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Costs and Costs and supply. Perfect supply. Perfect competition competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005
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Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

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Page 1: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

Costs and Costs and supply. Perfect supply. Perfect

competitioncompetition

Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005

Page 2: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

Perfect competitionPerfect competitionPerfect competitionPerfect competition

“The real price of everything, what everything really costs to the man who wants to acquire it, is the toil and trouble of acquiring it”

Adam Smith. The Wealth of Nations

2 November 05

Page 3: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

Introduction to EconomicsIntroduction to Economics

3 October 05

Costs and supply. Perfect Costs and supply. Perfect

competitioncompetition Input and output. Costs and the choice of technique. Long run total, marginal and average costs. Returns to scale. Average cost and marginal cost.

Page 4: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

Introduction to EconomicsIntroduction to Economics

4 October 05

Costs and supply. Perfect Costs and supply. Perfect

competitioncompetition The firm’s short and long run output decisions. Short run costs and diminishing marginal returns. Short run and long run costs. Perfect competition and perfectly competitive firm.

Page 5: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

5 November 05

Costs and supply

Input and output

Page 6: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

Input and outputInput and output

Factors of production

Labor and capital used to produce goods

and services Production function

The set of all technically efficient

Techniques Technological progress An increase in output without increasing inputs.

6 November 05

Page 7: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

Costs and supplyCosts and supplyCosts and supplyCosts and supply

Economic cost versus Accounting cost

Economic cost (EC) Explicit costs plus implicit costs

Accounting cost (AC) Measures the explicit costs of operating a business

Explicit costs (Ex. C) The firm's actual cash payments for its inputs

Implicit costs (IC) The opportunity cost of nonpurchased inputs

Economic cost versus Accounting cost

Economic cost (EC) Explicit costs plus implicit costs

Accounting cost (AC) Measures the explicit costs of operating a business

Explicit costs (Ex. C) The firm's actual cash payments for its inputs

Implicit costs (IC) The opportunity cost of nonpurchased inputs

7 November 05

Page 8: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

Costs and supplyCosts and supplyCosts and supplyCosts and supply

Short-run costs Total cost

Short-run costs Total cost

8 November 05

Page 9: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

Costs and supplyCosts and supplyCosts and supplyCosts and supply

Short run

A period of time over which one or more factors of production is fixed; in most cases, a period of time over which a firm cannot modify an existing facility or build a new one Short-run average total cost (SATC)

Short-run total cost divided by the quantity of output, equal to AFC plus AVC. Short-run average variable cost (SAVC)

Variable cost divided by the quantity produced

9 November 05

Page 10: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

0

20

40

60

80

100

0 1 2 3 4 5 6 7 8

Output(Q)

01234567

TFC(£)

1212121212121212

Total costs for firm XTotal costs for firm X

10 November 05

Page 11: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

0

20

40

60

80

100

0 1 2 3 4 5 6 7 8

TFC

Output(Q)

01234567

TFC(£)

1212121212121212

Total costs for firm XTotal costs for firm X

11 November 05

Page 12: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

0

20

40

60

80

100

0 1 2 3 4 5 6 7 8

TFC

Output(Q)

01234567

TFC(£)

1212121212121212

TVC(£)

010162128406091

Total costs for firm XTotal costs for firm X

12 November 05

Page 13: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

0

20

40

60

80

100

0 1 2 3 4 5 6 7 8

TVC

Output(Q)

01234567

TFC(£)

1212121212121212

TVC(£)

010162128406091

TFC

Total costs for firm XTotal costs for firm X

13 November 05

Page 14: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

0

20

40

60

80

100

0 1 2 3 4 5 6 7 8

TVC

TFC

Diminishing marginalreturns set in here

Total costs for firm XTotal costs for firm X

14 November 05

Page 15: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

0

20

40

60

80

100

0 1 2 3 4 5 6 7 8

TVC

Output(Q)

01234567

TFC(£)

1212121212121212

TVC(£)

