danga Bay. “I have been buying my cars from Yong Ming since my first Honda. In fact, my father was the first person I know who bought a car from Yong Ming. If I recall correctly, he purchased a 2nd generation Accord before introducing me to the dealership for my first purchase with them. The rest as they say is history. “I like going to Yong Ming because they offer exemplary service from point of sale right up to taking care of my car for regular maintenance,” said Sahruddin. “That is why I have no qualms about helping Yong Ming sell a couple of cars.

Purchasing Honda cars seems to be the norm among your family members too. Does your love for Honda have an impact on their decision to stick with only Honda?Yes, you can say that is true to a certain

extent. However like me, once my family

members began driving Honda for a while,

it didn’t take long for them to be convinced

that no other Japanese marquee offers

them the same level of prestige,

performance and satisfaction that Honda

could. My father-in-law drives a Honda

Accord and both my brothers drive a Honda

too – one has a Civic while the other has a

City. In all, my entire family owns six Honda

cars in total!

10

Light-hearted conversations shared between Sales Manager Mr. Shamsul Hakim Cheng Abdullah and

Mr. Sahruddin and his wife tell you the relationship they share extends beyond dealer

and customer.

If you live in Johor Bahru and drive a Honda, chances are you’ll be familiar with, if not have the distinct gold and black Yong Ming Motor emblem attached on the boot lid of your Honda. At a glance, the emblem resembles the letters “Y” and “M”, which stand for Yong Ming or ‘Forever Bright’ in Mandarin. A southern region Honda dealer for 35 years, Yong Ming Motor is so popular that virtually every Honda you see in Johor Bahru has its badge. Contributing further to its popularity, Yong Ming Motor clinched the title of Dealer of the Year 2008 in the last National Dealers Convention for Honda Malaysia‘s representatives and dealerships. Yong Ming Motor's showroom may look no different from any other Honda showroom in the country – with its unmistakable metal and glass facade – but you’ll be surprised to know that it’s one of the most well-known and respected Honda dealerships in Johor Bahru. And like many Honda owners, Sahruddin is very appreciative of the exemplary service Yong Ming Motor provides. In addition to offering impeccable service, Yong Ming Motor is also one of the few Honda dealers in Malaysia that provides in-house spray-painting, panel beating and even possesses a towing workshop to complement its showroom, sales and service facilities. Its longstanding experience in the automotive business is testament to its ability to recognise and meet the needs of all customers – at the same time offering a level of service that goes far beyond expectations.

YONG MING MOTOR SDN BHDNO. 241, Batu 4 1/2 Jalan Skudai, Tampoi, Johor Bahru

TEL: 07-2351 717FAX : 07-2329 993

TEL: 07-2351 717FAX : 07-2387 858

SERVICES PROVIDED:

• Preventive Maintenance• Air-Conditioning Service• Tyre Alignment and Balancing• Polishing• Insurance Claims• Warranty Claims• Pre-Delivery Inspection (PDI)

• Car Wash• Accessories • Engine/Gearbox Repair• Spare Parts• Service Appointment• Body & Paint

Monday–Friday: 8.30am to 5:30pmSaturday: 8:30am to 4:00pmSunday/Public Holidays: Closed

Service Business HoursMonday–Saturday: 9am to 7.30pmSunday: 10am to 5pm Public Holidays: Closed

Sales Business Hours

SALES MANAGER SERVICE MANAGER

Mr. Shamsul HakimCheng Abdullah

Mr. MicgaemoryJohn Peters

First time at Yong Ming? Enjoy a tour of

its facilities and services in a buggy!

11

Two of my brothers also bought Honda cars, a Civic and City respectively, plus a good friend of mine purchased a CR-V,” he added. Sahruddin loves to go for slow drives in his Odyssey travelling up and down the North-South highway, and somet imes has f r iends tag a long –a l l o f who dr i ve theHonda Odyssey.

“ I have a f r iend who k i t ted up h is Odyssey just l ike mine and we would of ten dr ive to KL and back when we get the chance,” sa id a smi l ing Sahruddin.

DEALER’S INFORMATION

Sales Showroom Service Reception Counters

Service Bays Pre-Delivery Storage Hall

Body Repair Spray-Painting

of

y!

break through

W I T H H O N D A’ S A D VA N C E D S A F E T Y V E H I C L E ( A S V ) S Y S T E M

What if vehicles could talk? And what if they could think and react too?Questions like these sparked Honda's research into the Advanced Safety Vehicle or ASV for short – a system that

allows automobiles, motorcycles and electric carts to exchange information such as position, direction and

speed with one another, and respond accordingly. Although still a distance away from achieving its goal of

preventing fatal road accidents all together, Honda is inching ever closer to making this dream a reality.

Forza HumanMachine Interface

Signal InformationTraffic Congestion InformationPositional InformationOthers

ExternalInformation

Vehicle-to-InfrastructureCoordination

Vehicle-to-InfrastructureCoordination

HUD (Heads-Up Display)Provides Info Display

Communication HelmetProvides Audio Warnings

Haptic SeatVibrates to Alert Rider

Vehicle-to-VehicleCommunication


MutualRecognition

Transmitted To All Motorists

For Automobiles: For Motorcycles: For Electric Carts:

Motorcycle

Automobile

Odyssey HumanMachine Interface

IT Monpal 4 HumanMachine Interface

Information Display SystemProvides Audio & Visual Warnings


Information Display SystemProvides Audio & Visual Warnings

ElectricCart

12

A Heads-Up Display (HUD) screen visually conveys information to the rider about neighbouring vehicles while the communication helmet with built-in speakers and microphone provides audio warnings. The Haptic seat vibrates and pulses to alert the rider further, while the improved frontal design increases visibility of the motorcycle to fellow motorists.

Drivers are able to access info about vehicles nearby, receive warnings and obtain the latest traffic updates via their Information Display System. Cameras built into the car – able to detect stop signs, line and road markings – allow ASV to calculate if the driver is travelling too fast and issue an audio warning if he or she is.

