1 CPET 575 Management Of Technology CPET 575 Management Of Technology Value Chain & Supply Chain Value Chain & Supply Chain Supporting & Enabling Technologies Supporting & Enabling Technologies November 4, 2010 November 4, 2010 Paul I Paul I- Hai Hai Lin, Professor Lin, Professor http:// http://www.ipfw.edu/~lin www.ipfw.edu/~lin M.S. Technology M.S. Technology - IT and Advanced Computer Applications & Industrial IT and Advanced Computer Applications & Industrial Technology/Manufacturing Technology/Manufacturing Purdue University Fort Wayne Campus Purdue University Fort Wayne Campus 2 Topics of Discussion Topics of Discussion Value Chain & Enabling Technologies Value Chain & Enabling Technologies Supply Chain & Enabling Technologies Supply Chain & Enabling Technologies
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CPET 575 Management Of TechnologyCPET 575 Management Of Technology
Value Chain & Supply Chain Value Chain & Supply Chain Supporting & Enabling TechnologiesSupporting & Enabling Technologies
November 4, 2010November 4, 2010
Paul IPaul I--HaiHai Lin, Professor Lin, Professor http://http://www.ipfw.edu/~linwww.ipfw.edu/~lin
M.S. Technology M.S. Technology -- IT and Advanced Computer Applications & Industrial IT and Advanced Computer Applications & Industrial Technology/ManufacturingTechnology/Manufacturing
Purdue University Fort Wayne CampusPurdue University Fort Wayne Campus
Value Chain & TechnologiesValue Chain & Technologies
Value ChainValue ChainCompetitive AdvantageCompetitive Advantage, 1985, by Michael E. Porter, , 1985, by Michael E. Porter, The Free Press, ISBN 0The Free Press, ISBN 0--684684--8414684146--00•• Competitive StrategiesCompetitive Strategies•• Representative Technologies in a FirmRepresentative Technologies in a Firm’’s Value Chain, s Value Chain,
page page
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Technological Policies and Generic Technological Policies and Generic Competitive StrategiesCompetitive Strategies
Product Tech. Change
Process Tech. Change
Overall cost leadership
Overall diff. Focus-seg. cost leadership
Technological Policies
• Product dev. to reduce prod. cost by lowering materials content
• Facilitating ease manufacturing
• Simplifying logistical req.
• Learning curve process improvement
• Process improvement to enhance economics of scale
• Product dev. to enhance quality, features, deliverability, or switching costs
• Process dev. to support high tolerance
• Greater QC
• More reliable scheduling
• Faster response time to orders
•Others
• Product dev. to design only enough performance for the segment’s needs
• Product dev. to tune production and delivery system to seg. needs in order to lower cost
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Representative Technologies in FirmRepresentative Technologies in Firm’’s Value s Value Chain Chain (from Part I, page 8)(from Part I, page 8)
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Value Chain TechnologiesValue Chain Technologies
Inbound Logistics Inbound Logistics -- TechnologiesTechnologies•• Transportation TechnologyTransportation Technology•• Material Handling TechnologyMaterial Handling Technology•• Storage and Preservation TechnologyStorage and Preservation Technology•• Communication System Technology (Wired & Communication System Technology (Wired &
wireless)wireless)•• Testing TechnologyTesting Technology•• Information System TechnologyInformation System Technology•• (RFID)(RFID)
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Value Chain TechnologiesValue Chain TechnologiesOperation Operation -- TechnologiesTechnologies•• Basic Product TechnologyBasic Product Technology•• Material TechnologyMaterial Technology•• Material Handling TechnologyMaterial Handling Technology•• Packaging TechnologyPackaging Technology•• Maintenance MethodsMaintenance Methods•• Testing TechnologyTesting Technology•• Building Design, Operation TechnologyBuilding Design, Operation Technology•• Information System Technology Information System Technology •• (Communication System Technology: Wired & (Communication System Technology: Wired &
wireless wireless –– newly added)newly added)
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Value Chain TechnologiesValue Chain Technologies
Outbound Logistics Outbound Logistics -- TechnologiesTechnologies•• Transportation TechnologyTransportation Technology•• Material Handling TechnologyMaterial Handling Technology•• Packaging TechnologyPackaging Technology•• Communication System Technology (wired & Communication System Technology (wired &
wireless)wireless)•• Information System TechnologyInformation System Technology•• (RFID)(RFID)
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Value Chain TechnologiesValue Chain Technologies
Marketing/Sales Marketing/Sales -- TechnologiesTechnologies•• Media TechnologyMedia Technology•• Audio and Video Recording TechnologyAudio and Video Recording Technology•• Communication System TechnologyCommunication System Technology•• Information System TechnologyInformation System Technology
