Realtime NY 11 | June 6, 2011 | New York Social Media’s Secret Weapon Jesse Engle @Engle @CoTweet @ExactTarget
Jan 22, 2015
Realtime NY 11 | June 6, 2011 | New York
Social Media’s Secret Weapon
Jesse Engle
@Engle @CoTweet@ExactTarget
Realtime NY 11 | June 6, 2011 | New York
Realtime NY 11 | June 6, 2011 | New York
“Today, if you want to drive retention and repeat usage, there isn't a better way to
do it than email.”
Realtime NY 11 | June 6, 2011 | New York
Realtime NY 11 | June 6, 2011 | New York
Send or read e-mail 92%
Use an online social networking site 61%
Source: Pew Internet
Realtime NY 11 | June 6, 2011 | New York
Realtime NY 11 | June 6, 2011 | New York
of social media users say email is the best way for
companies to communicate with them
MarketingSherpa 2010
75%
Realtime NY 11 | June 6, 2011 | New York
Realtime NY 11 | June 6, 2011 | New York
Realtime NY 11 | June 6, 2011 | New York
Realtime NY 11 | June 6, 2011 | New York
1. Turn email subscribers into fans and followers
Realtime NY 11 | June 6, 2011 | New York
2. Acquire new subscribers through social campaigns
SCOTTS INVITES FACEBOOK FANS
TO BECOME SUBSCRIBERS.( And 50%
Convert! )
Realtime NY 11 | June 6, 2011 | New York
3. Mine social data to drive relevancy and reach influencers
Realtime NY 11 | June 6, 2011 | New York
4. Arm community managers with customer intelligence
Realtime NY 11 | June 6, 2011 | New York
Summary:
• Turn email subscribers into fans and followers
• Acquire new subscribers through social campaigns
• Mine social data to drive relevancy and reach influencers
• Arm community managers with customer intelligence at the point of interaction