COTA Slides

First, a Word from our Corporate

Sponsors...

Team DSTP

Jacques Babel, Catalina Perez, Vivian Wang, Anna Filatov, Lina Michael, Nicole Walker

SWOT Analysis

Usher

Customer Segmentation & Decision-Making Process● Target Millennials in U.S. (born 1980s - mid

1990s)

● Tech-savvy and most likely to have a profile

on social media

Positioning Strategy & Value Proposition“For males and females between the ages of 18 and 24 years, Formula One of all racing

companies delivers a one-of-a-kind experience because Formula One offers the

prestige and multiple forms of entertainment all at one event.”

Financing

● Branding offert to target younger demographic

● In 2016 about 270,000 people in the stands

● Formula one generates about $2.8 billion dollars in revenue for Austin

The “Principal”

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