Similar to cars and motorcycles, electric carts are also fitted with an information display to allow the user to retrieve details about other vehicles in the vicinity and receive audio/visual warnings. Its hazard lights are designed to automatically flash when a vehicle comes too close to the cart.

break through

According to recent road fatality statistics published by the Malaysia Road Safety Department (JKJR), the number of road accidents for 2008 totalled 6,527. Of this amount, motorcycle collisions came up to 3,898 (approximately 60 per cent), car accidents numbered 1,335 (approximately 20 per cent) and pedestrian fatalities equalled 598 (approximately 9 per cent). By adding these figures together, we can see that fatalities for this three groups combine to make up a staggering 89 per cent of all fatal accidents. Shocking statistics like these have made it imperative to develop a safety system that allows motorists to know the positions of other road users at all times. And Honda has risen to the challenge with the ASV.

KNOW YOUR ROAD SAFETY NUMBERS?

ONE GOAL remains locked in the mind of Honda engineers whether they’re designing a new vehicle or developing the latest engine – safety for everyone. That’s because protecting the lives

of not just the driver and passenger(s) of the Honda vehicle, but also the lives of other road users is a responsibility that Honda takes very seriously.

Three main areas govern Honda’s motor vehicle safety protocols: firstly, passive safety, which aims to minimise injuries during an accident, the second is active safety or accident

avoidance, and finally pre-crash safety, which mitigates injuries if a collision is unavoidable. In addition to these practices, Honda also works with local authorities, such as Japan’s Ministry of

Land, Infrastructure and Transport, to develop driving support systems designed to reduce traffic accidents as a whole. Here is where the ASV comes in.

p p g pp y ghere the ASV comes in.

The new FACE design providesimproved visibility to drivers.The new FACE design providesimproved visibility to drivers.

About the ASVThe Advanced Safety Vehicle (ASV) project began way back in Apr i l 1991 as a jo in t co l laborat ion between H o n d a M o t o r C o . a n d J a p a n ’s M i n i s t r y o f L a n d , Infrastructure and Transport. Now in its fourth phase, a number of advanced safety systems found in today’s Honda vehicles – such as the Intell igent Night Vision, Coll ision Mitigation Brake System (CMS) and Honda Intelligent Driver Support (HiDS) – were the results of the ASV program (see page 15, box story for details).

Honda Accord with ASV-3

In the event that a collision is imminent, the ASV-3 also features an Advanced Mayday response system on-board the vehicle to transmit important details – including location of the accident, vehicle model, deployment status of the airbags, plus 15 seconds of video captured inside and outside the vehicle before and after the moment of impact – to a Honda Operation Centre personnel who will facilitate a rescue. Operators at the Honda Operation Centre are even able to communicate with the driver using two-way voice and video transmission, and monitor his or her vital signs via integrated body sensors found in the driver’s seat.

ASV-3: A Bold Step ForwardIn 2000, Phase 2 of ASV saw the innovative integration of image recognition technologies such as cameras and radar technology into Honda test vehicles. This was especially useful as it empowered the driver with “extra senses” to better detect road obstacles.

Five years after ASV-2, Honda unveiled ASV-3 and it was truly revolutionary. That’s because prior to this, it was not possible for one vehicle to communicate or relay information to another. By introducing two-way communication, vehicles, automobiles, motorcycles and even pedestrians can now ascertain positions of one another in real time. To ensure that drivers easily comprehend the info that’s relayed to them without having to take attention away from the wheel, clear and easy-to-understand instructions are used. This includes audio and visual warnings, coupled with

tac t i l e f eedback such as a v ib ra t ion o f the brake/accelerator pedal and applied force to the

steering wheel. The difficulty that a driver faces in

noticing smaller vehicles like motorcycles and electric carts due to their compact size was also tackled in ASV-3. As research has shown that the human brain exhibits a stronger response when it sees a face, Honda gave its motorcycles a new ‘FACE’ by introducing a design that incorporates a facial pattern (eyes and mouth) to significantly improve compact vehicle visibility to drivers.

But the capabilities of ASV-3 to prevent accidents don’t just end at improving a driver’s sense of his or her surroundings. Advanced support systems incorporated in the ASV-3 such as steering and brake assists also help when a driver’s control of the vehicle alone is insufficient to avert an accident.

In the event that a collision is imminent, the ASV-3features an Advanced Mayday response system on-boa

Two-way videoand voice transmission

Operation Centre

Vital signs

Two-way videoand voiceTransmission

Advanced Mayday System

The Advanced Mayday System

13

break through

WarningBraking

Vehicle StabilisationEPS: course-recovery steering assistVSA: spin mitigation

Driver Input ModulationEPS: steering input modulationVSA: yaw rate modulation

Evasive Action AssistEPS: steering assistVSA: under-steering mitigation

Without System

With SystemG

A

H

B

ASV is able to obtain info of the approaching vehicle such as position, speed and steering wheel angle even if it’s completely hidden from view, like around a blind curve. If driver is in danger of a head-on collision with the oncoming vehicle during lane changing, ASV automatically prompts driver to return to his or her own lane by vibrating the accelerator pedal and applying torque to the steering wheel.

A

A

B

B

ASV ensures pedestrian safety by notifying drivers when a pedestrian crosses the road. Especially useful when one is completely hidden from the view ofdriver , a portable transmitter worn by pedestrian allows the ASV system to identify his or her location. Cameras built into vehicle then capture photos of the area while ASV analyses these images to obtain the pinpoint location of the pedestrian. Upon locating pedestrian , it visually alerts driver by placing a frame around the figure of pedestrian showed on driver navigation screen. If a risk of collision exists, an audio warning is then sounded to the driver.

C

C

C

C D

DD

Built-in cameras and radar on ASV-enabled vehicle allows it to detect vehicle that suddenly appears from the side, for example at an intersection. If there is a risk of an accident occurring, the system reacts with an audio warning then proceeds to apply light braking and a gentle tightening of driver seatbelt.If a collision is imminent, the system minimises life endangerment by engaging strong braking as well as firm tightening of driver and passenger(s) seatbelts of vehicle . A similar system called the Collision Mitigation Brake System was introduced in the 2003 Honda Inspire in Japan.

