Cox Media Client Proposal: Chevrolet

CHEVROLET Tulsa Market

Presented by Tammy Leitel

AGENDA:

COX MEDIA FOOTPRINT

MARKET RESEARCH

DEMOGRAPHIC RESEARCH

PROGRAMMING

SUMMARY

Cox Media+ is an exclusive partnership between Cox Media and AT&T to deliver advertising to both Cox cable and AT&T

U-verse subscribers.

Source: NCC/CableTrack© UEs based on Nielsen Media Research Total Interconnect Universe Estimates, Nov14 Nielsen Survey. Nielsen County penetration.

Figures represent estimated potential household coverage for the majority of locally insertable channels in each system/zone. Some channels may vary, as noted below.

COX MEDIA DOES NOT WARRANT THE ACCURACY OF ANY SUBSCRIBER NUMBERS, UNIVERSE ESTIMATES, COVERAGE MAPS, ZIP CODE LISTS, OR ANY OTHER INDICATIONS OF THE NUMBER OF VIEWERS THAT MAY WATCH YOUR AD. YOUR AD MAY BE VIEWABLE ONLY BY ANALOG

OR DIGITAL CUSTOMERS, A CERTAIN TIER, OR A PORTION OF THE AREA COVERED BY THE INTERCONNECT OR SYSTEM HEADEND. UNIVERSE AND COVERAGE ESTIMATES ARE SUBJECT TO CHANGE WITHOUT NOTICE AND MAY NOT REFLECT CARRIAGE LIMITATIONS FOR

INDIVIDUAL NETWORKS. CONTACT COX MEDIA FOR DETAILS. Rhiza 2014

Creek County

Wagoner County

Rogers County

Washington

County

Osage County Bartlesville

Owasso

Skiatook

Broken

Arrow Sapulpa

Bixby

Tulsa

Cox Media+ Tulsa Zone

COX MEDIA+ COVERAGE TULSA

175,000+ HHs

DELIVERED!

Cox +

AT&T U-verse

COX MEDIA+ EXPANDED PLATFORM TULSA COVERAGE

Reach more homes across more of the state.

The Tulsa Cox+ Universe delivers 237,000+ Cable HHs

in the Tulsa DMA!

Source: NCC/CableTrack© UEs based on Nielsen Media Research Nov14 Survey and Total Interconnect Universe Estimates. DirecTV only available to HD DVR customers.

Figures represent estimated potential household coverage for the majority of locally insertable channels in each system/zone. Some channels may vary, as noted below.

COX MEDIA DOES NOT WARRANT THE ACCURACY OF ANY SUBSCRIBER NUMBERS, UNIVERSE ESTIMATES, COVERAGE MAPS, ZIP CODE LISTS, OR ANY OTHER INDICATIONS OF THE NUMBER OF VIEWERS THAT MAY WATCH YOUR

AD. YOUR AD MAY BE VIEWABLE ONLY BY ANALOG OR DIGITAL CUSTOMERS, A CERTAIN TIER, OR A PORTION OF THE AREA COVERED BY THE INTERCONNECT OR SYSTEM HEADEND. UNIVERSE AND COVERAGE ESTIMATES ARE

SUBJECT TO CHANGE WITHOUT NOTICE AND MAY NOT REFLECT CARRIAGE LIMITATIONS FOR INDIVIDUAL NETWORKS. CONTACT COX MEDIA FOR DETAILS. Rhiza 2015. *Approximate HH for DirecTV.

Cox Media Tulsa

AT&T U-verse

Combined Coverage Area

DirecTV Coverage Area

237,000+ HHs

DELIVERED!

Cox + U-verse + DirecTV

Pawhuska

McAlester

Bartlesville

Tulsa

Muskogee

METRO MEANS MONEY CABLE=HIGHEST CONCENTRATION OF BUYERS

Source: Rhiza 2015 . RL Polk Data, 2014

Admall 2015: Target customers by mile radius for automotive dealerships.

Krebs

Tulsa

Sapulpa Broken Arrow

Claremore

Krebs

Tulsa

Sapulpa Broken Arrow

Claremore

Using media dollars to include

audience delivery from communities

like Krebs wastes marketing dollars

by factoring in unattainable

customers.

Tulsa DMA (by county) Cox+ Tulsa zone/Distances to outlying communities

Auto dealerships tend to draw

most of their customers from a

20-mile radius.

The Cox Media+ Tulsa footprint

efficiently targets this trade area.

51% of new Chevrolets sold in

the Tulsa DMA in 2014 were

registered within the Cox Media+

Tulsa zone.

