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CAMPUS NOTE

CAMPUSPLUS \\ OCTOBER 20112

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32 • In Time

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Its October and that means The Festival of Lights is upon us. To all Hindu’s celebrating this year, Deepavali Valthakal. To everyone, please take great care and caution when balik kampung to celebrate the festive season with your loved ones. Its times like these that enables us to come together, place our difference aside and just enjoy in the spirit of the festivities. What better way than murruku and jam tarts to go along with reminiscing of the good ol times.

Adding to the cheers is the man on our front cover, Sasi the Don. Now you would think that with a name like Don, it would conjure up the images of Russian bodyguards standing beside him. But as it turns out, Sasi is a really nice guy (and no, he didn’t actually have any Russian bodyguards). You want to know what his tradition for Deepavali is? Turn to the feature story on page 24/25.

Guy Stuff section is back in Chic Fix as we got some good response for the column we ran last month. Looks like this will be a feature staple in our future issues. Not forgetting the girls, Chic Fix is going Denim in this issue. Did you know that Denim was once banned? Check it out in our Fashion Trend section.

On that note, from all of us here at Campus Plus, we wish all our Hindu readers Happy Deepavali and everyone a safe trip home.

Cheerios.

Dinesh MenonDeputy Editor

What we loved this month!

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7953-Krunshers Print Ad - 294x220.ai 1 9/19/11 2:10 Hin

Prudential R U Ready Music Video Contest

10,000 Jobs at Career Fair on Malaysia Day Weekend


What does music and financial planning have in common? According to Prudential, music is a great way to convey the importance of financial planning. Prudential Assurance Malaysia Berhad (PAMB) has taken an unconventional approach to promote fiscal awareness amongst Generation Y by launching the “R U Ready” music video contest. The contest which offers up to RM30,000 in cash is based on the song “R U Ready” jointly created by Prudential and local indie band Busco. The song has since hit the local airwaves beginning July 25th, 2011. According to Fiona Liao, Brand and Communications Director of PAMB, “the reason behind the launch of this contest was to get the youth to start thinking about their life game plan and how best they could be prepared for it.” She further added, “We were looking for the best way to communicate to the youngsters on the importance of getting ready for their life and that includes the financial aspect of it and we found music to be a powerful medium for us to connect with them. As much as we want to get our message across, we also want to engage them in conversations and make them feel comfortable in sharing and expressing their views on life”. Aside of financial planning, youths also stand a chance to be featured on the screen as each of the selected entry will win RM1,000 in cash and be featured in Busco’s “R U Ready” music video. The “R U Ready” music video contest is open to all legal residents of Malaysia aged 18 and above. Submissions and more information can be obtained through R U Ready Facebook page at www.fb.com/rureadymy.

Over 10,000 jobs was up for grabs at the JobStreet.com Malaysia Career & Training Fair 2011 (MCTF ’11). The event was jointly organized by AIC Exhibitions and JobStreet.com at the Mid Valley Exhibition Centre, Kuala Lumpur from 16th to the 18th September 2011.

Officiated by Deputy Human Resources Minister, Senator Dato’ Maznah Mazlan, the second MCTF occupied 45,000 square feet of exhibit space and featured over 120 local and international companies as well 60 universities and training providers.

Among them were top class companies such as RBC Dexia I.S., KFC Holdings (M) Bhd, Sony EMCS (Malaysia), Hewlett Packard Malaysia, Western Digital, UMW Toyota, Venetian Macau Limited and many more.

According to William Ng, Managing Director of AIC Exhibitions Sdn. Bhd, “The MCTF is being held during the Malaysia Day weekend to enable more jobseekers from outside of Klang Valley to visit and apply for their dream jobs. The response has been overwhelming, with visitors queuing up as early as 7 am for the Fair to open at 10 am”. The event attracted a total of 72,000 visitors.

Jobseekers who attended were also given on-the-spot interviews as well as resume clinics and career talks to brush up on their job hunting skills. Alongside the MCTF’11, the Post Graduate Education Fair (PGEF) was also held for visitors keen on gaining additional education for better employment.

The MCTF’11 fair offers the most variety of jobs, ranging from fresh graduate jobs to senior management positions, from IT sectors to banking and manufacturing.

Official Campus Media

MALAYSIA ASSOCIATION OF DODGEBALLNo: 26, Jalan Siput, Taman Billion56000, Cheras. Kuala LumpurTel +603 9131 6097 Fax: +603 9131 6097www.facebook.com/CampusDodgeballwww.campusdodgeball2010.wordpress.com

Nottingham Universiti signs MoU with Auto V

Meditation

Sasi The Don

Western Digital has landed in Malaysia

Lenovo IdeaPad K1

Lari Sayang Lari

Fashion Trend of the Month

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No 114-2, Jalan Radin Anum 1,Sri Petaling,57000 Kuala Lumpur.012-2886449Email: [email protected]: ckchanphotography.comFacebook: facebook.com/ckchanphotography


Minister of Science, Technology and Innovation attends Nilai UC graduation

Maxis awards MSEA Scholarship to 30 outstanding Malaysians

KDU University College Launches Brand New Degree Programmes

The Minister of Science, Technology and Innovation Datuk Seri Dr. Maximus Ongkili recently presented the keynote speech at Nilai University College Graduation. In his speech, the Minister stated that “Even though I hail from a rural background, my parents knew the importance of education. They recognised that higher education is more powerful than the parang they used for farming.”

“It is a celebration of conviction that education matters, that better education matters more,” Dr. Maximus emphasised as he congratulated the assembled parents for their efforts in supporting their children through higher education.

The Minister also presented the prizes to high achievers in this year’s batch of graduates. First prize went to Yeoh Wei Shez, who received the Graham Upton Award for being the outstanding graduate in a 3+0 Oxford Brookes University degree programme. The prize is named after Professor Graham Upton who served as Vice Chancellor of Oxford Brookes from 1997 to 2007.

The graduation ceremony also saw a total of 715 graduates receving their degree, the largest ever for the instuition. Nilai UC academics can be especially proud with 14% of the degree graduates scoring first class honours while 11% of diploma recipients obtaining distinctions. Aside from degree graduates, successful diploma students were also presented with their diploma certificate.

The Minister later presented the mock cheques to Low Ken Hou and Lim Suh Min as joint winners of the BDO prize. The BDO prize is awarded to the top student in the Financial Accounting Theory paper in the Oxford Brookes’ BA (Hons) in Accounting and Finance.

Maxis Berhad presented the Maxis Scholarship for Excellence Awards (“MSEA”) scholarships to 30 outstanding young Malaysians. The students can now pursue their postgraduate and undergraduate studies at the universities of their choice, locally and abroad. The Director General of the Department of Higher Education, Ministry of Higher Education, Dato’ Prof. Dr. Rujhan bin Mustafa and Maxis’ Chairman, YM Raja Tan Sri Dato’ Seri Arshad Raja Tun Uda both presented the scholarship‘s to the latest recipients at an awards ceremony in Kuala Lumpur. Maxis further announced that they were extending its commitment to nurturing Malaysian talent by offering an additional five overseas scholarships for undergraduates this year. This brings the total MSEA scholarships offered this year to 63, from the previous 58. These five scholarships will be given out to students or parents of students who are Maxis postpaid subscribers.

KDU University College had officially launched its range of new homegrown degree programmes at its Damansara Jaya Campus. The event was graced by Professor Dr. Teoh Kok Soo (Vice Chancellor of KDU University College), Ybhg Dato’ Teo Chiang Quan (Executive Chairman of KDU University College) and Datin Teh Geok Lian (CEO of The KDU Education Group).

The new programmes allows the flexibility of choice of subjects in order to craft a degree of the student’s preference. Not only that, students will also be able to take up electives beyond their study field.

“The competitive working world today is such that, cross and inter-disciplinary knowledge is no longer considered an advantage, but a necessity,” said Professor Teoh.

Inspired to bring education one step further, KDU will be incorporating study trips, industrial visits and many more, inspiring its students to learn just about anywhere and everywhere.

For more information on the programmes, log on to their official website at www.kdu.edu.my.

TM


IACT College wins MOHE’s Website Design Competition

Nottingham University signs MoU with AutoV

IACT College was recently awarded first place in the Best Website Design Competition 2010 organised by the Ministry of Higher Education (MOHE) under the IPTS - Kolej (Private Higher Learning Institute - College) category. The award was presented by the Ministry of Higher Education in Putrajaya.