E

E

E

F

When driver is forced to take evasive action because of vehicle or an object suddenly appearing in the path of the driver, the ASV begins by providing steering assist to help driver avoid the obstacle. During evasive action, a reduction in steering input then automatically kicks in to prevent car from turning too sharply. After evasive action, the system helps return car to its original course if the driver is unfit to drive momentarily as a result of shock.

G

G

G

G

H

Assists Drivers During Evasive Action

Pedestrian recognition using image analysis

In Car Display

Pedestrian detection via image analysis.

C

D

System transmits signals to hidden pedestrian’s transmitter to detect pedestrian.

Detects Pedestrians Even When Out of View

Deceleration

E

F

Vehicle detection and hazard assessment using radar and image analysis.

Prevents Head-On Collisions During Overtaking

Stationary Vehicle

Acquisition of data on oncomingvehicle (position, steering angle, etc.) via Inter-VehicleCommunication System.

Mitigates Damage In the Event of a Collision

Tactile Warnings

SteeringTorque

AcceleratorPedal Vibration

FOUR ACCIDENT PREVENTION SCENARIOS

14

break through

Development of New Systems from ASVSafety systems first introduced in the ASV program were improved and later incorporated in

Honda vehicles with the goal of providing ‘Safety for Everyone’. These include:

Intelligent Night Vision LONG on Monpal ML200

Honda Intelligent Driver SupportAs driver fatigue and lapse of concentration are the common causes for most highway accidents, Honda developed the Honda Intelligent Driver Support (HiDS) to help relieve driver stress. It includes the Intelligent Highway Cruise Control (IHCC), which automatically maintains a safe distance from the vehicle ahead, and the Lane-Keeping Assist System (LKAS) that prevents lane departure. HiDS was made available in the 7th generation Honda Accord and Accord Wagon, launched in Japan in 2002.

ASV-4: Participation in ITS-Safety 2010With Phase 4 of ASV already underway since 2006, Honda recently participated in the Intelligent Transportation Systems (ITS) Safety 2010 public demonstration to test the real-life effectiveness of its ASV system. These trials, sponsored by the ITS Promotion Council, took place from 25 February to 28 February 2009 in Odaiba,

Japan, a newly developed area along Tokyo’s waterfront. Honda vehicles on display during the event included

a Japan market Odyssey that came equipped with a state-of-the-art Multi-view Camera System. This system

is designed to help a driver observe blind spots when parking and driving through a three-way intersection or narrow road.

Employing four wide-angle cameras located in the front and rear of the vehicle, as well as on its side mirrors, the

Multi-view Camera System provides the driver with a ful l 360º view via the vehicle’s navigation screen.

A Life mini-vehicle, also on display at the event, wowed visitors with its Honda Smart Parking Assist System that provides automatic steering for moving forward and backward during parking. Lastly, results obtained from Honda’s research into Human Machine Interface (HMI) using vehicle-to-vehicle and vehicle-to-infrastructure communication optimised for a variety of vehicles including automobiles, motorcycles and traffic situations, was also made available during ITS-Safety 2010.

Honda Odysseywith ASV-4

The Monpal withLONG design

The Forza with FACEdesign is easy to spot.

Collision Mitigation Brake System

Introducing the world’s first Intelligent Night Vision System. Using ‘far infrared’ cameras positioned in the lower section of the vehicle’s front bumper, this system is able to detect pedestrians that approach or are in the vehicle’s path based on human body heat. Able to determine the pedestrian’s shape and size, a visual and audio is sounded to alert the driver of the pedestrian’s presence. This system was made available on the Honda Legend, released in Japan in 2004.

Launched in Japan in 2006, the stylish Monpal ML200 electric four-wheel scooter is one of the first commercial vehicles to adopt Honda’s LONG (Longitudinal Oriented Normative temporal Gap) visibility enhancement design. By incorporating a direction indicator at a prominent position, elevating the tail lamp to a higher location with LEDs that are constantly on, and adding two headlights at a low position plus a reflector in the rear, it significantly improves both driver and pedestrian ability to spot the scooter.

Also a world’s first, the Collision and Mitigation Brake System (CMS) is able to predict rear-end collisions and assist brake operat ion so as to min imise the impact inflicted on occupan ts and the vehicle. By determining the l ike l ihood of a col l ison occurr ing based on dr iv ing condi t ions, d i s t a n c e t o t h e v e h i c l e a h e a d a n d r e l a t i v e speeds, the system uses audio and v isual warn ings to prompt the dr iver to take prevent ive act ion. I t a lso automat ica l ly in i t iates b rak ing to he lp reduce the veh ic le ’s speed fu r the r . Th is sys tem was in tegra ted in to the 2003 Honda Insp i re , together w i th the E-Pre tens ioner sys tem, wh ich re t rac ts the sea tbe l t i n an t ic ipa t ion o f an impact .

Intervehicular Distance Insufficient

Buzzer,display warning

Car in lane ahead

Collision Unavoidable

Car in lane ahead

Strong seatbeltretraction

Intelligent Highway Cruise Control (IHCC)Radar Detection: Max. 100m ahead in 16˚ field of viewVehicle Operating Speed: 45-100km/h

Lane-Keeping Assist System (LKAS)Lane-Keeping: Straight roads or curves with a radius of 230m or moreVehicle Operating Speed: 65-100km/h

Normal: No car ahead

Lane-Keeping Assist: Provides automaticsteering assistance

Lane-Keeping Warning: Warns by alarm when lane departing occurs

Decelerate: Car ahead Maintain: Track car Resume: Car ahead pulls away

1 2 322

The Honda Legend’s Intelligent Night Vision The Monpal with LONG design features high-positioned signal i n d i c a t o r s , a l o n g w i t h low-positioned headlights to offer better visibility to both drivers and pedestrians.

ncorporated in

Monpal with LONG designures high-positioned signali c a t o r s , a l o n g w i t hpositioned headlights to offer

