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Corporate Social Responsibility by Nil

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    1.0 Introduction:

    Marinetto (1999) demonstrated that due to the social and political change in 1970s

    organization considering the corporate social responsibility as a serious course of action and

    they tried to get themselves involve for the social wellbeing. And this era is known as the

    beginning era of proper corporate social responsibilities. Due to high inflation, high inflation

    rate and slow economic growth in the recessionary period of 1970s slowed down the pace of

    corporate social responsibilities in many developed countries in Europe and America. Later

    1974 labour party reformed the business environment and the British government tried to

    emphasize the wider sense of responsibility through the business environment reengineering.

    Moreover, Environmental degradation, exploitation of labour and irresponsible behaviour to

    the developing countries came into thoughts to the businesses and the governments (Gray etal., 1996). Later in 1970s there was a survey conducted about the roles and attitudes of the

    businesses towards the society and it had been discovered that most of the CEOs and the

    business were interested to work for the wellbeing of the society rather than focusing only on

    the profit of the organizations such as the organizations like IBM, British steel and

    Pilkingtons worked for the social development by educating people and creating jobs through

    opening up small businesses (Gray et al., 1996).

    Importantly, from 1977 to 1987 there was a substantial increase in the amount of charity for

    the social development and CSR was more likely used as a social development toll than

    corporate business strategy techniques. However, later 1980s some of the governments

    especially UK to influence the CSR activities offers the tax rebate on the CSR activities and

    in this time due to the increasing political awareness (Marinetto, 1999) towards environment

    made the organization concern about the environmental issues (Gray et al, 1996). But other

    than Scandinavian countries most of the developed countries discussed Business ethics rather

    than Social responsibilities (Mathews, 1984). Due to the strong political rights movement in1980s American organization put more emphasizes on the community and customers.

    Nevertheless, disability, racism, sex, inequality, responsibility of the labour was considering

    in the context of business and employee relations (Gray et al., 1996). Moreover, some major

    natural calamities in this decade force the organizations, business and academics to think the

    environmental issues more than ever before (Marinetto, 1999).

    However, the accounting professionals talked about the social responsibilities since 1970s

    and they mentioned the long term benefit of the social responsibilities and they also talked

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    about the social and environmental issues in the financial statement along with the economic

    issues (Marinetto, 1999). Importantly, Mathews (1984) discussed the external interactions of

    the organization and the importance of including the external issues such as social and

    environmental issues in the organizations report. After that Community, consumer and

    employee related reporting were discussed back in 1990s; as inthis decade altruism became

    fade and the organization tried to involve business in the society, organization started put

    most emphasizes on stakeholder engagement and they tried to minimize the affect of their

    decisions on stakeholder and corporate governance come into play more effectively ( Gray et

    al., 1996; Tiroli, 2001; Marinetto, 1999). After 2000 due to the increase of the accountability

    sustainability report is becoming popular in all over the world (Herzig & Godemann, 2010).

    However, the now the Corporate social responsibility concept and mechanism is stronger

    than ever before and stakeholder engagement, corporate citizenship, corporate governance,

    social and environmental disclosures are facilitating the organizations for sustainable

    development of the society and the businesses as well.

    2.0 Definition and Interpretation of Corporate Social Responsibility

    2.1 Corporate Social responsibility (CSR):

    In the publication of World Business Council for sustainable development, to define thecorporate social responsibility Holme & Watts (2000) stated "Corporate Social Responsibility

    is the continuing commitment by business to behave ethically and contribute to economic

    development while improving the quality of life of the workforce and their families as well as

    of the local community and society at large". They want the organization to behave ethically

    and by ensuring the legal obligations working for the development of the life standard of the

    community.

    According to the European Commission (2010)," CSR is a concept whereby companies

    integrate social and environmental concerns in their business operations and in their

    interaction with their stakeholders on a voluntary basis." To illustrate the CSR issues

    European Commission (EC) expect the organization to work beyond the minimum level of

    legal obligations and with the help of the stakeholders work for the economical,

    environmental and social welfare of the society.

