269 http://rusc.uoc.edu Antonio J. Baladrón Pazos and Beatriz Correyero Ruiz FUOC by 2013 CC CC RUSC VOL. 10 No 2 | Universitat Oberta de Catalunya and University of New England | Barcelona, July 2013 | ISSN 1698-580X Original title: Universidades corporativas: ¿un actor emergente en la educación superior en España? Recommended citation BALADRÓN, Antonio J.; CORREYERO, Beatriz (2013). “Corporate universities: an emerging actor in higher education in Spain?” [online article]. Universities and Knowledge Society Journal (RUSC). Vol. 10, No 2. pp. 269-284. UOC. [Accessed: dd/mm/yy]. <http://rusc.uoc.edu/ojs/index.php/rusc/article/view/v10n2-baladron-correyero/v10n2-baladron- correyero-en> <http://dx.doi.org/10.7238/rusc.v10i2.1439> ISSN 1698-580X Submitted in: January 2012 Accepted in: February 2013 Published in: July 2013 Corporate universities: an emerging actor in higher education in Spain? ARTICLE Antonio J. Baladrón Pazos [email protected]Contracted Doctor Lecturer, Department of Communication Sciences I, Rey Juan Carlos University, Spain Beatriz Correyero Ruiz [email protected]Contracted Doctor Lecturer and Deputy Director of the Department of Journalism, Catholic University of San Antonio in Murcia, Spain Abstract Corporate universities are a growing phenomenon in present-day Spanish society. Corporations increasingly depend on knowledge and, as an alternative to the gaps identified in traditional education, they are creating and strengthening these institutions in order to endow themselves with a type of training that is consistent with their needs, objectives and strategies. This article presents the main results of a study whose aim was to forecast the future role of corporate universities in Spain, a little-
16
Embed
Corporate universities: an emerging actor in higher education ...
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
269
http://rusc.uoc.edu
Antonio J. Baladrón Pazos and Beatriz Correyero RuizFUOC by 2013
CC
CC
RUSC VOL. 10 No 2 | Universitat Oberta de Catalunya and University of New England | Barcelona, July 2013 | ISSN 1698-580X
Original title: Universidades corporativas: ¿un actor emergente en la educación superior en España?
Recommended citationBALADRÓN, Antonio J.; CORREYERO, Beatriz (2013). “Corporate universities: an emerging actor in higher education in Spain?” [online article]. Universities and Knowledge Society Journal (RUSC). Vol. 10, No 2. pp. 269-284. UOC. [Accessed: dd/mm/yy].<http://rusc.uoc.edu/ojs/index.php/rusc/article/view/v10n2-baladron-correyero/v10n2-baladron-correyero-en><http://dx.doi.org/10.7238/rusc.v10i2.1439>ISSN 1698-580X
Submitted in: January 2012Accepted in: February 2013
Published in: July 2013
Corporate universities: an emerging actor in higher education in Spain?
ARTICLE
Antonio J. Baladrón [email protected] Doctor Lecturer, Department of Communication Sciences I, Rey Juan Carlos University, Spain
Beatriz Correyero [email protected] Doctor Lecturer and Deputy Director of the Department of Journalism, Catholic University of San Antonio in Murcia, Spain
AbstractCorporate universities are a growing phenomenon in present-day Spanish society. Corporations increasingly depend on knowledge and, as an alternative to the gaps identified in traditional education, they are creating and strengthening these institutions in order to endow themselves with a type of training that is consistent with their needs, objectives and strategies. This article presents the main results of a study whose aim was to forecast the future role of corporate universities in Spain, a little-
http://rusc.uoc.edu Corporate universities: an emerging actor in higher education in Spain?
Antonio J. Baladrón Pazos and Beatriz Correyero RuizFUOC by 2013
CC
CC
RUSC VOL. 10 No 2 | Universitat Oberta de Catalunya and University of New England | Barcelona, July 2013 | ISSN 1698-580X
Original title: Universidades corporativas: ¿un actor emergente en la educación superior en España?
studied reality despite its increasing importance. The study objectives were to identify certain aspects of corporate universities’ future evolution (their role in Spanish society, their organisational changes and the challenges posed by ICTs) and to perform a prospective analysis of their relationships with traditional universities (comparative strengths and weaknesses, and future means of collaboration). The research technique used was the Delphi method, applied to a panel of experts formed by the heads of Spanish corporate universities. Besides collecting data on the above-mentioned study objectives, the results confirmed the important role that corporate universities would play in training and knowledge management within the framework of Spanish higher education, even though the participating specialists believed that they would become a complement rather than a direct competitor to traditional universities.
