AUM reserves the right to change program content, course requirements, materials, and/or schedules as deemed necessary Bachelor of Science in Business Administration in Marketing (MKT) Worksheet Marketing Concentration Requirements (27 credits) Marketing Concentration Compulsory Requirements (18 credits hours) Course Code Course Title CR Pre-Req, ConP Contact Hours Other Information Semester Comments ☐ MKT 400 Internship in Marketing 3 Pre: MKT 300, JR 3 Lect. ☐ MKT 410 Customer Relations and Consumer Behavior 3 Pre: MKT 300, JR 3 Lect. ☐ MKT 420 International Marketing Management 3 Pre: MKT 300, JR 3 Lect. ☐ MKT 460 Marketing Planning and Research 3 Pre: MKT 410, SR 3 Lect. ☐ MKT 490 Retailing and Merchandising 3 Pre: MKT 410, SR 3 Lect. ☐ MKT 470 or MKT 485 New Product Development or Capstone Project in Marketing 3 Pre: MKT 410, SR or SR 3 Lect.
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Course Code - aumfiles.blob.core.windows.net · ☐ MKT 440 Advertising and Promotion 3 Pre: MKT 300, SPH 3 Lect. ☐ MKT 445 Business Application in Marketing 3 Pre: MKT 300, SPH
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AUM reserves the right to change program content, course requirements, materials, and/or schedules as deemed necessary
Bachelor of Science in Business Administration in Marketing (MKT)