    According to Carroll (1979), for a definition of social responsibility to fully address the

    entire range of obligations business has to society, it must embody the economic, legal,

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    ethical and discretionary categories of business performance. As profit is the main purpose

    of the business Carroll has given highest emphasizes on the economic responsibilities;

    however, philanthropic responsibilities talks about the optimal caring (Lanto, 2001, Carroll,

    1979) which is extravagancy (Wan-jan, 2006) and supererogatory (Schwartz and Carroll,

    2003) for the organization. However, Lantos (2001), Lewis (2003) stated CSR as very

    effective marketing tool to achieve organizational goal (Schwartz and Carroll, 2003) by

    reduce the expectations gap (Lewis, 2003) between organization and stakeholders, gaining

    competitive advantages and regaining public trust. Nevertheless, Mintzberg (1983) divided

    CSR in 4 forms that focus on the purpose of the CSR such as paying back, self-interest,

    stimulating consumers perception but social welfare (Moore, 2003; Goyder, 2003) should be

    the main consideration.

    2.1 Corporate Sustainability (CS):

    Corporate sustainability is the means of creating long term relationship between employee

    and consumers by ensuring the long term social, economic and environmental well being of

    the society (Baumgartner & Ebner, 2010). To create an effective sustainable strategy

    organization needs to consider all the dimensions and their impacts and interrelations.

    According to Dyllick, (2000); Hardtke and Prehn, (2001) cited in as Baumgartner & Ebner,

    (2010) , risk mitigation strategy focuses on the legal and external aspects of environment;

    legitimating strategy states external relationship, efficiency strategy talks about the eco-

    efficiency and holistic sustainability strategy demonstrates the sustainability of all the

    business issues. However, Baumgartner & Ebner (2010) mentioned transparency, employee

    development and resource efficiency are the main principles of corporate sustainability.

    Importantly, there needs to have a strong stakeholder engagement, corporate governance and

    good corporate citizenship need to be there for implementing a strong corporate sustainable

    strategy.

    2.2Corporate Social performance (CSP):

    Wood (2010) stated that corporate social performance is the process that focuses on the

    impacts and the outcomes of society, stakeholders and the firm. According to Clarkson 1995;

    Cornell and Shapiro 1987; Donaldson and Preston 1995 cited in as Orlitzky et al., (2003)

    showed that due to stakeholder engagement the relationship between the CSP and Corporate

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    financial performances is positive. CSP states that organization should focus on the benefits

    and disadvantages it creates in the society, environment, culture, economic and politics. And

    to get the maximum resources out of these sources organizations should increase the benefits

    and eliminate the harms of their activities; otherwise, in the long run organization will lose

    their access and they may lose the legitimacy (Wood, 2010).

    3.0 Theoretical Debate

    3.1 Stakeholder Theory:

    According to the stakeholder theory of Freeman (1984) organization needs to work for the

    best interest of their stakeholder rather than only focusing on the wealth maximization of the

    shareholders (Friedman, 1979). Crane and Matten (2004) stated that stakeholders are the

    people who are directly or indirectly related to the organization and the organizational

    decisions affect them either positively or negatively. Stakeholder theory suggests maintaining

    the fiduciary relationship with the stakeholders. Moreover, it also wants to engage the

    stakeholders in the decision making process as they are somehow affected by the decision of

    the organization (Freeman, 1984; Robert & Freeman, 2003). Freeman stated that firm should

    consider the stakeholders preferences, demands and take initiatives based on theconversations. Stieb (2008) argued that the stakeholder theory focuses more on self interest

    rather than focuses on altruism. Moreover, stakeholder theories does not mention among the

    stakeholders who have highest decision making power as he mentioned unequal decision

    making power of the stakeholders. Mitchell et al., (1997) argued that if the organization

    harms people to fulfil its objective the affected people have the legitimate interest in the

    organization and based on their damage their influence and power is determined in the

    organization as stakes. So, it the central message of the stakeholder theory is to give

    impression that the organizations are not only strategically rational but also morally rich

    enough to consider the interests of the people who are affected by the organizations.