The competitions’ main objective was to improve the quality of higher education institutions’ website content – delivering information effectively in order to meet the ministry’s requirements. The MOHE also endeavoured to create healthy competition amongst various institutions to encourage improvement in Information Technology management.

IACT College’s winning factor was a website design that consisted of a harmonious combination of bold and striking colours, which at the same time did not lose its nature as a higher learning institution website. The website fully demonstrates IACT College’s philosophy, and its actual state – a creative communication college, calling for creative thinkers who dare to be different.

“This award serves as a form of recognition that IACT College’s website is of quality, highly accessible and fulfils the public’s needs. It also indicates that IACT College possesses the expertise in the field of creative communication, extended to the digital platform. I am certain that this attribute of our ever growing management team will certainly provide a positive influence to our students and ultimately – to the Malaysian community,” said Michael Choong, Chief Operating Officer of Kolej IACT Sdn Bhd.

The evaluation of the competition is based on such criteria as bilingual interface, ease of browsing, external links accessibility, student services availability, social websites connectivity, supportive technology, and the quality of design and presentation. Additionally, MOHE also aims to transform websites into an alternative medium of service and reliable source of information for the public.

AutoV Corporation Berhad has signed a Memorandum of Understanding with the University of Nottingham Malaysia Campus (UNMC). The signing enables AutoV to enter into a research and development (R&D) commercialisation collaboration with the instituition, launching a key knowledge transfer initiative in the country.

The signing also marks a synergistic working relationship between a home-grown industrial corporation with a world-class research university to drive and leverage on R&D. Both AutoV and University of Nottingham will investigate and exploit opportunities arising from the partnership which is hoped to produce an in-depth knowledge body. The industry-education sector collaboration was formalised in the signing of a Memorandum of Understanding at the university campus in Semenyih.

Chairman and Chief Executive Officer Bernard Kong and Deputy Chief Operating Officer Idris Mohammad Musa inked the MoU on behalf of AutoV while UNMC was represented by Chief Executive Officer and Provost, Professor Ian Pashby and Vice Provost Research and Knowledge Transfer, Professor Graham Kendall.

“AutoV is buoyed by the prospects of this smart partnership which has immense potential to be a catalyst of growth for the knowledge-based economy, which the Government promotes,” said Kong.

The MoU will now provide AutoV with access to University of Nottingham R&D facilities and talent pool. There will be joint efforts in R&D and possible commercialisation of the R&D outcome.

AutoV will reciprocate the institutions knowledge transfer through R&D by providing engineering undergraduates with access to the group’s manufacturing facilities for on-the-job training through a structured job-placement programme.

10 CAMPUSPLUS \\ OctOber 2011

Gatsby Like My Look Contest – IPTA EditionThe good people at Mandom (M) Sdn Bhd loved the response to the first “Like My Look Contest” (which took place back in July 2011) that they have now embarked on round two targetting all Public Universities (IPTA).

The new season, which began in the last week of September, will run till the end of October 2011, will be heading to 14 Public Universities this time. Better than that, the prizes are even more lucrative this time around. The Universities that Gatsby will be heading to are:

1. Universiti Malaysia Pahang (UMP)2. Universiti Sains Malaysia, Penang (USM)3. Universiti Utara Malaysia, Kedah (UUM)4. Universiti Malaysia Terengganu (UMT)5. Universiti Malaysia Kelantan (UMK)6. Universiti Tun Hussein Onn Malaysia, Johor (UTHM)7. Universiti Malaya (UM)8. Universiti Putra Malaysia (UPM)9. Universiti Kebangsaan Malaysia (UKM)10. Universiti Pendidikan Sultan Idris, Perak (UPSI)11. Universiti Malaysia Sarawak (UniMas)12. Universiti Malaysia Sabah (UMS)13. Universiti Teknologi Mara (UiTM)14. Universiti Teknikal Malaysia Melaka (UTeM)

All you guys need to do is to take a picture with our Gatsby Ambassadors which will then be uploaded to the Gatsby website at www.gatsby.com.my/mylook. During the voting period which will run from the 1st-30th November 2011, all you need to do is to get as many of your friends to vote for you and the participant with the most number of votes, wins. It’s that simple and no purchase is needed.

Prizes up for grabsFirst Prize – iPad 2 + RM500 Cash + Product Hamper2nd Prize – iPod Touch + RM300 Cash + Product Hamper3rd Prize – iPod Nano + RM200 Cash + Product Hamper7 x Consolation Prizes of RM100 Cash + Product Hamper

Good News - This time around there will be not one, not two, but 10 Winners and they will also be getting an all expense paid trip down to Petaling Jaya for the prize giving ceremony slated to take place in December 2011.

So guys, just watch out for the GATSBY team that will be at your campus shortly and take part in this great contest.

HELP University debut World Giant Poem In Malaysia

Gatsby Dance Competition returns with Gusto

11CAMPUSPLUS \\ OctOber 2011

“The World, A Giant Poem” made its debut in Malaysia. The global event that promotes world peace by enabling participants to pen original and impromptu poetry was brought to Malaysia thanks to HELP College. The event was held at the instituitions campus at Jalan Metro Pudu.

The Giant Poem project is the brain child of Mr. Angel Arenas, Director of International Relations at UNESCO. Written over 120 meters of paper, The World, A Giant Poem is a socio-artistic project that aims to enable people to get in touch with their creative side.

According to Arenas, “Most of what we learn in school is very scientific. There is very little space for creativity. Through this, I hope to get more people to appreciate the importance of their creative side!”

The project came about when Arenas was working on his Doctoral course in Finland where he studied the implications of poetry on cultural development of societies. As a result of these studies and his creative pursuits, this project was born four years ago as a way to promote world peace through poems and prose.

To date, the project has travelled to over 32 cities around the world including USA, Spain and Italy. The event in Kuala Lumpur was aptly titled, “Kuala Lumpur, A Giant Poem.”

According to Dr. Choong Yeow Wei, President and CEO of HELP College of Arts and Technology, “In HELP’s 25 year history, we have always encouraged our students to go beyond the classroom, to be involved in culture. Bringing the Giant Poem program to Malaysia is inline with our mission to produce well rounded graduates.”

The third quarter of 2011 marks the return of Gatsby Dance Competition in its forth year running. Anticipation runs high, along with great expectations for the next rising star to repeat the feat of 2010-2011 Champion, Jackson Chua and 2009-2010 Champion, Alex of Poppin’ Rex.

The 4th GATSBY Dance Competition launch and press conference was held at The Bedroom, Pavilion KL. Addressing to members of the media, Mr. Tomohiro Shibuya, General Manager, Marketing Division of Mandom (M) Sdn. Bhd., expressed that the company is going all the way this year to support more young students who are passionate about dancing.

“Since we first introduced the GATSBY Dance Competition in 2008 for young students to channel their passion and creativity, we have recorded overwhelming response which kept growing season after season. This year as we intensify our talent search, we will tap into various on-ground channels and online media in efforts to extend the opportunity to even more students and help them realize their dream on the dance floor,” he added.

The regional contest organized by GATSBY is opened exclusively to students from eight countries - Hong Kong, Indonesia, Korea, Malaysia, Singapore, Taiwan, Thailand and Japan. On the local front, GATSBY will organize a series of auditions in major cities, namely at City Square Mall in Johor Bahru on 15th October, Traders Hotel Penang on 22nd October, Promenade Hotel Kota Kinabalu on 29th October and Boulevard Hotel, Mid Valley Kuala Lumpur on 5th November.

Interested participants can download a GATSBY theme song from the available list at GATSBY Dance Competition Malaysia facebook fan page to practice. For details, log on to www.gatsby.com.my or www.gatsby.com.my/dance.

The Malaysian champion will go on an all-expenses paid trip for the final showdown against winners from 7 other countries in the Asia Grand Final in Japan on 10 March 2012.


Taylor’s University & Hilton Worldwide sign STEP Partnership

CCA 2011: “Grow With BASF PETRONAS Chemicals”

Taylor’s University and Hilton Worldwide recently signed a Memorandum of Agreement (MoA) enabling both entities to collaborate on a Student Employment Programme (STEP) that offers top students from the School of Hospitality, Tourism and Culinary Arts (TCHT) the unique opportunity to be part of the world reknowned hotel group before they graduate.

