1 Corporate Social Responsibility (CSR) conclave on “Social Responsibility of Corporates for the Development of Women & Children” in Vatsalya Mela 2012 Date: 17th November 2012 Time:- 5:00 pm – 7:00 pm Venue: - Amphitheatre, Vatsalya Mela, Dilli Haat, New Delhi In Collaboration with by Social Empowerment & Education National Resource Centre for Women National Mission for Empowerment of Women Ministry of Women and Child Development Government of India 2012
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1
Corporate Social Responsibility (CSR) conclave
on
“Social Responsibility of Corporates for the Development of Women & Children”
in
Vatsalya Mela 2012
Date: 17th November 2012
Time:- 5:00 pm – 7:00 pm
Venue: - Amphitheatre, Vatsalya Mela, Dilli Haat, New Delhi
In Collaboration with
by
Social Empowerment & Education
National Resource Centre for Women
National Mission for Empowerment of Women
Ministry of Women and Child Development Government of India
2012
2
Acknowledgements
Conclave Organizing Team
NMEW
Smt. K.Ratna Prabha, Additional Secretary & Mission Director
Smt. Rashmi Singh, Executive Director
Prof. K.R.Chandrasekaran, Senior Project Advisor
Dr.Payal Sahu, Senior Research Officer & Conclave Nodal Officer
Dr.Sulochna Vasudevan, Senior Project Advisor
Dr.Arvind Rana, Research Assistant
Smt. Nisha Jha, Research Assistant
PHD Chamber
Mr. Jatinder Singh, Secretary and
Ms. Revati S.Cherian, Senior Assistant Secretary
Report Writing for Newsletter (NMEW)
Dr.Sunita Sangar, Senior Research Officer and
Media & Communication domain
Report Writing (NMEW)
Prof. K.R.Chandrasekaran, Senior Project Advisor
Dr.Payal Sahu, Senior Research Officer & Conclave Nodal Officer
Dr.Arvind Rana, Research Assistant
Smt. Nisha Jha, Research Assistant
Smt. Deepika Kardam, Stenographer
Report Editing, Compiling & Designing
Dr.Payal Sahu, Senior Research Officer & Conclave Nodal Officer
3
TABLE OF CONTENTS
Contents
Background 4
About Vatsalya Mela 6
About the Conclave 6
Objectives of the Conclave 6
Introduction by Smt. Rashmi Singh 7
Welcome Address by Smt. K.Ratna Prabha 8
Opening Address by Hon’ble MWCD Smt. Krishna Tirath 10
CSR initiatives through PHD Chamber of Commerce 12
Empowering Women through employment in IT Industries,TIE 13
Experience and Learning in Women Empowerment, GMRVF 14
CSR initiatives for Women Empowerment, TCS 16
CSR initiatives in Sanitation Sector, Sulabh International 16
Empowering Women through Entrepreneurship, FICCI/FLO 17
National Movement for Mainstreaming CSR for Sustained Inclusiveness, CII
18
CSR initiative towards Women Empowerment, HCL Foundation 19
Summing-up 20
Annexure A: Programme Schedule
Annexure B: Brief Profile of Speakers
Annexure C: List of Participants
Annexure D: Photographs
Annexure E: Abbreviations
Annexure F: Recommendations
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BACKGROUND OF CSR
“We make a living by what we get, but we make a life by what we give.” – Winston Churchill
Women play a pivotal role in the overall progress of a country as they constitute about
48.26% of the total population in India as per census 2011 and are not only a valuable
human resource for the country but their development in the socio-economic area would
determine the growth of the economy. The Indian Constitution also talks of gender
equality in its Preamble, Fundamental Rights, Fundamental Duties and Directive
Principles of State Policy.
Being Socially Responsible means that people and organisations must behave ethically
and with sensitivity toward social, cultural, economic and environmental issues. Striving
for social responsibility helps individuals, organisations and governments to have a
positive impact on development, business and society with a positive contribution to
bottom-line results.
Traditionally, Corporate Social Responsibility meant a company made a profit, paid
taxes and then donated money to charity. The mantra of industry was that maximizing
profits was a company's primary mission; social responsibility was someone else's
concern. It costs a lot of money to install anti-pollution devices, disposal of hazardous
wastes, revamp manufacturing processes, rework food recipes, and the list goes on and
on. Companies would not -- and could not -- provide healthier foods or manufacture
fuel-efficient cars if the products did not sell. On the other hand, companies are
discovering that proactive Corporate Social Responsibility programs yield cost
efficiencies and positive consumer feedback. Exactly what corporate social
responsibility - CSR - is and its scope is being defined by companies throughout the
world today.