    However, stakeholder engagement may slow down the pace of organizational decision

    making. Moreover, as the managers and the stakeholders had different objectives, conflict of

    goals may arise from the stakeholder engagement in the organization (crane et al., 2008). For

    example, john Lewis Partnership Engage government, NGOs , Local authorities, Customers,

    local communities, employees, suppliers, trade associations, consumers associations and

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    other stakeholders in their decision making process to avoid the negative impact of their

    decision on the stakeholders (Official Website of john Lewis partnership, 2010).

    3.2 Agency Theory:

    Barely and means (1932) cited in as Solomon (2010); Jensen & Meckling, (1976) stated that

    separation of ownership from management control and the incentive policy of the managers

    give birth of notorious agency problem that reduces the shareholder value and the growth of

    organization. As the short term investment inflate the performance in the performance

    appraisal managers are more intended to invest in the short term project rather than invest on

    the long-term project that ensures the long term growth of the organization (Crane and

    Matten, 2004). However, the agency theory of corporate governance talks about the role of

    the directors who are intermediaries between the shareholders and the managers of the

    company and the directors ensure the arbitrage of the different needs of the two parties and

    importantly, ensuring the best usage of the resources for the well being of the organization,

    shareholders, other stakeholders and society (Solomon, 2010). `

    Figure 3.2: The mechanism of Agency Theory

    As the personal interest of the shareholders and the managers come into play, sometimes

    organization tends to receive short term benefit that may be detrimental for the society or

    environment (Tiroli, 2001; Kulik, 2005). For example, Huntingdon Life Sciences conducted

    scientific research through the animal experimentation. Later there was some protest aroused

    Principle (Suppliers of the

    resources, E.g. Shareholders)

    Board of Directors

    Agents (User of the resources, E.g.

    managers)

    DirectionControl

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    Ethics

    against them for experimenting on animal to serve the purpose of the agents. As a result of

    that the organization lost numbers of investors from UK and USA (Solomon, 2010).

    However, Incentives such as long-term share option for the employees, Voting rights for the

    shareholders, takeover mechanisms, Divestment are the crucial elements of corporate

    governance that helps to reduce the agency cost and smooth the way of agency theory (Heath,

    2009). However, there are some controversy goes on about the effectiveness of agency

    theories and the underlying ethics of the agency theory. Sometimes agent takes self-cantered

    decision to maximize the organizational value where rationality and egoism reflects more

    than the altruism (Heath, 2009). Moreover, Kulik (2005) cited in as Heath (2009) argued,

    "agency reasoning" on the part of Enron executives led to the creation of an "agency

    culture" and an organizational structure within the firm that encouraged corrupt behaviour.

    3.3 Corporate Ethics:

    According to Crane & Matten (2010), Business ethics is the study of business situation,

    activities and decisions where issues of right and wrong are addressed. There are some

    controversies go on about the right or wrong decision. It is better to mention either it is

    morally right or wrong or commercially, strategically and financially right or wrong.

    From the perspective of business ethics and corporate citizenship this right or Wrong

    decision is more likely considered morally. According to Crane & Matten (2010), ethics are

    derived by the morality of the organization that is derived from the norms, values and belief

    of a society and importantly, it gives the moral judgment. However, it is mandatory for the

    businesses to do business by following the laws but there is no legal obligations exist for the

    businesses to follow the ethics (Stohl et al., 2009). More precisely, the corporate ethics begins

    where the law ends. For example, animal testing is not banned by law in most of the countries

    but being an ethical organization they can avoid it (Kapstei, 2001).