Keywordscorporate universities, Spain, higher education, future, knowledge society
Universidades corporativas: ¿un actor emergente en la educación superior en España?ResumenLas universidades corporativas son un fenómeno en auge en la actual sociedad española. Las empresas son cada vez más dependientes del conocimiento y por eso, como alternativa a las lagunas que detectan en la educación tradicional, están creando y consolidando estas instituciones para dotarse de una forma-ción acorde a sus necesidades, objetivos y estrategias. En este artículo se exponen los principales resultados de una investigación cuyo objetivo era prever el futuro de las universidades corporativas en España, una realidad apenas estudiada a pesar de su creciente relevancia. Por una parte, se perseguía conocer aspectos de la evolución futura de las propias universidades corporativas (papel que desempeñarán en la sociedad española, cambios que afrontarán en su organización y retos que les supondrán las TIC). Y por otra, hacer una prospectiva de su relación con las universidades tradicionales (ventajas y debilidades frente a ellas y futuras vías de colaboración). La técnica de investigación utilizada fue el método Delphi, aplicado sobre un panel de expertos compuesto por responsables de universidades corporativas en España. Además de recogerse diversos datos sobre los objetivos de la investigación mencionados, los resultados evidencian el destacado papel que las universidades corporativas tendrán en la gestión de la formación y el conocimien-to en el marco de la educación superior española, si bien los especialistas participantes consideran que serán más un complemento que una competencia directa de las universidades tradicionales.
Palabras claveuniversidades corporativas, España, educación superior, futuro, sociedad del conocimiento
1. Introduction
In recent years, Spanish universities have been under the pressure of constant change, redefining
themselves in accordance with what Pereyra, Luzón and Sevilla (2006) regard as adaptation to market
forces. Since the signature of the Sorbonne Joint Declaration in 1998 and the Bologna Declaration
in 1999, Spanish universities have endeavoured to redefine themselves in the European Higher
business internship programmes, and joint efforts on the design of innovative training programmes
and tools linked mainly to ICTs.
4. Conclusions
In order to avoid being overly repetitive, rather than referring to the results already presented, we will
use this space to consider a number of issues for debate that emerge from them. The study yielded
unprecedented data on the two objectives set: CUS’s future evolution and their relationships with
traditional universities. We believe that this data is useful to the latter because CUS may be taking on
some of the functions that used to be their domain.
Tabla 6. CUS: means of collaboration with traditional universities
Rank Item Median Mean SD
1Participation of traditional universities’ teaching staff in CUS’s training programmes
5 4.58 0.49
2A complement to general education offered by traditional universities, because CUS training is more practical, specialist and closely related to the reality of business
4.5 4.42 0.64
3A complement – conceived as lifelong learning – to university education, to cover the gaps in university education prior to the labour market inclusion of graduates
4 4.25 0.6
4 Shared use of facilities and infrastructures 4 3.92 0.64
5 Collaboration to enable better student employability 4 4.17 0.69
5Participation of CUS’s lecturers in traditional universities’ educational programmes
4 4.17 0.69
6Joint development of RD&I lines and projects, aligned with corporations’ strategic objectives
4 4.25 0.72
7Establishing formal communication channels and management bodies formed by representatives from both types of institution
4 3.67 0.75
8Developing joint degrees and training/educational programmes that are officially recognised, especially at postgraduate level
4 4.17 0.8
8 Fostering business internship programmes for students 4 4.17 0.8
9Joint efforts on the design and development of new didactic tools, particularly linked to ICTs
4 3.75 0.92
10 Implementation of joint virtual training projects 4 3.67 1.03
11 Creation of joint research chairs 4 3.83 1.14
12 Shared governmental subsidies and grants 3 3.25 0.83
13 Technological support for traditional universities, provided by CUS 3 3.17 1.07
http://rusc.uoc.edu Corporate universities: an emerging actor in higher education in Spain?
