Corporate Social Responsibility in India

Corporate Social ResponsibilityGroup: 5

Group Members:Divya Tewani 134215Kuntal Gupta 134232Tejaswini Mohta 134255Viral Katariya 134256

Back to School: Sustainability in Education and Wipro ‘earthian’

• An Overview of Wipro’s Sustainability programme. • Business wields enormous power and influence in today’s world, both,

economic and socio-political. With this power comes the concomitant responsibility to do good in the larger canvas.

• This starts with a set of foundational values as embodied in the Spirit of Wipro: ‘Intensity to Win’, ‘Act with Sensitivity’ and ‘Unyielding Integrity’.

• Though CSR as a concept has gained immense popularity, there is a lack of agreement on what it really means.

• There are different expectations from different stakeholder groups, different standards, and different practices leading to a fragmented understanding of CSR.

• Considering the present scenario, there may be a need for consolidation in the understanding of CSR.

• Are there boundaries that need to be drawn to delineate CSR from employee benefits, welfare, creative public relations campaigns, and eye-catching brand building activities, being a responsible citizen by not harming the environment, etc.?

• Or does it really matter as long as the organization is involved in doing some good!

• As CSR is gaining prominence, there is a growing need for incorporating social responsibility in management curriculum.

• The operating structure of Wipro’s multiple sustainability initiatives is based on the idea of building a coalition or network of partners – internal and external – with nodal responsibility lying with a distinct group.

• Thus, the sixteen+ initiatives mentioned above are handled by four groups at the corporate level – ecoeye, Wipro Applying Thought in Schools (WATIS), Wipro Cares, and Mission10X – along with the appropriate functions and divisions.

Funding Model• Sustainability programmes in Wipro follow the regular planning and

budgeting process. As part of the annual planning exercise, each sustainability group prepares an annual budget that is then extensively discussed with the Chairman, the members of the Corporate Executive Council and with Finance before approval.

Vision on Education• They think that it is not enough to earn the economic license to operate

and businesses must earn a broader societal license to operate which implies the willingness to engage with difficult social challenges.

• School education in India and is centred on five areas: Domains of knowledge, assumptions about the child, school and class environment, how to assess, and supporting the teacher.

• Wipro’s vision is that the school education system has to continuously respond to the changing needs of the society. Schools should become spaces that not only develop the student’s individual capabilities but also further the idea of democracy and sensitivity to social and ecological responsibilities.

• It is from such thinking that the idea of ‘earthian’ took root.

Sustainability in Education• Sustainability is inherently trans-disciplinary where the disciplines of

ecology, biology, economics, complexity science, systems theory, behavioural sciences, applied engineering, etc., interplay with each other in ever changing configurations.

• Sustainability is an epistemic problem because what we know about it is not only grossly inadequate but often even directionally incorrect.

‘Earthian’: Wipro’s Sustainability in Education Programme

• Launched in April 2011, ‘earthian’11 is our nation-wide programme that seeks to work with schools and colleges as partners in change — change at a fundamental level leading to a future scenario where sustainability would have become axiomatic to learning and education.

• Srructure of earthain.

• ‘earthian’s’ first edition met with outstanding response; starting with 2,800+ registrations, we had nearly 1,000 entries covering nine themes – Climate Change, Cities and Urbanization, Homes, Agriculture, Water, Production and Consumption, Biodiversity, Role of Policies, and Role of Information Technology.

• Video

SHARDA TRUST: An Arvind Limited Initiative to Help the urban poor

•It was created in 1995 by Arvind Limited•It is formed for Arvind’s CSR activities•To address the major societal issues in Urban India•It has carried out many programmes to help poor people

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It is formed to fulfill the five important needs of urban poor. The five needs are :

1. Providing Basic Infrastructure: The Pilot Slum Networking Project In Sanjay Nagar

i. Backgroundii. Objectiveiii. Componentsiv. Unique Featuresv. The Profile Of Sanjay Nagarvi. The Project Achievements

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2. Primary health care to people

3. Providing Access to High Quality Secondary and Tertiary Health Care

The poor people are not able to get secondary and tertiary health care due to the following reasons:

i. Ignorance and the hesitation on the part of the poor to approach the right specialists with right equipment.

ii. High cost of treatment with private providers of health care

iii. Poor quality of health service in public hospitals

4. Reading, writing and arithmetic skills (3Rs) for all

• Teaching English and computer skills under a programme called PECA(Practical English And Computer Applications)

5. Skills and Abilities to compete in a highly

competitive environment

i. Driver's Training Programmeii. Garment Operatives Training Programme

Gyanda: Fountain of Knowledge – Improving the Quality of Education in Municipal Schools

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i. Launched in 2006ii. The four basic components of the model include:a. Partnership with the local Governmentb. Development of Innovative-Teaching-Learning Methods

and Materialsc. Continuous Monitoring for Evaluation and Tracking of

every child and the Creation of Supportive Infrastructure.

d. The Creation of Supportive Infrastructure.

About Coca-Cola

The Coca-Cola company is of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944).

Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.