The signatories of the agreement, signed at Taylor’s University Lakeside Campus, were Mr. Pradeep Nair, Deputy Vice Chancellor of Taylor’s University, and Mr. William Costley, Vice President of Operations Southeast Asia, Hilton Worldwide. The signing was witnessed by Mr. Neethiahnanthan Ari Ragavan, Dean of TCHT and Mr. Brendan Toomey, Vice President of Human Resources, Asia Pacific, Hilton Worldwide.

“Partnering with Taylor’s University gives us access to best-in-class talent, and in developing their skills, we hope to position ourselves as an employer of choice, not only to them, but also to other individuals who have a keen interest in hospitality,” said Mr. William Costley.

Under the STEP Partnership, Hilton Worldwide will adopt a class of students who are pursuing their Bachelor of International Hospitality Management (Hons), Bachelor of Tourism Management (Hons) and Bachelor of Culinary Arts and Foodservice Management (Hons). All students will be carefully selected by both Taylor’s and Hilton Worldwide.

The STEP students, while undergoing the bachelor degree curriculum, will also take specially designed training sessions, workshops and seminars designed by the hotel.

The Judges have spoken… Now for the Exhibition!

The 2011 Conscience Camera Award (CCA) competition drew to a close at midnight on Monday, 15th August 2011 with almost 500 photography entries received from all over Malaysia, most notably from Sarawak, Penang and Perak. It sure was amazing to see where some of the entries came from and how the ages of the participants ranged from teenagers to retirees. And how some participants sent in not just 1 or 2 entries, but even more than that…

Judging commenced within a week of the closing date, on a day that the five illustrious and expert judges agreed on to meet at BASF PETRONAS Chemicals’ headquarters at Bukit Jelutong, Shah Alam. Having the opinion and feedback from the five judges, all of varying backgrounds and with their own styles and approaches to photography made the judging session a very interesting and exciting one!

What a round of judges it was - From Patrick Low who is a big fan of artistic and conceptual wedding photography to veteran CCA judge Mohd Azlan Mohamed Amin who modestly claimed to be ‘just an academician’, belying his many awards and exhibitions, Arthur Teng and Maxby Chan who are respected professional photographers in their own rights, to Dr Volker Seidl of BASF PETRONAS Chemical’s Business Management Division, the five brought their own wealth of diverse experiences and opinions to the table on judging day, leaving us in no doubt of their capabilities.

With that, the finalists have been earmarked and all that’s left now is to prepare for the CCA Photography Exhibition from Wednesday, 12th October to Sunday, 16th October at Fahrenheit88 Shopping Mall at Bukit Bintang, Kuala Lumpur.

So, keep yourselves free on those five days and make your way to Fahrenheit88 to find out who the winners are and to take part in the exciting fun, games and activities happening over that period! Oh, did we mention that there will be some local celebrity appearances too? Check out the CCA Facebook page or the BASF PETRONAS Chemicals website at www.basf-petronas.com.my to find out more!

BASF PETRONAS Chemicals is a joint venture between BASF SE of Germany and Petroliam Nasional Berhad (PETRONAS) of Malaysia. Incorporated in 1997, the company operates an integrated complex situated at the Gebeng Industrial Zone, Pahang. The company’s share of capital is 60% held by BASF and 40% by PETRONAS with a total investment of about RM3.4 billion for production facilities for Acrylic monomers, Oxo Products and Butanediol.

The range of chemicals produced by BASF PETRONAS Chemicals meet the growing demand in various industries including plastics, adhesives, lacquers, dyestuff, automobile and industrial coatings, paper, diapers, water treatment, textile and leather.

BASF PETRONAS Chemicals is committed to Sustainable Development where economic considerations do not take precedence over ecological and social needs. The company is also a signatory to Responsible Care, a global initiative by the chemical industry. For its commitment and practice of Responsible Care, the company has won numerous awards including the Platinum Award and Gold Award by the Chemical Industry Council of Malaysia.

More information is available on our website www.basf-petronas.com.my

About BASF PETRONAS Chemicals Sdn Bhd


SIFE announces Malaysian Team for SIFE World Cup

Sunway student exchange program for a good cause

SIFE Malaysia, a leadership training organization for undergraduates, recently announced the team from University Technology Petronas (UTP) who will represent Malaysia at the SIFE World Cup. Present at the event was the Honorable Deputy Minister of International Trade and Industry, Y.B. Dato’ Mukhriz Tun Mahathir.

UTP was selected from a pool of SIFE members who had participated in a project-based competition. The teams were tasked to find a needy social cause in the country, provide suggestions and implement solutions to achieve successful outcome. Teams were judged on many criterias, amongst which were leadership, management and entrepreneurship.

The UTP team won after proving their suggestions had uplifted and benefited the standard of living for small entrepreneurs in Terengganu.

The Deputy Minister, in his comment said “We standby SIFE as it develops the entrepreneurial skill of a person. And anything that develops a person, we will standby it.”

Further to that, SIFE also announced that Malaysia will be the host for the next SIFE World Cup, happening on the 3-4 October at the KLGCC. The SIFE World Cup will see SIFE teams from all over the world, also undergraduates, contesting for the coveted SIFE World Cup.

The Malaysian team, alongside other countries, will have their initiatives and projects judged through an international judging panel, and the best will be declared the winner. Teams will be rated, amongst others, on their public speaking skills, depth of knowledge of the project, and ability to show how the project has benefited the intended audience.

SIFE Foundation Malaysia is the Malaysian chapter of SIFE International, a Leadership and Entrepreneurial based organization for undergraduates. The Foundation aims to inculcate the said values in undergraduates by encouraging students to solve real life social causes around the country.

28 students from Lancaster University, England were recently part of a Summer Exchange Programme with Sunway University College for 3 weeks. The students was exposed to the full Malaysian lifestyle and various activities to make their experience a memorable one.

The Sunway–Lancaster Exchange students who were here for the Programme, together with an International Opportunities intern from Lancaster University who chaperoned the British students to Malaysia, were present on both the 12th and 13th of September to help the StART Society.

After facilitating an exciting business simulation game and planting 150 “Tengek Burung” trees at the Raja Musa Forest Reserve, the enthusiastic Lancaster University students were hard at work behind the scenes at the Dewan Sivik, Petaling Jaya for two days in preparation for the “I Believe” Benefit Concert organised by StART Society recently.

Billy Girow, a 3rd year student studying Philosophy, Politics and Economics said, “We are all eager to help the StART Society kids”. Girrow shared his experience being part of the Lancaster University Student Union (LUSU) which is also active in teaching about social enterprises.

The StART Society was initiated by Joshua Lee, a Sunway University alumnus who was in search of something greater than his own achievements. He is now the Programme Director for the underprivileged children who have been taught to express and articulate their feelings and emotions through music, fine arts, drama, dance, speech, writing and life skills.

Sunway University together with the assistance from Malaysian Care provided school-leavers with scholarships and are now pursuing their studies in a degree of their choice.

CAMPUSPLUS \\ OCTOBER 2011 15

CHIC FIXParkson and Tongue in Chic worked together to organise the Parkson ‘So You Think You Can Style’ Challenge. This event took place at Parkson Pavilion, Kuala Lumpur.

Participants signed up to join the competition via the Tongue-in-Chic website.They were then shortlisted to 15 teams of 3 (1 Stylist + 1 Assistant Stylist + 1 Model). The mechanics of this challenge was simple. The first section saw stylists picking only six items from participating brands under seven minutes. The stylist then had 10 minutes to style their respective models.

Once that was done, the models had to strut down the runway with their respective styles. Five teams were selected by guest judges Ronnie Tan from Parkson and Shantee Lim from Tongue in Chic. Out of these five teams, the top 3 was selected by the audience applause and cheer. The winning teams received prizes worth RM2,000 each.

Apart from the fashion show, there were also performances from Elecoldxhot. This event was emceed by Hannah Lo.

Team Lotus has recently unveiled its latest range of official merchandise for the 2011 Formula 1 season.

Motor-sport inspired, the new collection ranges from playful pieces for children, to flattering cuts and fashionable studded tees for ladies, to a mix of smart, comfortable and vintage styles for men.