Headlights

LEDIndicators

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motor spor ts

Name:Ralph FirmanNationality: IrishDate of Birth:20 May 1975

Races Entered PodiumsWins

217 38 71Races Entered PodiumsWins

91 2 16

Name:Takuya IzawaNationality: JapaneseDate of Birth:1 June 1984

CAR #8 Autobacs Racing Team Aguri

Name:Yuji IdeNationality: JapaneseDate of Birth:21 January 1975



75 5 16

Name:Shinya HosokawaNationality: JapaneseDate of Birth:1 April 1981

CAR #100 Team Kunimitsu

Name:Ryo MichigamiNationality: JapaneseDate of Birth:1 March 1973



138 18 39

Name:Takashi KogureNationality: JapaneseDate of Birth:1 August 1980

CAR #18 Team Yoshiki & Dome Project

Constantly pushing the limits of racing technologies, the passion to compete runs deep in Honda’s DNA. Honda terms this The Challenging Spirit, and it represents the unflinching determination to strive and achieve the impossible. Join us as we review the team's performance for the first three races of this year’s Super GT tournament.

MOULDING THE FUTUREIn addition to the development of the Honda attitude, high on the team’s motorsports agenda is also the fostering of new talent. As announced at a recent press conference on 19 February 2009 at the Honda Motor Co. in Japan, part of the team’s racing objectives for this year includes grooming young, talented drivers that belong to the Honda Formula Dream Project (HFDP). This is in hope that these youngsters would one day be able to perform well at top-level races both inside and outside of Japan.

As Honda has chosen to use the same five teams (Team Yoshik i & Dome Project , Keih in Real Racing, Naka j ima Rac ing , Team Kun im i tsu and Autobacs Racing Team Aguri) and cars for this year’s Super GT tournament as last year, the goal remains focused on recapturing double titles (individual and team championships). And based on the results of the three races we’ve seen so far, the future definitely looks bright for Team Honda.

IN THE EYES OF HONDA, nothing puts The Challenging Spir i t to the test more than motor rac ing. Compel led to per fo rm under the most demand ing cond i t ions , the challenges in competitive racing are great, but so are the rewards.

“A must-win att itude drives al l of us (the people at Honda) while we work feverishly towards one common goal: to win the races. It’s a mindset I feel that puts Honda at the forefront,” said Honda Chief Engineer Hiroshi Shirai.

16

motor spor ts

Name:Toshihiro KaneishiNationality: JapaneseDate of Birth:19 December 1978



73 7 18

Name:Koudai TsukakoshiNationality: JapaneseDate of Birth:20 November 1986

CAR #17 Keihin Real Racing

Name:Loic DuvalNationality: FrenchDate of Birth:12 June 1982



51 2 5

Name:Yuki NakayamaNationality: JapaneseDate of Birth:29 July 1987

CAR #32 Nakajima Racing

2009 Super GT ScheduleGT500 Class

ROUND

1 Okayama2 0 0 9 - 0 3 - 2 1 & 2 2

ROUND

9 motegi2 0 0 9 - 1 1 - 0 7 & 0 8

ROUND

8 autopolis2 0 0 9 - 1 0 - 1 7 & 1 8

ROUND

7 fuji2 0 0 9 - 0 9 - 1 2 & 1 3

ROUND

6 suzuka2 0 0 9 - 0 8 - 2 2 & 2 3

ROUND

5 sugo2 0 0 9 - 0 7 - 2 5 & 2 6

ROUND

4 sepang2 0 0 9 - 0 6 - 2 0 & 2 1

ROUND

3 fuji2 0 0 9 - 0 5 - 0 3 & 0 4

ROUND

2 Suzuka2 0 0 9 - 0 4 - 1 8 & 1 9

COMING RaCE...

OUR PERFORMaNCE SO FaRBy the end of last year’s tournament, Team Yoshiki & Dome Project emerged top among all Honda teams by finishing fifth among all 16 participating teams. This was followed by Team Kunimitsu (in ninth place), Nakajima Racing (in tenth place), Autobacs Racing Team Aguri (in twelfth place) and Keihin Real Racing (in fifteenth place). For Super GT 2009, the Honda team has seen an improvement in its performance from the first three races of last year. This season’s opening race, which took place at the Okayama International Circuit on 22 March 2009, saw Team Yoshiki & Dome Project and Autobacs Racing Team Aguri take back-to-back second and third positions. During Round Two, held on 19 April 2009 at the Suzuka Circuit, Team Yoshiki & Dome Project once again exerted its

dominance by securing fifth position. Unfortunately, two members of the Honda team, Team Kunimitsu and Autobacs Racing Team Aguri, were unable to complete the race as a result of a collision with the Hasemi Motor Sport team from Nissan. The most recent race, which occurred at the Fuji Speedway on 4 May 2009, saw Autobacs Racing Team Aguri make a dramatic comeback to finish the race strong. Although initially set back by a collision in the early stages of the event, the team was able to regain its composure and steadily gained ground before overtaking Nissan’s HIS Advan Kondo GT-R team during the 69th lap to snatch third place. Honda’s results for the first three races definitely look encouraging and you can be certain the team’s challenging spirit will continue to propel it forward in its bid to recapture double titles.

17

Honda stor y

Not content with just relying on the local media to spread the HDF message, the Honda-UNDP team often ventures deep into the hard-to-reach communities of Malaysia – where newspapers and Internet access have little reach. Last year, the team vis i ted the inter iors of Sabah, Sarawak and Pahang, and spoke to indigenous groups including the Kelabit, Orang Ulu, Tambunan, Bajau, Kayan, Bidayuh and Penans. For 2009, Honda Malaysia has chosen to reach out to underprivileged youths in the rural communities of Kedah, Pahang and Sarawak, as wel l as schools in the Klang Valley. To ensure sufficient time for those interested to apply, the deadl ine for HDF appl ication was moved to15 April 2009 (from 31 March 2009).

“Due to overwhelming response and feedback we received from the (HDF) roadshows, we decided to extend the deadline for the Honda Dreams Fund by another two weeks to enab le more youths to app ly,” sa id new ly appointed Managing Director and Chief Executive Officer Mr. Toru Takahashi.