About CSR & Sustainability
5
Corporate Social Responsibility (CSR) has been defined in various ways by scholars,
authors and institutions, but one of the more ideal definitions has been provided by the
World Business Council for Sustainable Development, which says "Corporate Social
Responsibility is the continuing commitment by business to behave ethically and
contribute to economic development while improving the quality of life of the workforce
and their families as well as of the local community and society at large."
CSR is not only about doing Philanthropic activities but is now growing to become an
integral part of the Strategy of the company.
In the past few years, India has been registering the 2nd highest growth levels year-on-
year globally. To make this growth sustainable, India needs an inclusive growth
strategy, considering the large social inequality/divide/exclusion existing in the country.
With corporate being the drivers of growth of our country, they realize that they need to
play a substantial part in this inclusive growth. Government of India has already made it
mandatory for Public Sector Units to spend certain % of profit on CSR.
Department of Public Enterprises (DPE) issued guidelines on Corporate Social
Responsibility (CSR) for Central Public Sector Enterprises (CPSEs) in April, 2010 and
these Guidelines are applicable only to the Central PSEs. As per these Guidelines, the
CPSEs may undertake projects or activities in the periphery where company carries out
its commercial activities, as far as possible. Where this is not possible or applicable, the
company may choose to locate CSR projects anywhere in the country. The CSR budget
has to be mandatorily allocated through a Board Resolution as a percentage of Net
Profit (previous year) in the following manner:
Type of CPSEs
Net Profit (Previous Year)
Expenditure range for CSR
in a Financial Year
(% of profit)
(i) Less than Rs. 100 crore 3% – 5%
(ii) Rs. 100 crore to Rs. 500 crore 2% – 3%
(Subject to a Minimum of Rs. 3 crore)
(iii) Rs. 500 crore and above 0.5% – 2%
The CSR Budget is to be fixed for each financial year and this fund does not lapse. The
un-utilised funds in a particular year have to be transferred to a CSR Fund, which will
accumulate.
(Source: Press Information Bureau, Government of India, Ministry of Heavy Industries &
Public Enterprises)
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About Vatsalya Mela
The Vatsalya Mela (festival of a mother’s love) is organised by the Government of India
every year. This year the Vatsalya Mela is being organised by the Ministry of Women
and Child Development (MWCD) on 14 -19 November 2012 in Dilli Haat, New Delhi.
The Mela provides a rich opportunity to acquire an overall glimpse of the schemes,
policies, programmes, initiatives, projects and activities of both government as well as
non-government organisations. The Mela would be a blend of ideas, Information,
Education and Communication (IEC) activities, cultural programmes, interaction,
thematic exhibitions, display of services and products of States, NGOs and partners.
Invitation to Dilli Haat is made free by the Government to encourage the public to visit
the Vatsalya Mela.
About the Conclave
The conclave is for participants and practitioners who are working in social
development, welfare and gender issues with special focus on women empowerment.
There are many companies in India doing CSR in various fields of social development.
The opportunity is given to participants to showcase their efforts, initiatives in the form
of Best Practices to the larger audience and stakeholders and to forge partnerships for
the cause.
Objectives of the Conclave
1) To sensitize the Corporate Foundations, NGOs, and PSUs about the flagship
programmes of GOI focussing on Women & Children and the role of National
Mission for Empowerment of Women.
2) To share the best practices initiated by Corporate Foundations, NGOs, and
PSUs promoting the holistic development of Women & Children.
3) To develop a way forward for forging convergence with relevant stakeholders for
empowerment of women.
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INTRODUCTION
The conclave was chaired & inaugurated by Smt. Krishna Tirath, Hon’ble Minister for
Women and Child Development, participated by eight speakers from leading
Like any other chamber of commerce the CII has created a platform for both the NGOs
and the corporates who are interested in taking up activities for the welfare of the
weaker section of the society like women, children and others. The CII has already
developed a directory of NGOs, their activities and the geographical area of their
operation. The organization has also linked up the NGOs with corporates wherever,
they want to work. CII is working in several other areas and narrated their experience
with the four sugar mills and the sugar cane farmers in that area. They observed that
the productivity of the farmers was very low. After, their special interventions and
ensuring good practices, the productivity enhanced by 2.5 – 3 times. This resulted in the
higher income for the farmers and better living.