    Figure: the relationship between ethics and law

    Law

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    Kaptein and Schwartz, (2008) cited in as Stohl et al. (2009) stated that code of ethics is

    formalized statement that determines the present and future behaviour of the organization to

    support the stakeholders through the inter-organizational or intra-organizational practices and

    relations.

    However, Friedman (1976) and Wan-jan (2006) enforced to maximize the shareholders

    wealth by doing business complying with the legal business environment and As long as the

    business is doing business abiding by the law is sufficient for them. Organizational cultures,

    Type of the society, power distance, uncertainty avoidance, Masculinity-Femininity and the

    types of orientation determines the moral obligations of the business (Kapstei, 2001).

    Importantly, the organizational norms and values influence the decision making of the

    management (Crane & Matten, 2010). However, Organization gives emphasizes on the

    ethical decision making as the consumers react towards the unethical activities and with the

    help of the humanitarian or animal rights organization they stop buying the product of

    unethical companies (Stohl et al., 2009). Importantly, it is a great opportunity for the business

    to improve their image by taking a strong ethical stand. For example, Body shop is highly

    acclaimed for his moral and ethical standing that helps them to build a very strong image and

    even charge higher price (Crane & Matten, 2010, Value Report of Body Shop, 2009).

    4.0Disclosures:

    According to Soloman (2010) corporate disclosure represents the true performance of the

    organization to the stakeholders that bring trust in their relations. Moreover, the disclosure refers

    to the information regarding the financial report, balance shit, profit and loss account, Chairmans

    and directors speech, management forecast, Corporate social responsibility issues, environmental

    issues through the annual report, internet, and sustainability report and during the stakeholder

    meeting. According to gray et al. (2001), organization discloses the financial performance of theorganization to let the stakeholders and outside people know about the performance of the

    organization. Bringing the transparency and attracting new investors are the main reason for

    corporate disclosure. However, According to Sobhani et al. (2009), there is a new trend has

    started in the organizations of developed and developing countries to disclose the social and

    environmental facts and the socially and environmentally sensitive industries make use of the

    disclosure trends and they are gaining competitive advantages by disclosing their true position

    (Gray et al. 2001, jenkin, 2009). However, Herzig & Godemann (2010) demonstrated that CSR

    reporting is used as a means of communication to the people and the organization used this report

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    as a communication tool that helps the organization to achieve financial and non-financial gains

    such as reliability, good corporate citizenship, transparency (Soloman, 2010) . Nevertheless,

    Sobhani et al. (2009) mentioned that organization feel pressure from the competitors to disclose

    the report. As the competitors discloses the reports regarding financial, social and environmental

    issues organization who does not disclose information is bound to disclose its report to be

    competitive in the market. Moreover, organization needs to disclose the report to comply with the

    rules and regulations of the government.

    However, Ho & Wang (2001) raised question about the effectiveness of the social and

    environmental reporting and they argued that sometimes investors and buyers take decision

    emotionally and they do not bother the current state of the real world. Moreover, Due to the

    accountability, transparency, corporate ethics and specially the pressure of the competitors force

    the organization to disclose the negative information about their business (Herzig & Godemann,

    2010). Nevertheless, to show the belongingness to the community and from the fear of media

    organizations voluntarily disclose the negative information sometimes. Importantly, investors and

    the customers do not consider the transparency of the organization and eventually the

    organization loses its market (Ho & Wang, 2001). For this reason, fear of losing share price or

    market share restricts the organizations to disclose the negative information regarding their

    business (Gotshal & Manges, 2006). For example, British Petroleum (BP) had an accident in the

    Gulf of Mexico and they disclose the reasons and the consequences of the accident in details

    (Official Website of BP, 2010).

