Cr m marketing Dr Zul

• 1. Dr. Zulkarnain KedahAssistant Professorcum Entrepreneurship CoordinatorInternational Islamic University of Malaysia

2. Latarbelakang Industri Company Director: Daya Bersih - a cleaning and maintenance - approximately RM 50 million Green Dome Venture - a startup teambuilding Certified Trainer of Funding Application Consultant: Go Cell International - stem-cell products Menarik Minda - light brick system technology Chairman - Amal Ihsan Foundation - helping theyoung generation in education) 3. Current Plan Active member with business jihad grouppioneered by Tan Sri Ali Hashim (DewanPerniagaan Islam Malaysia) Business Coach for SMEs Develop a budget apartment complex worthapproximately RM 35 million on a 4-acre landnearby University Tenaga Malaysia (UNITEN) 4. Outline Creative Marketing Talk Group Activity Case Study 1 Individual Activity Advanced SWOTAnalysis Case Study 2 Marketing Talk by Datin Zaleha Omar 5. 1. Pengenalan - Marketing Marketing a constant referral business Marketing is not Sekali sahaja Pengiklanan Direct mail / telemarketing Flyer komplikated 6. 2. Perbezaan Traditional Marketing dan Marketing Power Pelaburan yang besar Idea, daya imaginasi, ilham Touch n go Long-term relationship Fokus syarikat besar, Fokus orang ramaiorang kaya Berdasarkan persepsi Berdasarkan feedbacksendiri Tidak fokus Fokus kepakaran Ada logo Ada logo dan meme 7. Memaksimakan Menambah nilaikeuntungan(add value) Self-orientation Customer orientation Fokus pada features Fokus pada benefits Iklan hanya di Hampir 400 strategi TV, newspaper, radiopercuma mahal 8. 3. Guerilla MarketingFounder - Jay Conrad Levinson 9. Authored or co-authored 58 books published in 62languages. More than 21 million copies have been sold. "Im referring to the soul and essence of guerrillamarketing which remain as always - achievingconventional goals, such as profits and joy, withunconventional methods, such as investing energyinstead of money. Energy - creativity 10. Need - Three facts: Improved government regulations - affordabletechnology encouraging small businesses. Small business failures - failure to understandmarketing. Proven to work for small businesses - simple tounderstand, easy to implement and not costly. 11. 4. Creative Marketing Tips Basic Intermediate Advanced 12. Basic Stand Out Business Card 13. Maksimakan jenama : Letakkan nama syarikat atau perniagaan sertakepakaran di atas semua Letter Head, Envelope, KadHari Raya, Sampul Duit Raya, ataupun pada alatulisseperti pen yang tertera jenama sendiri. 14. Memakai corporate shirt 15. Fun Marketing 16. Bunting with Passion 17. Concised Ad message 18. Berkenalan 19. Sertai organisasi yang boleh menyokong produk atau servis 20. Be different product and service 21. Testimonial 22. Kajian kes : Seperti testimonial pelanggan, cuma dalam bentuk cerita - inspirasi . 23. Free sample / trial 24. Free Consultation 25. Money Back Guarantee 26. Extra customer service Under promise, over deliver Ikhlas membantu Senyum dengan pelanggan Menjawab telefon dengan cepat sebelum 3 kali bunyi telefon, melayan pelanggan dengan mesra dan tenang. 27. Hadiah istimewa untuk customers 28. Referral system Join an important trade, business or industry group - contains a high number of target market. Seek out 3 influential members of that group Go to those influencers and make a proposal. 29. Berkawan dengan pengacara atau crew radio / TV: KUALA LUMPUR 1 Sept Siaranradio Islam tunggal negara IKIM.fmakan terus membantu perusahaankecil dan sederhana (PKS) bumiputeramempromosi produk keluaran mereka. 30. Intermediate Integrated Website 24 x 7 marketing employee 31. E-newsletter: Gunakan format newsletter yang mudah untuk para pelanggan sentiasa stay connected 32. Membuat katalog produk online: Memberikan pelangganinformasi tentang senaraiproduk atauperkhidmatan. Untuk mengurangkankos, adalah lebih elokproduk tersebut disenaraikan di laman webdan ianya boleh dicetakdaripada situ. 33. Share info online Ebook, Artikel, Blog, etc 34. Facebook 35. Youtube 36. Lucky draw 37. Email marketing system personalised + customer database 38. Advanced personalised SMS 39. Advanced Polished office image 40. Lancarkan kempen: 41. Duta Produk 42. Corporate Social Responsibility 43. Co-branding 44. Use other peoples time and energy independent distributor or part-time crew 45. Perbaiki Staf Apakah perkara yang membuat para pelanggan tidak gembira atau tidak berpuashati? Kaizen continous improvement on performance Customer Satisfaction Surveyneeds, wants, preference 46. Iklan di bas 47. 5. Relationship Marketing A strategy to designed to foster customer loyalty, interaction and long-term engagement 48. How It Differs? One to one marketing Customer satisfaction over sales Retention Long term orientation 49. Why? Gaining new customers > expensive than retainingexisting customers Customers are more loyal More efficient in serving customers Customers spread word-of-mouth Comfortable Sense of belonging Effective Increase in customer retention = increase in profits 50. 5 - RM Strategies Special Acceptance rahmat Law of Gratitude thank you Listen Attentively yes, ask, agree, add Give Credit - achievements and personalitytraits. 51. RM Strategiescontinued Socialise As Aristotle said, "Man is a social animal." We live our lives within the context of our relationships with others. The more and better relationships we have, the happier and busier we are. The more you stay involved with other people, the longer you will live and the more enjoyable will be those years. 52. Rasulullah sallahualahiwassalambersabda:Sesiapa yang ingin diluaskanrezekinya, dipanjangkan umurnya, makahendaklah ia memanjangkan silaturrahimRiwayat al-bukhari 53. Menyambung tali persaudaraan atau kasih sayang kerana Allah yang telah terbina terhadap saudara, kerabat dan sahabat handai. Mengeratkan silaturahim adalah merupakan satu tugas dan tuntutan yang wajib di mana Rasulullah sallallahualaihiwassalam amat membenci golongan yang suka memutuskan hubungan persaudaraan sesama manusia: Tidak halal bagi seorang muslim menjauhi(memutuskan) hubungan dengan saudaranyamelebihi tiga hari. (Maksud Hadis) 54. Erti yang lebih luas lagi - membina kemesraan dan keakraban menerusi sifat saling membantu dan bertolak ansur. Important Note: Harmful people Sejarah hitam ahlong, bankrup, poor trackrecord in business (bukan ahli di dalam satubidang) seekor kerbau bervirusmembawa lumpur semua terpalit dan kenavirus Niat yang tidak baik ambil kesempatan 55. Revision 56. Thank You