Cp gp day03 session 9 - brain storming

Generation of Cleaner Production Options through

Brainstorming

Samantha KumarasenaDeputy Director

National Cleaner Production Centre, Sri Lanka

It is easier to tone down a wild idea than to think up a new one”

Alex F. Osborn Coin the term ‘brainstorm’

Brainstorming - What is it?

Brainstorming is a lively technique

that helps a group generate

as many ideas as possible

in a short time period

Who uses it?

The team members, the management, and the users can all participate in brainstorming

If you invite people with different perspectives to brainstorm together,

you are more likely to see innovative ideas generated by the group

Why use it?

It can help you to

identify problems,

analyze causes,

select alternative solutions,

do strategic planning,

generate ideas for marking change, and

handle many other situations

Why Brainstorm ?

• Determine possible causes /solutions to a problem

• Planning out project steps

• Deciding which problem to work on

When to use it?

In the facility,

with community or user groups,

in meetings

How to use it:

• Explain the objective of the session:

for example, to select problems, analyze causes, or generate ideas.

• Explain the technique to the group.

Tell them that you are looking for a lot of ideas, and that you want their thoughts and ideas to flow freely. There is no right or wrong answer. The idea of brainstorming is to produce as many innovative ideas as possible!

How to use it:

• In countries where participation in meetings is structured, brainstorming takes practice. (For many with no real experience in expressing their opinion, being asked to do so in a meeting with many levels of staff can produce a silence.)

How to use it:

• Silent reflection.

Ask the participants to think about the proposed objective or topic for a few minutes

Time: approximately 5 minutes

How to use it:• Brainstorm

The participants call out their ideas and add those that come to mind during the discussion.

Annotate the ideas on a flip chart in the order they are mentioned

Write down the ideas using the words of the speaker

Ask for clarification only if the meaning is not clear

Time: approximately 20 minutes.

How to use it:

(For groups with little or no experience in brainstorming, it is often useful to have them practice in small subgroups before convening the entire group.)

How to use it:

• Once the list is finished, discuss it with the group to – clarify the meaning of unclear ideas– combine similar ideas that are worded in

different ways– eliminate those ideas that are not related to

the objective of the session

How to use it:

Do all this by group consensus

Time: 5-15 minutes

At the end of this stage, you will have reduced the ideas to those that represent most of the major ideas of the group

How to develop CP options

• Information sources:

1.Brainstorm in project team– overcome obstacles, encourage innovative

thinking

1.Solicit ideas outside project team– encourage all players in enterprise

1.Example options– data bases, manuals, earlier CP reports etc.

1.Technology surveys and benchmarks

Conduct brainstorming for

Cleaner Production Option Generation!

Identify the brainstorming group

Identify the Location

Arrange the Place

Refine & Define the topic

Generate ideas as many as possible!

• Promote and facilitate free flow of ideas• Encourage wild & exaggerated ideas

(Creativity)• Do not edit or CRITICIZE• Try not to arrive at a decision• Accumulate as many ideas as possible.• Get everybody to participate• Do not try to filter at the beginning• Link or Build on the ideas of others

Generate ideas!

Record the Ideas!

List of CP options!

We come together like feathers on a bird!

Brain Storming!!!

• Taking Part

• Facilitation

Types……

• Freewheeling-share ideas all at ones-list all ideas as they are “shouted out”

• Round robin-everyone takes a turn-anyone can pass-continue until there are no more-all ideas are listed

Barriers for being Creative

• Fear of making mistakes • Many problems in mind: - pre occupied• Unrest• Culture / teaching

practices/ education• Convergence• Fear of being not accepted• Not given opportunity• Food

Barriers for being Creative

Continued …….• Perceptions

• Response analysis

• Language

• Complexes (superior / inferior)

• Fear of getting penalties

• Environment

• Reluctant to change

• Slave mentality

• Lack of motivation

Group Exercise V

• Identify waste causes and generate CP options for the loss of economic value through wastage of Pineapple Juice in the case of Pineapple industry through brainstorming

CP Potential of the Pineapple Industry

Waste Stream Loss of Economic value (Rs) per batch

Loss of Economic value (Rs) per annum

Group

Bad fruits 300 900000(0.9 Million)

A

Juice washed away

1767.22 5301660(5.3 Million)

B

Juice with fibre 857.23 2571690(2.57 Million)

C

Juice spillage 1140.06 3420180 (3.42 Million)

D

Broken bottles 400.80 1202400 (1.2 Million)

E

TOTAL 4465.3 13395900 (13.4 Million)