Corporate Themes: Concept to Completion Which came first? The chicken or the egg? Brainstorming the details Cost Analysis Timeline Event Execution
Jan 11, 2016
Corporate Themes: Concept to Completion
Which came first? The chicken or the egg?
Brainstorming the details Cost Analysis Timeline Event Execution
The Chicken or the Egg?
Location dictating theme What location has to offer beyond
space (activities or ambiance)
Theme dictating location Finding venue to fit
Brainstorming the Details Invitation Collateral Materials
Agendas, Signage, Menu Cards, Place Cards, etc Gratuities Transportation Lodging Entertainment Adapting to the Attendees Food and Beverage Décor Sponsorship
Rolls-Royce Board Dinner
Dolphin Pavilion
Elvis Lives!
Club Industry
Hospitality / Las Vegas Baby!
Attracting Sponsors
Know demographics and what appeals to them. Everything is for
sale! Be creative!
Spoiling Sponsors
Sponsor gift baskets. Low cost/high impact. Hand deliver.
Cost Analysis Determine Priorities Sponsorship Dollars Low Cost / High Impact Items
Timeline Revealing Theme Theme Transition
Multi Day/Night Events Estimating budget needs
Rush Charges
Event Execution Relaying Theme to All Involved
Attire, Speeches, Food & Beverage, Media, etc
Load In / Out Schedule of Vendors Dry Run Day(s) Before Inventory Supplies Set-up On-Site Office Installation