Course Work Evaluation.

8/2/2019 Course Work Evaluation.

1/18

AronJheetaMediaEvaluation

Inwhatwaysdoesyourmediaproductuse,developorchallenge

formsandconventionsofrealmediaproducts?

InordertoproducethetaskIwasset(theopening5minutesofadocumentary),researchwas

neededin

order

to

find

common

codes

and

conventions

of

the

specific

genre

chosen.

In

this

example,itwasmusicpiracy.Inordertomakethedocumentaryincreasinglyrealistic,itwasdecided

thattheoptiontousevariousshottypesandcontentfromexistingdocumentariescouldbeadded.

Thedocumentaryitselfcameaspartofaweeklongseries,namedTeenWeek,andwascalledTo

BuyOrNotToBuy?theseriesitselfwasdesignedtocovervarioussocialtopicsaffectingteens,and

withthepublicviewperceivingthemtobethechiefculpritsofmusicpiracy,itwasdeemedan

appropriateandrelevanttopictodocumenton.Thedocumentaryitselfexplored

theeffectofpiracyonthemusicbusiness,andboththeroleteensplayaswellas

theeffectithasonyoung,upandcomingartists.Thedocumentarywasintended

toaironChannel4,asitpitchesahighpercentageofitsprogrammingto1624

yearolds,whichalsorelatedtotheageinwhichthedocumentaryisfocusedon.

RegularChannel4viewers SocialClassE

Wide

range

of

ethnicities

BothMaleandFemale Teenagers/Studentsaged

1521

AudienceProfile

Throughgeneralanalysisofdocumentaries,itwasdiscoveredthatmostincludeaimagemontageat

thebeginning,asameanstointroducethenexthourtotheaudience,likethesynopsisofabook.All

oftheshotsandimagesinthemontageneedtoberelevant,appealingandeditedwelltoofferthe

audienceapreview

of

whats

to

come,

but

not

revealing

enough

so

they

have

to

watch.

It

is

the

first

impressionoftheviewerthatdecideswhethertochangethechannelornot,sothemontage

neededtobeeditedsmoothlyandquickly,topreventtheattentionoftheaudiencefading.We

includedmanymontageimagessimilartothatoftheBBCsArethenetpolicecomingforyou?This

includedshotsofcomputerscreensshowingillegaldownloadingwebsites,shotsofhandson

keyboardsaswellofsmall,controversialclipstakenfrominterviewwithexpertopinions.Thesewere

addedwiththeintentionofgivingthevieweraninsightintowhattoexpectthroughouttheairingof

thedocumentary.

Arethenetpolicecomingforyou?wasairedonBBCsPanoramaprogram.Thetopicofmusic

piracywas

the

main

theme

of

the

documentary,

and

to

increase

the

professionalism

of

our

own

1


2/18


documentary,itwasthereforenecessarytofindcodesandconventionsandingrainthemintothe

filmingandeditingsoundofthedocumentary.

http://www.youtube.com/watch?v=gwoPTYTLcRg

OpeningMontage

and

Title

Abovearetwomontageimagesthatwereusedinordertogivetheaudienceapreviewoftherestof

theprogram.Wehadtomakesuretheywereappealing,eyecatchingandeverchanging,asafast

paceofeditingwouldleadtoahigherlikelihoodofkeepingtheprogramonthetelevision.Wehad

tomakesureeachpieceofthemontagewasrelevantandfollowedastory,tokeeptheaudience

engaged.Forexample,shotsofsomeonetypingonakeyboardwerefollowedbyColdplaybeing

typedinonthescreen.Allmontagefootagewastakenprimarily,insteadofbeingtakenoffthe

internetinordertoaddamorepersonalfeeltotheopeningmontage.OneimprovementIbelieve

couldhavebeenmadetotheopeningmontagewouldbeahigheruseofcantedangledshots,as

theywouldmakethescreenmoreinterestingtolookat.

