Course Outline - Introduction to CIBC Presents Entrepreneurship 101

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Agenda

I.  About MaRS

II.  What is entrepreneurship?

III. Entrepreneurship 101 Overview

IV.  Up-Start! Competition

V.  Online Resources

VI.  Communications

VII. Questions

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I. What does MaRS do?

 MaRS connects science, business and capital to improve the efficiency and output of the commercialization process.

 The MaRS community is built through co-location, catalytic programs and services, and structured networks.

 The MaRS Centre anchors a larger MaRS community.

 MaRS is focused on building the next generation of Canadian companies.

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Resources for Entrepreneurs

 Advisory Services – business services

 Incubator – in the MaRS Centre

 Market Intelligence – research for entrepreneurs

 Education – events and online resources

 Networks – events and connections

 Capital – Investment Accelerator Fund (IAF)

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MaRS Advisory Services

ICT CleanTech Health | |

Due Diligence Financing

Human Resources and Talent Management

Intellectual Property

Market/Competitive Intelligence

Marketing & Sales

Corporate Governance

Financial Management, Accounting, Tax

Legal Product Development and Marketing

Operations and Process Customer Relationship Management

Strategic Partnerships

Strategy and Business Planning

EIRs Volunteers MaRS Advisory Services

| |

| Social

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Entrepreneurship Education

CIBC Presents Entrepreneurship 101

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Who is the Ent 101 team?

 Dr. Tony Redpath, Vice President, Partner Programs

 Keri Damen, Director, Entrepreneurship Education

 The speakers

 The MaRS team

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II. What is Entrepreneurship?

An Entrepreneur:

  one who undertakes

A Social Entrepreneur:

  Recognizes a social problem and uses entrepreneurial principles to organize, create, and manage a venture to make social change

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Capabilities of Entrepreneurs

Entrepreneurs possess five capabilities (from Five Minds for the Entrepreneurial Future):

1.   Opportunity Recognizing Mind – adroit at recognizing potential economic opportunities

2.   Designing Mind – integrate many different elements to design products, services, companies

3.   Risk Managing Mind – identify risks in advance, take calculated ones

4.   Resilient Mind – can handle ambiguity; able to face and learn from failure

5.   Effectuating Mind – are action-oriented, course correct business model based on experience

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Can Entrepreneurship be Learned?

“Most of what you hear about entrepreneurship is all wrong. It’s not magic; it’s not mysterious; and it has nothing to do with genes. It’s a discipline and, like any discipline, it can be learned.”

-Peter Drucker, Innovation and Entrepreneurship

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How can this course help entrepreneurs like you?

We can’t create entrepreneurs – that desire is something that has to come from you.

What we can do is give you some tools that will help you harness and direct your entrepreneurial drive.

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III. Entrepreneurship 101 Overview

 Course primarily aimed at two groups:

1. science/engineering/medical researchers and others building technology companies either in a university or hospital lab or in the private sector

2. social entrepreneurs

 But the content will help others looking to start a business too

 The course will be of greater value if you have a business/social case (idea?) in mind

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Course Outline

 30-session weekly lecture series for aspiring entrepreneurs featuring the key topics related to starting and growing a business

 ‘Lived It Lectures’ feature celebrated entrepreneurs and their success stories

 ‘Meet the Entrepreneurs’ events are sector-specific panel sessions with start-up entrepreneurs

 ‘Up-Start! Competition’ recognizes and rewards promising entrepreneurs

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Lecture Topic Areas

1. Strategy

2. Marketing (Customer)

3. Product

4. Finance

5. HR (People)

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Strategy Topics

 Different Types of Entrepreneurship – Oct 6th

 Basic Nuts and Bolts of Building a Business – Oct 20th

 Business Communication Tools – Feb 16th

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Marketing Topics

 Intro to Marketing – Oct 27th

 Market Analysis – Jan 12th

 Value Proposition – Dec 8th

 Marketing Communications – Feb 23rd

 Sales – Mar 9th

 Distribution – Mar 16th

 Go-to-Market Strategy – Mar 23rd

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Product Topics

 Product Development – Nov 10th

 IP Management – Jan 19th

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Finance (Money)

