Reputa on Sa sf acon 22% 26% 33% 31% 57% 50% 38% 34% 10% 11% 23% 23% 14% 16% Males are dominant in decision making of both household electronics as well as aut omove. Females are mostly the part of decision making. I am the final decision mak er I am part of the family members that takes decision I do not get in volv ed in the decision making process ELECTRONICS 63% 34% 02% AUTOMOTIVE 65% 38% 02% ELECTRONICS AUTOMOTIVE 38% 56% 06% 34% 59% 07% 20% 13% 15% a t t u i o p n e R a c f t s i i o t n a S 33% USA 35% a t t u i o p n e R a c f t s i i o t n a S FRANCE 24% 24% a t t u i o p n e R a c f t s i i o t n a S CZECH REPUBLIC 19% 19% a t t u i o p n e R a c f t s i i o t n a S ITALY 26% 25% a t t u i o p n e R a c f t s i i o t n a S INDIA 31% 34% a t t u i o p n e R a c f t s i i o t n a S GERMANY 49% 48% a t t u i o p n e R a c f t s i i o t n a S SWEDEN 24% 23% a t t u i o p n e R a c f t s i i o t n a S KOREA 27% 28% a t t u i o p n e R a c f t s i i o t n a S JAPAN 43% 48% Categories of electronics that are alive and growing i.e. currently used and future buying intenon OWNED F ollowing are the categories of electronics where there is satur a on on buying and people don't have them on ‘to have’ list anymor e CRT TV 41% 21% Video Camera 39% 30% Stereo Audio System 50% 24% Home Theatre System 42% 39% Personal Computer 71% 26% Air Condioner 61% 55% 62% 47% Microwa ve Ov en 72% 49% Digital Camera 73% 51% Smartphones 41% 52% Tablet 74% 56% Laptop INTEND TO BUY NEXT ONE YEAR Ov er 50% of the people 'always' think about the country where the brand belongs to while buying these electronics LCT/LCD TV Smartphones T ablet Lapt op 58% 51% 51% 51% Reputaon of electronic brands vs Sasfacon with the brands with respect to the countries they are produced in Reputaon of automove brands vs Sasfacon received from brands with respect to the countries they are produced in Country Associaon with Electronics & Automobiles Produced Powered by Automobiles Electronics Majority of respondents could associate automakers like Audi, BMW, Maru Suzuki, Honda, Hyundai etc with the countries of their origin, but some like Skoda, Renault & Volvo could not get enough recall