Course 1 - 1st session

De Emprendedores, Para Emprendedores Clase 1

19 de Mayo, 2011

www.de-pe.com

@depeteam

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Don’t wait.

The time will never be just right.

- Napoleon Hill

Just ideas that weren’t proven by the market!

There is no such thing as a bad idea.

The market tells you the value of your product. Not the

“Experts.”

Our goal:

Business Model

Course Overview

Jump or not to Jump

What if I do something that nobody

wants?

Product

Market Size

Market Type

Timing

Competition

Learn Early, Learn Often

Drew Houston

Co-Founder & CEO of Dropbox

Fail Early, Fail Often(is Cheap!)

You

Why Now?

• Costs are falling in all industries.

• Barriers are being destroyed.

• Disruption and chaos are everywhere.

• Antofagasta has a huge market and people potential.

Experience Sharing

Theory + Sup. Reading

Guest Talks

Networking

Group Work +

Mentors Events

Countries and Schools

Represented

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Domain of Knowledge

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Other Entrepreneurs

The Outcome

• Entrepreneurs ready to “Jump”, • Being able to identify opportunities and transform

ideas into a business model with market potential, • With knowhow of how to connect, finance and

scale their startups.

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Syllabus

1. Introduction to the Class and Overview of Entrepreneurship.

2. Failure Day

3. Idea Generation/Opportunity Research

4. Intro to Steve Blank’s customer development method

5. Steve Blank – Customer Discovery + Customer Validation

6. Steve Blank: Customer Creation + Company Creation

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Syllabus

7. First Team Presentation – What’s the Idea and How Large is the Opportunity

8. Startup Marketing 101

9. Social Media Intro

10. Basic Startup Financials

11. Networking/Mentorship

12. Demo Day

1. Introducción a la clase y Generalidades de Emprendimiento

2. “Failure Day”, día dedicado a la importancia de fallar al emprender como proceso de aprendizaje.

3. Generación de ideas, análisis de oportunidades.

4. Introducción a la metodología ̈Customer Development ̈(Desarrollo de Clientes) de Steve Blank.

5. Customer Development: Customer Discovery + Customer Validation (Descubrimiento y Validación de Clientes)

6. Customer Development: Customer Creation + Company Creation (Creación de Clientes y Creación de la Empresa)

7. Primera presentación de grupos: ¿Cuál es la Idea y qué tan grande es la Oportunidad?

8. Marketing para startups, todo lo que hay que saber.

9. Introducción a Social Media. 10. Aspectos básicos de finanzas para

startups. 11. Redes de Contacto y “Mentoring” 12. “Demo Day”, día de la presentación

final de los equipos con el desarrollo de su modelo de negocios.

Syllabus (Español)

Preguntas?