TheopeningmontageofToBuyorNottoBuy?beganwiththeopeningofadisctrayforaCD

player.Theclosingeventofthemontagewasthesamedisctrayclosing,withthetitleofthe

documentarythenappearingonthescreenoftheCDplayer.Incontrasttothis,thetitleoftheBBC

documentaryappearedinanestablishingshot,justafteritwasintroducedbyapresenter.Asour

audienceresearchindicatedtheywereagainstuseofapresenter,wethoughtitwasnecessaryto

putthetitleintheclosingstagesofthemontage,toallowthedocumentarytomoveonquickly.

BothourdocumentaryandtheBBCsdocumentarypresentthetitleascopyoveranimage.

However,inourdocumentaryitclosestheopeningmontagewiththetitle,andtheBBC

documentarystitleisintroducedwithanestablishingshot.Ifeltthatthiswassimplybecausethe

Panoramaseries

is

well

established

and

has

its

own

opening

credits.

The

sizing

of

each

title

is

similar,

butagainthatisbecausetheBBCdocumentaryintendsyoutofocusontheestablishingshot.Ours

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3/18


wassimplybecausethatwastherightsizetofitonthescreenoftheCDplayer.Iftherewasanything

Iwouldchangeaboutthistitlesectionitisthattheoriginalshotcouldhavebeentakenclosertothe

CDplayer,asfurtherzoomwouldhavedistortedtheimagequality.However,Ibelievethatthetitle

shotisonethatisveryunique,thereforeeyecatchingtotheviewers.

ExpertInterviews

Inadocumentary,itisimportanttogainthespecificviewsofindividualsthatareexpertsinthe

topic.Thisisbecauseafamiliarfacetotheaudiencewouldpresentthecasetheyhavetosaymore

truthful,revealingviewspeoplecansidewithandthereforeshapetheirownviewsonthetopic

from.Alackofexpertisewouldmeanthatthecasebeingpresentedhadnoproofandcantherefore

beeasilydismissed,makingthedocumentarycompletelypointless.Topresentthemasimportant

peopletotheaudience,weaddedacaptiontoeachinterview.

KERRANG!Radio

AlexBakerisamediaexpertcurrentlyworkingasHeadofUnsignedatKerrang!Radio.Danielle

PerryisaDJcurrentlyhostingaweekdayshow.Kerrang!isanationalradiostationwithalargefan

base,anditsvibrantstaffmakesitleantowardsayouthfulaudience.Bothdocumentariesuse

captionstointroducetheexpertinterviewees.Theyarefollowedbythebalancedargumentofthe

voiceover,asthemakersofthedocumentarycommonlyseektofindthetruthbehindatopic.Both

documentarieshavesimilarshotcomposition,wefeltitwasimportanttohaveAlexandDanielle

lookingattheinterviewer,asthatisacommonconventionofdocumentaries,enhancingthe

documentarysprofessionalism. Bothareshotatamediumcloseuprangeinordertoconveya

senseof

closeness

to

the

viewer,

emotions

and

face

expressionsarealsocaptured,tomaketheexpert

opinionmorepowerfulthanavoxpopforexample.

Wealsofelttohaveafairargumentitwasimportant

tohavetheviewsofbothmalesandfemales.The

miseensceneoftheinterviewswasalsoimportantin

bothdocumentariesasitreinforcedthestatusofthe

interviewee,againvalidatingtheiropiniontothe

viewers.

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JaysonBurns

JaysonBurnsisaMediaStudiesteacheratTheSixthFormCollege,Solihull.Wefeltitwouldbe

importanttointerviewsomeonewhoworkscloselywithpeopleofthetargetaudiencesagegroup

becauseitwouldaddasenseofrealismtotheargumentathand.Intheactualinterview,Jayson

givesanoverviewoftheeffectsthatpiracyishavingonthemusicindustry.Onceagaintheshot

compositionis

similar

to

that

of

the

BBC

documentary.

However,

if

any

improvement

could

have

beenmadeitwouldbethatthecaptionwasaddedtoacolouredbackgroundinordertoprevent

clashingwiththecreamwallbehindJayson.

