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Corporate Strategy
&
Group Member Roll No. Serial No.Abhinav Adarsh 13002 01
Amit Sahu 13018 05
Ankesh Anand 13022 06
Ankita Kaushal 13026 07
Anshul Dubey 13030 08
Ashish Agrawal 13034 09
Chirag Tyora 13038 10
Under the Guidance ofProf. Rajiv Taneja
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Vision & Mission of Vodafone
Vision:
To enrich our customer's lives through the unique powerof mobile communication
Mission: Our customers have chosen to trust us. In return, we muststrive to anticipate and understand their needs and delight
them with our service
We must always listen and respond to each of ourcustomers
We will strive to delight our customers, anticipating their
needs and delivering
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SWOT Analysis of Vodafone
Strengths:
Vodafone has more then 60 million customers, whichmakes it the largest cellular provider in India
The company has covered the entire Indian nation
with its network in urban as well as rural area.
Weakness: Till now Vodafone did not own its own towers, which
was a particular strength of some of its competitorslike Idea
.Contd
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.Contd
Opportunities:
Vodafone Essar is Embarking on another joint venturewith Bharti Airtel and Idea Cellular to create a new
independent tower company call as Indus Tower
Threats: Many new emerging competitors with their more
mouth watering offers to there customers
TRAIs rules and regulations
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PEST Analysis of Vodafone
Political: Governmental and legal issues affecting how the
company balances phone usage in certain criteria &
health Issue
Economic:
Cost of 3G license Worldwide recession
Social: Demographic and cultural aspects of environment
which influences customers need and market size
Technological: 3G, UMTS(2.5G), GPRS/WAP, SMS/MMS
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BCG Matrix of Vodafone
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Vision & Mission of !dea Cellular
Vision:
To be most customer focused mobile servicebrand, continuously innovating to help liberate our
customers from the shackles of time & space
Mission: We will delight our customers while meeting their
individual need time anywhere. We survive because ofour customers.
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SWOT Analysis of !dea Cellular
Strengths:
Rapid Growth in Subscriber base (CAGR 71%) 5th Largest (11th market Share)
Backing of ABG and Malaysian giant
Weakness: Less presence in Enterprise and Wireline
Negligible presence in metros
.Contd
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.Contd
Opportunities:
Sector Growth projection in 1 B 3G/DTH service launch
Mobile Number portability
Threats:
Intense CompetitionEntry of foreign players
Regulatory risks of licensing fees
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Key Challenges of !dea Cellular
Need for diversificationReduce Operational Costs
Increase ARPU
Increase Enterprise Customer Base
Increase presence in metros
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BCG Matrix of !dea Cellular
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