Corporate Training Materialslogin.corporatetrainingmaterials.com/...Branding... · A mantra must explore the brand’s points of difference or how the brand is unique along with what

Personal Branding

Sample

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TABLE OF CONTENTS Preface .............................................................................................................................................. 3

What is Courseware? ................................................................................................................................ 3

How Do I Customize My Course? .............................................................................................................. 3

Materials Required ................................................................................................................................... 4

Maximizing Your Training Power .............................................................................................................. 5

Icebreakers ........................................................................................................................................ 6

Icebreaker: Friends Indeed ........................................................................................................................ 7

Training Manual Sample ..................................................................................................................... 8

Sample Module: Defining Yourself (I) ....................................................................................................... 9

Instructor Guide Sample ................................................................................................................... 17

Sample Module: Defining Yourself (I) ..................................................................................................... 18

Activities ......................................................................................................................................... 27

Quick Reference Sheets .................................................................................................................... 29

Certificate of Completion ................................................................................................................. 31

PowerPoint Sample .......................................................................................................................... 33

Full Course Table of Contents ........................................................................................................... 38

Preface

What is Courseware? Welcome to Corporate Training Materials, a completely new training experience!

Our courseware packages offer you top-quality training materials that are customizable, user-friendly, educational, and fun. We provide your materials, materials for the student, PowerPoint slides, and a take-home reference sheet for the student. You simply need to prepare and train!

Best of all, our courseware packages are created in Microsoft Office and can be opened using any version of Word and PowerPoint. (Most other word processing and presentation programs support these formats, too.) This means that you can customize the content, add your logo, change the color scheme, and easily print and e-mail training materials.

How Do I Customize My Course? Customizing your course is easy. To edit text, just click and type as you would with any document. This is particularly convenient if you want to add customized statistics for your region, special examples for your participants’ industry, or additional information. You can, of course, also use all of your word processor’s other features, including text formatting and editing tools (such as cutting and pasting).

To remove modules, simply select the text and press Delete on your keyboard. Then, navigate to the Table of Contents, right-click, and click Update Field. You may see a dialog box; if so, click “Update entire table” and press OK.

(You will also want to perform this step if you add modules or move them around.)

If you want to change the way text looks, you can format any piece of text any way you want. However, to make it easy, we have used styles so that you can update all the text at once.

If you are using Word 97 to 2003, start by clicking the Format menu followed by Styles and Formatting. In Word 2007 and 2010 under the Home tab, right-click on your chosen style and click Modify. That will then produce the Modify Style options window where you can set your preferred style options.

For example, if we wanted to change our Heading 1 style, used for Module Titles, this is what we would do:

Now, we can change our formatting and it will apply to all the headings in the document.

For more information on making Word work for you, please refer to Word 2007 or 2010 Essentials by Corporate Training Materials.

Materials Required All of our courses use flip chart paper and markers extensively. (If you prefer, you can use a whiteboard or chalkboard instead.)

We recommend that each participant have a copy of the Training Manual, and that you review each module before training to ensure you have any special materials required. Worksheets and handouts are included within a separate activities folder and can be reproduced and used where indicated. If you would like to save paper, these worksheets are easily transferrable to a flip chart paper format, instead of having individual worksheets.

We recommend these additional materials for all workshops:

• Laptop with projector, for PowerPoint slides

• Quick Reference Sheets for students to take home

• Timer or watch (separate from your laptop)

• Masking tape

• Blank paper

Maximizing Your Training Power We have just one more thing for you before you get started. Our company is built for trainers, by trainers, so we thought we would share some of our tips with you, to help you create an engaging, unforgettable experience for your participants.

• Make it customized. By tailoring each course to your participants, you will find that your results will increase a thousand-fold.

o Use examples, case studies, and stories that are relevant to the group.

o Identify whether your participants are strangers or whether they work together. Tailor your approach appropriately.

o Different people learn in different ways, so use different types of activities to balance it all out. (For example, some people learn by reading, while others learn by talking about it, while still others need a hands-on approach. For more information, we suggest Experiential Learning by David Kolb.)

• Make it fun and interactive. Most people do not enjoy sitting and listening to someone else talk for hours at a time. Make use of the tips in this book and your own experience to keep your participants engaged. Mix up the activities to include individual work, small group work, large group discussions, and mini-lectures.