EstablishingShots

It isimportant inadocumentarytogainestablishingshotsthatconveyaclearchangeofsettingto

theaudience.Weusedvariousslowmovingshotstoelongatethetiminginorderforthevoiceover

tospeakandexplainthingstotheaudience.Varioustypesofshotssuchastiltsandpanswereused

inordertocreateavarietyinestablishingshots,aswithoutbackmusicastillshotofabuildingcan

seemboring.Zoomingwasalsousedeffectivelyas itallowedus to transitionbetweenshotswell.

However, if I could have improved the establishing shots, I

would

have

made

them

more

creative.

The

BBC

documentary uses an intimate acoustic session with

ScoutingForGirlsinordertointroducethem,withavariety

of shot types and fast editing. Our establishing shots were

eithertiltsorpans,andavarietyofshotswouldhavemade

thedocumentarymoreinteresting.

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VoxPops

Alldocumentarieshavesectionsinwhichtheyaskthe

public about their topic and their views on that

specific topic. The members of the public usually

asked are normally those that fit into the target

audience category. Therefore we asked various

people around college whether or not they illegally

download. Another interesting factor was that

membersofourtargetaudienceareactuallyseen to

bethemainculpritsofillegaldownloading!Therefore

askingthemembersofthepublicdoordontillegally

downloadallowstheviewerstogaugethatstereotype

for themselves. Of our 20 clips, 15 admitted to

illegallydownloading.

To

make

this

representative

in

thedocumentary,5clipswerechosen,3sayingIdo

and 2 saying I dont. The additional benefit of vox

pops it that they allow you to speak to all genders/

ethnicities,makingourdocumentaryunbiasedinthat

respect. The main reason we had our vox pops talk directly into the camera was because our

researchindicatedthatapresenterwasntwantedinthedocumentary.AstheBBCdocumentaryhas

apresenter,atwoshotisused inordertoshowtheconversationbetweenpresenterandmember

of the public. We decided to use medium closeup shots for the voxpops as this is a common

conventionof interviews,becausecloseupsare too intimatewhereas longshotsarenot intimate

enough.If

the

vox

pops

could

have

been

improved,

Iwould

have

asked

either

all

of

them

to

look

at

thecameraortheinterviewer,asamixtureofthetwolooksunplannedandunprofessional.

Voiceover

Alldocumentarieshaveavoiceoverinordertoestablishstructureand

Music

a balanced view to the audience. As we did not have an onscreen

presenter, the voiceover was more important. Throughout the

documentary, the voiceover gives facts and figures to the viewer as

well as conveying settingjust before an interview. However, most

voiceovers have sound of some sort playing behind their voice, in

order to keep audience attention. If we could do the documentary

again,wewouldhaveaddedsoundbehindthevoiceover,asitwould

makethedocumentaryseemmoreprofessional.

All documentaries include nondiegetic music in order to add a tempo during the montage or

stimulatetheaudiencethroughouttheprogram.Inorderforustoincludemusichowever,wehadto

use noncopyright music. This is because the time frame and the size of actual record companies

wouldmakeinitialcontactandwaitingforareply,atimeconsumingpractise.Wecouldnotusethe

5


6/18


workofanotherartistwithoutpermissionalso,asthiscouldbedeemedasCopyrightinfringement.

Therefore we used http://freeplaymusic.com/ in order to find an upbeat, lively

sound that could be used in the opening montage. The sound levels were then

alteredinordertoaccommodatevoiceoversandclipsfrominterviews.IfIcoulddo

thisagainhowever, Iwouldusearangeofmusicthroughoutthedocumentary,as

weincludednoneaftertheopeningmontageandtitles.