CII have initiated process for developing their website. The website will provide the first-
hand knowledge of involvement of CII in making the linkages with corporates- a reality.
There are a lot of other activities related to farming done by women who are most
deprived section of the area. Hence, CII worked for their welfare, started diary
programme and facilitated the marketing of the milk produced by them and women
started receiving higher income due to the efforts of CII. The women were given
technical advice and support for dairy farming. CII also provides veterinary services;
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doctors visit on regular basis and conduct periodic check-up of the animals to ensure
regular milk supply.
In the district of Jalawar in Rajasthan they have started huge kitchen which served
around 7000 meals per day in the Mid-day meal programme run by the government.
Some health programmes are also implemented by them.
Shri Uppal also shared his experiences in Hindustan leaver where he was previously
serving in which they have worked for women welfare in the areas of health and legal
assistance. He said that CII is open for any partnership and collaboration with NGOs
and also encourage linkage with corporates.
Smt. Simi Suri – Group Manager CSR, HCL Foundation
While sharing the experiences of CSR activities in HCL, she insisted that everything
needs to be holistically rather than focussing on one or other activities. The children are
given IT skills by different agencies but HCL adds value to the possessing skills. The
organization likes to be a knowledge hub related to IT sector. The priority focus is on the
improvement of education in the slums wherever the quality people are not there.
In their website they have given details of their CSR activities and the programme is
known as “power of one”. The HCL foundation works for nurturing the talents of women
and helped 42 young women in building emotional competencies, communication skills,
power of effective leadership and power of self-employees take sessions and tuitions.
Recently, they organized one programme in Government Juvenile Home
Purasawakkam in Chennai for girls to train less privileged and girls in the age group of
16 – 17 years in various forms of Art, Music to promote their talent and provide
opportunity to exhibit their hidden talent. The organization also conduct training
programmes on life skills awareness programmes for personal safety and security with
special focus on reproductive health and advocacy for about 800 adolescent girls of 14
to 20 years. They also organize leadership training programmes, capacity building
programmes etc. HCL foundation provides job opportunities for girl of age group 17 – 24
years. Since, this is 1 year old organization there are a lot of activities and areas, the
foundation plans to initiate in future.
Open house discussion- Shri Sudhir Sejwal from Happy Organization (NGO) desired
to know the way of collaborating of NGOs with CII. Shri Arjun Uppal from CII responded
to his query by sharing his email id and further he will link to the concerned person in his
organization.
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Smt. Ratna Prabha, Additional Secretary and Mission Director, NMEW
Smt. Ratna Prabha in her closing remarks said that the idea of organizing CSR
Conclave during Vatsalaya Mela was to invite corporates to share with the audience
their initiatives in social development especially for women. This was a beginning by
NMEW, but a larger programme with more corporates will also be organized in future for
partnerships. The speakers were acknowledged for devoting their valuable time and
sharing of their activities within the limited period of time which has generated lot of
ideas for thought.
Appreciating the initiatives of Dr. Pathak for scavengers, it was felt that the Mission
should have collaborative project with them. Similarly, the GMR group do lot through
GMR Varalakshmi Foundation. G. Mallika Arjun Rao (GMR) announced the 1/3rd of the
profits of the company for CSR activities and for women.
Shri.J.A.Chowdhary’s small speech was very effective. His willingness to collaborate
with NMEW for two projects of WISE and LEAD is a good initiative of partnership for
women empowerment. In most of the houses especially in urban and semi urban at
least one or two children are in the IT Sector. There is an increase in the women
employed in the IT sector is from 20% to 30%. It has been observed that women drop-
out from jobs from middle level due to marriage, pregnancy, transfer of husbands and
child rearing etc. and hence they do not reach the high end.
Mr. Chowdary has offered to work with the Mission for these women who were drop-out
and again want to come back to their jobs. Mostly people think that IT is a glamorous
sector, women working here are empowered and nothing has to be done in this area.