Honda Founder,Mr. Soichiro Honda

The Honda Dreams Fund (HDF) team often travels deep

into rural Malaysia in search of the most deser ving

underprivileged students. This year, the focus was on

Kedah, Pahang and Sarawak, as well as schools in the

Klang Valley.

EXTENDING THE BELIEF in the power of dreams to poverty-stricken but deserving youths, the Honda Dreams Fund (HDF) was introduced in Apr i l 2007 so that they too would have the oppor tuni ty to fu lfi l their dreams. Initiated by Honda Malaysia Sdn Bhd in partnership with the United Nations Development Programme (UNDP), the program provides full and non-binding scholarships to 20 Malaysian students every year. So far, a total of 40 scholars are currently enrolled in a course of their choice and taking their first steps to achieving their dreams, with another 20 soon to share the same l i fe-changing exper ience. By arming underprivileged youths with a good education, Honda hopes to empower them with the ability to break the poverty cycle.

The road to a brigher future begins here.

Face-to-face is still the best way to reach out to underprivileged youths.

18

Honda stor y

About Honda Dreams FundOpen to Malaysians aged between 17 to 24 years of age who have at least completed and passed the SPM or ST PM ex a m i n a t i o n s , t h e H D F c ove r s a l l t e r t i a r y education/skill training fees with allowances included for the duration of the course. Although strong academic results are encouraged, it is not a deciding factor when considering a recipient. To apply, candidates are required to write a 500-word essay about their aspirations and desire to realise their dreams. For those who missed the 15 April 2009 deadline, interested HDF applicants will be delighted to know that Honda Malaysia will begin accepting essay submissions again in January 2010. Fu r the r de ta i l s i nc lud ing names o f sho r t l i s ted candidates and v ideos on the HDF are ava i lab le at www.honda.com.my/hdf.

1 R o a d s h o w D e s t i n a t i o n

K l a n g Va l l e y

The second stop for the HDF team was Alor Setar in Kedah (on 4 March 2009) where talks were conducted for 250 youths to expla in a bou t the HDF a nd how to a pp l y fo r i t s scholarship. The team then proceeded south to Pahang whe re roadshows we re o rgan ised in the districts of Jerantut and Temerloh. Talks held at these two venues (dated 12 March 2009) at tracted more than 100 students, coupled with parents and school teachers.

2 R o a d s h o w D e s t i n a t i o n

K e d a h & P a h a n g

R o a d s h o w D e s t i n a t i o n

S a r a w a k3Mir i marked the final stopover of the roadshow tour. Af ter endur ing a one-hour, bumpy r ide on a two-lane kampung road fil led with potholes, the HDF team vis i ted Batu Niah, where a major i ty of the population l ive below the pover ty l ine, surviv ing only on RM500 a month. Reaching out to 450 youths there, so successful were the ta lks that an ex tra sess ion was squeezed in on the final day to accommodate an additional 150 youths.

T h e H D F t e a m v i s i t e d t h r e e s e c o n d a r y s c h o o l s i n K l a n g Va l l e y : S M K Ke p o n g (o n 2 M a rc h 20 0 9 ) ; S M K D a r u l E h s a n , S e l aya n g (o n5 March 20 09); and SMK Dato Hamzah, K lang (on 10 March 20 09), reaching out to approximately 700 students in total. Last year’s HDF scholarship recipient and former SMK Darul Ehsan s tudent, A r v in Ra j ( p ic tu red l e f t ), sha red w i th s tudents how he was successful in obtaining the scholarship. “My aunt had informed me of the HDF and advised me to se ize th is oppor tunity. As I do not own a computer, I went to my fr iend’s house to use his to write my essay for the application of the scholarship. “The essay was wr i t ten f rom the bot tom of my hear t, h igh l ight ing my dreams and aspirations. It was well wor th the ef for t as I am now the proud rec ip ien t o f the HDF scho la rsh ip, and t ru l y be l i eve tha t i t w i l l change my l i fe,” said Raj.

Honda’s Philanthropic Initiatives

Th is symbo l captu res the spir it of the Honda Group’s w o r l d w i d e p h i l a n t h r o p i c i n i t i a t i ve s – e d u c a t i o n a l , environmental, traffic safety and community – which strive to create a future society ful l of dreams.

“HDF will change my life.”

For a better future.

Last year’s HDF recipient, Arvin Raj.

and putting in effort to apply for the HDF.

Beaming with joy and hope... after hearing the talk from the HDF team.

Paying meticulous attention...

19

Spreading the ‘Save Our Sumatran Rhino’ Message in MalaccaContinuing its efforts to inculcate environmental responsibility in the young and spread the Save Our Sumatran Rhino message, Honda Malaysia recently visited four primary schools in Malacca – SK Jalan Datuk Palembang (on 10 March 2009), SK Limbongan (on 11 March 2009), SK (P) Methodist 1 (on 12 March 2009) and SK Seri Bandar (on 13 March 2009) – reaching out to 596 students in total. By using fun, educational talks to explain to students howthey too can help protect the natural environment of the endangered Sumatran rhino through simple conservation practices at home, Honda Malaysia hopes to awaken the environmental consciousness of tomorrow’s generation and make green livinga part of their daily lives. Environmental school talks like the ones mentioned above are an extension of Honda Malaysia’s 5-year commitment to theSave Our Sumatran Rhino project, initiated in partnership with WWF-Malaysia. Seeking to study and understand one of Malaysia’s most endangered animals, the Sumatran rhino, it aims to increase environmental awareness and highlight the importance of protecting the natural habitat of animals to ensure their survival.

What’son HondaFor more news visitwww.honda.com.my today!

01

Take Part in the ‘Save the Rhino’s Home’ Contest and Win!

As of today, Honda Malaysia has imparted environmental responsibility to 32 schools since 2007, reaching out to nearly 6,600 students in total in Klang Valley, Penang, Johor and now Malacca – all in its effort to become a company that society wants to exist.