• Make it relevant. Participants are much more receptive to learning if they understand why they are learning it and how they can apply it in their daily lives. Most importantly, they want to know how it will benefit them and make their lives easier. Take every opportunity to tie what you are teaching back to real life.

• Keep an open mind. Many trainers find that they learn something each time they teach a workshop. If you go into a training session with that attitude, you will find that there can be an amazing two-way flow of information between the trainer and trainees. Enjoy it, learn from it, and make the most of it in your workshops.

And now, time for the training!

Icebreakers

Each course is provided with a wide range of interactive Icebreakers. The trainer can utilize an Icebreaker to help facilitate the beginning of the course, as it helps “break the ice” with the participants. If the participants are new to each other, an icebreaker is a great way to introduce everyone to each other. If the participants all know each other it can still help loosen up the room and begin the training session on positive note. Below you will see one of the icebreakers that can be utilized from the Icebreakers folder.

Icebreaker: Friends Indeed

Purpose

Have the participants moving around and help to make introductions to each other.

Materials Required

• Name card for each person • Markers

Preparation

Have participants fill out their name card. Then, ask participants to stand in a circle, shoulder to shoulder. They should place their name card at their feet. Then they can take a step back. You as the facilitator should take the place in the center of the circle.

Activity

Explain that there is one less place than people in the group, as you are in the middle and will be participating. You will call out a statement that applies to you, and anyone to whom that statement applies must find another place in the circle.

Examples:

• Friends who have cats at home • Friends who are wearing blue • Friends who don’t like ice cream

The odd person out must stand in the center and make a statement.

The rules:

• You cannot move immediately to your left or right, or back to your place. • Let’s be adults: no kicking, punching, body-checking, etc.

Play a few rounds until everyone has had a chance to move around.

Training Manual Sample

On the following pages is a sample module from our Training Manual. Each of our courses contains twelve modules with three to five lessons per module. It is in the same format and contains the same material as the Instructor Guide, which is then shown after the Training Manual sample, but does not contain the Lesson Plans box which assists the trainer during facilitation.

The Training Manual can be easily updated, edited, or customized to add your business name and company logo or that of your clients. It provides each participant with a copy of the material where they can follow along with the instructor.

Sample Module: Defining Yourself (I) You are in control of your personal brand if you choose to be. When establishing your brand, it is essential that you define yourself. Remember that perception is reality, so it is essential that you carefully cultivate your image. When you take the time to define yourself and present this definition to the public, your will reap the benefits that come with taking control of your personal branding.

Life isn’t about finding yourself. Life is about creating yourself.

George Bernhard Shaw

If You Don’t, They Will

It is easy to underestimate the importance of personal branding and avoid actively participating in your brand. The truth, however, is that branding occurs whether you participate in it or not. If you do not take the time to brand yourself, the market will brand you, and it may not do it favorably. Customers can bring negative attention to a company or individual, and attention can easily escalate to the court of public

opinion. For example, the video “United Breaks Guitars” brought negative attention to the United Airlines brand. Without personal branding and active intervention, the damage to the brand name could have been beyond repair. Taking control of personal branding is necessary to manage your public reputation.

Brand Mantra

Brand mantras are short, but they are powerful. This short phrase or statement may only be three to five words, but these words define your brand. A mantra must explore the brand’s points of difference or how the brand is unique along with what the company represents. For example take a look at, Nike’s “Authentic Athletic Performance.” In order to create a brand mantra, you must first identify what sets your brand apart and list your points of difference.

Once the points of difference are identified, you must create a mantra that is simple, communicates, and inspires.

• Simple: The mantra should be short and to the point. • Communicate: The mantra should define the purpose of the brand and what is unique about it. • Inspire: The mantra should be significant.

When creating a mantra, you should begin with a word bank of points of difference and your purpose and mission.

Be Real

People are attracted to genuine people. The key to personal branding is to make it personal. Communicating dry facts will not impress most people. Your brand must have personality. Develop a persona that attracts people. Share ideas, implement humor, and make connections with people. Having an online presence makes sharing your persona much easier.

When you are developing your persona, remember to be real. You are under no obligation to share personal details about yourself, but everything that you do share must be genuine. Never make up facts, statistics, or tell lies. Fact checking has become easier than ever, and lies will do nothing to improve your brand’s reputation.

SWOT Analysis

In defining yourself, it is helpful to perform a SWOT analysis. By identifying your strengths, weaknesses, opportunities and threats, you will be able to define your brand and understand what you have to offer. You will also identify areas that need improvement.

