CSR to Socially Good Business Shiraz Latiff Chartered Marketer, FCIM (UK) MBA, Dip. M (UK) Trustee, The Chartered Institute of Marketing, UK Director, CIM Holdings, UK Founder/CEO, Hummingbird International, Sri Lanka Hummingbird International Connecting People with Strategy
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Corporate Social Responsibility to Socially Good Business
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CSR to Socially Good Business
Shiraz LatiffChartered Marketer, FCIM (UK) MBA, Dip. M (UK)Trustee, The Chartered Institute of Marketing, UK
Director, CIM Holdings, UKFounder/CEO, Hummingbird International, Sri Lanka
Hummingbird International
Connecting People with Strategy
The World We Live in….
Greed!!?
Fraud!!?
Heartless!!?
Careless!!?
Problem or Opportunity?
Pressure on the Corporates!
Gradual Shift to CSR & the Corporate Citizen
Responsibility
Societal Expectati
on
Examples
Economic Required Be profitable. Maximize sales, minimize costs, etc.
Legal Required Obey laws and regulations.
Ethical Expected Do what is right, fair and just.
Discretionary(Philanthropic)
Desired/Expected
Be a good corporate citizen.
Business and Society: Ethics and Stakeholder Management, 5E • Carroll & Buchholtz
• Two-speed world with two types of Economies• The BRICS with >8% Growth but low average
household income• The Traditional Western with <2% Growth but
high household income• Both offer opportunities of different
dimensions for corporates
Leads to the Emergence of BoP
Opportunity for Social Business
Social & Socially Good Business
Bott
om o
f the
Pyr
amid Served as a
Consumer
Engaged as a Partner
Empowered the Poor
Create Wealth Together
Grameen by Prof. Muhammad Yunus
Grameen by Prof. Muhammad Yunus
• Creating Wealth Together• Grameen Foundation helps the world’s
poorest, especially women, improve their lives and escape poverty by helping to provide access to appropriate – Financial services (such as small loans and savings
accounts), – New ways to generate income, – Important information about their health, crops and
finances.
BRAC - Bangladesh
BRAC - Bangladesh
• Empowered the Poor• BRAC is a development organization dedicated
to alleviate poverty by– Empowering the poor, – Helping them to bring about positive changes in
their lives by creating opportunities– Microfinance, education, healthcare, legal
services, community empowerment
Sarvodaya Movement
Sarvodhaya – Sri Lanka
• Engaged as Partners• Largest non-governmental organization in Sri
Lanka, having spread its influence to more than 15,000 villages.
• Activities range from – Local economic development – Provision of basic services for women, children
and youth.
Unilever – Shakti/Saubhagya/Joyeeta
Unilever – Shakti/Saubhagya/Joyeeta
• Engaged as a Partner• Allows low-income women to sell Unilever's
products. • Unilever gets access to all the rural consumers
in that it couldn't reach• Women get a source of income
Novartis - Arogya Parivar
• Served as a Consumer• A for-profit social initiative developed by
Novartis to reach the 740 million people living at the bottom of the pyramid in rural India.
• Social Programs can be made into Social Business
• It Benefits and Sustains the – The Poor– The Corporate– The Society/Community– The Economy
Social Business is Like….
• Give a man a fish, and you feed him for a day; show him how to catch fish, and you feed him for a lifetime