Open to all primary school children from the age of 7 to 12, take part in the Save the Rhino’s Home Contest from 1 to 31 July 2009 and stand to win cool prizes including a HP Mini notebook, Sony Cyber-shot digital camera, Sony PSP and RM100 Toys ‘R’ Us vouchers. To participate, simply download the contest form at www.honda.com.my/rhino or pick one up at any Honda authorised dealer (photocopies of the contest form are also accepted), complete all three games of the contest and mail your entries to P.O Box 8260, Pejabat Pos Kelana Jaya, 46785 Petaling Jaya, Selangor Darul Ehsan, Malaysia. There’s no limit to the number of entries each participant is allowed to submit so go ahead and send in as many as you can to increase your winning chances. So be sure that your child takes part, because he or she could be the top winner!

20

02Here at Honda Malaysia, we don’t believe that our service to you comes to an end once you’ve purchased a Honda. In fact, we’re always thinking of how we can continue to be of service so as to enhance your Honda experience further. One way we do so is through the Experience Honda 3S Campaign. Whether you’re a Honda owner or thinking of owning your first one, step into any Honda 3S dealership and discover unbeatable value and the convenience to meet all your Honda needs under one roof – sales, service and spare parts. Running from 1 July to 30 September 2009, this year’s Experience Honda 3S Campaign will see more Honda dealers taking part than ever before – 58 in total, located all over Malaysia. Throughout this period, Honda owners who bring their cars in for servicing or repair will be presented with a complementary, full-sized sunshade with nylon stowage pouch. For those who visit a dealership during the campaign to replace air and oil filters, spark plugs or even change engine oil to one that’s fully or semi-synthetic, these items now come with a 25 per cent discount. There’s even an attractive deal for those thinking of getting a Jazz. With the purchase of a Grade S model during this promotional period, customers will enjoy either a cash option or a free extension of Preventive Maintenance Service Schedule coverage for up to 40,000km or two years, plus a complimentary year of basic insurance protection.

But that’s not all. While the Experience Honda 3S Campaign is ongoing, 200 lucky winners every month – consisting of sales, services and Modulo customers – stand to win Honda Gift Certificates. And if you’ve always wanted to experience a Honda, there’s no better time to visit your nearest Honda authorised dealer than during the Experience Honda 3S Campaign as those that test drive will receive a limited edition Honda umbrella. The Experience Honda 3S Campaign, it’s one campaign you can’t afford to miss! Visit www.honda.com.my/3s2009 for more information.

03During uncertain economic times like these, factors such as brand and product credibility play a more crucial role when deciding on the purchase of a car. Even with the auto industry as a whole experiencing a slump in car purchases, Honda Malaysia has successfully recorded all-time high sales figures for the first quarter of 2009. In January, a total of 3,815 Honda cars were sold – the highest number ever achieved in one monthin Honda Malaysia history. Similarly in March, Honda automobilesales rose to 3,905 units, allowing Honda Malaysia to achieve30 per cent of the total sales target for this year of 35,000 units. These impressive achievements have empowered Honda to capture 10 per cent market share of the Total Industry Volume (TIV) for passenger vehicles, as recently reported by the Malaysian Automotive Association (MAA). “In view of the current market situation, it is truly a momentous experience for us to be reporting a series of vibrant results, in fact, from the beginning of the year. And for that, we have no one else to thank but our supportive customers,” remarked Mr. Toru Takahashi, the new Managing Director and Chief Executive Officer.

To avoid a prolonged waiting period for Honda cars as a resultof increased market demand, Honda Malaysia will have its production plant operate at full capacity to minimise customers’ inconvenience. Once again Honda Malaysia would like to thank all customers for their continuous support.

January – March 2009 Sales (units)ModelCity 5,818 (54 units of 2nd Gen)

Civic 1,574

Accord 1,705

CR-V 1,043Jazz 237

Stream 203

Civic Hybrid 39

Civic Type R 18

Odyssey 3

10,640Total

Sales Services ModuloPurchase an Accord 2.0,Accord 2.4, CR-V, Jazz Sor Jazz V.

Customers who spend RM200 and above on a single bill at any of theauthorised service centresfor maintenance serviceor repair during 3 monthsof campaign period.

Purchase a Full Set Modulo Package during campaign period for selected models: Accord,Jazz & CR-V only.

Experience Honda 3S Campaign Lucky Draw • 3 Ways to Join*

21 3

* Honda Malaysia Sdn. Bhd. reserves the rights to substitute any merchandise or gift, if unavailable for any reason, with another of equal value.

what’s on Honda

Experience Honda & Be Rewarded!

Our Success Reflects Your Confidence

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Angkasa Motor Sdn Bhd 558, Batu 3 1/2, Jalan Ipoh, 51200 Kuala Lumpur 03-6257 0608 03-6257 2915 03-6253 3186 03-6253 3184

Kah Motor Co. Sdn Bhd 32D-1, Block B, Jalan Chan Sow Lin, 55200 Kuala Lumpur 03-9221 0000 03-9221 1009 – –

Kah Motor Co. Body Repair Center Sdn Bhd No. 550-552, Batu 3 1/4, Jalan Ipoh, 51200 Kuala Lumpur – – 03-6259 1120 03-6259 1931

MH Prestige Auto Sdn Bhd 18, Persiaran Dagang, Bandar Sri Damansara, Kepong, 52200 Kuala Lumpur 03-6277 5548 03-6277 5469 03-6277 4569 03-6272 2617

New Era Sales (M) Sdn Bhd 109, Jalan Pudu, 55100 Kuala Lumpur 03-2032 2266 03-2031 8989 03-2032 4423 03-2072 0028

Noblekey (M) Sdn Bhd Wisma W Shalihudin 1, No.5, Jln Perusahaan Kiri, Kaw. Perusahaan Ringan Setapak, 03-4021 2104 03-4025 5116 – 03-4025 5116

53200 Kuala Lumpur

Peringgit Sri Motor Sdn Bhd No. 171, Batu 3 3/4, Jalan Kelang Lama, 58000 Kuala Lumpur 03-7980 0000 03-7981 9482 – –