“We endeavoured to create a motor-sports-meet-trendy-lifestyle range based on immaculate quality, ease fitting, flattering lines, timeless styles and highest design standards. We have also included the subtlety of details and design attention you’d expect from a full fashion collection,” said Joyce Lai, CEO of Team Lotus Merchandise & Licensing

Team Lotus 2011 official merchandise can be purchased online from at www.shop.teamlotus.co.uk.

INSIDE:Check out our ‘All Things DENIM’ trends

Parkson ‘So You Think You Can Style?’ Challenge

F1 FASHION FROM TEAM LOTUS

16 CAMPUSPLUS \\ OCTOBER 2011

Fashion trend of the month

All Things

DENIMWrangler Sammy low waist slim straight cut Denim

Denim Jeans sling bag - RM49.90(Sunway Pyramid)

DKNY Cloud Grey Denim - RM560(Parkson Pavillion)

DKNY Red Denim - RM610(Parkson Pavillion)

DKNY bell bottom Denim - RM490(Parkson Pavillion)

Wrangler Jane low waist slim narrow cut Denim

BUM Equipment Denim vest - RM99.90(Mid Valley)

Carlo Rino Denim ankle-length booties - RM139

DKNY Denim shorts - RM430(Parkson Pavillion)

17CAMPUSPLUS \\ OCTOBER 2011

STYLE STUNNERFashion feature

Image Credit: 2011 Getty Images

The story...

Did you know that in the 1950’s, jeans were occassionally banned in theaters, restaurants and schools in the US? This is because James Dean in the film “Rebel Without a Cause” had made denim the symbol of teenage or youth rebellion.

It started out in the 1800’s where workers wore jean or denim cloth because the material was strong and did not wear out easily. Leob Strauss (who later changed his name to Levi Strauss), a wholesale businessman supplying denim clothes to the workmen, joined forces with a Nevada tailor to patent the tailor’s idea of putting rivets on stress points of workman’s waist high overall.

Initially created for gold miners and cowboys, jeans today have lost their appeal as a workers fabric and is classed as a fashionable item to own. Jeans or denims are even acceptable for formal occasions like red carpet events.

The Jeans Rebel-lution

Beauty trend of the month


While most of us are used to a cleansing and moisturising skin care regime, we usually skip one more beneficial step - the facial mask. Yet with just 10 minutes, facial masks could uncover a brighter and smoother skin. Masks works by tightening the pores and exfoliating the skin. So start unmasking your true beauty with a weekly facial mask this Halloween month… You could also frighten a

few people while you are at it!

Unmasked Beauty

CLINIQUE Anti-Blemish

Solutions Oil Control

Cleansing MaskRM110

Crabtree & Evelyn Clay Deep

Cleansing MaskRM128

Montagne Jennesse

Strawberry Souffle Mask

RM5.90

LANCOME Hydra Intense

Hydrating Gel MaskRM130

THEFACESHOP Peeling Day White

JewelRM49.90

THEFACESHOP Power Treatment

Gel MaskRM14.90

Origins Out of Trouble

10 minute maskRM100

The Body Shop Seaweed Ionic Clay

Mask

Montagne Jennesse

White Chocolate Mask

RM5.90


Beauty Q & A

Q : All of my girlfriends are using masks as part of their beauty regime and I would like to try one myself. What types of mask are there and how do I choose a suitable one?

Q : Before applying the facial mask, I usually just wash my face with water. Is that the ideal method to prepare my face before applying the mask?

Q : After removing a facial mask, do I need to use any other beauty products to complete this routine?

Q : Facial masks always leave my skin feeling rejuvenated. How often can I use a facial mask to avoid harming my skin?

Q : I love putting on a facial mask at the end of a tiring day in college. When is the best time in a day to pamper my skin?

Q : Is there a special technique to apply and remove facial masks?

Q : My skin is a reflection of me...sensitive! Looking for beauty products is a hassle to say the least. Is it advisable to get a facial mask off the shelf or do one at home?

A : There are a lot of masks out there. From hydrating to whitening to mask that lifts. Choosing the right mask really depends on what your concerns are. If your concern is about uneven skin tone and fairness, you can try a mask like SKINZ UV White Instant Radiance Rinse-Off face mask. It is a whitening mask that rejuvenates and whitens your skin. It has natural AHA that helps remove dead skin cells & mineral clay that unclogs pores of impurities and excess oil.

A : Do cleanse your face with a foaming cleanser like SKINZ UV White Purifying Facial Foam and also tone your face before applying face mask. This is to ensure that your skin’s surface is thoroughly clean so that the mask will be able to work more effectively. Use alcohol free toner like SKINZ Infinite HydraPlenish Glacier Toner. It refreshes your skin without stripping its natural moisturizers.

A : I would recommend that you tone your face again after removing the facial mask. This is to prepare your skin for better absorption when you apply face moisturizer right after. For day moisturizer, do use a moisturizer that contains UV filters like SKINZ UV White Whitening Day Moisturizer SPF20PA++. It is a water based day cream that is quickly and effectively absorbed into the skin to whiten, protect and hydrate your skin. For night moisturizer, wake up to fairer and hydrated complexion with SKINZ UV White Intensive Night Moisturizer. It contains Alpha-Arbutin that penetrates deeper to boost the skin’s whitening process as you sleep.

A : It is recommended to use up to 3 times weekly. Make sure you leave a day or two before the next application. This is to ensure that your skin takes a little break.

A : It can be anytime but the best time would be at night when you are all relaxed and ready to go to bed. It’ll take only about 15-20mins to use SKINZ UV White Instant Radiance Rinse-Off face mask.

A : Using a face mask brush would be helpful. Removing SKINZ UV White Instant Radiance Rinse-Off face mask is simple. After 15-20mins when mask is dry, rinse face thoroughly with water & clean it completely with SKINZ Infinite HydraPlenish Toner.

A : It really depends on the individual. DIY masks are good because it’s natural & organic but it might not have ingredients or properties like Radiant-Gene Activator & mineral clay that would give you more instantaneous results.

Flawless skin begins with suitable products and maintaining the right beauty regime. To top your daily beauty routine, pamper your skin with some facial masks. Do not be afraid, the team from SKINZ has given the lowdown on these masks with added tips!


Beauty case

Garnier Pure Active Anti-Imperfections Cooling Roll-OnPerfectly Cool

Follow Me Holistic Spa Hand & Body Lotion (Relax)Smooth Pampering

Ginvera Jade Dark Eye Circles Roll AwayHello Gorgeous Eyes!

Max Factor Miracle Touch Creamy Blush In Soft Cardinal Shimmery Cheek

The Body Shop Tea Tree Skin Clearing Facial Wash Confidence Booster

Sothys Paris Les Ongles Protective Nail Enamel Trend Setter

Stubborn imperfections tend to get red & leave marks easily. New Pure Active Roll-on with a revolutionary cooling metal roller-ball helps immediately dry out imperfections. Its ultra purifying formula reduces redness. It is a gadget that is handy to carry and pleasant to apply anywhere. You can now say no to imperfections in style!

The holistic principle lies in integrating the totality of one’s being: body, mind, emotions and spirit. Follow Me has incoporated this belief into their existing Spa range with an extension of four new body care products. One of them is the FOLLOW ME Holistic Spa Hand & Body Lotion (Relax). It is infused with Ginseng to calm the body and uplift the inner self after a long day at work. Ginseng helps to reinforce the skin’s natural protective film, while toning and firming the body leaving the skin soft!

Retail Price: RM16.90

Blended with ancient Jade & modern Bio Energy ingredients such as Bio Energy Fluid, Bio Rice Fermentation essence, water soluble olive oil, ginseng, various whitening herb extracts, Bio Jade Dark Eye Circle Roll Away removes dark circles effectively. Jade is a very good massaging medium as compared to other materials, as it contains trace minerals that benefits the human body. Through massaging using the Jade ball, energy will be emitted and penetrated into body to nourish your skin. See instant and visible results 5 minutes after application.

Retail Price: RM38.90

You can never go wrong with a hint of blush as it is the secret weapon to a healthy glow. Now you can create the ultimate skin finish yourself with the new Miracle Touch Creamy Blush. Designed to perfectly compliment the flawless results of Miracle Touch Foundation, this blend-easy blusher adds a radiant, dewy flush to all skin-types. Unlike powder blushers, it also stays looking freshly applied throughout the day.

