Coventry University Library bag project

The Bag Project

Olivia Llewellyn [email protected]

Background

• Library Green Group

• Perceived demand for bag

• Other libraries having success

• Marketing opportunity – internal & external

• To deliver a product that students would need

• To use this to publicise the Library• To encourage student participation• To promote the green group and ‘green

issues’

Opportunity

• Why this approach?

• Cheap

• Economic – use talent already here

• Also use students to road-test sample bags

Student competition

We are librarians not artists/designers

This was my attempt…..

My drawing

• Tap into student creativity• Relevance to peers• Multiple entries• Involve academic department• Constructed a brief – Canby bags chosen

Advantages

Competition entries

• Had so many good entries it was hard to choose

• Here is just a sample

• All designed by first year graphic design students

Winner!

• The winning entry

• Why? – appeal to wider range of Coventry students

• Who chose? – Green group, head of library, group of students

What was gained?

• Closer links to department

• Good design

• Student involvement

• Bag

• Now have water bottles by same designer – another green initiative

• Therefore have a theme/alternative brand?

Beyond the bag!

• Cheap

• Bags are sold, therefore initial expense will be recovered

• PUBLICITY – launch through SOURCE, SU, university publicity, Facebook page

• DURHAM’s Social networking bag page

Bottom of the bag