Sri Utama Auto Sdn Bhd No. 21-23, Jalan Usahawan 5, Setapak Industrial Area, Off Jln Genting Kelang, 03-4024 2266 03-4024 9320 – 03-4022 8776

53200 Kuala Lumpur

Sri Utama BP Sdn Bhd PT 6312, Jalan 2/27A, Wangsa Maju, Mukim Off Setapak, 53300 Kuala Lumpur – – 03-4023 4936 03-4023 7686

The Millennium Auto & Carriage Sdn Bhd 2007, Wisma Mofaz, Jalan Damansara, 60000 Kuala Lumpur 03-7728 1361 03-7727 4180 03-7728 8413 03-7722 4698

Wegro Sdn Bhd Lot 4523 (D), Batu 4 1/2, Jalan Cheras, 56100 Kuala Lumpur 03-9130 2288 03-9131 6611 03-9130 9888 03-9130 9922

Roda BB Motor Sdn Bhd 193 & 195, Jalan Imbi, 55100 Kuala Lumpur 03-2142 5088 03-2141 7125 – –

Lot 7576-B, Batu 4 3/4, Jalan Kelang Lama, 58000 Kuala Lumpur – – 03-7983 3230 03-7983 2985

Lot 2847, Segambut, Kuala Lumpur – – 03-6253 2066 03-6253 2936

Weststar Auto Sdn Bhd 68, Jalan Ampang, 50450 Kuala Lumpur 03-2031 5151 03-2031 2008 – –

111-A, Jalan Ulu Klang, 68000 Ampang, Kuala Lumpur – – 03-4251 6151 03-4257 6813

Kah Motor Co. Sdn Bhd Wisma Kah Motor, 339, Jalan Tuanku Abdul Rahman, 50100 Kuala Lumpur 03-2698 3358 03-2692 9251 – –

Kah Motor Co. Sdn Bhd No. 99, Jalan Maarof, Bangsar Park, 59000 Kuala Lumpur 03-2282 5585 03-2282 5248 – –

Actmar Sdn Bhd Lot 21449, Jln Persiaran Bukit Raja, Bandar Baru Klang, 41150 Klang, Selangor 03-3345 2020 03-3343 2298 – –

Global Amity Sdn Bhd No. 2, 3, 4 & 5, Ground Floor, Jalan SR 1/9, Sek 9, Serdang Raya, 43300 03-8945 9508 03-8945 8953 – –

Seri Kembangan,Selangor

Kosmo Kars Sdn Bhd No. 3, Jalan Pelukis, U1/46, Sec U1, 40150 Shah Alam, Selangor 03-5569 5259 03-5569 9836 03-5569 5259 03-5569 9836

Sumber Auto Edaran Sdn Bhd Lot 1A, Jalan Bersatu 13/4, Seksyen 13, 46200 Petaling Jaya, Selangor 03-7960 2828 03-7955 3773 03-7960 2626 03-7956 7233

Tenaga Setia Resources Sdn Bhd Lot 8229, Jalan 222, 46100 Petaling Jaya, Selangor 03-7957 6611 03-7957 8718 03-7957 8727 03-7957 8990

USJ Car Express Sdn Bhd Lot 792, Persiaran Indah, Taman Perindustrian Subang, 47610 Subang Jaya, Selangor 03-5636 1100 03-5638 9248 03-5632 6809 –

Imavest Sdn Bhd No. 52, Jalan Memanda 9, Ampang Point, 68000 Selangor 03-4252 8061 03-4252 8264 – –

No.11 & 12, Lot 378, Jalan Ulu Kelang, 68000 Ampang, Selangor – – 03-4251 3883 03-4257 3883

Kah Motor Co. Sdn Bhd 8 & 9, Jalan Kenari 5, Bandar Puchong Jaya, 47100 Puchong, Selangor 03-8075 5616 03-8075 3640 – –

No. 24, Jalan Serindit 2, Bandar Puchong Jaya, 47100 Puchong, Selangor – – 03-5882 9200 03-5882 6682

Nanyang General Enterprises Sdn Bhd 31, 33 & 35, Jalan Batu Tiga, 41300 Klang, Selangor 03-3342 0272 03-3342 1682 – –

Lot 71 & 72, Jalan Batu 3, 41300 Klang, Selangor – – 03-3341 0049 03-3342 5703

Shared Auto Sdn Bhd 17 &19, Ground Floor, Block 2, Worldwide Business Park, 03-5510 0099 03-5513 0099 – –

Jalan Tinju 13/50, 40675 Shah Alam, Selangor

No. 2, Jalan Saujana, Indah 5, Taman Saujana Indah, 40150 Shah Alam, Selangor – – 03-7845 8837 03-7845 8836

Delima Kinta Sdn Bhd Lot 10853, Batu 2 1/2, Jalan Simpang, 3400 Taiping, Perak 05-8483 888 05-8483 266 – –

Kah Motor Co. Sdn Bhd No. 45, Jalan Tun Abdul Razak, 30100 Ipoh, Perak 05-5273 500 05-5273 501 – 05-5273 575

Sendi Auto Sdn Bhd Lot 4572, Jalan Kampong Sitiawan, 32000 Sitiawan, Perak 05-6920 028 05-6920 828 05-6922 880 –

Tian Siang Auto Care Sdn Bhd No. 99, Jalan Kuala Kangsar, 30100 Ipoh, Perak 05-5061 600 05-5064 600 05-5062 600 –

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Ban Hoe Seng Sdn Bhd 14-20, Jalan Raja Permaisuri Bainun (Jalan Kampar), 30250 Ipoh, Perak 05-2413 433 05-2552 320 – –

Lot 31216A, Jalan Mariamman Lane 2, Off Sungei Pari Road, 30250 Ipoh, Perak – – 05-2532 001 05-2537 652

Lee Motor Alor Setar (Car Div) Sdn Bhd 12 MBAS 1066, Jalan Teluk Wanjah, 05200 Alor Setar, Kedah 04-7311 766 04-7332 722 – –

Lee Motor Alor Setar (Car Div) Sdn Bhd Lot 51, 16C-9, Jalan 4/5 Miel,Fasa 1, Kawasan Perusahaan Bakar Arang, 04-4210 116 04-4229 119 – –