• Strengths: Strengths are internal characteristics that create a competitive advantage. For example, accounting skills would be a strength.

• Weaknesses: Internal weaknesses that need to be improved. Disorganization would be an example of a weakness.

• Opportunities: Opportunities are external. There are always opportunities for you to take advantage in the marketplace. Education would be an example of an opportunity.

• Threats: External threats cannot be controlled, but they may be addressed in your opportunities. Competition with a more relevant skill set is a threat.

A SWOT analysis will be unique to each person or business. Taking a moment to honestly assess your situation will allow you to complete a personal SWOT analysis.

Case Study

Sean created a new startup business. At first, everything seemed to be going well, and sales were 20% higher than he originally projected. Unfortunately, a dissatisfied customer began making life miserable. The customer had demanded a refund, but Sean refused because there was nothing wrong with the product. Soon, he found comments online that he had poor customer service, warning people away from his product. Sean was sure that the problem would go away on its own, but his sales fell

30% the next month.

Sample Module: Review Questions

1. How will you be branded if you do not brand yourself?

a) By your work b) By the market c) By the law d) You will not be branded

2. What is necessary to manage a public reputation?

a) Monitoring b) Market c) Mantra d) Personal branding

3. How many words is a mantra?

a) 3 to 5 b) 1 to 3 c) 5 to 7 d) It does not matter

4. What do you Not need to consider in a brand mantra?

a) Simple b) Communicate c) Strength d) Inspire

5. What attracts people?

a) Brands b) Persona c) Authenticity d) Lies

6. What has become easier?

a) Strength b) Fact checking c) Opportunity d) Threat

7. What is a positive internal influence?

a) Strength b) Weakness c) Opportunity d) Threat

8. What is a negative external influence?

a) Strength b) Weakness c) Opportunity d) Threat

9. How far were sales above projection at first?

a) 20% b) 10% c) 25% d) 30%

10. How far did sales fall after a negative online comment?

a) 20% b) 10% c) 25% d) 30%

Instructor Guide Sample

On the following pages is a sample module from our Instructor Guide. It provides the instructor with a copy of the material and a Lesson Plans box. Each Instructor Guide and Training Manual mirrors each other in terms of the content. They differ in that the Instructor Guide is customized towards the trainer, and Training Manual is customized for the participant.

The key benefit for the trainer is the Lesson Plan box. It provides a standardized set of tools to assist the instructor train that particular lesson. The Lesson Plan box gives an estimated time to complete the lesson, any materials that are needed for the lesson, recommended activities, and additional points to assist in delivering the lessons such as Stories to Share and Delivery Tips.

Sample Module: Defining Yourself (I) You are in control of your personal brand if you choose to be. When establishing your brand, it is essential that you define yourself. Remember that perception is reality, so it is essential that you carefully cultivate your image. When you take the time to define yourself and present this definition to the public, your will reap the benefits that come with taking control of your personal branding.

Life isn’t about finding yourself. Life is about creating yourself.

George Bernhard Shaw

If You Don’t, They Will

It is easy to underestimate the importance of personal branding and avoid actively participating in your brand. The truth, however, is that branding occurs whether you participate in it or not. If you do not take the time to brand yourself, the market will brand you, and it may not do it favorably. Customers can bring negative attention to a company or individual, and attention can easily escalate to the court of public

opinion. For example, the video “United Breaks Guitars” brought negative attention to the United Airlines brand. Without personal branding and active intervention, the damage to the brand name could have been beyond repair. Taking control of personal branding is necessary to manage your public reputation.

Estimated Time 5 minutes

Topic Objective Introduce the importance of participating in personal branding.

Topic Summary If You Don’t, They Will

Discuss how to the market affects brands.

Materials Required Flipchart/board and marker

Planning Checklist None

Recommended Activity Discuss situations where the market has influenced brands. What is the result of ignoring personal branding? Make a list of the consequences of personal branding.

Stories to Share Share any personal or relevant stories.

Delivery Tips Encourage everyone to participate.

Review Questions Why would someone not pay attention to personal branding?

Brand Mantra

Brand mantras are short, but they are powerful. This short phrase or statement may only be three to five words, but these words define your brand. A mantra must explore the brand’s points of difference or how the brand is unique along with what the company represents. For example take a look at, Nike’s “Authentic Athletic Performance.” In order to create a brand mantra, you must first identify what sets

your brand apart and list your points of difference.