Retail Price: RM36

A cleansing gel-based facial wash, The Body Shop Tea Tree Skin Clearing Facial wash is suitable for everyday use to help clear and prevent blemishes. It removes excess oil without over-drying the skin. Massage this facial wash into your skin using your fingertips or a pad and rinse-off. It even contains menthol for a refreshing zing.

Retail Price: RM39

In-line with their fall/winter 2011 collection, this protective nail enamel is ideal during the day and evenings for a modern and trendy makeup. It is made up of a covering, homogeneous and brilliant formula which is derived from cysteine and extract of marine algae. With Sothys Protective Nail Enamel, you nails are nourished, fortified and resistant.

Retail Price: RM89

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Guys Stuff

Orange T-Shirt by B.U.M. Equipment- RM59.90

Black Track Pants by Reebok

Green Reezig T-Shirt by Reebok

Light Blur Jacket by B.U.M. Equipment

Green Faas 500 Shoes by PUMA

Red Zig Shoes by Reebok

Black & White Sneakers by Reebok

Black Jacket by Reebok

Black & Blue Sleeveless T-Shirt by Reebok

Facial Foam by Garnier Dark Grey

Shorts by Reebok

Black & Grey Shorts by Reebok

Sporty Season


Product ReviewOFF THE SHELF

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MArigoLd UHT SoyA BeAn MiLk

ASCenSion: A dArk Breed noveL

MAgnUM CLASSiC

ALif reAdy To eAT MeALS

Marigold has introduced Marigold UHT Soya Bean Milk, the latest in their line to their already established household variant, Soya Bean. Offering a lactose-free alternative to milk, Marigold’s UHT Soya Bean Milk is enriched with soya protein, a very high quality protein which is known to be able to lower blood cholesterol and prevent the risk of heart disease. In addition to this, Marigold has ensured the UHT Soya Bean Milk is produced with high levels of cleanliness. Which is why the drink is hygenically packaged in Tetra Pak carton with 6 protective layers to ensure that the goodness of soya is protected without the need for preservatives, therefore making it a healthier and more convenient option, especially for those on the go.

Kyana, a half Vampire-half Werewolf, is the last of her kind. When the Order of Ancients entrusts her with a mission—to find the key that will send the Dark Breed back to Hell forever —Kyana has to accept. Complicating things is Ryker, a demigod and fierce warrior who long ago found figured out her secrets. Together, they discover a dangerous ancient cult and a god who seeks to destroy all others.

A rich Vanilla ice-cream coated in Belgian Chocolate, the new Magnum Classic will leave your tongue in a rich dance of taste. Make no mistake, this is the premium of ice-creams on a stick you will find out there. The outer Belgian chocolate coating provides a thin but crunchy feel while the pure vanila cream inside makes for a luscious mouthful. The combination of the two provides a taste of heaven on your lips.

Sime Darby Foods is introducing their latest in the range of ready made food items – the Alif Ready to Eat meals. Specially prepared from a selected blend of ingredients based on the Malay traditional recipes, the range comes available in four variants, namely Rendang Daging Hitam, Rendang Ayam Minang, Ayam Masak Lemak Cili Padi and Asam Pedas Daging. Specially meant for convenience, the meals only need to be heated up before it is ready to be consumed. Perfect to go along with bread or rice, it is also suitable option for outdoor activities like camping or traveling. Each box of Alif Ready To Eat Range weights 180g & retails at RM 4.80. For the health conscious, these products contains no added MSG & is preservative free.

03 Twin SHArPieAre two heads better than one? New Sharpie Twin Tip permanent marker increased functionality with both fine and ultra fine tips in one. It marks permanent on most surfaces like glass, wood, metal and plastic. Its quick drying, fade and water resistant ink formula encourages multiple project uses. The new markers comes in six colors - black, blue, red, orange, purple and magenta.


Sasi the DonOur Reggae Ambassador

I had the opportunity to record my first album in 2000. It wasn’t easy but I really worked my way through and approach this Indian label called Alai Osai. I told them I have confidence that I can do something. Alai Osai agreed to finance. Took about a year to record the album. I failed one semester, things were going haywire. I had to balance both. At that point itself, I started to establish my mindset on what is “Sasidharan” and “Sasi The Don”. When the album came out, it wasn’t an easy process. The album was called “Manitha Piravi”. The album got banned because my pronunciation in Tamil didn’t work apparently. But you know what kept me going? It was my non-Indian friends in University. They were very proud that I got an album. Even if it was a Tamil album and they did not understand a word, they were very proud.

So, it was during that process that Sasidharan the student became Sasi The Don.

Let’s be honest, reggae music is not everyone’s cup of tea but when your songs are played, unconsciously we bob our heads and sway to the tunes. Do you have a plan on how to keep this phenomenon up and rising?

When you do reggae music, you must understand that it is a genre that not everyone can do. It is not like picking up the guitar and calling five of your friends to start a band or deciding to become an R&B singer. It’s not like that. Reggae is different from any genre. It is the only genre that brings the world together. It is one genre that has no ego, no difference.

I realised this many years ago when someone actually told me that if you are doing reggae, you must know that reggae isn’t a very popular genre in the world. But I thought maybe that person was wrong, because everyone knows Bob Marley and not everyone is smoking weed to know Bob Marley. People know Bob Marley for his music and his message. So, somebody has got the context wrong.

For me to go out there and do reggae music, I have to understand that I’m not going to be another Bob Marley. Why? I’m not Jamaican. When you hear my first album, it did play in the Tamil Clubs. But, I needed to get better. It’s always a process of improving from point to point. Besides that, I came to realise that when you do a song,it also comes down to the naming of the song. Every point you put in the song is important.

Over the years, when I did Reggae music, I never once copied or imitated a Jamaican. And I think that is a very important rule I took onto myself because tomorrow, is a Jamaican going to listen to my music? Like what Apache Indian told me. “Doesn’t mean that to do reggae or rasta, you need to have dreadlocks!”. It’s not wrong to have dreads. But if you’re into music, make sure you establish that first.

So, it is very important for me that every song I did, I sat down and listen to it many many times. It is also important that every song I did, it just had to make a point and an impact, whether to the society or committee, I wanted to know I made an impact.

You took some time off work to keep a 365-day album journal which resulted in your latest album “Don’t Panic, It’s Just Music”. What were the most memorable experience and the most challenging moments during this journey?

The most memorable experience was traveling the world. I traveled to London twice, I was in Europe, I went to Hong Kong and India. I performed in a lot of places and the most memorable moment would be working with Maxi Priest. In this one year, so many things happened. I did not predict what was going to happen, nothing was planned. I just went with the flow.

The most memorable moment was pushing myself through this. At one point, I even wanted to give up because it was too much money being spent. I just saw money going out and I could not stop spending because if I did, I will have to put limits to my work. For me, I did not think of getting back the money. If money has to come, it will come.

Most of us live by certain principles and quotes. Is there a particular saying that gets you through each day?

People always complaint “Bro, no one is helping me, nobody is doing this or that for me”. I think it happens in everyone’s life. Nothing is going to come to your door step just because you are born to someone rich or influencial. No way! It’s all about your determination.

We know getting out of our comfort zone is always a challenge. So take us through the transformation of Sasidharan to Sasi The Don.

Everything started exactly in 1999. I was a student in University Malaya (UM) at that time and being a student, I always wanted to be different from the rest of my mates. Besides studying in the same university, the one thing that made all of us come together was that we all were there to study. But I was just very curious and mischievous.

As you know, I had interest in music. I was already a deejay before that. I used to play in clubs when I was studying in MARA Sains Kuantan. And from then, when I got into UM, I knew that I was different from my batch mates. During the weekends, everyone wanted to go back home, I went to work. I always kept myself busy. From that point, as I was moving from step to step. I wanted to brand myself in the context that people will actually understand me right from my name.

I thought of many names, you can never imagine (laughs!). Very funny right. I grew up listening to Dr. Alban. My school mates in St. Johns will still remember, I used to call myself Dr. Asid, because if you see my name, Sasidharan, the word ‘asid’ is in there. Then one part, I called myself M²C...I brought maths into it! (laughter in the room!). M²C means Malaysian Emcee. I was changing names every week until I came to the point I thought I had to lock down a name and I always wanted to keep my name. I believe that, if you had your real name at least you know that it’s you. Your family knows it’s you. It’s very very important. So, I kept my real name and went very creative about it.