    5.0 Corporate Social Responsibility Model for the large Organizations:

    Figure 5.0: Corporate Social responsibility model

    Competitive

    Advantages

    Social &

    Environmen

    tal

    Disclosure

    Economic

    Legal

    Ethical

    Philant

    hropic

    Stakeholders

    Engagement

    Corporate

    governanc

    Corporate

    citizenship

    Accountability

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    In the model Economical, legal, ethical and philanthropic responsibilities have been

    mentioned. As it is a large company it has the capabilities to give back the society. For this

    reason, ethical and philanthropic activities have been included. Moreover, Caroll (1979)

    included ethical and philanthropic responsibilities in his CSR model. Though Wan-jan (2006)

    argued philanthropic activities are not mandatory and it kills the profit of the business.

    Importantly, Philanthropic activities will give a competitive edge to the organization and it

    helps to build the brand value of the organization. Moreover, Most of the multinationals and

    large organizations are engaging themselves with different kinds of altruistic activities;

    therefore, to survive in the business competition it is mandatory for the business to exercise

    philanthropic activities (Lewis, 2003). Importantly, Organization must ensures the good

    economic performance abide by fulfilling all the legal obligations. Since achieving the

    business growth through the welfare of the stakeholders benefit is the main purpose of the

    business Economic responsibility needs to be prioritized most (Wan-jen, 2006). Moreover,

    Caroll (1979), Welford (2003), Meehan et al. (2006), Geva (2008), Jenkin (2009) talk about

    the economic responsibilities and it gets highest priority in everybodys corporate social

    responsibility model and economic responsibility is the most essential elements in most of the

    CSR model.

    Nevertheless, corporate governance is also included in the model which enables the

    organization to administer the management decisions. Moreover, corporate governance judge

    the relationship between the management and the stakeholders and it also judges the promise

    of the organization towards the society and stakeholders (Fombrun, 2006).

    However, corporate citizenship will be employed for facilitating the ethical responsibilities of

    the organization. Welford (2004) demonstrated the corporate citizenship in his model and

    supporting activities, educating and social campaigning has been included in his citizenship

    area. Moreover, Carroll, (1998); Waddock, (2004) included corporate citizenship in their

    model to cover the business- society relationship, where as mattern and cane (2005) gave

    equal priority to the corporate citizenship. Meanwhile, Meehan et al, (2006) align corporate

    citizenship with the corporate resources and found it as a means of strategic success.

    However, disclosing activities such as financial, social and environmental disclosure comes

    from the accountability of organization (Alexander et al., 2003). As the organization

    discloses the information about their operation and the consequences by disclosing the

    sustainability report, it will help the organization to get competitive advantages over the

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    competitors. Moreover, by engaging the stakeholders in the business decision making

    organization ensures the ethical and philanthropic responsibilities that allow the organization

    to gain reliability, brand image and transparency from the society. Jenkin (2009) mentioned

    competitive advantage in his model and the organization gains competitive advantages by

    overcoming difficulties and integrating CSR strategies. Eventually, by getting competitive

    advantages they provide innovation, new market coverage and new business model.

    6.0Corporate Governance:

    According toFombrun (2006), corporate governance is the procedural, cultural and structural

    guidelines that ensure the best long term interest of the stakeholders. To enable the corporate

    governance effectively sustainable relationship between the stakeholders and the

    management is crucial (Tiroli, 2001). As the conflicts of the personal goal come into play in

    the organization, minimizing the agency cost is one of the main purposes of the corporate

    governance. Importantly, rules and regulations would be effective to form good corporate

    governance unless continuous strategic initiatives are implemented (Fombrun, 2006). As the

    interest of the shareholders as well as the stakeholders and the managers are different due to

    the personal preferences and interest, managing the corporate government is really

    challenging (Monks & Minow, 2008). However, some organizational factors such as the

    compensation structure (Fombrun, 2006), delegation of authority and job security (Tiroli,

    2001) affects the corporate governance environment. Moreover, difference of perceptions

    about the sustainable business concept among the stakeholders, shareholders and

    management is crucial corporate governance issues. Shareholders may like to see the

    organizational growth in a sustainable manner whereas the managers may act like short-

    termist that makes the job of corporate governance people challenging (Monks & Minow,

    2008). Organisation for Economic Cooperation and Development (OECD), the World Bankand International Finance Corp., the National Association of Corporate Directors (NACD),

    European Corporate Governance Institute (ECGI) working for the best interest of formulation

    of effective corporate governance and they emphasized good corporate governance all around

    the world.

