Country Matters Series 2

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The Program.“Country Matters” is a national, one hour television program to be broadcast Sunday afternoons on the Southern Cross Network throughout central and eastern Australia and Tasmania. Negotiations are currently underway with GWN and Imparja to carry the program across Central and West Australia.

COUNTRY MATTERS

August 2009

BUILD YOUR STORY, DELIVER YOUR MESSAGE, INFORM YOUR MARKET AND GENERATE VISUAL APPS CONTENT IN ONE OPERATION.

The CONCEPT.

To introduce your product, service or initiative to an audience reach of 5.7 million+ via a television magazine program AND generate content for web, point-of-sales and mobile applications in one process.

Producing your product as a four minute segment within a lifestyle program, Country Matters has the time to explain, demonstrate and articulate your product, service or initiative to the audience in a way that canʼt be achieved via TVC or print campaigns alone.

Lifestyle, colour and event stories are part of the non-commercial content of the program, providing a receptive, balanced look and feel to the one hour show.

Your broadcast content is then licensed to you for use in point-of-sales, web, mobile or any application you need and use.

When you consider the cost of producing your own visual document and media costs, there is no better alternative to achieving your media needs.

SERIES TWO 2009

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Regional markets require and desire the same services and products as the urban market, and then some!

Country Matters will produce a four minute segment that delivers like no TVC can.

When you consider a television news story is approximately 90 seconds in duration and a TVC is 30 seconds, four minutes is a

considerable amount of time to deliver information, OR you can deliver multiple messages with a series of stories.

Regional television

reaches 36% of Australia’s population.

GET INTO PRODUCTIONS Get Into Productions has over 20 years of experience in broadcast television and understands the unique treatment required to produce thoughtful, intelligent brand funded content.

SOUTHERN CROSS TENThe company’s Network Ten affiliate stations operate in Victoria, southern and northern New South Wales and Queensland, with a potential reach of 5.7 million people. The company has a presence in every major regional centre in the eastern states.

An audience

reach of 5.7 million plus!

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Tourism, travel & destinations. Government initiatives. Perception marketing. Brand building. Franchise support. Banking, Investment, Insurance & Finance. Climate change & sustainability. Community initiatives & self-help projects. Farm machinery –large & small. Animal products, feed, crop care & seeds. Rural

Health & Medical Issues. Real Estate. Energy

options. Property, Legal & Estate Planning. Education & schools. Water &

resources management.

Telecommunications & IT. Rural Jobs & Careers. Road tests –trucks, cars & farm equipment. Music & entertainment events. Achievers & Innovation. Business success.

WHO’S BUYING?

More than just a TVC.

Once your segment or segments are complete, they can be used as presentations, point-of-sale, web content, and mobile applications as many times as youʼd like, where ever you like.

Shot on Sony XD

broadcast cameras.

There are no limits

to your

vision.

Get Into Productions...

Has the creative expertise to develop your campaign and produce it to the highest standard.You provide the brief, we do the rest. Do you need a series of stories, an ongoing discussion, a brand building exercise, or is a single exposure enough?

Secondary Exposures.

The Aurora Channel on Foxtel and Austar platforms, multiple repeats.Directions to your website. Links and all stories hosted from the Country Matters website to be viewed on command.

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It’s a little bit country, and it’s a little bit rockin’ roll!Country Matters is a contemporary Australian lifestyle program that appeals to the rural community and talks to the predominantly urbanized regional city markets as well.

It will be talking to its audience as the modern yet relaxed population it is without resorting to patronizing rural stereotype.

The Host. Adam Digby is a producer and presenter with over 18 years experience in the television broadcast industry. From the newsrooms of Sydney and Melbourne, Adam has presented weather for the Ten and Seven Networks for 13 years, presented for over 12 years on the NSW “Sydney Weekender” program and has produced for numerous national programs.

The Reporter. Susie Osment. Susie joins the second series of Country Matters fresh from the country herself.Having grown up in Tongala, Victoria, Susieʼs career in communications is a natural fit with her warm, vibrant and easy going personality. A personality that won her fans on Nineʼs first series of Farmer Wants a Wife. No doubt sheʼll be winning a few hearts on Country Matters as well!

Who’s that on the Telly?

Adam Digby grew up (oh really?) in Sydney and spent his teenage years herding grapes on the family farm near Mudgee. Loves getting outside, snow, bikes, beer and footy.

And introducing Susie Osment! Susieʼs a natural on tv and loves the land. Oz-ee, as her mates call her, is right into sports, fitness and living it up outdoors.

The last one is a monkey on a dog. A real bugger around the office and bloody hard to catch!

YOUR HOSTS

Give your sales a kick out of country!

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Price Comparison.The costs of a comparable TVC plus the

media buy for spots on a national broadcaster is prohibitively expensive when compared to the one buy option of Country Matters.

We don’t require the services of the large ad agencies and their associated overheads but we do supply the expertise to create all the assets required for your production in the one buy option.

When you buy a 4 minute segment on Country Matters you are getting the air-time and production costs in the one price as well as creating content for all your on-going visual applications.

Packages.Buy a single story, or buy a whole series.

You can decide what is going to be the most effective means of getting your message to the audience. We currently have a major telco, a bank, an international agribusiness and a restaurant chain committed to series packages.

Pricing.10 thousand dollars AU per story includes

production costs and air-time, but is not inclusive of travel costs or the Goods and Services Tax.

GET INTO PRODUCTIONSCost effective television.

Got an Idea?Country Matters is just one

of many projects Get Into

Productions executes every

year. Call us to discuss

yours today.

Contact the Team.Graham Lang 0424 937 848

Kerry Dowling 0412 731 158

Adam Digby 0419 375 309

Bob Delamont 0410 425 994

COUNTRY MATTERSGet Into Productions.

Level 6, 97 Pacific Highway, North Sydney NSW 2060

[email protected]

Seriously, Australia’s a fun

place!