Role Models behind The DonRole Models behind The Don1. Tun Dr. Mahathir2. Tony Fernandez3. Azran Osman Rani4. Dr. Alban

The one tagline that I have in my life that has kept me going to face my challenges, to face people who didn’t believe in me is “You have to make it happen”. I have to make people listen, understand and talk to me because nobody is going to make it happen but me. And this happens in any level of society. I think the most important thing is people should stop complaining and look at how we can maximize each other when we are together.

They say, “When you dream alone, it’s just a dream but when you dream together, it is a reality”

When it comes to music, talent and passion should go hand in hand. Once you have that, what is the next step in becoming a recording artiste?

You know what’s the most important thing when you have talent and passion? Luck! But for some people, why they are stuck where they are...they did not give themselves the opportunity to educate themselves about what is next. So when you do music, a lot of people don’t know how to go about it because they don’t understand the business. They think to do music is to record an album, work with the record label and release! Do you know why we don’t hear from most of the successful international artistes of the 90’s today? It’s because they didn’t understand the business.

They were not ready for the music transformation from cassettes to iTunes, and they don’t know how to manage piracy. One of the most important things when you want to go all out for something...understand the business. And knowledge is not about going to college or university only. Today, knowledge is about talking to people with experience and doing online research about things you are curious about. Having talent...everyone has talent but not everyone has the passion!

As the festival of lights is approaching, tell us the one thing that has not changed for you since your childhood during this auspicious celebration.

Every Deepavali eve, I will be at my parents’ place. I make it a point that on Deepavali morning, I must wake up at home, to my parents. This has never changed. I have always made the experience during Deepavali better for my family from year to year because that is what they have done for me. Ever since I was a kid. You know, from buying for me t-shirts, branded KIKO Puma, Adidas, Reebok...they just made my lifestyle better. From a little kid to a teenager. And as an adult, I make their experience better for them. You know, like what I could give back to the family, something. Just to see them happy.

The other fun thing that has not changed is the common friends. For me, friends are very important and I have a lot of friends. I always make sure my friends come to my place on the eve of Deepavali for dinner and have a good time. I do see the change in respect...my childhood friends suddenly have fear talking to me (Laughs!)

For me, Deepavali is the point where I forget about myself. Sasi The Don doesn’t exist. If you see me on TV, that’s what I’m doing there. I would eat, I would maybe accidentally spill a glass of sirap, I might break a glass at your house. It’s just me being the real me during the festive season.

Be it through greeting cards, text messages or Facebook, greetings never fail to brighten up any occasion. What is your Deepavali shout out to all our Campus Plus readers?

Thank God you’re alive for Deepavali this year. Appreciate your family, invite your friends in, be happy that you are celebrating Deepavali in Malaysia and as a message to all Malaysians, in any form of festivity, never look at Malaysia as a country you live in. Look at Malaysia as your motherland. And I think it’s great that we have a country so beautiful.Appreciate it, make the best out of it, love your country!

In Sasi’s tour bag

5. Apache Indian6. Shaggy7. Diana King8. Maxi Priest

Download Sasi the Don’s RingtonesTitle Name Maxis CRT DiGi RBT Celcom CMT

Kadhai Saghiye 223326 0125009 123417(ft. Harish Raghavendra)

Kuttali (Friendz) 223330 0125012 123418(ft. Hervin & Darkkey)

Put Your Kaiyes Indi Air 221339 0124240 121149(ft. Salam)

Devathai 1 215302 120371 118573(ft. Jaclyn Victor)

Devathai 2 215303 120373 118574(ft. Jaclyn Victor)

TECH NEWS


AMD Ushers in Next Generation of Computing with AMD

A-Series APUs in Malaysia

Kaspersky Lab Introduces Innovative Hybrid Protection in

2012 Kaspersky Internet Security & Kaspersky Anti-Virus Western Digital - Digital LifeStore

has landed in Malaysia

Overwhelming success at Celcom consumer launch for the

Samsung Galaxy Tab 10.1AMD announced the next

generation in mainstream consumer computing with the availability of the new high-performance AMD A-Series Accelerated Processing Units (APUs) in Malaysia. Enabling truly immersive computing experiences in consumer notebooks and desktops, the AMD A-Series APUs enables brilliant HD graphics with supercomputer-like performance and over 10.5 hours of battery life.

“The A-series APU provides brilliant high definition computing, HD graphics and AMD AllDay battery life ,” said Alex Tan, country manager, AMD Malaysia.

To meet the consumers’ needs where multitasking, vivid graphics, life like games and ultimate multimedia performance are required, the AMD A-Series APUs combines up to four x86 CPU cores with powerful DirectX11-capable discrete-level graphics and up to 400 Radeon cores along with dedicated HD video processing on a single chip.

The AMD A-Series APUs (previously codenamed “Llano”) are now available in a selection of AMD Fusion-based desktops and notebooks including Acer, ASUS, Dell, Fujitsu, HP, Lenovo, MSI, Sony, Toshiba and others.

Kaspersky Lab marked another milestone in their digital protection

with the introduction of an innovative hybrid protection software combining the power of cloud computing and pc. The new hybrid software provides maximum security and convenience in the brands upcoming 2012 version of its flagship product - Kaspersky Antivirus (KAV) and Kaspersky Internet Security (KIS).

Cloud technology has improved protection against spam as databases located in the cloud provide templates for new spam emails in real time. This helps Kaspersky Internet Security 2012 and Kaspersky Anti-Virus 2012 to quickly adapt to ever-changing spammer tactics and quickly provide protective measures.

“Kaspersky Lab experts have found that attacks launched using Internet browsers had skyrocketed significantly from 23,700,000 in 2007 to 580,000,000 attacks in 2010 . This analysis reminds us that as much we rely on the Internet, the anti-virus software that we are using has to be powerful, updated and fast enough to detect any malwares or irregularities to stay a step ahead of cyber criminals,” said Mr. Jimmy Fong, Channel Sales Director, SEA, Kaspersky Lab.

To learn more about Kaspersky Internet Security 2012 and Kaspersky Anti-Virus 2012, visit: http://www.kaspersky.com/kaspersky_internet_security.

Looks like the Samsung Galaxy Tab is off to a good start. The Consumer launch at The Piazza, e@Curve organised by Celcom witnessed

overwhelming responses from the public with more than 500 people visiting the event. Braving the rain, some queued as early as 7pm the day before just to be the first few to own the thinnest, most lightweight Android tablet by Samsung. Low Yik Ming, 21, who was the first customer at the event as well as one of the 25 lucky dip winners, was awarded with the Samsung GALAXY Tab 10.1 plus the device cover worth RM219 for free. A further 24 walked away with the chance to purchase the tablet at RM99. The Samsung GALAXY Tab 10.1, launched in partnership with Celcom, enables users to surf the web on the go. The tab also comes with the capability to work with the Samsung Galaxy S2 smartphone launched earlier this year.

Western Digital has officially opened the WD Digital Life Store in Penang. Located at Lot 02-18, Level 2, 1st Avenue Mall. The Digital Life Store

will offer consumers a fully interactive shopping experience featuring WD’s full range of external storage devices and internal hard disk drives. Operating hours of the store will be from 10 AM to 10 PM from Monday to Sunday. The digital storage solutions maker, known for their desktop harddisks, will feature the best of digital lifestlye within its premises. These include demonstrations of the WD TV Live Hub media center; a Full-HD 1080p media player with a 1 terabyte (TB) built-in network hard drive that gives users the freedom to play all their personal media on any screen in the home.


Samsung Malaysia Electronics Sdn Bhd has launched the new Series 3 300V notebook. The new notebook features the latest 2nd generation Intel Core i7 processor, Windows 7 Home Premium and the new nVidia GeForce GT 520MX graphics card, so you can stay connected, socializing and enjoying brilliant entertainment on the go virtually all day long. The design also features an extremely narrow display bezel that’s slimmer than a finger (and 55-60% slimmer than previous models). The Samsung Series 3 300V is available at all Samsung outlets and authorised retailers for RM2,499.