FactsandFigures

Asthisisadocumentary,itneedstobebasedona

TitlesandCaptions

factual topic. In our case, facts were presented to

givetheaudienceanoverviewastowhatthe issue

is with the music industry. The facts themselves

need to be short and memorable, as long winded

methodscanbecometiresomefortheaudience.In

order to do this, we presented them over the

moving montage images, so the audience could

associatethefactwiththepicturetheysaw.Thisis

anentertainingandstimulatingwaytopresentfacts

longertime frame,a longer factual introductionwouldhavebeen introduced,withvisual facts for

theaudiencetoactuallysee.

thatcanberemembered.Ifdoneagainwitha

All

documentaries

include

captions

in

order

to

introduce

n

ChannelIdent

expert interviewees and titles to end the opening

montage.Ourdocumentarywasnodifferent inthiscase.

The titles and captions were added in the editing stage,

with the sizing of captions being made the same to add

consistency.Thetitlewasmadetoitfitintothescreenof

the CD player, to add variety to the documentary. All

captionswerealsomadethesamecolourandput inthe

same position, as this is another conventionof document

would have introduced a background to the

captions,

as

they

were

hard

to

place

in

exactly the

sameareaduetoclashing.A lightcaptiononadark

g,whichwouldaddconsistencyandprofessionalism

tothisareaofthedocumentary.

aries. If I could do thisagainhowever, I

backgroundwouldpreventthisfromhappeni

AllprogramsonChannel4itselfnormallyhaveavoicedident,

showing the channel logo before introducing the program

which is due to follow. The voiceover itself was improvised,

and

if

done

again,

would

have

been

slightly

longer,

scripted

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7/18


andwitty.TheChannel4identvoiceoverneverreallysayswhattheprogramyoureabouttowatch

is,theyjustdescribeit.Soalthoughthiscodewasused,itwasnotaddedprofessionally,inmyview.

CodesandConventionsusedintheAncillaryTasks

RadioTrailer

In order to create a clear brand identity, the main convention used in radio

a

ListingsPage

trailers is sound clips from the documentary itself. Once again, our radio

trailer isnodifferent.Theclipsweusedweretakenfrombothvoxpopsand

expert interviewees, and this was to engage the audience with hardhitting

quotesofwhichtheycanlookforinthedocumentary.Thevoiceoveritselfgives

balanced preview before telling the audience the time, date and channel of

airing.

Theheadlinegrabstheattentionof

ouldmake

Furtherquotesandquestionswere

r

dthis.

Captionswereaddedtothetheaudience.Weuseda

controversialquoteasitw

thereaderfeeltheurgetoreadon.

putinadifferentcolourfontinorde

tomakethemstandout.The

differenceinsizingalsoenable

imagestodescribetheir

purposetotheaudience.

Adropcapwas

opy

s

usedinorderto

indicatethe

beginningof

totheaudience.

Thisisacommon

featureoflistings

pagesandimprove

professionalismof

thepage.

c

Amainimagewas

eused

usedtograbthe

audiences

attention.W

thisspecificimage

asit

is

quite

impactful.

Thetextwasputintocolumnsasthis

isacommonfeatureoflistings

pages,onceagainincreasingthe

professionalismofthepage.

7


8/18


How effective is the combination of your main product and

tary,twoancillarytasksneededtobecompletedinordertocreateabrand

identityandpromotethedocumentary.

ancillarytasks?

Apartfromthedocumen

ListingsPage

Theinitialtaskwastocreateadoublepagedarticleinthestyleofatelevisionlistingspage.

In

order

to

create

a

brand

identity,

we

decided

to

take

actual

quotes

from

the

footage

as

well

as

stills.Anexampleofthiscanbeseen inthetop lefthandcornerofthesecondpage,the imageo

theanswersratherthanattheend.This

f

KERRANG!studiosisactuallytakenfromtheestablishingshotusedinthedocumentary.Inorderto

create attract the audience, we took the most hardhitting, eyecatching quote from the

documentaryanduseditastheheadline.WeobtainedtheimageofAlexBakerfromapieceofover

spilled footage from his interview. We decided to use this image as it interests and involves the

audiencedirectly,makingtheminclinedtoreadthepage.