Once the points of difference are identified, you must create a mantra that is simple, communicates, and inspires.

• Simple: The mantra should be short and to the point. • Communicate: The mantra should define the purpose of the brand and what is unique about it. • Inspire: The mantra should be significant.

When creating a mantra, you should begin with a word bank of points of difference and your purpose and mission.

Estimated Time 10 minutes

Topic Objective Introduce Brand Mantra

Topic Summary Brand Mantra

Explore brand mantras.

Materials Required 01-Mantra

Planning Checklist None

Recommended Activity Complete the worksheet individually. Share your answers with the rest of the class.

Stories to Share Share any personal relevant stories.

Delivery Tips Encourage everyone to participate.

Review Questions What is a brand mantra?

Be Real

People are attracted to genuine people. The key to personal branding is to make it personal. Communicating dry facts will not impress most people. Your brand must have personality. Develop a persona that attracts people. Share ideas, implement humor, and make connections with people. Having an online presence makes sharing your persona much easier.

When you are developing your persona, remember to be real. You are under no obligation to share personal details about yourself, but everything that you do share must be genuine. Never make up facts, statistics, or tell lies. Fact checking has become easier than ever, and lies will do nothing to improve your brand’s reputation.

Estimated Time 7 minutes

Topic Objective Introduce the concept of being real.

Topic Summary It’s a Moving Target

Discuss the purpose of being real.

Materials Required Flipchart/board and marker

Planning Checklist None

Recommended Activity As a group, discuss branding and persona. Make a list of ideas on the flipchart/board that help brands become real. Draw from examples in popular culture.

Stories to Share Share any personal, relevant stories.

Delivery Tips Encourage everyone to participate.

Review Questions What is the key to personal branding?

SWOT Analysis

In defining yourself, it is helpful to perform a SWOT analysis. By identifying your strengths, weaknesses, opportunities and threats, you will be able to define your brand and understand what you have to offer. You will also identify areas that need improvement.

• Strengths: Strengths are internal characteristics that create a competitive advantage. For example, accounting skills would be a strength.

• Weaknesses: Internal weaknesses that need to be improved. Disorganization would be an example of a weakness.

• Opportunities: Opportunities are external. There are always opportunities for you to take advantage in the marketplace. Education would be an example of an opportunity.

• Threats: External threats cannot be controlled, but they may be addressed in your opportunities. Competition with a more relevant skill set is a threat.

A SWOT analysis will be unique to each person or business. Taking a moment to honestly assess your situation will allow you to complete a personal SWOT analysis.

Estimated Time 10 minutes

Topic Objective Introduce the SWOT analysis.

Topic Summary Practice

Practice creating a SWOT analysis.

Materials Required 02-SWOT

Planning Checklist None

Recommended Activity Complete the worksheet individually. Share your answers with the rest of the class.

Stories to Share Share any personal, relevant stories.

Delivery Tips Encourage everyone to participate.

Review Questions What does a SWOT analysis identify?

Case Study

Sean created a new startup business. At first, everything seemed to be going well, and sales were 20% higher than he originally projected. Unfortunately, a dissatisfied customer began making life miserable. The customer had demanded a refund, but Sean refused because there was nothing wrong with the product. Soon, he found comments online that he had poor customer service, warning people away from his product. Sean was sure that the problem would go away on its own, but his sales fell

30% the next month.

Estimated Time 5 minutes

Topic Objective Outline the Defining Yourself (I) case study.

Topic Summary Case study

Discuss the importance of taking control of a brand’s reputation.

Materials Required None

Planning Checklist None

Recommended Activity Discuss the outcome of the case study. What should Sean have done differently?

Stories to Share Share any personal, relevant stories.

Delivery Tips Encourage everyone to participate.

Review Questions Why was the customer unhappy?

Sample Module: Review Questions

1. How will you be branded if you do not brand yourself?

a) By your work b) By the market c) By the law d) You will not be branded

You need to brand yourself. The market will brand you if you do not.

2. What is necessary to manage a public reputation?

a) Monitoring b) Market c) Mantra d) Personal branding

It is important to manage your public reputation. Personal branding helps manage a public reputation.

3. How many words is a mantra?

a) 3 to 5 b) 1 to 3 c) 5 to 7 d) It does not matter

Brand mantras are brief. They are only 3 to 5 words.