010162128406091

TFC

Total costs for firm XTotal costs for firm X

15 November 05

Page 16: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

0

20

40

60

80

100

0 1 2 3 4 5 6 7 8

TVC

TFC

Output(Q)

01234567

TFC(£)

1212121212121212

TVC(£)

010162128406091

TC(£)

12222833405272

103

Total costs for firm XTotal costs for firm X

16 November 05

Page 17: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

0

20

40

60

80

100

0 1 2 3 4 5 6 7 8

TCOutput

(Q)

01234567

TFC(£)

1212121212121212

TVC(£)

010162128406091

TC(£)

12222833405272

103

TVC

TFC

Total costs for firm XTotal costs for firm X

17 November 05

Page 18: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

0

20

40

60

80

100

0 1 2 3 4 5 6 7 8

TC

TVC

TFC

Diminishing marginalreturns set in here

Total costs for firm XTotal costs for firm X

18 November 05

Page 19: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

Short-run costsShort-run costs

Marginal cost= TC / Q

Marginal cost= TC / Q

19 November 05

Page 20: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

0

20

40

60

80

100

120

0 1 2 3 4 5 6 7

Deriving marginal costs

Q TC MC0 12 1 22 2 28 3 33 4 40 5 52 6 72 7 103

10 6 5 7122031

QQ

Costs (£)

20 November 05

Page 21: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

0

20

40

60

80

100

120

0 1 2 3 4 5 6 7

TC

Deriving marginal costs

Q TC MC0 12 1 22 2 28 3 33 4 40 5 52 6 72 7 103

10 6 5 7122031

QQ

Costs (£)

21 November 05

Page 22: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

0

20

40

60

80

100

120

0 1 2 3 4 5 6 7

TC

Deriving marginal costs

Q TC MC0 12 1 22 2 28 3 33 4 40 5 52 6 72 7 103

10 6 5 7122031

QQ

Costs (£)

TC = 12

Q = 1

22 November 05

Page 23: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

0

20

40

60

80

100

120

0 1 2 3 4 5 6 7

TC

MCDiminishingreturns set

in here

QQ

Costs (£) Deriving marginal costs

Q TC MC0 12 1 22 2 28 3 33 4 40 5 52 6 72 7 103

10 6 5 7122031

23 November 05

Page 24: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

0

5

10

15

20

25

30

35

0 1 2 3 4 5 6 7

MC

QQ

Costs (£) Deriving marginal costs

Diminishing marginalreturns set in here

24 November 05

Page 25: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

Short-run costsShort-run costs

Average cost=TC / Q

Average cost=TC / Q

25 November 05

Page 26: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

0

5

10

15

20

25

30

35

0 1 2 3 4 5 6 7

QQ

Costs (£)

26 November 05

Page 27: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

0

5

10

15

20

25

30

35

0 1 2 3 4 5 6 7

Q TVC AVC0 0 -1 10 102 16 83 21 74 28 75 40 86 60 107 91 13

QQ

Costs (£)

AFC

27 November 05

Page 28: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

0

5

10

15

20

25

30

35

0 1 2 3 4 5 6 7

QQ

Costs (£)

AFC

AVC

Q TVC AVC0 0 -1 10 102 16 83 21 74 28 75 40 86 60 107 91 13

28 November 05

Page 29: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

0

5

10

15

20

25

30

35

0 1 2 3 4 5 6 7

Q TC AC0 12 1 22 222 28 143 33 114 40 105 52 10.46 72 127 103 14.7

QQ

Costs (£)

AFC

AVC

29 November 05

Page 30: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

0

5

10

15

20

25

30

35

0 1 2 3 4 5 6 7

QQ

Costs (£)

AC

AFC

AVC

Q TC AC0 12 1 22 222 28 143 33 114 40 105 52 10.46 72 127 103 14.7

30 November 05

Page 31: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

0

5

10

15

20

25

30

35

0 1 2 3 4 5 6 7

Q TC MC0 12 1 22 2 28 3 33 4 40 5 52 6 72 7 103

10 6 5 7122031

QQ

Costs (£)