    For instance, Singapore is an Asian country where corporate governance well established.

    Back in 2007, the minority shareholder faced problem and they claimed Isetan is not working

    for the best interest of the minor shareholders. According to the Singapore s corporate

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    governance code of conduct, a person who does not have any interference to the organization

    would be employed as an independent director and he is supposed to work with his

    independent business judgment. In Isetan, the minority shareholders are claiming the

    additional dividend to use the credit whereas, due to the high tax bracket of the majority

    shareholder Isetan. As the company did not pay attention to the minority shareholder, the

    minority shareholder put this issue in the EGM. Importantly, the independent director of the

    company was brother of one of the director of the company. Due to the problem in the

    organization they removed the independent director and appointed a new independent

    director. After that some new proposals have been introduced about the roles and

    responsibilities of the independent directors and their appointment. And the consideration of

    the minority shareholders to the independent directors was emphasized on that proposal

    (Monks & Minow, 2010). British Petroleum practises good corporate governance system and

    the directors works as the intermediaries between the shareholders and the managers of the

    organization and they are accountable to the shareholders (Sustainability review of BP,

    2009).

    7.0 Challenges of Social and Environmental Reporting:

    7.1 Social Challenges:According to Gray et al., (1996) cited in as Alexander et al., (2003), social accounting is the

    process of communicating the social and environmental effects of the organizations activities to

    society. According to Crane & Matten (2010), organization put the social and environmental

    information in their sustainability report. Importantly, due to the increase of stakeholder demand

    government and different organizations employed external bodies to check the reliability and

    validity of the information. Social Auditors are the external bodies who are responsible to judge

    the impacts of the organizations on the workforce, society and the consumers (Gao & Zhang,

    2006). Later the dimension of social auditing has changed and now it also considers the

    environmental factors. However, According to Elkington, (1997), social auditing is the process

    that allows the organization to comply their performance with the needs and expectation of

    the societies by verifying the internal and external documents of the organization.

    Importantly, social auditing enables to improve their social, environmental, ethical planning

    and stakeholder engagement (Frederick & Mayers, 2001,). Nevertheless, Gao & Zhang

    (2001) mentioned that it would not be beneficial to consider the social auditing as a tool of

    organizational disclosure, rather it gives the chance to the organization to have proper

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    feedback of their performance. For example, the Body Shop uses the social auditing model

    that has been developed by the NEF (Gao & Zhang, 2001).

    As the stakeholders of the organization can see the report of the social auditors, organization

    finds it bit risky and the organizations are not comfortable to be judged by the external

    bodies. Moreover, as the stakeholders can judge the actions of the organization, organization

    find it challenging (Gao & Zhang, 2006). As social auditing tries to make the organization

    more transparent, organization finds it difficult to accommodate. Moreover, the motive and

    the transparency of the organizations can be judged by the report of the social auditors

    (Zadek and Raynard, 1995; Hill et al.,1998; Gao and Zhang, 2001; Zhang et al., 2003 cited in

    as Goa & Zhang, 2001). However, identifying the key stakeholder groups, considering their

    opinion and accessing the organizations activity are the key responsibilities of social

    auditing (Gao & Zhang, 2006).