Inordertocreateabrandidentity,moreselectedquotesareusedintheactualarticle.Howeverto

interesttheaudience,theyaretakenfromthebeginningof

was

in

order

to

create

the

idea

that

to

gain

the

full

answer,

they

need

to

watch

the

program.

This

wasalsoaneffectivepromotiontechniquewhichwefeltwouldbesuccessful.

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9/18


Ifthispagecouldbe improved, Iwouldhavechangedthecolourschemetoonethatmatchesthe

actualdocumentary(BlueandBlack)asthiswouldhaveheightenedthebrandidentity.AlsoIwould

haveedited thecolouringof themain image tomake itstandoutmore,aswellascut it from its

background more tidily. Finally I would have made the page more imagebased and used canted

anglesasthedocumentaryisaimedatayoungeraudience.

AudienceFeedback

Strengths

Appropriatefontusedforthemainarticle. Thepagewasclearlysetout. Theoveralllookofthepagewasgood. Effectiveuseofdropcaps.

Weaknesses

Editingofmainimagecouldbebetter. Textistoobig. Imagesweretoosmall.

AverageMark:7/10

RadioTrailer

Thesecondancillarytaskwastocreatea3045secondtrailersettobeairedonradio.

In order to create a brand identity, we took quotes from both voxpops and expert interviews

featured in the documentary, as the comment previewed would give the audience something to

lookand listenout for.Wealsodecided touse thesamebackingmusicasthedocumentary itself

9


10/18


(Psychosirrus.mp3) and it was important to use noncopyright music in order to keep the

documentaryinregulationwithcopyrightlaws.

Hereisthelinktothewebsiteinwhichweobtainedourbackingmusic:http://freeplaymusic.com/

The

image

also

shows

how

the

radio

trailer

was

36

seconds

long,

meaning

it

was

professional

AudienceFeedback

Strengths

Voicesareclear.

eactors.

ndconventions.

LowmusiclevelCouldbehigher.dhavebeenmoredramatic.

Overall,Ibelievetheancillarytaskswerecombinedwell inordertocreateabrand

Ialso

believed

that

the

construction

of

both

ancillary

tasks

were

smooth

and

were

lieve that both

becauseitfittedintothestandardtimingofradioadvertisements.

Alotofvariety. Musicwasgood. Effectivemusic. Outstandingvoic Musicgoeswellwithclip. Followedstandardcodesa Senseofbrandidentity.

Weaknesses

Toomuchchat. Soundbitescoul

AverageMark:8/10

identitywiththerealdocumentary.However,Ibelievetheactualmediumsusedfor

advertisingareoutdatedfor1521yearolds,whichofcourseistheagegroupofour

target audience. Somemembersofouraudience revealed to us that theydidnot

really listen to radio adverts or read listings magazines! Therefore this form of

advertisementshouldhavebeenused foranolderaudience. Ibelievea television

advertandsocialmediaadvertisingwouldhavebeenmoresuitableforanaudience

whichnowwatchmoreTVandbrowsetheinternetmoreoftenthaneverbefore.

professional,butaudiencesuggestsotherwise inotherareas,suchasthesizingof

images on the listings page and lack of drama on the radio trailer. But I still be

ancillarytasksservetheirpurposemorethanadequately,astheaverageaudiencefeedbackmarks

wouldsuggest.

10


11/18


Whathaveyoulearnedfromyouraudiencefeedback?

The documentary was aimed at a student audience (1624) with an

interestinthemusicindustry.

Therefore

to

gain

valid

feedback,

other

members

of

the

class,

all

of

which fitted into our target audience, watched and reviewed our

documentaryonhandouts.Thehandoutsaskvariousquestionsandthe

audience responded to these with Excellent, Very Good, Good,

SatisfactoryorPoor.

Thefeedbackwasasfollows...

Thisgraphshowsthattheoverallrating

ofthedocumentarygivenbythe

audiencewasmostlyExcellentorVery

good.TherewerenoPooris

Satisfactoryratings,thereforeour

audiencefeedbackshowsthatthe

documentaryitselfwasenjoyableand

accurate.