4. What do you Not need to consider in a brand mantra?

a) Simple b) Communicate c) Strength d) Inspire

Strength is not necessary when establishing a mantra. The other answers need to be considered.

5. What attracts people?

a) Brands b) Persona c) Authenticity d) Lies

People are attracted to authenticity. This is why communication needs to be honest.

6. What has become easier?

a) Strength b) Fact checking c) Opportunity d) Threat

Fact checking has become easier to do. Lies are easier to discover.

7. What is a positive internal influence?

a) Strength b) Weakness c) Opportunity d) Threat

Strengths and weaknesses are internal characteristics. The other answers are external characteristics.

8. What is a negative external influence?

a) Strength b) Weakness c) Opportunity d) Threat

Opportunities and threats are external characteristics. The other answers are internal characteristics.

9. How far were sales above projection at first?

a) 20% b) 10% c) 25% d) 30%

The sales were originally 20% above expectations. This fell after a customer was ignored.

10. How far did sales fall after a negative online comment?

a) 20% b) 10% c) 25% d) 30%

Sales fell 30%. They were originally 20% above projections, which brings the sales down to 10% below projections.

Activities

During the facilitation of a lesson Worksheet or Handout may be utilized to help present the material. If a lesson calls for a Worksheet or Handout it will be listed in the Lesson Plan box under Materials Required. The trainer can then utilize the Activities folder for the corresponding material and then provide it to the participants. They are all on separate Word documents, and are easily edited and customized.

Below you will see the Worksheets or Handouts that are utilized during the training of the above lesson. They are located in the Activities folder and can be easily printed and edited for the participants.

Sample Worksheet: Mantra

In the blank space brainstorm a list of words that describes the differences and purpose of your organization. Next, create three different brand mantras in the space provided.

Mantras

• __________________________________________________

• __________________________________________________

• __________________________________________________

Quick Reference Sheets

Below is an example of our Quick reference Sheets. They are used to provide the participants with a quick way to reference the material after the course has been completed. They can be customized by the trainer to provide the material deemed the most important. They are a way the participants can look back and reference the material at a later date.

They are also very useful as a take-away from the workshop when branded. When a participant leaves with a Quick Reference Sheet it provides a great way to promote future business.

Build Rapport

Part of personal branding requires building a rapport. When you build a rapport with people, you have the chance to develop a cross promotion between your personal and professional life that will lead to opportunities as you show your brand to potential employers, employees, and customers.

How to Build a Rapport:

• Consider your appearance: Dress professionally.

• Find mutual interest: Discover common ground.

• Exhibit honesty: Be truthful in your interactions.

• Show empathy: Connect with people on an emotional level.

Authenticity Is Key

Regardless of how you choose to portray your brand, authenticity is key. It is not easy to fake being authentic. People are becoming more savvy at identifying authenticity, and they are drawn to it. While authenticity might seem like an easy message to convey, many people fail to be authentic in their brands. There are specific actions you can take to improve your authenticity:

• Honesty: Being authentic requires being honest about your values and ideas.

• Promote causes: Authenticity requires action. Supporting charities and causes that align with your values shows your commitment to your values.

• Show consistency: Back up your words with your actions at every opportunity, and do not deviate from your core message.

The Three Cs

When establishing your brand, you must remember the three Cs: Clarity, Consistency, and Constancy. Whether you are creating a personal or business brand, you will find the three Cs extremely useful.

Clarity: Your brand needs to be clear about what you do and do not represent. Are you a risk-taker or do you represent stability? Are you creative or analytical? If there is any ambiguity in your branding, you will confuse people and cause disappointment.

Consistency: Once you have clearly established your brand identity, it is important that you remain consistent. Consistency requires that you present yourself in the same light each time you communicate your brand. This consistency needs to be in your stated values and made visible in your actions.

Constancy: Your brand requires constancy, meaning that it is visibly dependable. Once you define your brand, commit to it.

Personal Branding

www.corporatetrainingmaterials.com © Corporate Training Materials

Certificate of Completion

Every course comes with a Certificate of Completion where the participants can be recognized for completing the course. It provides a record of their attendance and to be recognized for their participation in the workshop.

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Personal Branding

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PowerPoint Sample

Below you will find the PowerPoint sample. The slides are based on and created from the Training Manual. PowerPoint slides are a great tool to use during the facilitation of the material; they help to focus on the important points of information presented during the training.