The tablet market just got more interesting as Lenovo recently released the IdeaPad K1. Preloaded with more than 30 apps worth RM200, the K2 is the first mobile internet device to feature the Android 3.1 platform. With the NVIDIA Tegra 2 dual-core mobile processor coupled with clear HD display, expect the IdeaPad K1 to deliver an enhanced mobile experience with true clarity. The tablet also comes with dual 5mp and 2mp cameras alongside integrated Bluetooth and 802.11 Wi-Fi connectivity. The 32GB model IdeaPad Tablet K1 (Wi-Fi version) is priced at RM1,499, and is available at selected Lenovo Exclusive Stores while the 3G version will be released at a later date.

The KODAK EASYSHARE TOUCH Camera features a 3-inch high resolution capacitive touch screen LCD. It also has a dedicated video record button that makes it simple to take 720p HD video that you can edit and share right on the camera. It also has an auto organization feature that sorts by people, date, keywords and videos so it’s easy to find the moments you want to share. With a 14 MP and a 5X wide-angle SCHNEIDER-KREUZNACH Optical Zoom Lens, the camera also boasts Kodak’s Smart Capture and Face Recognition features, along with a HDMI connector so you can enjoy your pictures and videos on your HD TV. The EASYSHARE TOUCH Camera will be available in silver, black, red-orange, purple and red.

HTC has released their brand new smartphone, the HTC EVO 3D. Equipped with 1.2 GHz Qualcomm Snapdragon dual-core processor and dual 5mp camera, the phone also boasts the ability to capture and view in 3D - without the need for special 3D glasses. The EVO 3D employs the use of 4.3” OHD screen as a view finder, and with an intuitive camera button, capturing 3D movies and images becomes a breeze. Using the Gingerbread (2.3) version of the Android system, users will benefit from choosing over 200,000 apps from the android apps markets.

Samsung

Lenovo IdeaPad K1

Kodak Easy Share

HTC Evo


42nd Pictures, under the lead of director Yasu Tanaka and producer Bea Tanaka will showcase their latest production, a tele-movie titled “Lari, Sayang, Lari” on ASTRO Prima.

‘Lari Sayang Lari” is a romance-cum-thriller story that starts with pair of star-crossed lovers, Hakimi & Surina who come from opposite ends of the economic divide. Hakimi is from the other side of the track, while Surina is from a well to do family.

Both are in love with each other but are forced to be apart not just due to their economic standing, but something more sinister. One that threatens Hakimi - He has to run for his life as he is suspected of murdering Radzi, Surina’s future fiancé in a marriage arranged by her family.

The onus is now on him to find a way to prove his innocence. Besides having to be on the run and figure out who framed him, complicating things are a pair of detectives, Jefri and assistant Rick, who are hot on Hakimi’s heels. Jefri is more than a detective for hire as he is Surina’s uncle, making the capture and apprehension of Hakimi a personal mission.

Idris, Surina’s father on the other hand, is always busy with work. Since Surina’s mother passing, he has gone on to remarry. His second wife, Roslina, comes in tow with a daughter of her own, Lyana, and together, they are quietly but definitely on the move to weave themselves into Idris’ family with very materialistic intents.

What happens next? How did Hakimi finally get caught? How well does Roslina succesfully destroy Idris’s family? What does Surina, faced with a lover on the run and enemies at home, do to cope with all this? More importantly, is the love between Surina and Hakimi strong enough to survive even though they are separated?

Lari Sayang Lari will feature the best of two worlds - A star studded cast of Alif Satar (Hakimi) from the Dendam and Suria di Cordoba drama series, and 17 yr old Erin Malek (Surina) from Tentang Bulan and Congkak, and the best in movie production as the movie’s post production was done with state of the art technology in Japan.

About the Director

Yasu & Bea Tanaka started their relationship with the film industry in Malaysia through their Masterclass on Scriptwriting at FINAS. They conducted their first class in February 2009 and has since carried out 6 Masterclasses. This year they will carry out their 7th Masterclass, also at FINAS, titled “Visual Storytelling” scheduled to take place from 21 - 25 November 2011. Yasu teaches Scriptwriting in Los Angeles and Tokyo too. This globetrotting couple founded 42nd Pictures in Malaysia in October 2010 after nearly 2 years of conducting numerous lectures on Scriptwriting with FINAS, MDeC and ASTRO.

Lari Sayang Lari airs this coming 23rd October on ASTRO Prima at 10pm.

Lari Sayang...... Lari!

31

E-BOX MOVIE PiKture Boxx

The Change up In Cinemas 06 October 2011

Imagine if you could live someone else’s life; Mitch Planko and Dave Lockwood (Ryan Reynolds and Jason Bateman) are best friends. While Dave is an overworked lawyer, husband and father of three, Mitch has remained a single, quasi-employed man-child who has never met a responsibility he liked. After a drunk night out, they somehow wake up in each other’s bodies. Despite the freedom from their normal routines and habits, the guys soon discover that each other’s lives aren’t as rosy as they thought. Adding to the comic is Dave’s sexy legal associate, Sabrina McArdle (Olivia Wilde) and Mitch’s estranged father, Mitch Sr. (Alan Arkin), as they both race to get things back to normal.

Don’t be afraid of the darkIn Cinemas 27 October 2011

The sultry Katie Holmes is back on the screen in this thriller. This movie revolves around architect Alex Hurst (Guy Pearce) and his girlfriend Kim (Holmes) who restore their Gothic mansion’s period interiors. Meantime, Alex’s young daughter Sally (Bailee Madison) investigates the dark corners of the estate and is fascinated by the voices-rasping whispers who call out to her from the basement, promising her understanding and friendship, but actually want to be set free. When Sally gives in to her curiosity, she opens a gateway into a hellish underworld from which beady-eyed, sharp-clawed monsters emerge, small in size but endless in number. Confronted with the horror, Sally desperately tries to warn the whole house, but unfortunately, no one believes her.

Real SteelIn Cinemas 13 October 2011

Hugh Jackman (of X-Men, Wolverine fame) returns to the big screen as Charlie Kenton, a washed-up fighter who lost his chance at a title when 2000-pounds, 8-foot-tall steel robots made their entry into the boxing ring. Now nothing but a small-time promoter, he earns just enough piecing together low-end bots from scrap metal, to get from one underground boxing venue to the next. When Charlie hits rock bottom, he reluctantly teams up with his estranged son Max (Dakota Goyo) to build and train a potential championship contender. As the stakes in the brutal, no-holds-barred arena are raised, Charlie and Max, against all odds, get one last shot at a comeback.

The ThingIn Cinemas 13 October 2011

This is a remake of the horror blockbuster. Paleontologist Kate Lloyd (Mary Elizabeth Winstead) travels to the desolate Antartica region for the expedition of her lifetime. At the research site, together with a Norweigian scientific team, they discover an organism that seems to have died in the crash eons ago. When a simple experiment frees the alien from its frozen prison, it is up to the combined efforts of everyone to stop it as it kills all humans one at a time. Further making it difficult is the aliens ability to mimic anything it touches. The Thing serves as a prelude to John Carpenter’s classic 1982 film of the same name.



What’s Your Number?In Cinemas 13 October 2011

Ever wondered if you might have met The One and let the person go? This is the question Ally Darling (played by Anna Faris) is thinking. After coming across a quiz in a magazine, she now wonders if any of her previous ex-es could, in fact, have been the one. With this, she now sets off on an adventure to track down the men she once dated in hopes that any one of them might be the fated “One”. She has help in the form of her neighbour, Collin (played by Chris Evans). The movie is based on the book by Karyn Bosnak.

In TimeIn Cinemas 27 October 2011

This is an action movie with a sci-fi twist - When Will Salas is falsely accused of murder, he must figure out a way to bring down a system where time, not money, is the new form of currency. Literally, the effect of this enables the wealthy to live forever. All while the poor, like Will, have to beg, borrow, and steal enough minutes to make it through another day. Acting in this movie, sure to get your attention, is the star studded cast of Justin Timberlake, Olivia Wilde, Vincent Kartheiser and Amanda Seyfried.

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E-BOX MOVIE


Album Reviews

The first American Idol winner, Kelly Clarkson, is scheduled to release her fifth album, “Stronger”, on the 24th of October. According to Ms. Clarkson, the entire album is about empowerment and strength. “I love singing songs like that. I love having attitude. I love raining on boys’ parades!” Kelly said in a Livestream chat session. The album includes 13 new songs with lead single ‘Mr Know It All’ on top of the list.

