cost effective marketing for events + festivals
Cost Effective Marketing Tips for Festivals + Events
Dec 02, 2014
Cost effective marketing tips to promote your event. This introductory session will help you grow visitation through 'free' media publicity and making a connection with your market.
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cost effective marketing for events + festivals
in a world of clutter
it’s hard to stand out
Understand why your event was created
Theming refers to "the use of an overarching theme...to create a holistic approach”…..what’s your theme? What’s your brand?
what colour are you?
GOOD + DIFFERENT (beware of biggest & best)
KEY MESSAGES
NAME
DATE
CONTACT – WEBSITE, MAYBE PHONE
10 WORDS OR LESS ( what makes you genuinely different)
Established 2001 to put End of Timbucktoo on the map, the Medieval Festival celebrates all things medieval from jousting tournaments to Shakespeare.
Try your hand at Robyn Hood crafts, have a go at archery and feast like a king in the Castle Food Court.
The event attracts 8,000 visitors annually, generates more than $1m in media publicity and creates a 2m economic impact.
medieval festival snapshot
10 really good images
+ key message
+ call-to-action
Winton, Queensland27 June – 6 July 2014
10 days | 50 films | 1,000 scenes
The first open-air outback film festival of its kind. The Vision Splendid celebrates Australian film
and culture under the stars of the outback.
visionsplendidfilmfest.com
Can’t afford a website? Try a landing page with social media
links
Don’t have festival images? Try using ones from your acts,
performers or region
IMAGE GALLERIES
Tourism + Events Queenslandhttp://teq.lookat.me.com.au/
Tourism Australiahttp://www.images.australia.com/
PUSH MARKETING
Local & Regional Visitor Centres
Regional Tourism Organisation
Tourism + Events Queensland
Tourism Australia
Special interest network (google). Clubs, groups, associated with what your event is about
Don’t forget online calenders
ATDW (Australian Tourism Data Warehouse)
Online media calenders e.g. ABC “The Big Diary”, Regional TV + Radio“My Community Connect”, Courier Mail
Eventfinder.com
Local/regional council calender of events
Can’t afford TV? Try You Tube – professional clip $300 - $500 (and you can use still photography)
Can’t afford a website? Facebook
Don’t have social media – give partners, sponsors the tools to promote you through their website + social media e.g. spend digital image
E-newsletter – Mail chimp – supply 3rd parties with e-newsletter
Personal sales – posters A3, gifts
Media
Story Angle Example
2013 National Left Handed Golf Tournament
secured by Northern NSW chapter
x National golf championshipx Held in every major town –
Lismore, Byron Bay, Ballina, – spread economic benefit
x Supported by local businesses
There’s a national association
for left handed golfers
E-mail Distribution List
• Dignitaries/VIPs• Local council, VICs, RTO, TEQ, TA• Media
• ANYONE you meet who shows an interest
“Simplicity + consistency is KING!
for cut-through”
Involve your participants + visitors in the marketing
Make them the stars!
Create photographic & ‘selfie’ opportunities
at the event
They’ll love + share you
(no matter what age they are)
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