= Cox Media+ Tulsa zone

Your Customers, Delivered

MARKET

RESEARCH Tulsa Market

Your Customers, Delivered

TULSA MARKET OVERVIEW UPDATE (PAST 12 MONTHS, SEPTEMBER 2013 – SEPTEMBER 2014)

#5 Most Affordable Big City in the U.S. - Kiplinger October 2014

One of the top cities for young entrepreneurs - Forbes November 2014

One of the top 5 cities for advanced manufacturing – Tulsa World October 2014

#7 in Best Value Cities for 2015 – Huffington Post November 2014

Source: Kiplinger, “10 Most Affordable Big Cities in the U.S.”, October 2014

Forbes, “The Top 20 Cities for Young Entrepreneurs”, November 18, 2014

Tulsa World, “Study Names Tulsa in Top 5 Cities for Advanced Manufacturing”, October 22, 2014

Huffington Post, “US Best Value Cities for 2015”, November 12, 2014

Your Customers, Delivered

MARKET SNAPSHOT Tulsa is a strong market with high growth potential

Source: Oklahoma Tax Commission – Monthly retail sales tax reporting, January 2012 –September 2014

Source: Oklahoma Employment Security Commission. Jan. 2015.

Source: NCLS. National Employment Monthly Update.

MAJOR EMPLOYERS • American Airlines

Maintenance Base

• Hillcrest Healthcare System

• OneOK

• QuikTrip

• Bank of Oklahoma

• Mazzio’s Pizza

Restaurants

• Cherokee Hard Rock

Hotel and Casino

• City of Tulsa

• NORDAM Group

The Tulsa

unemployment rate of

4.2% is significantly

better compared to the

national average of

5.5%

9,633

10,022

10,262

9,300

9,400

9,500

9,600

9,700

9,800

9,900

10,000

10,100

10,200

10,300

10,400

2012 2013 2014

Tulsa Retail Sales Growth Compared to the previous year

(Retails Sales in Millions)

Retail Sales in Tulsa

have continued to show

year over year gains

4 years in a row.

Your Customers, Delivered

MARKET SNAPSHOT National Media Spending in the Tulsa Market

Kantar Media. Market Share report – Prelim data through 3/31/15.

Top 10 National Media

Spenders YTD: Market = Tulsa

Advertiser:

Chevrolet Dealer Assn

Ford Dealer Assn

Cox

Toyota Dealer Assn

Sonic Restaurant

AAA

Nissan

Oklahoma Oil & Natural Gas Industry

Subaru

Arbys Restaurant

Based on preliminary data,

for the first 3 months of the

year TV ad spending in the

Tulsa market is down 7%.

Your Customers, Delivered

DEMOGRAPHIC

RESEARCH Reaching your target audience

Your Customers, Delivered Your Customers, Delivered

AUDIENCES ARE FIRED UP

ABOUT SPORTS!

Tulsa Adults 25-54 are: 49% MORE likely than the market average to watch the regular season NHL

27% MORE likely than the market average to watch the NHRA Drag Racing

19% MORE likely than the market average to watch regular season college football

17% MORE likely than the market average to watch Pro Bull Riding (PBR)

14% MORE likely than the market average to watch Monday Night Football

Source: Scarborough, Tulsa NARMA. Se13-Au14.. Base of Adults 18+. Target: Adults 25-54. Sports Viewed Cable TV Network in past year.

Your Customers, Delivered Your Customers, Delivered

TULSA ADULTS PLANNING TO

PURCHASE OR LEASE A NEW VEHICLE

IN THE NEXT 12 MONTHS ARE….

64%

are male 68% own

their home

67% are college

educated

73% are

employed

59% are

married

18-24 12%

25-54 65%

55+ 23%

Age

0%

10%

20%

30%

40%

50%

60%

50K+ 75K+ 100K+ 150K+

54%

47%

37%

13%

Income

Source: Scarborough, Tulsa NARMA. Se13-Au14.. Base of Adults 18+. Target: Household planning to purchase or lease a New vehicle in the next 12 months.

Your Customers, Delivered

REACH & FREQUENCY TULSA AUTO SHOPPERS

TOP REACH NETWORKS

TOP FREQUENCY NETWORKS

Source: Scarborough, Tulsa, NARMA, Mar13-Feb14,, Base of Adults 18+. Target: HH Planning to purchase or lease a New vehicle in the next 12 months.

Your Customers, Delivered

PROGRAMMING OVERVIEW

Matching your unique audience to their TV passions

TOP PROGRAMS, ADULTS 25-54

JULY 2014 SURVEY

Source: Nielsen July14. Survey: Tulsa, C-DMA, M-Su 7p-12m, Adults 25-54, Live+7 Data.

RTG

3.8 TUL

RTG

4.6 TUL

RTG

4.9 TUL

RTG

4.9 TUL RTG

4.8 TUL

RTG

3.5 TUL RTG

3.4 TUL

RTG

6.5 TUL

RTG

5.4 TUL

25-54: ADULTS/MEN/WOMEN

TOP NETWORKS: MON-SUN 5P-12M

Adults 25-54

Men 25-54

Women 25-54

Source: Nielsen July14. Survey: Tulsa, C-DMA, M-Su 5p-12m, A 25-54, M 25-54, W 25-54, Live+7 Data.