Antonio J. Baladrón Pazos and Beatriz Correyero RuizFUOC by 2013
CC
CC
RUSC VOL. 10 No 2 | Universitat Oberta de Catalunya and University of New England | Barcelona, July 2013 | ISSN 1698-580X
Original title: Universidades corporativas: ¿un actor emergente en la educación superior en España?
la formación en empresas y organizaciones del siglo xxi”. Estudios Financieros. Revista de Trabajo y
Seguridad Social. No 329-330, pages 203-256.
SANZ FERNÁNDEZ, F. (2006). “La mercantilización de la educación como escenario mundial del
Espacio Europeo de Educación Superior” [online article]. Educación XXI. Revista de la Facultad de
Educación. No 9, pages 57-76. [Accessed: 15 February 2009].
<http://www.uned.es/educacionXX1/pdfs/09-03.pdf>
WALTUCK, B. (2003). “Strategic learning: Corporate universities and organizational improvement”. In:
American Society for Quality. Proceedings of ASQ’s 57th Annual Quality Congress. Expanding horizon:
global, personal, tools, networking, solutions. Pages 195-197. Wisconsin: American Society for
Quality.
WHEELER, K.; CLEEG, E. (2005). The corporate university workbook. Launching the 21st century learning
organization. San Francisco: Pleiffer. 258 pages.
About the Authors
Dr Antonio J. Baladrón [email protected] Doctor Lecturer, Department of Communication Sciences I, Rey Juan Carlos University, Spain
Antonio J. Baladrón Pazos holds a doctorate in Advertising and Public Relations. He is a contracted doctor lecturer in this specialty in the Department of Communication Sciences I at Rey Juan Carlos University in Madrid. He holds bachelor’s degrees in Journalism and in Advertising and Public Re-lations. He received a special doctorate award from the University of Vigo and a prize for research on Mass Communication from the Catalan Audiovisual Council. He has also taught at the Pontifical University of Salamanca, the Catholic University of San Antonio in Murcia, and the University of Ma-laga. In addition, he has participated in academic activities and has been a guest lecturer at several overseas universities: University of Coimbra (Portugal), University of Sassari (Italy), Wroclaw University (Poland), University of Antioquia (Colombia), Pontifical Catholic University of São Paulo (Brazil) and Autonomous University of Yucatán (Mexico). He is currently participating in several R&D projects funded by the Spanish Ministry of Science and Innovation, and by the Community of Madrid.
Universidad Rey Juan CarlosEdificio Departamental I (despacho 035)Camino del Molino s/n28943 Fuenlabrada (Madrid)Spain
http://rusc.uoc.edu Corporate universities: an emerging actor in higher education in Spain?
Antonio J. Baladrón Pazos and Beatriz Correyero RuizFUOC by 2013
CC
CC
RUSC VOL. 10 No 2 | Universitat Oberta de Catalunya and University of New England | Barcelona, July 2013 | ISSN 1698-580X
Original title: Universidades corporativas: ¿un actor emergente en la educación superior en España?
Dr Beatriz Correyero [email protected] Doctor Lecturer and Deputy Director of the Department of Journalism, Catholic Univer-sity of San Antonio in Murcia, Spain
Beatriz Correyero Ruiz holds a doctorate in Journalism (Complutense University of Madrid). Since 2008, she has been the Deputy Director of the Department of Journalism at the Catholic University of San Antonio in Murcia (UCAM) and, in that capacity, she has collaborated on the processes of adap-ting the bachelor’s degrees in Journalism, Advertising and Public Relations, and Audiovisual Com-munication to the European Higher Education Area (EHEA) requirements. She has taught the Radio Information subject for eight years and, since the 2011/2012 academic year, she has been a lecturer on the Multimedia Journalism Workshop, and also the person in charge of the Practicum subject. She has had several articles and book chapters published on Teaching Innovation in Communication, and has also given papers at various conferences on Educational Innovation in Communication. She is currently a reviewer for the journal Sphera Publica and a member of Digitalac Research Group at the UCAM.
Universidad Católica San AntonioDepartamento de Periodismo. Facultad de CC. Sociales y ComunicaciónCampus de los Jerónimos s/n30107 Guadalupe (Murcia)Spain
The texts published in this journal are – unless indicated otherwise – covered by the Creative Commons Spain Attribution 3.0 licence. You may copy, distribute, transmit and adapt the work, provided you attribute it (authorship, journal name, publisher) in the manner specified by the author(s) or licensor(s). The full text of the licence can be consulted here: <http://creativecommons.org/licenses/by/3.0/es/deed.en>