31 November 05

Page 32: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

0

5

10

15

20

25

30

35

0 1 2 3 4 5 6 7

MC

QQ

Costs (£) Q TC MC0 12 1 22 2 28 3 33 4 40 5 52 6 72 7 103

10 6 5 7122031

32 November 05

Page 33: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

0

5

10

15

20

25

30

35

0 1 2 3 4 5 6 7

MC

Q TC MC AC0 12 1 22 2 28 3 33 4 40 5 52 6 72 7 103

10 6 5 7122031

-2214111010.41214.7

QQ

Costs (£)

33 November 05

Page 34: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

0

5

10

15

20

25

30

35

0 1 2 3 4 5 6 7

MC

QQ

Costs (£)

AC

Q TC MC AC0 12 1 22 2 28 3 33 4 40 5 52 6 72 7 103

10 6 5 7122031

-2214111010.41214.7

34 November 05

Page 35: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

Output (Q)

Co

sts

(£)

AFC

AVC

MC

x

AC

z

y

Average and marginal costsAverage and marginal costs

35 November 05

Page 36: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

Long-run costsLong-run costs

Long-run costs=TC / Q

Long-run costs=TC / Q

36 November 05

Page 37: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

Long-run costsLong-run costs

Long run

A period of time long enough that a firm can change all the factors of production, meaning that a firm can modify its existing production facility or build a new one

Long-run average cost (LAC)

Long-run total cost divided by the quantity of output produced

Long-run total cost

The total cost of production in the long run when a firm is perfectly flexible in its choice of all inputs and can choose a production facility of any size

37 November 05

Page 38: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

Returns to scaleReturns to scale Economies of scale

A situation in which an increase in the quantity produced decreases the long-run average cost of production

Diseconomies of scale

A situation in which an increase in the quantity produced increases the long-run average cost of production

Constant returns to scale

The total cost of production in the long run when a firm is perfectly flexible in its choice of all inputs and can choose a production facility of any size

Minimum efficient scale

The output at which the long-run average cost curve becomes horizontal

38 November 05

Page 39: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

Alternative long-run average cost curvesAlternative long-run average cost curvesAlternative long-run average cost curvesAlternative long-run average cost curves

OutputO

Co

sts

LRAC

Economies of Scale

39 November 05

Page 40: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

OutputO

Co

sts

Diseconomies of ScaleLRAC

Alternative long-run average cost curvesAlternative long-run average cost curvesAlternative long-run average cost curvesAlternative long-run average cost curves

40 November 05

Page 41: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

OutputO

Co

sts

LRAC

Constant costs

Alternative long-run average cost curvesAlternative long-run average cost curvesAlternative long-run average cost curvesAlternative long-run average cost curves

41 November 05

Page 42: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

A typical long-run average cost curveA typical long-run average cost curveA typical long-run average cost curveA typical long-run average cost curve

OutputO

Co

sts

LRAC

42 November 05

Page 43: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

OutputO

Co

sts

LRACEconomiesof scale

Constantcosts

Diseconomiesof scale

A typical long-run average cost curveA typical long-run average cost curveA typical long-run average cost curveA typical long-run average cost curve

