Cosmic Conversations

Cosmic ConversationsThe Role of Social Media in Organizational

and Corporate Communications

Cosmic Conversations

Presented by Dino BaskovicManager, Social Media + Online PR

Amway Corporation

Cosmic Conversations

InterCom KalamazooMarch 12, 2010

ˈkäz-məs

an orderly harmonious systematic

universe- Merriam Webster

[We] are members of a larger group. Initially our loyalties were to ourselves and our immediate family, next, to bands of wandering hunter-gatherers, then to tribes, small settlements, city-states, nations.

We have broadened the circle of those we love. We have now organized … groups of people from divergent ethnic and cultural backgrounds working in some sense together - surely a humanizing and character building experience.

If we are to survive, our loyalties must be broadened further, to include the whole human community, the entire planet Earth.

- Carl Sagan“Cosmos” (1980)

Image courtesy of NASA Jet Propulsion Labs

Why be cosmic?

the world is changing with or

without you

Companies

Communities

Cosmos

Executives, employees, vendors

Consumers, constituents, markets

The connectedness of it all

Why be social?

media evolved

Why be social?

your role expanded

Why be social?

consumers,conversations,communities...

joining the cosmos

Today’s communicator…

• Focuses on fundamentals• Fosters openness• Fears not the cosmos

Today’s communicator…

• Embraces social media• Advocates for the industry• Fervently participates

Today’s communicator…

• Blogs• Tweets• Connects

Today’s communicator…

• Proves social media ROI• Transforms worlds• Influences more than the “Mad Men” era

lift off

Launch sequence

1. Assess current social media initiatives

2. Align communication goals and objectives

3. Engage, engage, engage

Launch codes

1. Establish clear policies2. Check with IT, finance,

vendors, other internals

3. Forecast the future

Weather patterns

1. Geolocation2. Mobile apps3. Enterprise

communities4. “Microcosms”5. Dot-com

decentralization

Future conditions

1. Facebook in 5 years2. Media convergence3. “Semantic Web” (3.0)4. Marcom integration5. The vast unknown

the new art of speech

Speechwriting, B.S.M.

Controlled coverageContained audience

Content singular

Speechwriting, A.S.M.

Universal coverageDiverse audience

Content plural

Speechwriting, A.S.M.

Distribution networksMultimedia alternatives

Flip cams

@professordino

linkedin.com/in/dinobaskovic

[email protected]

Thank you.

© 2010