    As the social auditing consider the stakeholders dialogue and organizational activities, the

    issue of conflict of interest rises (Gray et al., 2001) and corruption (Sobhani et al., 2009) are

    the vital threats of the effective social auditing process. Moreover, as most of the information

    regarding the customers, social, environmental and ethical is qualitative, it is difficult to

    measure and the judgment may varies. Therefore, because of the measuring techniques and

    criteria the effectiveness of social auditing gets fade (Gao & Zhang, 2001, 2006; Gray et al.,

    2001). However, as the performance of the mangers and the shareholders profit depends on

    the organizational performance, the attitude of the managers (Frederick & Mayers, 2001) and

    the reluctant attitude of the auditors (Gray et al., 1996) are the other big obstacles of social

    auditing. According to the CSR report of John Lewis Partnership (2010), they have

    conducted auditing in April 2010 to assess their management control and the communication

    and strategy of CSR and the performance within the partnership.

    7.2 Environmental Challenges:

    Environmental reporting is the technique that states the consequences of the organizations

    decisions on the environment. Social Incentives for corporate voluntary environment

    disclosure is complemented by the stakeholder theory, legitimacy theory and political

    economic theory (Mathews, 1993). To gain the strategic objective of the organization, it

    needs to fulfil the demand of the stakeholders. For this reason, organizations are very much

    interested to find out the needs and demands of the stakeholders and they try to fulfil the

    demands (Kolk, 1999). As stakeholders are engaging themselves with the corporations

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    decision making and by giving their opinion they try to minimize the negative effect of the

    corporations decision on the society and environment (Stieb, 2008), organization needs to

    disclose the environmental report to show the stakeholders that the evaluate the stakeholders

    dialogue (Alexander et al, 2003). Eventually, by disclosing the environmental report

    organization achieves the strategic objectives (Solomon & Lewis,2002). Nevertheless,

    Negative disclosures in the environmental report brings transparency to the organization and

    the reliability of the organizations information reached higher (Solomon & Lewis,2002).

    According to Mathews (1994); Ashford & Gibbs (1990), legitimacy theory create a via

    between the society and the organizations and it creates a hypothetical route that shows the

    belongingness of the organization to the society. By disclosing the environmental report

    voluntarily organization wants to prove their involvement to the society (Mathews, 1994).

    Moreover, as organization sometimes does social and environmental damages the

    stakeholders and activist group blame the organization for damaging the environment. By

    publishing the environmental report organization react to the situation in a positive way and

    justify their social contract, strong involvement in the society (Guthrie and Parker, 1989;

    Isaksson & Steimle, 2009; Mathew, 1994). However, to what extent the organization

    discloses the information is crucial idea to determine the involvement of the organization to

    the society (Mathew, 1994). Moreover, the manipulation and hiding of the facts also need to

    be consider for determining the organizations positive involvement to the society (Ashford

    & Gibbs, 1990; Solomon & Lewis,2002 ).

    According to Gray et al., (1996), environmental disclosure is also related with the political

    economy theory that talks about the economic, social and political perspective. Moreover, it

    focuses the environment where there is power and conflict exists. And by disclosing the

    environmental report organization tries to admit different views and concerns (Kolk, 1999).

    In the Sustainability review of British petroleum (2009) mentioned about their improved

    technology that reduced the green house gas emission. Moreover, John Lewis Partnership

    committed to reduce the co2 emission, they are using renewable energy sources in all their

    shops and headquarters and they improved their shop energy efficiency by 20% (CSR Report

    of John Lewis partnership, 2010).

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    8.0 Conclusion:

    Corporate Social Responsibility ensures the fairness of the business and it improves the

    relationship between the business and the society. To make the social strategy more effective

    stakeholder engagement, corporate governance, corporate citizenship play crucial role.

    Moreover, in response to their accountability organization discloses the social and

    environmental facts of their business along with the financial performance of the business

    that increase the transparency and belongingness in the business environment. Hopefully, by

    employing all the corporate strategies and administrative strategies organization will

    overcome all the shortcomings and challenges and make the world and their businesses more

    sustainable.

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