The Coca Cola Company Mission‑

Mission is:• To refresh the world - in mind, body and spirit• To inspire moments of optimism - through our

brands and actions• To create value and make a difference

everywhere we engage

The Coca Cola Company Vision‑

To achieve our mission, we have developed a set of goals, which we will work with our bottlers to deliver:

• Profit: Maximizing return to shareholders, while being mindful of our overall responsibilities

• People: Being a great place to work, where people are inspired to be the best they can be

• Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy people's desires and needs

• Partners: Nurturing a winning network of partners and building mutual loyalty• Planet: Being a responsible global

citizen that makes a difference• Productivity: Be a highly effective,

lean and fast-moving organization

The Coca Cola Company Values‑

Our shared values that we are guided by are:• Leadership• Passion• Integrity• Accountability• Collaboration• Innovation• Quality

Corporate Social Responsibility at Coca-Cola

CSR

Coco-Cola sees its sustainability efforts first and foremost as the right thing to do

Populations are growing, natural resources are stressed, communities are forced to do more with less, and our consumers expectations are expanding, we understand that sustainability is core to our business continuity and depends on how we create long-term value.

World’s largest beverage system, Coca-Cola has a presence in thousands of communities, across more than 200 countries, worldwide.

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Coca-Cola’s global vision which is based on our goals in each of the 6’Ps’ pillars of business:

PeoplePortfolioPartnersPlanetProfitProductivity

Sustainability Framework

‘Live Positively’ is a Coca-cola’s system wide commitment to making a positive difference in the world. Focused in the areas of: Marketplace, Workplace, Community, Environment and has seven core elements that are key to our business sustainability

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Define there priorities on basis of: Beverage benefitsActive healthy living programmersBuilding sustainable communitiesEnergy efficiency and climate protectionSustainable packagingWater stewardshipWorkplace rights

CSR

Developing innovative packaging that uses fewer resources and costs less to manufacture and transport.

Supporting the desire of individuals to lead healthier and more active lifestyle by introducing an ever-widening variety of beverages to meet evolving refreshment, nutrition and hydration needs.

Global commitment to support at least one active, living programs in every country

In India, they support Under – 16 football tournament in partnership with AIFF and national Under-16 cricket tournament with Procam International.

Launched a new innovation named, eKocool, a solar powered refrigerator in electricity deficient areas.

Installed 20 such coolers and plans to expand the deployment of up to a total 1000 coolers by this year end.

Reducing water usage ratio(efficiency); recycling the water used in operations(waste water treatment); and replenishing the water used in manufacturing process.

In India, installed 500 rainwater harvesting structures spread across 20 states in partnership with NGOs and local communities.

Restoration of several ponds like Kalahasti in Chittor, in Andhra Pradesh, at Ramnagaram near Bangalore and at Wada near Mumbai.

Drip Irrigation projects for initiating water-efficient agriculture in Kaladera area.

Provides part funding to farmers to install the equipment while Krishi Vigyan Kendra provides training and insight.

Installed drip irrigation spread over an area of hectares.

Free retailer training programme called “Parivartan” run by The Coca-Cola University.

Provided training to , retailers free of cost in rural areas and villlages in Jan 2012

With partnership with NDTV launched Support My School (SMS) campaign on 24th of January, 2011 for overall development of the child.

Coca-Cola is focused on sustainability and we strive to be a force for lasting, positive change.

Live Positively

• http://www.coca-cola.co.uk/about-us/live-positively-sustainability.html

• Sustainability is essential• Not only nice but, right• No business can grow in isolation• Picked up the area where its contribution

could be more meaningful

HSBC Sustainability comprises.

• Financial InclusionsEducationFinancial Literacy Women Empowerment etc.• Environment and climate change

Strategies at HSBC

The three major ways by which HSBC, convey Corporate Sustainability (CS) are:

• • Our business practices• • Our proactive CS programmes –community

investment and volunteerism• • Managing our footprint

• adopted a partnership-based approach• works closely with NPOs microfinance

institutions, social enterprises, and various state governments

• The bank’s Inclusive Business Unit (IBU)

The Mann Desi Foundation

• The seeds of this project were, sown earlier, in 2006

• Started in 2010-11• to launch an IT-enabled financial inclusion

eCard solution• A women’s co-operative bank in rural India–

The MannDeshi Mahila Sahakari Bank.

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• Based in Satara,Maharashtra• Provides both banking and knowledge support

to help them become self-sufficient• banking transactions at their doorstep• The school was set up in the remote district of

Satara

The Radiophone Education Project

• In 2011-12, HSBC partnered with two Delhi-based organizations,

1. The Restoring Force (TRF) 2. the Sesame Workshop• To address the educational and health needs of

disenfranchised children• Strengthening not only the schools that form part of

the intervention, but also creates community awareness about education issues in the larger community

Climate and Environment• Businesses are showing leadership by

voluntarily reducing their carbon emissions.• increased realization of the need for public-

private partnerships• it requires a concerted effort between

business and governments on policies and programmes to accelerate the world’s transition to clean energy technologies.

Partnership with BEE

• In 2010-2011, the Bureau of Energy Efficiency (BEE) and HSBC signed a Memorandum of Understanding to work closely on the former’s Energy Efficiency Financing Platform (EEFP).

• The objective of EEFP is to create a mechanism towards mainstream financing of energy efficiency projects.

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• The partnership aimed to strengthen EEFP that seeks to overcome barriers to financing of energy efficiency projects through risk sharing strategies and capacity up-gradation of financial institutions

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• Development of a robust due diligence process to ensure selection of the right partner

• Creation of ‘Catalyst’, a network of employees in all HSBC offices and branches across the country who engage with the respective partners near their location

• Investment in building capacity of the not-for-profit partner.

Reference • http://www.hsbc.co.in/1/2/miscellaneous/abo

ut-hsbc/corporate-sustainability• http://www.youtube.com/watch?v=hFwJimSB

QjA• http://www.greenprospectsasia.com/content/

investing-sustainability-pays-hsbc• http://www.greenprospectsasia.com/content/

investing-sustainability-pays-hsbc

Thank You !