84% As the pandemic goes on, consumers are conserving their finances. are trying to limit the money they spend. WAVE 1 WAVE 2 Spending About the Same Spending Less Spending More 30% 34% 36% 26% 43% 31% AGE 77% 71% 75% For More Information Contact: Corporate Strategy & Insights at [email protected] Source: Cotton Incorporated’s COVID-19 Consumer Response Survey, a survey of 500 U.S. consumers conducted on March 20, 2020 (Wave 1) and April 27, 2020 (Wave 2). AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2020 Cotton Incorporated. COVID-19 THINGS TO KNOW ABOUT... & CONSUMER CONCERNS IN THE 45+ 25-44 14-24 18% 54% 61% 71% 46% 40% 56% plan to purchase clothing in the next 3 months casual shirts 43% denim jeans 44% sweatpants or sweatshirts 44% activewear Items that consumers plan to puchase in the future: Consumers are becoming more comfortable shopping for clothes online, but still look forward to shopping in physical stores. 63% Expect this experience to change the way they shop in the future. U.S. SECOND WAVE WAVE 1, MARCH 20 WAVE 2, APRIL 27 Percentage who are very concerned about the COVID-19 coronavirus pandemic (by age): WAVE 1 73% WAVE 2 32% 44% Online shopping is up with stores closed. % shopping online more than before the pandemic WAVE 2 WAVE 1 60% excited to shop for clothes in physical stores 64% will buy more clothing online in the future look to face masks to protect them likely to look for cotton in face masks
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
84%
As the pandemic goes on, consumers are conserving their finances.
are trying to limit the money they spend.
WAVE 1 WAVE 2
Spending About the Same
SpendingLess
SpendingMore
30%34% 36%
26%
43%
31%
AG
E
77%
71%75%
For More Information Contact: Corporate Strategy & Insights at [email protected]: Cotton Incorporated’s COVID-19 Consumer Response Survey, a survey of 500 U.S. consumers conducted on March 20, 2020 (Wave 1) and April 27, 2020 (Wave 2).
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2020 Cotton Incorporated.
COVID-19THINGS TOKNOW ABOUT...
& CONSUMER CONCERNS IN THE
45+
25-44
14-24 18%54%
61%
71%
46%
40%
56%
plan to purchase clothing in the next 3 months
casual shirts
43%denim jeans
44%sweatpants or
sweatshirts
44%activewear
Items that consumers plan to puchase in the future:
Consumers are becoming more comfortable shopping for clothes online, but still look forward to shopping in physical stores.
63%Expect this experience to change the way they shop in the future.
U.S. SECO
ND
WAV
E
WAVE 1, MARCH 20 WAVE 2, APRIL 27
Percentage who are very concerned about the COVID-19 coronavirus pandemic (by age):
WAVE 173%
WAVE 2
32% 44%Online shopping is up with stores closed.
% shopping online more than before the pandemic
WAVE 2WAVE 1
60%excited to shop for
clothes in physical stores
64%will buy more clothing
online in the future
look to face masks to protect them
likely to look for cotton in face masks
Related Documents