But as Mr. Chowdary shared that highly educated women are also drop-outs from their
job. After a long break if they need to come back to the sector they need to be
encouraged and trained to meet the gap through the programme named LEAD
(Leadership and Development for Women). It has also been observed that only 3%
women are into High-End Services which needs to be increased for which program of
WISE (Women In Software Engineering) is being implemented. TIE and NMEW will be
converging together for the implementation of programmes of LEAD & WISE. Under
Indo-US-collaboration to train Women Entrepreneurs and get mentorship from US. This
collaboration of NMEW with FICCI/FLO is another outcome of this collaboration.
Smt. Ratna Prabha acknowledged the participation and social service done by the TCS,
CII, HCL, GMR, Sulabh etc. An opportunity to come forward to take up the pilots of
NMEW in different sectors was offered by her to the speakers which will a good
combination of government and corporates. This will also motivate other corporates to
work with NMEW under their CSR initiatives.
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At last, all the audience were thanked for patiently listening after lovely dance from the
Pali girls. She also thanked Smt. Rashmi Singh, Executive Director of the Mission who
has been the spirit behind the entire Mela and for her idea of Nari ki Choupal, which is
very successful event. This kind of Nari ki Choupal should be organized in every gram
panchayat to create awareness on women issues.
Smt. Rashmi Singh thanked and expressed gratitude to AS & MD, NMEW under whose
support and guidance, the conclave became successful and for her encouraging words
to show a road ahead. Also thanked all the speakers to give a good insight about their
CSR activities especially focussing women in a limited time given and the delegates
who participated in the event. Last, but not the least the team of NMEW who put in their
hard work to make this event happened on the platform of Vatsalya Mela. She also
expressed that this association will be carried forward with more partnerships and
collaborations with NMEW for women empowerment.
Towards the end, AS&MD, NMEW felicitated the speakers of the Conclave and Dr.
Bindeshwar Pathak from Sulabh International also felicitated the speakers and team on
NMEW for successful completion of the conclave.
“Looking forward for more convergence to happen for the
Empowerment of Women.”
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Annexure A
PROGRAMME SCHEDULE
S.No Sessions Timings
1
Welcome address by Smt. K.Ratna Prabha, AS & MD, National Mission for Empowerment of Women, MWCD, GOI
5:00 pm – 5:05 pm
2 Opening address by Smt. Krishna Tirath, Hon’ble Minister, Ministry of Women and Child Development, GOI
5:05 pm- 5:15 pm
3 CSR initiatives through PHD Chamber of Commerce by Shri Suman Jyoti Khaitan, Senior Vice President
5:15 pm- 5:20 pm
4 Empowering Women through employment in IT industries by Shri J.A. Chowdary, President, TIE
5:20 pm- 5:25 pm
5 Experience and Learning in Women Empowerment by Shri Sanjeeva Jha, Programme Leader, GMR Varalakshmi Foundation
5:25 pm- 5:30 pm
6 CSR initiatives for Women Empowerment by Shri Anil Chawla, Head of HR for North Region, TCS
5:30 pm- 5:35 pm
7 CSR initiatives in sanitation sector by Dr. Bindeshwar Pathak, Founder, Sulabh Sanitation and Social Reform Movement
5:35 pm- 5:40 pm
8 Empowering Women through Entrepreneurship by Dr. Manju Kalra Prakash, Assistant Secretary General, FICCI/ FLO
5:40 pm- 5:45 pm
9 National Movement for Mainstreaming CSR for Sustained Inclusiveness by Shri Arjun Uppal, Member, CII National Council on Development Initiatives and Vice President - Corporate Affairs, DCM Shriram Consolidated Ltd (DSCL)
5:45 pm- 5:50 pm
10 CSR initiative towards women empowerment by Ms Simi Suri, Group Manager CSR, HCL
5:50 pm- 5:55 pm
11 Open House Discussion
5:55 pm – 6:55 pm
12 Summing up and Vote of thanks by Smt. Rashmi Singh, Executive Director, National Resource Centre for Women/ National Mission for Empowerment of Women, MWCD, GOI
6:55 pm- 7:00 pm
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Annexure B
BIO-DATA OF SPEAKERS
1) PHD Chamber- Mr. Suman Jyoti Khaitan is a practicing advocate since 1985. He
founded the law firm, Suman Khaitan & Co.and Khaitan & Partners. He is presently the
Senior Vice President of PHDCCI. He is also on the Managing Committee of ASSOCHAM
and is presently the Chair of National Legal Affairs Council. He is also on the Managing
Committee of ICC India, International Centre for Alternative Dispute Resolution and
Indian Council of Arbitration.