08000 Sungai Petani, Kedah

Magna Speed Sdn Bhd 357 & 358, Jalan Petaling 10, 09000 Kulim, Kedah 04-4959 595 04-4909 595 – –

Yooi Cars Sdn Bhd Lot 964, Jalan Padang Matsirat, Kampung Yooi, Mukim Bohor, 07100 Langkawi, Kedah 04-9557 002 04-9559 007 – –

Formula Venture Sdn Bhd Lot 79, Jalan Bagan Jermal, 12300 Butterworth, Pulau Pinang 04-3244 166 04-3333 946 04-3106 699 04-3103 808

Kah Motor Co. Sdn Bhd 124-A, Lengkok Sg. Pinang, 10150 Pulau Pinang 04-2815 100 04-2815 409 – –

Motoria Sdn Bhd 17, Jalan Chain Ferry, 13700 Prai, Seberang Prai Tengah, Pulau Pinang 04-3905 313 04-3992 139 04-3906 313 –

Kah Motor Co. Sdn Bhd 25-B, Lebuh Farquhar, 10200 Pulau Pinang 04-2638 244 04-2637 152 – –

JM Motor Venture Sdn Bhd Lot 2632 & 2633, Jalan Song Ban Kheng, 14000 Bukit Mertajam, Pulau Pinang 04-540 3399 04-530 6393 04-540 3377 04-530 6393

Vivahill Auto Sdn Bhd 1-1-8, Krystal Point 2, Jalan Tun. Dr. Awang, 11900 Sungai Nibong, Pulau Pinang 04-6441 111 04-6442 121 – –

Lot 63, Pesara Kg. Jawa, Taman Perindustrian Bayan Lepas, 11900 Pulau Pinang – – 04-6440 000 04-6442 323

Ban Chu Bee Sdn Bhd 5488, Jalan Sultanah Zainab, 15050 Kota Bahru, Kelantan 09-7445 893 09-7484 593 09-7441 897 –

Syarikat Tan Eng Ann Sdn Bhd 686, Jalan Sultan Mohamed, (Gong Kapas) 21100 Kuala Terengganu, Terengganu 09-6221 796 09-6233 796 – –

25-D, Jalan Bukit Kecil, 21100 Kuala Terengganu, Terengganu – – 09-6221 996 09-6229 396

Honhin Auto Credit Sdn Bhd A57-A59-A61, Jalan Teluk Sisek, 25000 Kuantan, Pahang 09-5177 235 09-5178 940 09-5177 102 09-5178 005

Macinda Auto Sdn Bhd Lot 47/A, Kawasan Perindustrian Semambu, 25350 Kuantan, Pahang 09-5687 000 09-5669 000 09-5688 000 –

Chuan Thye Motor Sdn Bhd C311 & C312, Jalan Kuantan, 28000 Temerloh, Pahang 09-2963 308 09-2965 613 – –

H31-32, Taman Muhibbah, 28000 Temerloh, Pahang – – 09-2962 991 09-2961 991

Wanija Classic (M) Sdn Bhd 125A & 125B, Jalan Senawang, Kawasan Perindustrian Senawang, 06-6794 770 06-6786 764 – –

70450, Seremban, Negeri Sembilan

Ban Lee Heng Motor Sdn Bhd 8-10, Jalan Yam Tuan, 70000 Seremban, Negeri Sembilan 06-7611 120 06-7636 599 – –

No. 54, Senawang Light Industries Estate, 70450 Senawang, Seremban, Negeri Sembilan – – 06-6772 858 06-6772 735

Kah Motor Co. Sdn Bhd Lot 1783, Jalan Semabok, 75050 Melaka 06-2833 988 06-2840 200 06-2833 988 06-2811 116

Haslita Motor Sdn Bhd 12-A, Jalan Buloh Kasap, 85000 Segamat, Johor 07-9313 822 07-9310 986 – –

Iptimas Motor Sdn Bhd No. 1, 2 & 3, Jalan Emas, Taman Kluang Jaya, 86000 Kluang, Johor 07-7730 924 07-7739 200 07-7736 600 –

K.M. Lim Motor Sdn Bhd 50, 52 & 54, Jalan Kundang 2, Taman Bukit Pasir, 83000 Batu Pahat, Johor 07-4327 890 07-4314 202 07-4337 890 07-4328 790

Sutera Auto Sdn Bhd No. 1-H, Jalan Bunga Ros, Majidee Baru, 81100 Johor Bahru, Johor 07-3321 888 07-3338 070 07-3381 222 07-3332 188

Syarikat Motor GS Tay Sdn Bhd 315, Batu 1 3/4, Jalan Bakri, 84000 Muar, Johor 06-9522 855 06-9527 669 – –

Yong Ming Motor Sdn Bhd 241-241B, Jalan Skudai, 4 1/2 Miles, Tampoi, 81200 Johor Bahru, Johor 07-2351 717 07-2329 993 – 07-2387 858

Wang Loo Motor Sdn Bhd LOT 2556 & 2558, Jalan Raya, Saleng 81400 Senai, Johor 07-5982 288 07-5985 588 07-5983 388 07-5986 688

Boon Siew (Borneo) Sdn Bhd 62A, Mile 5 1/2, Jalan Tuaran, 88805 Inanam, Kota Kinabalu, Sabah 088-421 770 088-421 719 – –

Heng Ho Hing Co. Sdn Bhd 55, Krokop Road, 98000 Miri, Sarawak 085-436 746 085-418 876 – –

Jimisar Corporation Sdn Bhd 88, Lorong Sherif Masahor 3, Jalan Tun Jugah, 93350 Kuching, Sarawak 082-459 322 082-452 322 – –

Jimisar Motors Sdn Bhd Lot 1859-1860, Block 18 Seduan Land District, 96000 Sibu, Sarawak 084-352 878 084-352 778 084-352 878 084-350 978

Premier Motor 2KM, Jalan Tun Mustapha, 87020 Labuan, F.T 087-412 282 087-416 808 087-415 522 –

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