0 0.5 1 1.5 2 2.5 3 3.5 4

Excellent

VeryGood

Good

Satisfactory

Poor

Overall,HowWouldYouRateTheDocumentary?

0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5

Excellent

VeryGood

Good

Satisfactory

Poor

TheChoiceofTopicforTVThisgraphshowsthat50%ofthe

audiencedeemeditaVeryGoodtopic

choice,with30%brandingitan

Excellenttopicchoice.Again,no

SatisfactoryorPoorratingssuggest

thatthetopicchoicewaseffectiveand

wellreceived

by

arepresentative

of

our

targetaudience.

AllmaterialshotwasdeemedVery

GoodorExcellent.Thisagainwould

showthattheactualfootagewas

professionallyshotandwellreceivedby

thetargetaudience.

0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5

Excellent

VeryGood

Good

Satisfactory

Poor

Filming/ShootingofAppropriateMaterial

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12/18


0 0.5 1 1.5 2 2.5 3 3.5 4

Excellent

VeryGood

Good

Satisfactory

Poor

EditingSo ViewerCanUnderstandMeaningThisgraphshows40%oftheaudience

deemedtheeditingasExcellent,once

againthisshowsthattheeditingwas

donewell

enough

to

present

the

documentaryasprofessionaltothe

audience.

However,theeffectsusedhadan

inconsistentrating.

This

would

show

thatifthedocumentarywasdone

again,morecouldbedonetomake

transitions/captionsmore

professional.

0 0.5 1 1.5 2 2.5 3

Excellent

VeryGood

Good

Satisfactory

Poor

AppropriateUseofEffects

70%oftheaudiencesaidthattheuseof

soundandmusicwasVeryGoodbut

furtherfeedbacksaidthatmusicneeded

tobeadministeredduringvoiceover

pieceswithinthedocumentary.

0 1 2 3 4 5 6 7

Excellent

VeryGood

Good

Satisfactory

Poor

UsingSoundandMusicAppropriately

0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5

Excellent

VeryGood

Good

Satisfactory

Poor

ProfessionalismoftheDocumentaryThis graph shows that 40% of the

audience said the documentary had

Excellent professionalism. This would

show that the codes and conventions

wereappliedwe ltomake heprogram

seemlikeadocumentary.

l t

12


13/18


0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5

Excellent

VeryGood

Good

Satisfactory

Poor

AppropriatenessforTargetAudience

Thisgraphshowsthat50%oftheaudience

believed the documentary to have Very

Good appropriateness for the target

audience.

This

would

show

the

documentarycouldbeairedbecauseithas

beenreceivedwellbyitstargetaudience.

OverallIampleasedwiththeaudiencefeedback.Noaspectsofthedocumentaryweredeemedas

Poorbytheaudience,andonly3membersoftheaudiencegaveaSatisfactoryrating.Thisshows

thattheopening5minutesofthedocumentarywasverywellreceivedandappealedtothedesired

targetaudience.

Aswellasstatisticaldata,theaudiencegaveusqualitativefeedback.

Strengths

Useandrangeofshots

Useofexpertopinions/interviews

Relevanttopic

Useoftransitions

Openingmontage dramatictoneconveyedseverityofmusicindustry'ssituation

Mise

en

scene

in

interviews

Balancedrangeofgender/ethnicities

Weaknesses

Poorlightingattimes

Variablesound

Highfactconcentration

Addmusictovoiceover

Overlappingclips

The

criticisms

the

audience

picked

out,

I

found

hard

to

understand.

I

believe

to

increase

the

vagueness of some of these, this exercise should ask for reasoning when done in the future. The

issue of lighting is merely down to the screen in which it is played on. During the editing and

completionphase, the lightingseemed fine throughout. Itwasdifficulttogauge indifferentsound

throughouttheeditingphase,asthroughtheeditingphase,thesoundwasfinewhenplayedback

throughtheiMacsspeakers.Itwasonlywhenplayedoutloudcouldallthesoundissuesbenoticed.