2) TIE- Mr. Jakkampudi Adiseshaiah Chowdary has been associated with
Information Technology for well over two decades. Mr. Chowdary is credited with
developing the IT industry in the states of Karnataka, Andhra Pradesh and Tamil Nadu in
his capacity as the founding Director of STPI Bangalore, Hyderabad and Chennai and also
played a major role in founding the IIIT at Hyderabad. is presently the Co-Chairman of
FICCI AP Chapter. He has founded the “Let’s Vote” initiative to help citizens of India find
their voice and exercise their rights. He is also actively associated with several
philanthropic activities and is the Executive President of ADI (Anantapur Development
Initiative) Foundation, established with the aim of developing the Anantapur region by
providing employment opportunities to the youth of the region in several sectors like
infrastructure, IT, Retail marketing etc. He has also enthusiastically furthered the
Corporate Social Responsibility through the “Save Our Schools” program of the Naandi
organization. Recognition to his work has come by way of the Meritorious invention
award from National Research & Development Corporation (NRDC) for his invention of
"On-line Pollution Monitoring System" for Thermal Power Stations, the Silver Jubilee
Award from the Hyderabad Management Association (HMA) for his outstanding
contribution to the growth of Indian Software Industry and a special award from
Hyderabad Software Exporters Association for his outstanding contribution to the IT
Industry. He also received the UDYOG RATAN AWARD for the year 2007 from Delhi
Telugu Academy for overall achievements and his magnificent contributions to the
betterment of society in the field of IT Industry.
3) GMR- Sanjeeva Jha from GMR Varalakshmi Foundation has worked with various
grassroots level NGOs and INGOs in the state of Bihar, Delhi, Haryana, Uttar Pradesh,
Chhattisgarh and Jharkhand. He has been working in the social development sector for
over 13 years projects on RCH, ARSH, SHG formation and strengthening, Village level
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Planning, Basic Education, Nutrition, Early Child Care & Development, Women
Empowerment, Livelihoods and Child Development. At present he is heading the GMR
Foundation operations in North India and Nepal.
4) TCS- Dr. A. K. Chawla is the Head of Human Resources for TCS- North and working
with TCS for past 16 years. He worked with State Bank Group for 15 years prior joining
TCS. He has more than 33 years’ experience in entrepreneurship, Banking, Consulting,
Assurance and HR and actively involved with Academia in multiple areas He is a
Doctorate in Management from IIM, Ahmedabad with specialization in Organizational
Behaviour.
5) Sulabh Internatonal- Dr. Bindheshwar Pathak is is not an unknown name. Dr.
Pathak's multi-pronged efforts in bringing scavengers, worst victims of institutionalized
caste discrimination and engaged in a sub-human occupation, in the mainstream of
national life has taken the shape of a movement for social justice. He is the founder of
Sulabh International, an India-based social service organization which works to promote
human rights, environmental sanitation, non-conventional sources of energy, waste
management and social reforms through education. His work is considered one of the
pioneer in social reform especially in the field of sanitation and hygiene. He is a prolific
writer and speaker, authored several books, the most well-known of which is ‘The Road
to Freedom’, and is a frequent participant in conferences on sanitation, health, and social
progress around the world. He received various national and international awards for his
work with this organization. He is a Padma Bhushan recipient from the Government of
India, received Indira Gandhi Priyadarshini Award for Environment, the Dubai
International Award for Best Practices and many more.
6) FICCI- Dr Manju Kalra Prakash, with a PhD in Economics, has over two decades of
rich and varied experience in International Affairs and has promoted commercial and
trade relations between India and countries of America, Middle East, Africa, ASEAN and
OCEANIC. She has presented various papers at international conferences in Australia,
Malaysia and Bangkok, Nepal, India etc. She is also the Business Mentor for the Amity run
Management Institutes and Member of the Advisory Council at Institute of Management
Technology (IMT), Ghaziabad. She has received awards for her distinguished services for
promoting business activities from the Confederation of Asia Pacific Chambers of
Commerce and Industry, Israel, Trade Award and European Union nominated her for
their prestigious European Union Visitors’ Programme. At present is is Assistant Secretary
General in FICCI.
7) CII- Shri Arjun Uppal is a Chartered Accountant by training. He is currently Vice
President in Corporate Affairs at DCM Shriram Consolidated Ltd. (DSCL). He has been an