CoSN 2014 - Visibility Matters

V I S I B I L I T Y M AT T E R S :

S H A R I N G Y O U R D I S T R I C T S U C C E S S S T O R I E S W I T H T H E W O R L D

C H A R L E N E B L O H M

Founder and President C. Blohm & Associates

D A N I E L R E Z A C

Founder / Editor in Chief The EdReach Network

L E A H C L A P M A N

Managing Editor, Education PBS Newshour

C O N N E C T W I T H U S

@charleneblohm @drezac

@lclap

Charlene Blohm Daniel Rezac Leah Clapman

#EduWin #CoSN14

W H AT I S T H E S T O R Y O F E D U C AT I O N ?

L E A H C L A P M A N

Public Media’s American Graduate

❖350 Public Television/ 900+NPR ❖Stations are conveners ❖Community meetings ❖Town Halls ❖NewsHour Hosts interact with

administrators, teachers, students, parents

❖ PBS NewsHour Education Desk ❖ Ideas from grassroots ❖ Tape pieces in the field: characters, perspective ❖ John Merrow has 40 years of experience ❖ Student Reporting Labs

L E A H C L A P M A N

L E A H C L A P M A N

L E A H C L A P M A N

➢Report on education from perspective of what’s important to students

➢Journalism Curriculum - 9 lesson plans ➢Teacher Professional Development ➢Thoughtfulness, fairness and civic responsibility ➢Mentors from local PBS/NPR stations ➢Google Hangouts with SRL community, NewsHour reporters ➢Digital Badges – Common Core, employment-ready skills

Student Reporting Labs

L E A H C L A P M A N

L E A H C L A P M A N

L E A H C L A P M A N

L E A H C L A P M A N

A R E W E C H A N G I N G T H E S T O R Y ?

D A N I E L R E Z A C

The EdReach Network www.edreach.us

Website iTunes Stitcher

D A N I E L R E Z A C

The EdReach Network www.edreach.us

Website iTunes Stitcher

D A N I E L R E Z A C

The EdReach Network www.edreach.us

Website iTunes Stitcher

D A N I E L R E Z A C

The EdReach Network www.edreach.us

Website iTunes Stitcher

200,000 Followers www.google.com/+EdReach

D A N I E L R E Z A C

www.eduwin.org www.whatisyoureduwin.com

If you don’t control your media stream and digital footprint-

D A N I E L R E Z A C

www.eduwin.org www.whatisyoureduwin.com

If you don’t control your media stream and digital footprint- others will.

D A N I E L R E Z A C

#EduWin

www.eduwin.org www.whatisyoureduwin.com

D A N I E L R E Z A C

www.eduwin.org www.whatisyoureduwin.com

D A N I E L R E Z A C

www.eduwin.org

D A N I E L R E Z A C

C O N T R O L L I N G Y O U R B R A N D

Your district is a brand- with a Digital Footprint

W I L L E D U C AT I O N H AV E A V O I C E I N T H E F U T U R E O F

N E W S ?

T H A N K Y O U !

@charleneblohm @drezac

@lclap

Charlene Blohm Daniel Rezac Leah Clapman