43 November 05

Page 44: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

Long-run average and marginal costs

OutputO

Co

sts

LRAC

LRMC

Economies of Scale

44 November 05

Page 45: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

OutputO

Co

sts

LRAC

LRMC

Diseconomies of Scale

Long-run average and marginal costs

45 November 05

Page 46: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

OutputO

Co

sts

LRAC = LRMC

Constant costs

Long-run average and marginal costs

46 November 05

Page 47: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

OutputO

Co

sts

LRMC

LRAC

Initial economies of scale,then diseconomies of scale

Long-run average and marginal costs

47 November 05

Page 48: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

Long-run costsLong-run costs

Relationship between short-run and long-run

AC curves

Relationship between short-run and long-run

AC curves

48 November 05

Page 49: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

Deriving long-run average cost curves: factories of fixed size

SRAC3

Co

sts

OutputO

SRAC4

SRAC5

5 factories

4 factories3 factories2 factories

1 factory

SRAC1 SRAC2

49 November 05

Page 50: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

SRAC1

SRAC3

SRAC2 SRAC4

SRAC5

LRAC

Co

sts

OutputO

Deriving long-run average cost curves: factories of fixed size

50 November 05

Page 51: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

Co

sts

OutputO

Examples of short-runaverage cost curves

Deriving long-run average cost curves: choice of factory size

51 November 05

Page 52: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

LRAC

Co

sts

OutputO

Deriving long-run average cost curves: choice of factory size

52 November 05

Page 53: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

53 November 05

Perfect competition

Perfect competition and perfectly

competitive firm

Page 54: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

Perfect Perfect CompetitionCompetition

54 November 05

Page 55: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

Perfect competitionPerfect competition

Short-run equilibrium of firm and industry (profit maximising)

Short-run equilibrium of firm and industry (profit maximising)

55 November 05

Page 56: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

O

£

(b) Firm

Q (thousands)

O

(a) Industry

P

Q (millions)

S

D

Pe

MC

ARD = AR

= MR

Qe

AC

AC

Short-run equilibrium of industry and firm under perfect competitionShort-run equilibrium of industry and firm under perfect competition

56

Page 57: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

Perfect competitionPerfect competition

The industrysupply curveThe industrysupply curve

57 November 05

Page 58: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

O O

(a) Industry

P £

P1

Q (millions)

S

D1

(b) Firm

D1 = MR1

MC

P2

D2 = MR2

D2

P3

D3 = MR3

D3

Q (thousands)

Deriving the short-run supply curve

a

b

c

= S

58

Page 59: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

Perfect competitionPerfect competition

Long-run equilibriumLong-run equilibrium

59 November 05

Page 60: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

O O

P £

Q (millions)

S1

D

LRAC

PL

P1

QL

Se

AR1 D1

ARL DL

Q (thousands)

Long-run equilibrium under perfect competitionLong-run equilibrium under perfect competition

New firms enterSupernormal profitsProfits return

to normal

(a) Industry (b) Firm60

Page 61: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

£

Q O

(SR)AC

(SR)MC

LRAC

AR = MR

DL

LRAC = (SR)AC = (SR)MC = MR = AR

Long-run equilibrium of the firm under perfect competitionLong-run equilibrium of the firm under perfect competition

61 November 05

Page 62: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

62 November 05

Perfect competition

Profit Maximisation &

Loss Minimisation

Page 63: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

Profit Profit MaximisatioMaximisatio

n n 63 November 05

Page 64: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

Profit maximisationProfit maximisationNormal profit versus

Economic profit

Economic profit (EP) Total revenue minus the total economic cost Normal profit (NP) The portion of firm’s cost that is not included in accounting cost

EP = TR – TC

TR = P x Q

Normal profit versus Economic profit

Economic profit (EP) Total revenue minus the total economic cost Normal profit (NP) The portion of firm’s cost that is not included in accounting cost

EP = TR – TC

TR = P x Q64 November 05

Page 65: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

Profit maximisationProfit maximisation

Using total cost and revenue curves

(a) Price taking firm

Using total cost and revenue curves

(a) Price taking firm

65 November 05

Page 66: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

Total profit = £100 × 46 = £4600

TR

Costs andrevenue (£)

Quantity

600

500

400

300

200

100

00 10 20 30 40 50 60

Price-taking firm

TC

100

46

b

a

66

Page 67: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

Profit maximisationProfit maximisation

Using total cost and revenue curves

(b) Firm facing downward sloping demand curve

Using total cost and revenue curves

(b) Firm facing downward sloping demand curve

67 November 05

Page 68: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

-8

-4

0

4

8

12

16

20

24

1 2 3 4 5 6 7

TR

, TC

, T

)

Quantity

Finding maximum profit using total curves

68 November 05

Page 69: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

-8

-4

0

4

8

12

16

20

24

1 2 3 4 5 6 7

TR

, TC

, T

)

TR

Quantity

Finding maximum profit using total curves

69 November 05

Page 70: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

-8

-4

0

4

8

12

16

20

24

1 2 3 4 5 6 7

TR

, TC

, T

)

