Responsibility: Lessons from Business Strategies and Higher Education Policies in Brazil Speaker: Patricia Almeida Ashley, Prince Claus Chair in Development and Equity (ISS/EUR and UFF, Brazil) Date: Thursday 27 January 2011 Time: 15.30-17.00 Place: Room 3A06, Pieter de la Court building, Wassenaarseweg 52, Leiden. Discussant: Ben Zwinkels, Senior investment officer, Netherlands Development Finance Company (FMO)
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Corporate Social Responsibility: Lessons from Business Strategies and Higher Education Policies in Brazil Speaker: Patricia Almeida Ashley, Prince Claus.
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Corporate Social Responsibility: Lessons from
Business Strategies and Higher Education Policies in
Brazil
Speaker: Patricia Almeida Ashley, Prince Claus Chair in
Development and Equity (ISS/EUR and UFF, Brazil)
Date: Thursday 27 January 2011Time: 15.30-17.00
Place: Room 3A06, Pieter de la Court building, Wassenaarseweg 52, Leiden.
Discussant: Ben Zwinkels, Senior investment officer, Netherlands Development Finance Company (FMO)
Topics
1. What do we mean by corporate social responsibility?
2. Brazilian case on CSR1. The experience of collective
learning in Brazil 2. What lessons can be learnt from
Brazil?
3. How do we generate enabling conditions for corporate social responsibility?
WHAT DO WE MEAN BY CORPORATE SOCIAL RESPONSIBILITY?
Not an issue for today´s seminar, but in summary...Decision making on what and how
to do business with respect to:◦Governance◦Environment◦Fair operating practices◦Labour practices◦Human rights◦Consumer issues◦Community involvement and
development
Organizational Principles and Themes of Social Responsibility - ISO 26000 Guidance Standard
Governance
Human Rights
Labour Practices
The Environment
Fair Operating Practices
Consumer Issues
Community Involvement
and Development
1.Accountability2.Transparency3.Ethical behaviour4.Respect for
stakeholders’ interests
5.Respect for the rule of law
6.Respect for international norms of behaviour
7.Respect for human rights
Principles
Themes
THE EXPERIENCE OF COLLECTIVE LEARNING IN BRAZIL
Networks of Experiences and Exchanges
• IBASE• FIDES• Friends of the
Earth• Greenpeace• Brazilian
National Standards Body - ABNT
• ...
Non-State Organizatio
ns
• Fundação ABRINQ• Instituto Ethos• GIFE• National
Confederation of Industry (CNI – SESI)
• National Federation of Banks (FEBRABAN)
• ....
Business Association
s• Petrobras• Eletronorte• Banco do
Brasil• Banco Real –
ABN/AMRO• Banco Itaú• Vale do Rio
Doce• Grupo Gerdau• ...
Enterprises
Networks of Experiences and Exchanges
• Research Universities and Networks
• SEBRAE, SENAC, SENAI
• Publishers • Applied Science
Universities• .... Knowledge
Institutions
• Journalists• Web and social
networks• TV channels and
programs• Newspapers• Magazines• ...
Media and Social
Networks
• Ministry of Education
• BNDES• Central Bank• Ministry of
Planning, Budget and Management
• ???...
Government
WHAT LESSONS CAN BE LEARNT FROM BRAZIL?
SR is not an ‘one person’ leadership... Business leaders are necessary, but not
enough◦ Unethical competition◦ Prices at the end are usually cheaper for the
“socially irresponsible” products... ◦ Careless international trade regardless of the
history (past and future) of products◦ Regardless public taxation and other public
policies◦ Professionals, managers, investors not trained and
developed to make decisions and work towards socially responsible business and economy
◦ Institutional Investors and shareholders´ investment policies
Market, Political and Social value
of SR
Outdate business (still as is taught)
Funding
Taxation
Education
Sustainable
trade and
Procurement
Short termism in
results and
premiuns
Non-compliance
with ILO and UN
conventions
No-transparency
and bad
governance
Networks of social responsibility
Time/Space
HOW DO WE GENERATE ENABLING CONDITIONS FOR CORPORATE SOCIAL RESPONSIBILITY?
‘I am, because You are’ – Ubuntu African humanist philosophy“It is impossible to know the
parts if I do not know the whole. It is impossible to know the whole if I do not know the parts”.
Catherine Odora Hoppers – South African Research Chair in Development Education – University of South Africa