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Value Chain TechnologiesValue Chain Technologies
Services Services -- TechnologiesTechnologies•• Media TechnologyMedia Technology•• Audio and Video Recording TechnologyAudio and Video Recording Technology•• Communication System TechnologyCommunication System Technology•• Information System TechnologyInformation System Technology
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Value Chain TechnologiesValue Chain Technologies
New Supporting TechnologiesNew Supporting Technologies•• Media TechnologyMedia Technology
Multimedia, Web mediaMultimedia, Web media•• Audio and Video Recording TechnologyAudio and Video Recording Technology
High Definition Video Conferencing (HDVC)High Definition Video Conferencing (HDVC)•• Communication System TechnologyCommunication System Technology
Cisco TANDBERG, Cisco TANDBERG, http://http://www.tandberg.comwww.tandberg.com//PolycomPolycom –– TelepresenceTelepresence, Voice and Video Conference, , Voice and Video Conference,
Sony Video Conferencing, Sony Video Conferencing, http://pro.sony.com/bbsc/ssr/mkthttp://pro.sony.com/bbsc/ssr/mkt--broadcast/mktbroadcast/mkt--broadcastvideoconferencingbroadcastvideoconferencing//Logitech Logitech LifeSizeLifeSize Video Conferencing Video Conferencing -- www.LifeSize.cowww.LifeSize.commPanasonic HD Visual Communications System, WSJ Panasonic HD Visual Communications System, WSJ
Ad 11/4/2010, Ad 11/4/2010, www.panasonic.com/hdvcwww.panasonic.com/hdvc
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Value Chain Technologies Value Chain Technologies Video Conferencing & CollaborationVideo Conferencing & Collaboration
Internet/Web Video ConferencingInternet/Web Video ConferencingAdobe Connect Adobe Connect –– Web conferencing for the Web conferencing for the
http://http://www.epicor.com/Solutions/Pages/ERP.aspxwww.epicor.com/Solutions/Pages/ERP.aspx•• Microsoft Dynamic, Microsoft Dynamic, http://www.microsoft.com/enhttp://www.microsoft.com/en--
•• Supply chain risk and managementSupply chain risk and management•• Supply chain economics: Supply chain economics:
Supply chain cost (52% Supply chain cost (52% ≤≤ as a percentage of sales as a percentage of sales ≤≤ 79%)79%)MakeMake--oror--buy decisionbuy decisionOutsourcingOutsourcing
•• SupplySupply--Chain StrategiesChain StrategiesMany suppliers, Few suppliersMany suppliers, Few suppliersVertical integration: Raw materials Vertical integration: Raw materials Finished goodsFinished goodsJoint ventureJoint ventureKeiretsu networks (Keiretsu networks (系列取引))Virtual companies (onVirtual companies (on--demand)demand)
1Operations Management, 1oth ed, by Jay Heizer and Barry Render, Prentice Hall
•• ““What is the Right Supply Chain for Your Product?What is the Right Supply Chain for Your Product?””Marshall L. Fisher, Harvard Business Review, MarchMarshall L. Fisher, Harvard Business Review, March--April 1997. April 1997.
Quotas, Promotions, etc)Quotas, Promotions, etc)•• Large LotsLarge Lots
1Operations Management, 1oth ed, by Jay Heizer and Barry Render, Prentice Hall
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Supply Chain Management & TechnologiesSupply Chain Management & TechnologiesOpportunities in an Integrated Supply ChainOpportunities in an Integrated Supply Chain11
•• Accurate Accurate ““PullPull”” DataData•• Lot Size ReductionLot Size Reduction•• SingleSingle--Stage Control of Replenishment: RFID tags, Stage Control of Replenishment: RFID tags,
monitoring and managing inventorymonitoring and managing inventory•• VendorVendor--Managed InventoryManaged Inventory•• Collaborative Planning, Forecasting, and Collaborative Planning, Forecasting, and
ReplenishmentReplenishment•• Blanket Orders (longBlanket Orders (long--term purchase commitment to a term purchase commitment to a
supplier for items..)supplier for items..)•• StandardizationStandardization•• PostponementPostponement
1Operations Management, 1oth ed, by Jay Heizer and Barry Render, Prentice Hall
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Supply Chain Management & TechnologiesSupply Chain Management & TechnologiesOpportunities in an Integrated Supply Chain Opportunities in an Integrated Supply Chain (cont.)(cont.)11
•• Drop Shipping and Special PackagingDrop Shipping and Special PackagingDrop Shipping Drop Shipping –– direct shipping from the supplier to the end direct shipping from the supplier to the end customercustomer
MIT ESD 290 Special Topics in Supply Chain MIT ESD 290 Special Topics in Supply Chain Management (April 28, 2008, 16 Video presentations), Management (April 28, 2008, 16 Video presentations), http://http://www.youtube.com/watch?vwww.youtube.com/watch?v=IqmrNUoiy7g&feature=IqmrNUoiy7g&feature=&p=F9071540F59BA1F0&index=0&playnext=1=&p=F9071540F59BA1F0&index=0&playnext=1