13


14/18


Howdidyouusemediatechnologiesintheresearchandplanning,

constructionandevaluationstages?

ResearchandPlanning

To lookforcodesandconventionswecouldusetoaddprofessionalism inourdocumentary,radio

trailerandlistingspageweusedvariousinternetsitestohavealookatexistingmedia.

For the documentary itself, we viewed and analysed the

BBCs Are the net police coming for you? and The great

fuelrobbery.InordertostreamthisweusedBBCiPlayer,

whichallowedustoviewthedocumentariesmultipletimes

to gain insightful, indepth analysis. As well as this, we

viewed and analysed two Dispatches documentaries aired on

Channel

4.

This

allowed

us

to

watch

and

analyse

Channel

4

programming,andthereforetailorourdocumentaryaccordinglytobe

aired on Channel 4. We used 4od in order to gain access to these

programs. This analysis allowed us to notice certain aspects of

documentaries which we ourselves could use, in order to boost the

professionalismofourproduct.

FortheradiotrailersweusedYouTubetofindeffectiveradio

trailers in which we could base ours around, as well as find

variouscodesandconventions.ThebenefitofusingYouTube

isthat

we

gained

access

to

aseemingly

unlimited

stream

of

radiotrailers,andwerethereforeabletolistentomanymore

thanweneededtocompare.Thisallowedustospot further

codes and conventions, as well as to see how to create a

brandidentity.

Inordertoanalysethelistingspages,weusedacopyofRadioTimesmagazine.Thisallowedusto

noticedifferentaspectsof listingspagesandthus incorporatecodesandconventionswesaw into

ourownlistingspage,againtoincreaseitsprofessionalismandquality.

As

thiswas

agroup

effort,

we

had

to

use

adigital

media

page

in

which

we

couldinsertallofourresearchandplanning.Inordertodothis,wecreateda

blog (http://e07documentary11.blogspot.com/ ) in which we could store

previous work and add new work, as well as regularly check for progress.

Usingthebloginsteadofclassicprogressandworkingmethods

and it helped us all to learn new skills, as well as an

enjoyable way of working. The use of the blog also

allowedthewholeteamtoseehowmuchworkwasdone,

aswellashelptodistributetheworkamongstourselves.

This meant that the work was always done on time;

otherwisethewholegroupwouldbehindered.

waseffective

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15/18


ConstructionandEditing

e were going to film, we

usedadigitalstillscamera to take imagestostoryboard.The

wantedtoincludeandhowtoorderit.

ocreatethestoryboard itself,weusedaprogramcalled ComicLife.

This allowed us to structure and arrange the photos, write detailed

ll of the editing and storyboarding was actually done on iMacs. This

wasagreathelptothegroupastheshareddriveontheiMacsallowed

he filming itself took place on HD cameras

providedbythecollege.Wehadtobookaccessto

hootanotherinterview

y loudly in order to gain

In order to create a plan of what w

stills were taken on site of interviews, as well as around

college, and it enabled us to gain a clear idea of what we

T

captions on how the footage would be used. We created minuteby

minutestoryboardsinordertoadddetail. Thesoftwareitselfwasfairly

easy to use and enjoyable, which meant that it allowed us to gain

furtherskillsbyusingComicLife.

A

us to use two computers at once, and have a draft documentary in

whichwecouldpractisecertaintransitionsandhowtoaddcaptionsetc.

ThequicknessandlargememoryoftheiMacitselfwasalsoveryhelpful,

as

we

could

work

with

a

high

workload

and

lots

of

files

without

the

worryofthemcrashingandlossofwork.

T

these and were given a tripod, headphones and

an external microphone every time we were

scheduled for filming. The camera was fairly

simpleto

use

and

gave

none

of

us

any

issues,

how

to upload footage to the iMacs was clearly

explained to us at the beginning of the project

and we never faced issues with this. The only

issuewehadwaswiththeexternalmicrophones.