 Building a Business Model – Nov 17th

 Financial Planning – Jan 26th

 Bootstrapping – Apr 6th

 Raising Money – Apr 13th

 Terms of Investments – Apr 20th

 The Pitch – Apr 27th

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HR (People) Topics

 Governance – Dec 1st

 Recruiting – Feb 9th

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Lived It Lectures

 Inspiring lectures from successful entrepreneurs

 Past speakers have included Harry Rosen, Michael McCain and Bob Deluce from Porter Airlines (videos available online)

 Lived It Lectures in each sector:

-Oct 13th (ICE) – Mike McDerment, FreshBooks

-Nov 24th (Social Innovation) - TBD

-Jan 5th (Life Sciences) – TBD

-Mar 2nd (Cleantech) - TBD

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Meet the Entrepreneurs

 Panel sessions with start-up entrepreneurs covering some of the challenges and opportunities in each sector

 Networking opportunity afterwards to meet entrepreneurs in each sector

 Meet the Entrepreneurs events:

-Nov 3rd - ICE

-Dec 15th - Social Innovation

-Feb 2nd - Life Sciences

-Mar 30thd – Cleantech

 Meet the Entrepreneurs video series

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Course Certificates

 MaRS is not a degree granting institution – but in previous years we have had numerous requests for Certificates of Participation

 Certificates are available to those who have attended at least 20 of the 30 lectures

 Attendance is recorded by signing in to each lecture

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IV. The Up-Start! Competition

 The Up-Start! Competition is a business pitch competition open to participants of the course

 10 individuals (or teams) will be selected to give a 10 minute presentation to a panel of VCs

 Stage 1: Apply for the competition in early February

 Stage 2: Selected participants work with MaRS Advisors on pitch

 Stage 3: Competition in May

 Prize of $10,000 to winner

 People’s Choice Winner

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Up-Start! Competition Eligibility

 Participants must be registered in Entrepreneurship 101 and have attended at least 20 lectures

 Can be a business that you wish to implement or have already started

 Entrants must have received no more than $100K investment money and earned no more than $100K in cumulative revenue since their inception

 Eligible businesses must fall into one of four categories: ICT (ICE), cleantech, social ventures, or life sciences

 See http://www.marsdd.com/events/ent101-upstart for full competition information.

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Past Winners

 Shape Collage (2010) – automatic photo collage maker www.shapecollage.com

 Dreamcube (2009) – working with Apple on developing the hardware portion of their UiRemote (remote for the iPhone and iPod Touch)

 CognoVision (2nd in 2008)- Intel and Microsoft working toward a standards-based, interactive digital signage future and their prototype—which changes screen content in real time based on face detection and tracking technology—is powered by CognoVision’s technology

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V. Online Resources

 The Entrepreneur’s Toolkit contains hundreds of resources for entrepreneurs including articles, workbooks, and videos:

www.marsdd.com/entrepreneurs-toolkit.html

 Entrepreneurship 101 Online includes the lecture video and slides and additional articles, workbooks and case studies of interest:

www.marsdd.com/entrepreneurs-toolkit/e101-curriculum.html

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VI. Communications

 Upcoming lecture info will be emailed to all attendees who have registered through the website.

 Lecture order and speakers may change –see www.marsdd.com/ent101 for latest schedule.

 Join our Facebook Group.

 Weekly Ent 101 blog at www.marsdd.com/blog/. Email us if you are interested in telling your entrepreneurial journey via the Entrepreneurship 101 blogs.

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What’s Coming Up

 Oct 6th: “Different Types of Entrepreneurship” with Tony Redpath and Allyson Hewitt

 Oct 13th: “Lived It Lecture” with Mike McDerment from FreshBooks

 Oct 20th: “Basic Nuts and Bolts of Building a Business” with Tony Redpath

 Oct 26th: Best Practices workshop session on “How to Draft a Patent” with Ogilvy Renault

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VII. Questions?

Contact us at

[email protected]