The wait is now over for Joe Jonas’ solo debut “Fastlife”. The 21-year-old Jonas is giving the solo option a shot, he explained the title of the album, “I think my life has been so crazy busy for the past year and a half, and I kind of wanted to show people a little bit more of what my life is about.” Sounding like a cross between Chris Brown and Justin Timberlake, “Fastlife” is led by the single “See No More” with contributions from Brian Kennedy, Chris Brown and more.

E-BOX MUSIC

StrongerKelly Clarkson

fastlifeJoe Jonas

After a three year sabbatical, Evanescence went back into the studio for their third album titled, “Evanescence”. Although the band members have changed several times, the opener and first single, ‘What You Want’, shows the band being able to carry on that same unique Evanescence’s style they had in their previous releases. In an interview with MTV news, Amy Lee (vocalist) said, “It’s about freedom — that’s definitely a constant theme on the record.” Evanescence is an overall well-thought-out album showcasing the soothing, yet haunting and powerful voice of Amy Lee.

My Life ii, the Journey ContinuesMary J. Blige

The Queen of Hip-Hop & Soul, Mary J. Blige, is releasing her tenth studio album this September entitled, “My Life II, The Journey Continues.” The album features collaborations with great artists like P. Diddy and Lil Wayne, both of whom appeared on the lead single “Someone to Love Me.” According to Blige, this album is a reflection of the times and lives of the people around her. “From me to you, “My Life II” … our journey together continues in this life,” said Blige.

evanescenceEvanescence

Mylo xylotoColdplay

Coldplay had officially announced their fifth album, Mylo Xyloto (pronounced my-low zy-letoe), which is due out October 25th. If you are wondering what it means, well, there isn’t any. It’s a randomly coined word for the album. The album features 14 songs in which some have been released as singles like “Every Tear Drop is A Waterfall” and “Paradise”. According to Chris Martin, the album is “based on a love story with a happy ending.”

Clear as dayScotty McCreery

Scotty McCreery, the blue eyed boy who melted the hearts of many American Idol fans last year, has finally launched his debut album. Titled Clear as Day, the album was released on the 4th of October. However, his single “The trouble with girls” was released on August 30 and on iTunes the next day. According to McCreery, The album “...has some old country influences and elements, but it also has a contemporary feel with fun uptempo songs.” The album will feature a single by Keith Urban.


WELLNESS

Meditation12 years ago, if you said you did meditation, people would look at you

with a “You’re what?” expression. 12 years on, if you said you do the same thing, chances are, the person listening will go “Oh? Really? What kind?”.

Yes, the public reception to meditation has come a long way. How not, with yoga centers springing like mushrooms right and left offering it in some form, it’s no surprise this ancient religious art of inner self reflection is now part of the common talking language.

"Meditation is the silent break from everything"

And there is so many to choose from: Transcendental meditation, Mindfulness meditation, Walking meditation, Empty Mind meditation, Chakra meditation, Breathing meditation, etc etc etc. Keeping in mind, we’re not even talking about the ones taught by religious institutions like Hindu and Buddhist temples.

Still, today, anyone from scientists and doctors prescribing healthy options for a better life right up to the average clubber joe next door all know one thing – meditation is good for us. They themselves may or may not practice it; but everyone agrees, it’s something beneficial in a world where life moves at 200km/h. Meditation is the silent break from everything.

Which is why when benefits of meditation is looked into, it isn’t just confined to the physical. The benefits of meditation run across different sectors which are Physiological and Psychological. Here are some:

Builds self-confidence• Increases serotonin level, influences mood • and behaviourResolve phobias & fears• Helps control own thoughts• Helps with focus & concentration• Increases creativity• Increases brain wave coherence• Improves learning ability and memory• Increases feelings of vitality and • rejuvenationIncreases emotional stability• Improves relationships• Mind ages at slower rate• Easier to remove bad habits• Develops intuition• Increases productivity• Improves relations at home & at work• Able to see the larger picture in a given • situationHelps ignore petty issues• Increases ability to solve complex problems• Purifies your character• Develops will power• Increases job satisfaction better, more • sociable behaviourLess aggressiveness• Helps in quitting smoking, alcohol addiction• Reduces need and dependency on drugs, • pills & pharmaceuticalsNeed less sleep to recover from sleep • deprivation

Require less time to fall asleep• Increases sense of responsibility• Helps make more accurate judgements• Greater tolerance• Gives composure to act in considered & • constructive waysGrows a stable, more balanced personality• Develops emotional maturity•

Leads to a deeper level of physical relaxation• Good for people with high blood pressure• Reduces anxiety attacks by lowering the • levels of blood lactateDecreases muscle tension• Helps in chronic diseases like allergies, • arthritis etcReduces pre-menstrual syndrome symptoms• Helps in post-operative healing• Enhances the immune system• Reduces emotional distress• Enhances energy, strength and vigour• Helps with weight loss• Drop in cholesterol levels, lowers risk of • cardiovascular diseaseImproves flow of air to the lungs resulting in • easier breathing.Decreases the aging process.• Normalizes to your ideal weight• Harmonizes our endocrine system• Relaxes our nervous system• Produces lasting beneficial changes in brain • electrical activity

PHYSIoLoGIcAL BENEfItS

PSYcHoLoGIcAL BENEfItS


HAVE A BREAK Lighter Side of Life

Join the “Fipper Make Us

Laugh Contest” and win 5

pairs of Fipper worth RM65.

We will have one winner per

month till January 2012. So

what are you waiting for?

Head on over to

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Fipper “Make Us Laugh” ContestFipper “Make Us Laugh” Contest

Winnerfour catholic men and a catholic woman were

having a cup of coffee.

The first Catholic man tells his friends, “My son is a priest. When he walks into a room, everyone calls him father”.

The second Catholic man chirps, “My son is a Bishop. When he walks into a room, people call him Your Grace”.

The third Catholic man says, “My son is a Cardinal. When he enters a room, everyone says Your Eminence”.

The fourth Catholic man then says, “My son is the Pope. When he walks into a room people call him Your Holiness”.

Since the lone catholic woman was sipping her coffee in silence,the four men give her a subtle, “Well....?”

She proudly replies, “I have a daughter, slim, tall, 38D breast, 24 inch waist and 34 inch hips”.

When she walks into a room people say, “Oh My God!”

By ~ Syaireen Radzi Taylor’s University Lakeside Campus

What is the difference between falling down from the 1st floor and 10th floor?

For 1st floor,its *pop ahhhhhh*(fall first and shout) For 10th floor ,its *ahhhhhhh pop*(shout first and fall)

By ~ Chan Woan Hwa Brickfields Asia College ( BAC )

My grandfather always said, "Don't watch your money; watch your health." So one day while I was watching my health, someone stole my money. It was my grandfather.

By ~ Yap Kah Lian Help University College

At a bar in New York , the man to Ah Beng’s left

tells the bartender, “JOHNNIE WALKER, SINGLE”

His companion says, “JACK DANIELS, SINGLE”. the bartender approaches Ah Beng and asks, “And you, sir?” Ah Beng replies : “Tan Ah Beng, MARRIED lah”

By ~ Vinod Manoharan IACT College

A blonde works in a Waffle Store. One day, a young man walks in and he orders a Peanut Butter Waffle and waits for it while the blonde worker is making it. And the blonde said, Blonde: Sir, we are currently running out of butter. Would you mind if I change it to Peanut cheese instead of Peanut Butter?

By ~ Yvette Tan Sue Chee Multimedia University

By ~ Kenny Wong Kok Hau UTAR

When I was younger I hated going to weddings... it seemed that all of my aunts and the grandmotherly types used to come up to me, poking me in the ribs and cackling, telling me, “You’re next.” They stopped

that shit after I started doing the same thing to them at funerals.

Views of GEN-YCAMPUS TALK

What was your fav Movie

of the Summer?What was your fav Movie

of the Summer?

Furzann bt Mohd SokriHELP UniversityMuhmmad Zubair Hanif

UCTI

Mazin SalihUCTI

Nestia VinnaMAHSA University College

Muhammad EzuanMAHSA University College

The Hangover 2

Thor

Captain America

Nasr Abdul QadeerUCTI

Transformers 3

Hefreitta JipinesMAHSA University College

The Smurfs

Toh Jia CheeHELP University

Nasi Lemak 2.0X-Men First Class

Nurul NabilaMAHSA University College

Final Destination 5

Harry Porter


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