Thiswassimplybecausewedidnotknowhow to

actualfact,wehadtodeleteaninterviewandres

justbecausewewerenotusingthemicrophonesproperly.Buteventhrou

still not adequate. For certain areas of voiceover, John had to speak ver

decent quality sound.The best soundwe had was through the internal microphoneof the Canon

use themproperly. In

ghproperuse,theywere

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16/18


camerawehadfortheKerrang! interview,howeverthismayhavebeenbecauseofthesettingof

theinterview(aprofessionalstudio).

Fortheeditingstage,weusedFinalCutExpress.Thisallowedustoreviewallthe

footage we had gained before log+transfer where certain areas of clips were

addedto

be

used,

and

noted

down.

Once

all

clips

had

been

edited

and

deemed

usableornot,weadded themonto the line,where theycouldbesequenced.

Thisareaalsoallowedustoaddtransitions,music,captionsandeditsound.My

skillsimprovedvastlywiththetaskbecausebeforethisprojectIhadneverusedFinalCutExpressin

mylife.Althoughitwasasteeplearningcurve,Iamnowverycoherentwiththetechnology.

Thisiswhereloggedclipsandsound

arestored.Hereyoucanarrangethem

intobinswhichhelpsdecidedwh

minuteyouwouldlikeeachcliptobe

in.Hereitisacaseofdraggingtheclip

intothelineinordertoaddtheclipto

theactualdocumentary.

ich

Hereiswhereyoucanviewandedit

clips.Thissectionshowsyouthe

wireframeofthescreen.Youcanmove

theactual

position

of

the

piece

of

footage,zoominonitandevenadd

captionstoit.Italsobecomesan

effectstimelinewhenaddingeffects.

Thisistheareainwhichthefootageon

thelinecanbeviewed.Thisplayback

allowsyoutoviewwhatyouhaveand

whetheritissufficientorinneedof

editing.

Thisistheline.Itallowsyouto

arrangeallvideoclips.Thereare

variouslevelssoyoucanlayerthem

accordingly,allowingformanual

transitionssuchasfades.Clipswith

overspillonfootagecanbearranged

forothertransitionssuchaswipes.

Thisisthesoundlineitallowsyouto

view,editanddeleteclipsontheline.

Soundcanbeeditedtogolouderor

quieter,whichwaseffectivebecauseit

allowedustosilencemostmontage

imagesandhavebackgroundmusic.

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17/18


In order to burn the final product to a disk, we used iDVD. This allowed us to

createamenuwhichwecouldaddournamesto.Havingneverusedthisprogram

before,Ifounditeasytouseandnowdeemmyselfcoherentwithit.

WeusedGarageBandtocreateourradiotrailer.Havingusedthisbefore,Iwasawareofitsabilityto

addand

edit

sound,

which

helped

the

documentary

as

the

sound

levels

of

each

clip

could

be

altered

inorderforthesoundtoremainconsistent.

Thisistheareainwhichsound

levelscanbechangedand

equalized.

Thisisasoundfile;itcanbe

arrangedandcutonthis

area.Theclipcanalsobe

looped.

Thisis

where

the

name

of

theclipcanbeedited,which

wouldhelpwith

organisation.

Thisiswheresoundwavescanbe

seen,thisiswherethequalityofthe

soundcanbedeemedacceptableor

not.

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18/18


WealsousedAdobePhotoshopandInDesigninordertocreate

the listings page. Photoshop was sued to edit the images and

InDesign was used to arrange and structure the Double Page

Spread. This allowed us to also add copy, as well as standard

magazineconventionssuchasdropcaps,headlines,grabquotes

andcolumns.

Evaluation

I used Microsoft Word to create my Evaluation, this allowed me to add

arrows and text boxes to analyse images. I also used Microsoft Excel to

createthegraphswhichwereusedtoanalyseaudiencefeedback.

Finally,IusedScribdtoembedtheevaluationontotheblogitself.

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Course Work Evaluation.

Documents