TR

TC

Quantity

Finding maximum profit using total curves

70 November 05

Page 71: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

-8

-4

0

4

8

12

16

20

24

1 2 3 4 5 6 7

TR

, TC

, T

)

T

TR

TC

Quantity

Finding maximum profit using total curves

71 November 05

Page 72: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

-8

-4

0

4

8

12

16

20

24

1 2 3 4 5 6 7

TR

, TC

, T

)

T

TR

TC

a

b

c d

Quantity

Finding maximum profit using total curves

72 November 05

Page 73: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

-8

-4

0

4

8

12

16

20

24

1 2 3 4 5 6 7

TR

, TC

, T

)

T

TR

TC

d

e

f

Quantity

Finding maximum profit using total curves

73 November 05

Page 74: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

Profit maximisationProfit maximisation

Using average and marginal cost and

revenue curves

(a) Price taking firm

Using average and marginal cost and

revenue curves

(a) Price taking firm

74 November 05

Page 75: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

Total profit= £16 x 40 = £640

AR = MR

MC50

40

30

20

10

00 10 20 30 40 50 60

Quantity

Costs andRevenue (£)

22

a

Price-taking firm

AC38

b

75

Page 76: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

Profit maximisationProfit maximisation

Using average and marginal cost and

revenue curves

(b) Firm facing downward sloping demand curve

Using average and marginal cost and

revenue curves

(b) Firm facing downward sloping demand curve

76 November 05

Page 77: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

-4

0

4

8

12

16

1 2 3 4 5 6 7Quantity

Co

sts

and

rev

enu

e (

£)

Finding the profit-maximising output using marginal curves

77 November 05

Page 78: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

-4

0

4

8

12

16

1 2 3 4 5 6 7Quantity

Co

sts

and

rev

enu

e (

£)

MC

Finding the profit-maximising output using marginal curves

78 November 05

Page 79: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

-4

0

4

8

12

16

1 2 3 4 5 6 7Quantity

Co

sts

and

rev

enu

e (

£)

e

MR

MC

Profit-maximisingoutput

Finding the profit-maximising output using marginal curves

79 November 05

Page 80: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

-4

0

4

8

12

16

1 2 3 4 5 6 7Quantity

Co

sts

and

rev

enu

e (

£)

Measuring the maximum profit using average curves

MR

MC

80 November 05

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-4

0

4

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1 2 3 4 5 6 7Quantity

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Measuring the maximum profit using average curves

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6.00

4.50

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Measuring the maximum profit using average curves

T O T A L P R O F I TT O T A L P R O F I T

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Page 83: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

Loss Loss MinimisationMinimisation

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Page 84: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

O

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Loss-minimising output

LOSSLOSS

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Profit maximisationProfit maximisation

Short-runshut-down point

Short-runshut-down point

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Page 86: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

The short-run shut-down point

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ACP =AVC

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Page 87: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

Costs and supply. Perfect Costs and supply. Perfect competitioncompetition

Costs and supply. Perfect Costs and supply. Perfect competitioncompetition

Questions for discussions:1. Most supply curves are vertical ?2. So what is a firm ?3. To maximise profit, maximise sales ?4. Scale economies and the Internet ?5. Small is beautiful - big is again

beautiful ? 6. Firms making losses should quit at

once ?

Questions for discussions:1. Most supply curves are vertical ?2. So what is a firm ?3. To maximise profit, maximise sales ?4. Scale economies and the Internet ?5. Small is beautiful - big is again

beautiful ? 6. Firms making losses should quit at

once ?

87 November 05

Page 88: Costs and supply. Perfect competition Lectures/DeianDoykov/International University/Foundation Year/Semester 1-2005.

Assignment for week # 6:Essay question: Productivity and

Technological changes ?

Assignment for week # 6:Essay question: Productivity and

Technological changes ?

Introduction to EconomicsIntroduction to EconomicsIntroduction to EconomicsIntroduction to Economics

88 November 05