COTTO INCORPORATED SUPPLY CHAIN IN SIHTS · are evolving business models and offerings to win Millennials’ loyalty. Fashion and versatility, ... Millenials who are parents tend
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2020As the largest generation, Millennials will account for one third of retail spending by 20201. 2000-1980 1980-1965 1965-1945
BOOMERSGEN XMILLENNIALS
1980-2000This twenty-year generation consists of teens, newlyweds & parents, making it difficult for brands & retailers to appeal to
What do Millennials say about clothing stores once they become parents?
64%
Although Millennials are often viewed as apathetic shoppers, Millenials who are parents tend to be more scrutinizing shoppers. In fact, these consumers find factors like fit, comfort, price, & quality more important to their purchases than their counterparts.
of Millennials without kids would be interested in trying a customized clothing website or subscription box service versus only 49% of Millenials with kids.
Sources: Cotton Incorporated Lifestyle MonitorTM survey, an ongoing consumer survey among 6,000 U.S. consumers annually. External Data Sources: McKinsey & Company1, U.S. Census Bureau2
Hispanic Millennials spend about
20+ minutes shopping for clothing in-store AND online. Use the extra time to engage them & help build long-term relationships & loyalty.
49% of Hispanic Millennials shop for clothes at off-price retailers. Department stores’ shift towards off-price outlets may appeal this demographic.
70% fit
IMPORTANT APPAREL PURCHASE FACTORS FOR MILLENNIAL PARENTS
74%of Hispanic Millennials are looking for new & different styles, significantly higher than non-Hispanic Millennials (62%). Brands & retailers should be fashion forward when courting this demographic.