Full Course Table of Contents

Preface ..............................................................................................................................................7

What is Courseware? ................................................................................................................................ 7

How Do I Customize My Course? .............................................................................................................. 7

Materials Required ................................................................................................................................... 9

Maximizing Your Training Power .............................................................................................................. 9

Module One: Getting Started ........................................................................................................... 11

Housekeeping Items................................................................................................................................ 11

The Parking Lot ....................................................................................................................................... 12

Workshop Objectives .............................................................................................................................. 12

Module Two: Defining Yourself (I) .................................................................................................... 13

If You Don’t, They Will ............................................................................................................................ 13

Brand Mantra ......................................................................................................................................... 14

Be Real .................................................................................................................................................... 15

SWOT Analysis ........................................................................................................................................ 16

Case Study ............................................................................................................................................... 17

Module Two: Review Questions .............................................................................................................. 18

Module Three: Defining Yourself (II) ................................................................................................. 21

Pillars ...................................................................................................................................................... 21

Passions .................................................................................................................................................. 22

Define Your Strengths ............................................................................................................................. 23

The Three Cs ............................................................................................................................................ 24

Case Study ............................................................................................................................................... 25

Module Three: Review Questions ........................................................................................................... 26

Module Four: Controlling and Developing Your Image ...................................................................... 29

Clear and Defined ................................................................................................................................... 29

Consistent Image .................................................................................................................................... 30

It Takes a Commitment ........................................................................................................................... 31

Live It Every Day ...................................................................................................................................... 31

Case Study ............................................................................................................................................... 32

Module Four: Review Questions ............................................................................................................. 34

Module Five: Personal and Professional Influences ........................................................................... 37

Corporate and Personal Integration ....................................................................................................... 37

They Will Influence Each Other ............................................................................................................... 38

Be a Professional .................................................................................................................................... 39

Build Rapport .......................................................................................................................................... 40

Case Study ............................................................................................................................................... 41

Module Five: Review Questions .............................................................................................................. 42

Module Six: Sharpening Your Brand .................................................................................................. 45

Blogging .................................................................................................................................................. 45

Authenticity Is Key .................................................................................................................................. 46

Transparency .......................................................................................................................................... 47

Networking ............................................................................................................................................. 48

Case Study ............................................................................................................................................... 49

Module Six: Review Questions ................................................................................................................ 50

Module Seven: Appearance Matters ................................................................................................. 53

First Impressions ..................................................................................................................................... 53

Rise Out of the Crowd ............................................................................................................................. 54

True Reflection ........................................................................................................................................ 55

Dress for Success ..................................................................................................................................... 56

Case Study ............................................................................................................................................... 57

Module Seven: Review Questions ........................................................................................................... 58

Module Eight: Social Media (I) .......................................................................................................... 61

Needs Constant Monitoring .................................................................................................................... 61

Security ................................................................................................................................................... 62

Have an Objective ................................................................................................................................... 63

Promote .................................................................................................................................................. 64

Case Study ............................................................................................................................................... 65

Module Eight: Review Questions ............................................................................................................ 66

Module Nine: Social Media (II) ......................................................................................................... 69

It’s a Tool ................................................................................................................................................ 69

Content is King ........................................................................................................................................ 70

Have a Gimmick ...................................................................................................................................... 71

Don’t Ignore Any Mentions ..................................................................................................................... 72

Case Study ............................................................................................................................................... 73

Module Nine: Review Questions ............................................................................................................. 74

Module Ten: Brand Management During a Crisis............................................................................... 77

Caught in a Bad Spot?............................................................................................................................. 77

Never Burn a Bridge ................................................................................................................................ 78

Information ............................................................................................................................................. 79

Monitor and Respond ............................................................................................................................. 80

Case Study ............................................................................................................................................... 81

Module Ten: Review Questions .............................................................................................................. 82

Module Eleven: Branding Personality Traits ...................................................................................... 85

Identify Your Unique Values ................................................................................................................... 85

Be Bold .................................................................................................................................................... 86

Think Outside the Box ............................................................................................................................. 87

Fail. Learn. Repeat. ................................................................................................................................. 88

Case Study ............................................................................................................................................... 89

Module Eleven: Review Questions .......................................................................................................... 90

Module Twelve: Wrapping Up .......................................................................................................... 93

Words from the Wise .............................................................................................................................. 93

Review of Parking Lot ............................................................................................................................. 93

Lessons Learned ...................................................................................................................................... 94

Completion of Action Plans and Evaluations .......................................................................................... 94