Cortana Analytics forRevenue Forecasting · Revenue impact from past promotions. ‘Product Buzz’ captured from social signals. ... Cortana Analytics forRevenue Forecasting Author:

Channel Strategy

Product Launch

Macro-Economic Indicators

‘Product Buzz’

Product Usage Social

Sentiment

Stock Market Indicators

External InfluencesInternal Data

Promotions

Customer Opportunity

Revenue impact from past

promotions.

‘Product Buzz’ captured from

social signals.

Stock market data and company

financial metrics.

Macro economic indicators e.g.

from Federal Reserve Economic

Data (FRED).

Product quality and usage

sentiment.

Customer sales opportunity data

from CRM system.

Changes in channel strategy.

Revenue impact of past product

launches.

Model Features

ML

Studio

API

API

Objective:

Integrated Azure Machine Learning-based forecasts inside deFacto Planning software